Fake Gurus Black Conscious Spiritual Leaders Eligio Umar Polight Pharoah etc.

Real Talk With Amiri

A fake guru is someone, usually in the online space, who promises a certain outcome based on the prerequisites of completing a paid course, coaching service, book purchase, etc.
It is usually some person with a whiteboard telling you how they will transform your life through their ‘secret’ business opportunity or 10-step mastermind course. The worst ones feature a rented sports car with the presenter claiming it is their own. Some signs of a fake guru are, Flashing the Cash, Made Loads of Money But Want to Give Back, They Don’t Exist, Manipulation, and other tactics.
So What Can You Learn from Fake Gurus?
They are excellent marketers and they will use all the latest technology to get people into their sales process. Despite the millions they have in the bank, they will produce videos and marketing to get you to download their e-book for free and then upsell you to their course or programme. These rich gurus (fake gurus) are so rich they for some reason, need your cash…

Building a Business is Hard Work
Trying to keep on top of everything that needs to be done in business is challenging, and it can be easy to fall for what looks like the perfect solution.

Why Fake Gurus are Bad
In this digital-age, information is disseminated at a lightning fast pace. Something could happen across the world, and in a matter of seconds, the whole world could know about it.

While this is good and the spread of information can lead to positive results such as enhanced learning and new opportunities, it also has it’s negative side — enter the fake gurus.

When information is spread, it only has two possibilities — true or false.

What lies in between is the grey area where you can believe it to be true, when in reality it is false. This grey area is a dangerous area and it can lead to harm both physically and psychologically.

Here are some examples of this grey area, with some not being related to “fake guruism” (yes I just made that up):

• Woman meeting up with person from a dating app who ends up not being the real person she thought it was
• People believing in a cause or theory that is false, but is promoted by a person of authority — giving that cause or theory a false sense of credibility
• A single mother hard at work wanting to make a better life for her family paying for an overpriced course by a fake guru promising her riches after the course completion

While each of these examples is a cause for concern and needs to be examined, for the sake of this article, we will be paying attention to that third example, as that relates to the problem with fake gurus.

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