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Survival - National first aid supplies with a real mission & branding twist
Manage episode 328327347 series 2467747
Mike Tyrrell, CEO of Survival First Aid Kits, is on a mission to underline the importance of every workplace and home having access to First Aid.
The business was originally started in the 1980's by his Dad and Uncle when his Dad found Mike injured and didn't know what to do. Fast forward to the 90's are Survival were speading the mission of First Aid through hardcopy training books in the school system.
Mike's uncle is an architect and with Mike's long term buddy Jordan who is a marketing aficionado the usability, innovation and strong brand of Survival really shines through.
More info
https://survivalfirstaidkits.net.au/
74 jaksoa
Manage episode 328327347 series 2467747
Mike Tyrrell, CEO of Survival First Aid Kits, is on a mission to underline the importance of every workplace and home having access to First Aid.
The business was originally started in the 1980's by his Dad and Uncle when his Dad found Mike injured and didn't know what to do. Fast forward to the 90's are Survival were speading the mission of First Aid through hardcopy training books in the school system.
Mike's uncle is an architect and with Mike's long term buddy Jordan who is a marketing aficionado the usability, innovation and strong brand of Survival really shines through.
More info
https://survivalfirstaidkits.net.au/
74 jaksoa
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