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220. Why Repeat Customers May Not Be Loyal Customers w/ Shep Hyken

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Manage episode 341666743 series 3253424
Sisällön tarjoaa BombBomb. BombBomb tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Repeat business is a goal everyone should aim for. But turning it into loyalty means creating an emotional connection between your customer and your brand.
Ask yourself this: What am I doing right now with this customer to make sure that they’ll come back to me and not my competitor next time?
In this episode of our Human-Centered Communication expert series (which originally aired on September 3, 2021), Steve Pacinelli and I interview Shep Hyken, Chief Amazement Officer and Customer Service Speaker at Shepard Presentations, LLC, about the drivers behind customer loyalty — as well as some loyalty killers.
Join us as we discuss:
Why customer service is a philosophy of mind
How to differentiate between repeat business and loyalty
What the common loyalty killers are
How to hire to avoid apathy
Ways to leverage presentation skills to define success
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.
Listening on a desktop & can’t see the links? Just search for the Customer Experience Podcast in your favorite podcast player.
  continue reading

272 jaksoa

Artwork
iconJaa
 
Manage episode 341666743 series 3253424
Sisällön tarjoaa BombBomb. BombBomb tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Repeat business is a goal everyone should aim for. But turning it into loyalty means creating an emotional connection between your customer and your brand.
Ask yourself this: What am I doing right now with this customer to make sure that they’ll come back to me and not my competitor next time?
In this episode of our Human-Centered Communication expert series (which originally aired on September 3, 2021), Steve Pacinelli and I interview Shep Hyken, Chief Amazement Officer and Customer Service Speaker at Shepard Presentations, LLC, about the drivers behind customer loyalty — as well as some loyalty killers.
Join us as we discuss:
Why customer service is a philosophy of mind
How to differentiate between repeat business and loyalty
What the common loyalty killers are
How to hire to avoid apathy
Ways to leverage presentation skills to define success
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.
Listening on a desktop & can’t see the links? Just search for the Customer Experience Podcast in your favorite podcast player.
  continue reading

272 jaksoa

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