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Sisällön tarjoaa Retail TouchPoints. Retail TouchPoints tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
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From Social Commerce to Curated Commerce

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Manage episode 342256489 series 3272584
Sisällön tarjoaa Retail TouchPoints. Retail TouchPoints tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

Frost Li has a rich history in tech, and she even helped Wish build out its growth division. In fact, it was during her time at Wish that she discovered her fascination with retail and, specifically, helping retail brands grow.
Social commerce has become a key method for brands of all sizes to reach their audiences and grow market share, however, different platforms have walled gardens and limited capabilities that prevent merchants from reaching their full potential. During this week’s Retail Remix, Frost shares why she wanted to design a solution to help retailers own the social commerce experience and how brands can:

  • Directly connect with consumers with rich branded and user-generated content;
  • Combine live shopping experiences and livestreams with static and immersive content experiences; and
  • Use data to understand consumers’ consumption behaviors and preferences to create more curated content experiences.

RELATED LINKS

  continue reading

211 jaksoa

Artwork
iconJaa
 
Manage episode 342256489 series 3272584
Sisällön tarjoaa Retail TouchPoints. Retail TouchPoints tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

Frost Li has a rich history in tech, and she even helped Wish build out its growth division. In fact, it was during her time at Wish that she discovered her fascination with retail and, specifically, helping retail brands grow.
Social commerce has become a key method for brands of all sizes to reach their audiences and grow market share, however, different platforms have walled gardens and limited capabilities that prevent merchants from reaching their full potential. During this week’s Retail Remix, Frost shares why she wanted to design a solution to help retailers own the social commerce experience and how brands can:

  • Directly connect with consumers with rich branded and user-generated content;
  • Combine live shopping experiences and livestreams with static and immersive content experiences; and
  • Use data to understand consumers’ consumption behaviors and preferences to create more curated content experiences.

RELATED LINKS

  continue reading

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