From Football to Founding: Adi Hristova's Journey in Hospitality Tech

Tech on Toast, The Hospitality Tech Podcast

In this episode of the Tech On Toast podcast, I had the pleasure of chatting with Adi Hristova, co-founder of Growyze. Adi shared her fascinating journey from being a former football player to co-founding a tech company that aims to simplify stock control for the hospitality industry.

Key Takeaways

Background and Journey:

Adi's diverse background includes working in hospitality, selling alcohol, and helping businesses secure grants.

She co-founded Growyze with her sister, who has extensive experience in hospitality and technology.

Growyze Overview:

Growwyze is a stock control system designed to be simple and user-friendly, catering to all team members from kitchen staff to management.

The system focuses on loss prevention and inventory management, helping businesses reduce waste and streamline operations.

Challenges and Successes:

Adi discussed the challenges of entering a male-dominated industry and the importance of having a strong network.

She emphasised the need for a clear value proposition and the importance of being customer-driven.

Sustainability and AI:

Growyze is also addressing sustainability by helping businesses reduce food waste.

AI is on their roadmap, but they focus on solving real problems rather than just following trends.

Advice for Aspiring Founders:

Adi's advice to aspiring founders is to build a strong network and always be open to learning and adapting.

She highlighted the importance of understanding the problem you're solving and being fearless in pursuing your goals.

Final Thoughts

It was inspiring to hear Adi's story and learn about the innovative solutions Growy`e is bringing to the hospitality industry. Her passion for making a positive impact and her dedication to her work are truly commendable. If you're in the hospitality industry and looking for a simple yet effective stock control system, Growyze might just be the solution you need.