Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
Sisällön tarjoaa Bryce Whitwam and Ali Kazmi. Bryce Whitwam and Ali Kazmi tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Player FM - Podcast-sovellus
Siirry offline-tilaan Player FM avulla!
Siirry offline-tilaan Player FM avulla!
Exporting Made in China Through Influencers: Relay Club's Jim Fields
MP3•Jakson koti
Manage episode 345510206 series 3003211
Sisällön tarjoaa Bryce Whitwam and Ali Kazmi. Bryce Whitwam and Ali Kazmi tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Can Chinese brands get a voice abroad? Today we are talking to Jim Fields. He's a social media influencer on YouTube and Bili Bili with tens of thousands of followers - and he recently founded an influencer management platform for Chinese brands going outbound called relay.club, which has just finished a round of angel fundraising.
1. What is Relay Club, and what problem is it set up to solve?
2. What's the advantage of a China-based influencer service? It's about authenticity.
3. What are the differences between influencer marketing in China and the West?
4. Is there a difference between how influencers make money on YouTube vs. Bilibili?
(See Jim's video on the subject: https://www.youtube.com/watch?v=A2oowcPatV4)
5. What are the cultural differences in how influencers are used by brands?
6. How does Shanghaizhan monetize its influencers? It's a labor of love
7. What about exporting social commerce?
8. What's the best way to budget your allocation on influencers? Focus on engagement & reach and less on follower count
9. What's the right influencer strategy? Scatter or a singular, long-term approach?
10. Any outlandish brand experiences you'd like to share? How about re-useable balloons?
11. Do we need to re-think the influencer model under Web3/metaverse?
12. I want to be an influencer. Any advice you can give me?
13. How do you avoid social media haters and toxicity?
14. A/B Test: KOLs, TikTok and Real!
Jim Field's Links:
On YouTube: https://www.youtube.com/channel/UCfjpfd1ZEYBcrv6umNKDANw/featured
On Bilibili: https://space.bilibili.com/32384384?spm_id_from=333.337.0.0
On Linkedin: https://www.linkedin.com/in/jifields/
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
1. What is Relay Club, and what problem is it set up to solve?
2. What's the advantage of a China-based influencer service? It's about authenticity.
3. What are the differences between influencer marketing in China and the West?
4. Is there a difference between how influencers make money on YouTube vs. Bilibili?
(See Jim's video on the subject: https://www.youtube.com/watch?v=A2oowcPatV4)
5. What are the cultural differences in how influencers are used by brands?
6. How does Shanghaizhan monetize its influencers? It's a labor of love
7. What about exporting social commerce?
8. What's the best way to budget your allocation on influencers? Focus on engagement & reach and less on follower count
9. What's the right influencer strategy? Scatter or a singular, long-term approach?
10. Any outlandish brand experiences you'd like to share? How about re-useable balloons?
11. Do we need to re-think the influencer model under Web3/metaverse?
12. I want to be an influencer. Any advice you can give me?
13. How do you avoid social media haters and toxicity?
14. A/B Test: KOLs, TikTok and Real!
Jim Field's Links:
On YouTube: https://www.youtube.com/channel/UCfjpfd1ZEYBcrv6umNKDANw/featured
On Bilibili: https://space.bilibili.com/32384384?spm_id_from=333.337.0.0
On Linkedin: https://www.linkedin.com/in/jifields/
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
55 jaksoa
Exporting Made in China Through Influencers: Relay Club's Jim Fields
ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
MP3•Jakson koti
Manage episode 345510206 series 3003211
Sisällön tarjoaa Bryce Whitwam and Ali Kazmi. Bryce Whitwam and Ali Kazmi tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Can Chinese brands get a voice abroad? Today we are talking to Jim Fields. He's a social media influencer on YouTube and Bili Bili with tens of thousands of followers - and he recently founded an influencer management platform for Chinese brands going outbound called relay.club, which has just finished a round of angel fundraising.
1. What is Relay Club, and what problem is it set up to solve?
2. What's the advantage of a China-based influencer service? It's about authenticity.
3. What are the differences between influencer marketing in China and the West?
4. Is there a difference between how influencers make money on YouTube vs. Bilibili?
(See Jim's video on the subject: https://www.youtube.com/watch?v=A2oowcPatV4)
5. What are the cultural differences in how influencers are used by brands?
6. How does Shanghaizhan monetize its influencers? It's a labor of love
7. What about exporting social commerce?
8. What's the best way to budget your allocation on influencers? Focus on engagement & reach and less on follower count
9. What's the right influencer strategy? Scatter or a singular, long-term approach?
10. Any outlandish brand experiences you'd like to share? How about re-useable balloons?
11. Do we need to re-think the influencer model under Web3/metaverse?
12. I want to be an influencer. Any advice you can give me?
13. How do you avoid social media haters and toxicity?
14. A/B Test: KOLs, TikTok and Real!
Jim Field's Links:
On YouTube: https://www.youtube.com/channel/UCfjpfd1ZEYBcrv6umNKDANw/featured
On Bilibili: https://space.bilibili.com/32384384?spm_id_from=333.337.0.0
On Linkedin: https://www.linkedin.com/in/jifields/
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
1. What is Relay Club, and what problem is it set up to solve?
2. What's the advantage of a China-based influencer service? It's about authenticity.
3. What are the differences between influencer marketing in China and the West?
4. Is there a difference between how influencers make money on YouTube vs. Bilibili?
(See Jim's video on the subject: https://www.youtube.com/watch?v=A2oowcPatV4)
5. What are the cultural differences in how influencers are used by brands?
6. How does Shanghaizhan monetize its influencers? It's a labor of love
7. What about exporting social commerce?
8. What's the best way to budget your allocation on influencers? Focus on engagement & reach and less on follower count
9. What's the right influencer strategy? Scatter or a singular, long-term approach?
10. Any outlandish brand experiences you'd like to share? How about re-useable balloons?
11. Do we need to re-think the influencer model under Web3/metaverse?
12. I want to be an influencer. Any advice you can give me?
13. How do you avoid social media haters and toxicity?
14. A/B Test: KOLs, TikTok and Real!
Jim Field's Links:
On YouTube: https://www.youtube.com/channel/UCfjpfd1ZEYBcrv6umNKDANw/featured
On Bilibili: https://space.bilibili.com/32384384?spm_id_from=333.337.0.0
On Linkedin: https://www.linkedin.com/in/jifields/
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
55 jaksoa
Kaikki jaksot
×Tervetuloa Player FM:n!
Player FM skannaa verkkoa löytääkseen korkealaatuisia podcasteja, joista voit nauttia juuri nyt. Se on paras podcast-sovellus ja toimii Androidilla, iPhonela, ja verkossa. Rekisteröidy sykronoidaksesi tilaukset laitteiden välillä.