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GTM 112: The Ultimate MarTech Guide and the Great Contraction with Austin Hay
Manage episode 440440804 series 2794536
Austin Hay is the Co-Founder of Clarify, a new intelligent CRM built as a platform that developers love. He is also a Partner and MarTech Teacher at Reforge, as well as a MarTech Advisor and GTM Investor at HBE Ventures. With a background leading marketing technology teams at high-growth startups like Ramp, Branch, and mParticle, Austin brings a wealth of expertise on the evolving MarTech and RevTech landscape.
Discussed in this Episode:
- The current state of MarTech and RevTech, and why we're headed for a "great contraction" after years of expansion.
- The future of CRMs and what a next-gen system should look like to unify data and provide more out-of-the-box functionality.
- Advice for founders and leaders on being selective with tools, focusing on a few things done well, and the importance of treating people with respect.
- Austin's journey building Clarify and his perspectives on brand, culture, and community.
Highlights:
(5:46) Why the MarTech and RevTech space is a "mess" right now.
(13:05) Fundamental building blocks for an effective GTM tech stack.
(21:15) The problem with how most companies are assembling their RevTech stack today.
(36:45) The future of CRMs as systems of action, not just systems of record.
(44:48) The most impactful lesson from Austin's career on how to treat people when they leave your company.
(52:25) One thing revenue leaders believe to be true that Austin thinks is bull$***.
(59:18) One thing that is working for Austin in go-to-market right now.
Guest Speaker Links (Austin Hay):
LinkedIn: https://www.linkedin.com/in/austinahay/
Host Speaker Links (Scott Barker):
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/
Sponsors:
- Brought to you by Upland Altify. A leading provider of AI-enhanced sales solutions, Altify is designed to help revenue teams work smarter. This Salesforce-native suite of sales solutions empowers seller productivity, streamlines workflows, and uncovers hidden opportunities – all leading to significant revenue growth - learn more.
- Brought to you by Vanta. With Vanta Questionnaire Automation, go-to-market teams can complete security reviews up to 5 times faster, helping you close deals in less time than ever. Over 8,000 global companies use Vanta to streamline security questionnaires and close deals fast. Experience Questionnaire Automation with a self-guided product tour, no sign-up required, at vanta.com/gtmnow.
The GTM Podcast
Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.
This podcast is produced by GTMnow, the media brand of VC firm GTMfund.
Visit gtmnow.com to see more content and subscribe.
544 jaksoa
Manage episode 440440804 series 2794536
Austin Hay is the Co-Founder of Clarify, a new intelligent CRM built as a platform that developers love. He is also a Partner and MarTech Teacher at Reforge, as well as a MarTech Advisor and GTM Investor at HBE Ventures. With a background leading marketing technology teams at high-growth startups like Ramp, Branch, and mParticle, Austin brings a wealth of expertise on the evolving MarTech and RevTech landscape.
Discussed in this Episode:
- The current state of MarTech and RevTech, and why we're headed for a "great contraction" after years of expansion.
- The future of CRMs and what a next-gen system should look like to unify data and provide more out-of-the-box functionality.
- Advice for founders and leaders on being selective with tools, focusing on a few things done well, and the importance of treating people with respect.
- Austin's journey building Clarify and his perspectives on brand, culture, and community.
Highlights:
(5:46) Why the MarTech and RevTech space is a "mess" right now.
(13:05) Fundamental building blocks for an effective GTM tech stack.
(21:15) The problem with how most companies are assembling their RevTech stack today.
(36:45) The future of CRMs as systems of action, not just systems of record.
(44:48) The most impactful lesson from Austin's career on how to treat people when they leave your company.
(52:25) One thing revenue leaders believe to be true that Austin thinks is bull$***.
(59:18) One thing that is working for Austin in go-to-market right now.
Guest Speaker Links (Austin Hay):
LinkedIn: https://www.linkedin.com/in/austinahay/
Host Speaker Links (Scott Barker):
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/
Sponsors:
- Brought to you by Upland Altify. A leading provider of AI-enhanced sales solutions, Altify is designed to help revenue teams work smarter. This Salesforce-native suite of sales solutions empowers seller productivity, streamlines workflows, and uncovers hidden opportunities – all leading to significant revenue growth - learn more.
- Brought to you by Vanta. With Vanta Questionnaire Automation, go-to-market teams can complete security reviews up to 5 times faster, helping you close deals in less time than ever. Over 8,000 global companies use Vanta to streamline security questionnaires and close deals fast. Experience Questionnaire Automation with a self-guided product tour, no sign-up required, at vanta.com/gtmnow.
The GTM Podcast
Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.
This podcast is produced by GTMnow, the media brand of VC firm GTMfund.
Visit gtmnow.com to see more content and subscribe.
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