Simplifying SEO: How to Demystify Search Engine Optimization - Moz

Marketing B2B Technology

Ethan Hays, General Manager at Moz, dives into the world of SEO. He shares his insights on simplifying SEO and the importance of democratising it within organisations, ensuring all stakeholders recognise its value.

Ethan compares the dynamics of startups and large enterprises, as well as the cultural differences between East and West Coast marketing landscapes. He also explores the evolving role of the Chief Marketing Officer (CMO) and the need for integrating marketing and sales in today’s business environment.

About Moz

Moz is a marketing analytics software company that provides tools and resources for search engine optimisation (SEO). The platform offers features like keyword research, link building, and site audits to help businesses improve their online visibility and search rankings. Moz is also known for its educational content, including blogs and guides that simplify SEO for users of all skill levels.

About Ethan

Originally studying sports medicine, Ethan discovered a passion for SEO and has built a successful career over the past two decades. Having held various roles in startups, enterprises and agencies, as well as founding his own agency, he is now the General Manager at Moz and STAT Search Analytics.

Time Stamps

00:04:54 - Ethan's Career Journey: Startups to Agencies
00:08:33 - Cultural Differences: East Coast vs. West Coast
00:13:27 - The Misconceptions of SEO
00:16:30 - Democratizing SEO Within Organizations
00:18:08 - Moz's Approach to Simplifying SEO
00:23:40 - The Impact of Generative AI on SEO
00:32:15 - The Evolving Role of CMOs
00:36:01 - Quick Marketing Advice from Ethan
00:37:27 - Advice for Aspiring Marketers
00:40:16 - Contact Information

Quotes

“It shocks me… talking to executives at very large, sophisticated companies who to this day have not even approached SEO as a category. Like it’s too complex….” Ethan Hays General Manager at Moz and STAT Analytics.

“It [SEO] is the single most scalable source of high margin, high intent traffic.” Ethan Hays General Manager at Moz and STAT Analytics.

Follow Ethan:

Ethan Hays on LinkedIn: https://www.linkedin.com/in/ethanhays/

Moz website: https://moz.com/

Moz on LinkedIn: https://www.linkedin.com/company/moz/

Follow Mike:

Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/

Napier website: https://www.napierb2b.com/

Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/

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