Abandoned cart: Is shopping online going offline?

The Dive | Business News

With the arrival of the pandemic, and the implementation of lockdowns all around the world, investors and founders seized on the idea that this would permanently transform our lives - with a sharp focus on the way we shop and pay. The E-Commerce giants certainly agreed. Amazon’s famous forecasting tool told them to build, build, build, and Shopify told investors they believed pandemic E-Commerce gains will stick because quote “convenience is habit-forming”.

Venture capitalists followed, injecting $78b into E-Commerce companies in 2021 - and it was reflected in the hot stocks of that time - Afterpay, Peloton, Etsy. Three very different companies, but all pandemic powerhouses.

Fast forward to 2022, this has all changed. Venture Capital funding for eCommerce is down 42% from the same period last year. Share prices have fallen, staff are being laid off, and companies are declaring bankruptcy.

Today Sascha is joined by Mark Di Stefano, from The Information, to talk about his piece: Welcome to the E-Commerce Winter.

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