Spinning Waste into Wealth: The Buffalo Wool Co’s Shopify Growth Story

Winning With Shopify

In this episode, we sit down with Ron Miskin, co-founder of The Buffalo Wool Co, to explore the journey of building a unique and thriving business. Ron shares how prioritising healthy processes has led to a sustainable and successful company, the strategies that helped double sales during COVID, and the evolution of their product range over time.
We also dive into the power of customer reviews, uncover the best marketing campaign you can have, and discuss how to find the right brand ambassadors to amplify your message.
Tune in for an inspiring conversation filled with actionable insights on growing a business the right way! 🧦🦬
The Buffalo Wool Co: https://thebuffalowoolco.com
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Key takeaways:
0:00 Introduction
1:24 About Ron Miskin & The Buffalo Wool Co
6:33 Prioritising Healthy Processes For A healthy Business
9:06 Doubling Sales During Covid
14:32 Evolving The Product Range
16:45 The Importance Of Customer Reviews
22:34 The Best Marketing Campaign You Can Have
29:58 How To Find The Right Brand Ambassadors
35:42 What’s Next For The Buffalo Wool Co
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