What Super Bowl Ads Really Teach Us About Marketing

Contrary to Popular Opinion

Super Bowl ads are more than just million-dollar entertainment – they’re a glimpse into the ongoing battle and balance between brand and performance marketing.

In this episode, Todd and Kelly break down why brand awareness is a fundamental necessity for every brand.

They explore the shift away from short-term transactional marketing, discuss the role of media in shaping long-term customer relationships, and dive into the 95/5 rule – a fundamental principle that changes how businesses should allocate their marketing budgets.

If you’ve ever debated whether Super Bowl ads are worth the investment or wondered how to balance branding with direct response, this episode is packed with insights that will reshape how you look at marketing strategies going forward.

Chapters:

• 00:00:00 - Kicking Off: Super Bowl, Ads & Brand Talk
• 00:01:11 - Why Brand Building is More Important Than Ever
• 00:02:52 - Super Bowl Ads: Smart Investment or Just Hype?
• 00:03:53 - Lessons from Preston Rutherford on Branding
• 00:04:50 - Performance vs. Brand Marketing: Striking the Right Balance
• 00:05:17 - How Marketing Shapes Consumer Behavior
• 00:11:48 - The 95/5 Rule: Why Most Buyers Aren’t Ready Yet
• 00:21:46 - Proving ROI: How to Measure Brand Awareness
• 00:29:19 - Are Super Bowl Ads Worth the Millions?
• 00:32:27 - Key Takeaways & The Future of Brand Marketing

Links and Resources:

• Kelly Maguire on LinkedIn
• Todd Juneau on LinkedIn
• Vuja Dé Digital

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