How Lumen CEO Kate Johnson Changed the Culture of a Billion-Dollar Company From Playing Not to Lose to Playing to Win

The Future Of Work With Jacob Morgan

Turning around a struggling company isn’t for the faint of heart, but Kate Johnson, CEO of Lumen Technologies, is proving it can be done—and done well. Leading 30,000 employees and steering billions in revenue, Kate is tackling one of the toughest challenges in business: shifting a telecom giant from “playing not to lose” to “playing to win.” In this episode, Kate opens her fresh and fearless playbook on what it really takes to transform a culture: it starts with clarifying your mission and getting everyone aligned. She shares bold, practical strategies like fostering trust, teaching resilience, and encouraging courageous conversations that push teams forward, not sideways. We’ll also unpack why most leaders fail at culture change (and it’s not for lack of trying), how to break silos by getting close to the action, and the non-negotiables for any leader’s first 100 days. If you’re ready to rethink what it means to lead and create a culture that wins, you don’t want to miss this one.

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