Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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229. Factoring Human Emotions Into Data-Informed Decisions w/ Vaishali Dialani
MP3•Jakson koti
Manage episode 347710103 series 3253424
Sisällön tarjoaa BombBomb. BombBomb tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
CX isn’t just a feel-good function - even if feelings are its foundation. We invest in customer experience to improve business outcomes. This includes lowering the cost of acquisition, improving activation and engagement, increasing retention and expansion and more.
In short: we invest in CX to grow revenue.
This episode's guest is Vaishali Dialani, Customer Experience Analyst at Konabos Consulting. She is a Customer Experience Analyst that helps increase said revenue by working at the intersection of CX professional and business analyst. The takes a cross functional approach to CX because it applies to multiple teams in her company and avoids viewing CX as a standalone function.
This episode covers:
How should you install a CX function if there isn’t already one in place?
What is an effective way to collect qualitative customer feedback?
How do we mix human emotions into the data mix?
What are a few themes or trends in customer experience right now?
What are some companies that are effectively utilizing customer personalization?
More information about Vaishali and today’s topics:
LinkedIn Profile: https://www.linkedin.com/in/vaishalidialani/
Company Website: https://www.linkedin.com/company/konabos/
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.
…
continue reading
In short: we invest in CX to grow revenue.
This episode's guest is Vaishali Dialani, Customer Experience Analyst at Konabos Consulting. She is a Customer Experience Analyst that helps increase said revenue by working at the intersection of CX professional and business analyst. The takes a cross functional approach to CX because it applies to multiple teams in her company and avoids viewing CX as a standalone function.
This episode covers:
How should you install a CX function if there isn’t already one in place?
What is an effective way to collect qualitative customer feedback?
How do we mix human emotions into the data mix?
What are a few themes or trends in customer experience right now?
What are some companies that are effectively utilizing customer personalization?
More information about Vaishali and today’s topics:
LinkedIn Profile: https://www.linkedin.com/in/vaishalidialani/
Company Website: https://www.linkedin.com/company/konabos/
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.
272 jaksoa
MP3•Jakson koti
Manage episode 347710103 series 3253424
Sisällön tarjoaa BombBomb. BombBomb tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
CX isn’t just a feel-good function - even if feelings are its foundation. We invest in customer experience to improve business outcomes. This includes lowering the cost of acquisition, improving activation and engagement, increasing retention and expansion and more.
In short: we invest in CX to grow revenue.
This episode's guest is Vaishali Dialani, Customer Experience Analyst at Konabos Consulting. She is a Customer Experience Analyst that helps increase said revenue by working at the intersection of CX professional and business analyst. The takes a cross functional approach to CX because it applies to multiple teams in her company and avoids viewing CX as a standalone function.
This episode covers:
How should you install a CX function if there isn’t already one in place?
What is an effective way to collect qualitative customer feedback?
How do we mix human emotions into the data mix?
What are a few themes or trends in customer experience right now?
What are some companies that are effectively utilizing customer personalization?
More information about Vaishali and today’s topics:
LinkedIn Profile: https://www.linkedin.com/in/vaishalidialani/
Company Website: https://www.linkedin.com/company/konabos/
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.
…
continue reading
In short: we invest in CX to grow revenue.
This episode's guest is Vaishali Dialani, Customer Experience Analyst at Konabos Consulting. She is a Customer Experience Analyst that helps increase said revenue by working at the intersection of CX professional and business analyst. The takes a cross functional approach to CX because it applies to multiple teams in her company and avoids viewing CX as a standalone function.
This episode covers:
How should you install a CX function if there isn’t already one in place?
What is an effective way to collect qualitative customer feedback?
How do we mix human emotions into the data mix?
What are a few themes or trends in customer experience right now?
What are some companies that are effectively utilizing customer personalization?
More information about Vaishali and today’s topics:
LinkedIn Profile: https://www.linkedin.com/in/vaishalidialani/
Company Website: https://www.linkedin.com/company/konabos/
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.
272 jaksoa
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