Exploring Marketing with Alessandra Heinen, Director of Media Operations
Manage episode 377271906 series 3469691
Sisällön tarjoaa Courtney Hartman. Courtney Hartman tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Aless Heinen joins Courtney on Uncharted Careers to discuss her work as Director of Media Operations at a marketing agency. On this episode, listeners will hear about Aless' experience working at the same agency for over 8 years and how she worked with her company to build her own path to growth and develop her own position. Listen to this episode to gain advice on how to stand out in the digital media world.
On current trends in marketing Aless says, "I've seen some really cool success on TikTok and I think it's really interesting because there's a level there of following a viral moment which requires action and you have to turn around a piece of creative quickly and not all brands are able to do that but when you find that is willing to lean into that it's really fun to see it work in real time and you can really start to see if something goes viral."
For one-on-one career coaching inquiries or to get in touch with Courtney, visit www.unchartedcareers.com
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