Episode 272: Mastering Referral Marketing for Your Studio

fitSpot Guru

What We Cover In This Episode:

• The key benefits of keeping your referral marketing simple and easy to understand [3:31]

• Options you have as incentives to offer those who are bringing you business through referrals [5:07]

• How you can leveraging the community around you to generate more referrals [8:02]

• What to consider when designing and promoting a clear referral program [12:05]

• Tips for implementing referral tracking software and the ways that fitDEGREE can help you manage referral rewards easily [14:10]

• How showcasing success stories can lead to even more referrals for your studio and what you can do to incentivize social sharing by others [15:14]

• Strategies you can use to recognize and celebrate those who are referring new members [16:38]

Quotes:

“Remember that if your customers are not talking about your business to their friends, then your brand isn't that strong.” [Nick, 1:41]

“Make your referral program easy to understand and participate in. You don't want your people thinking about what the referral program is and not getting it right away, and then also trying to explain it to a friend and them not getting it right away.” [Nick, 3:53]

“Remember, the studio is always going to be better for everybody if they are bringing in like-minded individuals.” [Nick, 8:14]

“Even if [a referral payment] does cost you a few bucks, this is your effort to grow, as you’re rewarding the people that are bringing you new business.” [Nick 20:34]

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