What Inspired Liz Edlich To Start A Skincare Company Ep. 52

Fascinating Entrepreneurs

Liz Edlich is a self-made entrepreneur, published author, and philanthropist who splits her time between Little Exuma, Bahamas, and Malibu, CA.

She grew up on a farm in Virginia, the daughter of a world-renowned reconstructive surgeon who dedicated his life to helping others through his biomedical inventions such as Steri-Strips and dissolvable sutures. Inspired by her father’s work, Liz put herself through college while working odd jobs, and volunteering her time in the non-profit sector. After her father was diagnosed with multiple sclerosis and became paralyzed from the neck down, she saw her family come to the brink of financial ruin and was inspired to go into finance to help her family and protect others from a similar fate.

With no formal education in business or finance and through sheer determination and perseverance, she became a stockbroker and eventually a partner in an investment firm where she helped raise over $1 Billion dollars, before selling the firm to a bank and going into Venture Capital. Eventually, this led Liz and her sister Rachel to create One World Live, a consumer marketing company that developed and launched hundreds of products for celebrities and influencers in the Beauty and Wellness industries.

In 2009, Liz and Rachel were hit with a perfect storm when Rachel developed severe rosacea after her second child and Liz developed adult acne and signs of aging. Their search for a solution hit a dead end. Refusing to accept the unacceptable, Liz and Rachel, with the help of their father, went back to the lab with the goal of creating the most potent anti-aging skincare possible that could create visible results for Liz and heal and calm Rachel’s chronic rosacea. They developed a proprietary technology, Trylacel, that combined groundbreaking science with the power to deliver potent ingredients without irritation. They never intended to sell their healing youth elixir, but after seeing reactions to their unbelievable results, they knew it had to be shared with the world.

Having no experience in international sales or retail they brought together a dream team of chemists and talent from Clarins, Estee Lauder, Dior, and Clinique. In just three years Radical Skincare launched globally into 800 prestige retail stores across 17 countries including Harrods, Barneys NY, Saks 5th Avenue, and Sephora. Radical Skincare, a womenowned global powerhouse, enjoyed numerous awards and became a press darling, receiving accolades from Oprah Magazine, Elle, Cosmopolitan, and Vanity Fair. But despite working with the best brand management and retail partners in the world, Liz and Rachel knew they needed more in order to make Radical a movement that would transform not just skin, but people’s lives. They knew that the best path forward wasn’t in retail, but to bring Radical into people’s homes and hearts so they could share their passion and profits with other emerging entrepreneurial women like themselves. They decided to risk everything, leave the establishment and follow the heartbeat of their mission by buying their company back and continue their journey of fulfilling their legacy of making a Radical difference.

Their goal is to merge skincare and self-care, so people can create a life-changing formula using Radical Skincare, Radical Rituals, and their book, Get Radical: Secrets to Living a Life You Love, as a guide that delivers Radical Results - in skincare and in life.

Where to Find Liz Edlich

• Website: radicalskincare.com
• Instagram: @lizedlich
• Youtube: Radical Skincare

SPONSOR

This episode is sponsored by Entire Productions- Creating events (both in-person and virtual) that don't suck! and Entire Productions Marketing- carefully curated premium gifting and branded promo items.

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