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Used Car Merger, GM Forces Subscriptions, GaryVee and Cars, Blue-Green Bubble Wars

24:04
 
Jaa
 

Manage episode 337338662 series 2988189
Sisällön tarjoaa ASOTU. ASOTU tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

This is an eventful Wednesday as we unpack some business and some drama while we talk about the Shift/CarLotz merger, GM forcing a very expensive subscription on buyers, Echo Park hiring a cutting edge social agency, and Google trying to shame Apple to get rid of it’s blue imessage bubbles.

  • Used Car retailers Shift and CarLotz announce merger
    • Stock for stock transaction to be traded as SFT on Nasdaq
    • Shift is an ecomm platform has primarily a west coast presence, while CarLots has a mid-atlantic presence and is primarily a brick and mortar consignment model
    • Shift will be cutting of its workforce (about 60%) through end of year
    • Shifts current President, Jeff Clementz will become the company’s CEO
    • They are expected to have a position of $125m in cash
    • Take away: Consolidation is moving beyond franchised dealers, but can it hold
  • GM to force Buick, GMC and Escalade buyers to pay $1500 for 3 years of Onstar at POS
    • Price included in separate section of the sticker and is included in the MSRP of all ordered Buicks and GMCs June 2 and Escalades ordered starting July 18
    • Customer pays even if the service is never activated
    • Rack rate is $49.99, the baked in pricing comes to 41.67 with an auto renew at full price
    • GM’s research resorts that customers subscribe to 25 products and services and will spend $135 per month on them on avg
    • GMs goal is to have $20-25B in sub revenue by 2030
    • Take away: Forcing customers to buy something they weren’t buying before doesn’t seem like a winning strategy
  • Echo Park retains VaynerMedia as Agency of Record
    • Former Mazda N/A CMO Dino Bernacchi started working at EchoPark in October and said that’s “when the company really decided to shift gears on the trajectory of growth and start building more than just an infrastructure of locations.”
    • Now that infrastructure has been laid, it's time to “actually build the brand” said Bernacchi
    • Vayner CEO, Gary Vaynerchuk said the agency will handle creative, strategy, analytics, and more with a focus on social
    • Take away: We’ve been waiting for someone to do this at scale, the good news is, everyone can take this approach today
  • Google to launch shaming, er marketing campaign to pressure Apple to adopt universal messaging format
    • Trying to push adoption of the RCS, universal messaging format
    • One tweet from Android reads “iMessage should not benefit from bullying. Texting should bring us together, and the solution exists. Let’s fix this as one industry”
    • Take away: Where do we start on this one?

Get the Daily Push Back email at https://www.asotu.com/

Rock with us LIVE at ASOTU CON! Tickets: https://www.asotucon.com

JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/

Read our most recent email at: https://www.asotu.com/media/push-back-email

Share your positive dealer stories: https://www.asotu.com/positivity

ASOTU Instagram: https

Hosts: Paul J Daly and Kyle Mountsier
Get the Daily Push Back email at https://www.asotu.com/

JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/

Read our most recent email at: https://www.asotu.com/media/push-back-email

  continue reading

698 jaksoa

Artwork
iconJaa
 
Manage episode 337338662 series 2988189
Sisällön tarjoaa ASOTU. ASOTU tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

This is an eventful Wednesday as we unpack some business and some drama while we talk about the Shift/CarLotz merger, GM forcing a very expensive subscription on buyers, Echo Park hiring a cutting edge social agency, and Google trying to shame Apple to get rid of it’s blue imessage bubbles.

  • Used Car retailers Shift and CarLotz announce merger
    • Stock for stock transaction to be traded as SFT on Nasdaq
    • Shift is an ecomm platform has primarily a west coast presence, while CarLots has a mid-atlantic presence and is primarily a brick and mortar consignment model
    • Shift will be cutting of its workforce (about 60%) through end of year
    • Shifts current President, Jeff Clementz will become the company’s CEO
    • They are expected to have a position of $125m in cash
    • Take away: Consolidation is moving beyond franchised dealers, but can it hold
  • GM to force Buick, GMC and Escalade buyers to pay $1500 for 3 years of Onstar at POS
    • Price included in separate section of the sticker and is included in the MSRP of all ordered Buicks and GMCs June 2 and Escalades ordered starting July 18
    • Customer pays even if the service is never activated
    • Rack rate is $49.99, the baked in pricing comes to 41.67 with an auto renew at full price
    • GM’s research resorts that customers subscribe to 25 products and services and will spend $135 per month on them on avg
    • GMs goal is to have $20-25B in sub revenue by 2030
    • Take away: Forcing customers to buy something they weren’t buying before doesn’t seem like a winning strategy
  • Echo Park retains VaynerMedia as Agency of Record
    • Former Mazda N/A CMO Dino Bernacchi started working at EchoPark in October and said that’s “when the company really decided to shift gears on the trajectory of growth and start building more than just an infrastructure of locations.”
    • Now that infrastructure has been laid, it's time to “actually build the brand” said Bernacchi
    • Vayner CEO, Gary Vaynerchuk said the agency will handle creative, strategy, analytics, and more with a focus on social
    • Take away: We’ve been waiting for someone to do this at scale, the good news is, everyone can take this approach today
  • Google to launch shaming, er marketing campaign to pressure Apple to adopt universal messaging format
    • Trying to push adoption of the RCS, universal messaging format
    • One tweet from Android reads “iMessage should not benefit from bullying. Texting should bring us together, and the solution exists. Let’s fix this as one industry”
    • Take away: Where do we start on this one?

Get the Daily Push Back email at https://www.asotu.com/

Rock with us LIVE at ASOTU CON! Tickets: https://www.asotucon.com

JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/

Read our most recent email at: https://www.asotu.com/media/push-back-email

Share your positive dealer stories: https://www.asotu.com/positivity

ASOTU Instagram: https

Hosts: Paul J Daly and Kyle Mountsier
Get the Daily Push Back email at https://www.asotu.com/

JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/

Read our most recent email at: https://www.asotu.com/media/push-back-email

  continue reading

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