440: She Went From NICU Nurse To Full-Time Content Creator and Published Author

Side Hustle Pro

Helena Faustin is a Registered Nurse and content creator from New York City who has garnered an audience of millions by sharing her love and passion for cooking. As a mother of three, Helena inspires people with her massively popular food blog, That Nurse Can Cook, to get comfortable in the kitchen and cook delicious meals for their families.

In this episode she shares:

• The ways she stayed consistent in content creation, and why it paid off
• How she differentiated her physical cookbook, The Soul of Scotchie, from others on the market
• How she diversified her revenue streams to triple her income and surpass her nursing paycheck

Highlights include:

00:00 Intro

05:22 Finding a path in nursing

10:51 The goal of work-life balance

11:52 Cooking as an outlet

15:25 Intentional content creation

19:24 Unlearning the idea of creating perfect content

27:21 Diversifying revenue streams

33:38 Hiring a team for content creation

41:09 Revenue from YouTube & brand partnerships

43:42 Publishing a unique cookbook

49:59 Take control of your inner voice

52:30 Tips for entrepreneurs

Check out episode 440 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

Links mentioned in this episode

• Helena’s Website: Https://www.thatnursecooks.com
• Helena’s Instagram: https://www.instagram.com/thatnursecancook/
• Helena’s TikTok: https://www.tiktok.com/@thatnursecancook
• Helena’s YouTube: https://www.youtube.com/@ThatNurseCanCook
• Grace Foods: https://www.instagram.com/gracefoods/
• Capcut: https://www.capcut.com/

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