How Lyft Drives Organic Social with Data and Heart


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Stephanie Ramirez, Senior Data Analytics & Insights Lead at Lyft, joined the Social Pros podcast to share how you can approach social with “good energy.”

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Full Episode Details

In this saturated social media world we live in, brands are always looking for new ways to stand out. Our guest this week, Stephanie Ramirez, Senior Data Analytics & Insights Lead at Lyft, says there’s no perfect recipe, but focusing on authenticity and good energy is the best route to take.

Stephanie hops on Social Pros this week to share her top social tips and explain how she is helping Lyft drive organic social with data and heart.

Stephanie explores the important role data plays in building a strong social media strategy or campaign. In her view, data is crucial to the decisions you make, but you should pair that up with relatability to drive organic social and push your brand into the spotlight.

In This Episode:

  • 05:02 – When did Stephanie get into data & analytics?
  • 07:58 – What tools does Stephanie use?
  • 09:20 – How Lyft use data in their brand strategy
  • 14:18 – Lyft’s ‘favorite’ metrics
  • 15:41 – Lyft x Wienermobile
  • 18:54 – How TikTok is used at Lyft
  • 21:32 – Understanding TikTok from a data perspective
  • 24:17 – Does authenticity spark community engagement for Lyft?
  • 27:09 – Stephanie’s surprise social moments
  • 30:48 – Advocating your content – with proof
  • 33:49 – How Lyft keep up with the 24/7 nature of social
  • 36:37 – Stephanie’s advice for budding social pros


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