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What You Need to Know About AI to Use it Effectively

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Manage episode 433789937 series 3562569
Sisällön tarjoaa Knownwell. Knownwell tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

Do you need to understand backpropagation, K-means clustering, or hyperparameter tuning to lead an AI transformation in your business? Probably not. So, what should you focus on instead?

In this episode, David DeWolf and Mohan Rao explore how to think strategically about AI adoption, from identifying your company’s pain points to deciding whether to build or buy AI solutions. They also discuss the critical role business leaders play in driving AI projects, emphasizing the importance of focusing on business outcomes rather than getting lost in the technology.

Later in the episode, Pete Buer sits down with Aby Varma, a global marketing leader, to talk about AI-native products and what executives need to know to stay competitive. Varma shares insights on leveraging AI for content at scale and discusses the future of marketing technology, including the rise of AI agents and tech consolidation.

Watch this episode on YouTube: https://youtu.be/K-Luk7Eg3SY

Register for the Marketing Roundtable: www.knownwell.com/marketingroundtable

AI Knowhow is brought to you by the team at Knownwell.

  continue reading

63 jaksoa

Artwork
iconJaa
 
Manage episode 433789937 series 3562569
Sisällön tarjoaa Knownwell. Knownwell tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

Do you need to understand backpropagation, K-means clustering, or hyperparameter tuning to lead an AI transformation in your business? Probably not. So, what should you focus on instead?

In this episode, David DeWolf and Mohan Rao explore how to think strategically about AI adoption, from identifying your company’s pain points to deciding whether to build or buy AI solutions. They also discuss the critical role business leaders play in driving AI projects, emphasizing the importance of focusing on business outcomes rather than getting lost in the technology.

Later in the episode, Pete Buer sits down with Aby Varma, a global marketing leader, to talk about AI-native products and what executives need to know to stay competitive. Varma shares insights on leveraging AI for content at scale and discusses the future of marketing technology, including the rise of AI agents and tech consolidation.

Watch this episode on YouTube: https://youtu.be/K-Luk7Eg3SY

Register for the Marketing Roundtable: www.knownwell.com/marketingroundtable

AI Knowhow is brought to you by the team at Knownwell.

  continue reading

63 jaksoa

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