91. The 4-Step Framework to Simple and Effective Market Research with Erica Harrell

The Corporate Side Hustler

Erica Harrell, founder of Erica Harrell Consulting, is an educator with over 12 years experience. From teaching and instructional coaching principle at a network level, to now working full-time at an EDD non-profit as she builds her consulting business on the side, Erica is
supporting educators, districts, school leaders, and consultants in delivering high-quality and high-impact transformational professional development to teachers or leaders within their field and their zone of genius.

She joins the show today to make market research way more approachable for all of us. From understanding what market research is at its core, to finding your ideal clients and having conversations with them, this episode is incredibly important for anyone who is building their side hustle from the ground up. Grab a pen and paper because you’re going to want to take notes as Erica drops her 4-step framework to simple and effective market research.

Episode Highlights

• Why market research is so important [4:21]
• Getting in front of the people you’re going to be teaching through conversation [6:38]
• Observing your clients [10:46]
• Finding your ideal clients and “hanging out” with them on social media [13:32]
• Looking at the work samples of your clients [17:55]

Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests!

Connect with Erica:

• Instagram: www.instagram.com/ericaharrellconsulting
• YouTube: https://www.youtube.com/channel/UCoiUwbBx8yO9xd5jjpHecIw
• The Power of PD Podcast: https://www.buzzsprout.com/1783607

Connect with Lisa Rigoli:

• http://www.thecorporatesidehustler.com/bingeworthy
• https://www.thecorporatesidehustler.com/podcast
• https://anchor.fm/thecorporatematchmaker
• https://www.instagram.com/thecorporatesidehustler