Why Are So Many Skint Coaches Going Viral

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There’s a growing trend in the fitness industry that I find concerning – coaches producing attention-seeking content, particularly those high-energy reels filled with flashy visuals or controversial claims. While this can grab attention, does it really offer value? From my decade of experience coaching fitness professionals, I’ve seen how this approach often misses the mark in building genuine, lasting connections with your audience. Authenticity and depth matter far more than sensationalism. I even had a high-profile client attend a course promoting these tactics, only to find it centred around using outrageous hooks and props to go viral. If you’re serious about creating meaningful engagement and long-term success, it’s time to rethink these trends. Looking for ways to stay authentic and stand out? Let’s explore the real strategies that work.