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195: Writer Derek Walker—shunned by agencies, embraced by brands

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Manage episode 452186463 series 3436930
Sisällön tarjoaa Creative Brief Workshops LLC. Creative Brief Workshops LLC tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

It's a too-familiar story. Derek Walker, copywriter and agency founder, came to advertising via journalism. When he graduated, he couldn't find work in ad agencies. Instead, he cut his teeth in corporate America. Radio Shack, for one, where as in-house ACD, he worked on the Howie & Teri television spots.

As he tells it, his grounding on the client side helped him immeasurably. And gave him a career boost when he eventually got hired by agencies. Including stints at Cramer-Krasselt in Milwaukee and Chiat\Day.

Derek's story is inspiration for aspiring copywriters and art directors. If you want a deep knowledge of brands, he tells us, you could hardly do better than to start your career working for a brand.

Reminder: For a 90-minute live webinar on writing the single-minded proposition contact Howard Ibach at creativebriefworkshops.com.

  continue reading

101 jaksoa

Artwork
iconJaa
 
Manage episode 452186463 series 3436930
Sisällön tarjoaa Creative Brief Workshops LLC. Creative Brief Workshops LLC tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

It's a too-familiar story. Derek Walker, copywriter and agency founder, came to advertising via journalism. When he graduated, he couldn't find work in ad agencies. Instead, he cut his teeth in corporate America. Radio Shack, for one, where as in-house ACD, he worked on the Howie & Teri television spots.

As he tells it, his grounding on the client side helped him immeasurably. And gave him a career boost when he eventually got hired by agencies. Including stints at Cramer-Krasselt in Milwaukee and Chiat\Day.

Derek's story is inspiration for aspiring copywriters and art directors. If you want a deep knowledge of brands, he tells us, you could hardly do better than to start your career working for a brand.

Reminder: For a 90-minute live webinar on writing the single-minded proposition contact Howard Ibach at creativebriefworkshops.com.

  continue reading

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