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Take your business to the next level! Double your sales and increase productivity with tools and business marketing strategies from Amanda Holmes, CEO at Chet Holmes International.
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Sisällön tarjoaa Jake Dunlap. Jake Dunlap tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
In today’s Episode of the Jake Dunlap Show, we are joined by Amanda Holmes, CEO at Chet Holmes International in a talk about marketing strategies and practices companies should apply in order to double their sales and increase productivity. She shares her outlook on the most valuable trends that are transforming the future of business marketing and numerous resources and concepts that can take a company to the next level.
Amanda Holmes was a 24 years old aspiring musician when her father, Chet Holmes, America’s top marketing executive and sales expert passed away from leukemia. His business empire with hundreds of employees and a clients list that included over sixty Fortune 500 companies was now resting on her shoulders.
After a rough beginning with no succession plan, Amanda proved to be a born leader. It was exactly her artistic nature and forward-thinking ideas, combined with her father’s proven process and marketing methodology that helped her continue his mission of teaching others to radically change their lives and find their footing in the ruthless world of business.
This year, marking ten years after her father’s untimely passing, Amanda released a revised edition of his book “The Ultimate Sales Machine” in which she included new methodologies, frameworks and easy-to-follow applications that are meant to help readers double their sales.
Time stamps:
(00:48) Meet Amanda Holmes, CEO at Chet Holmes International;
(02:25) Amanda’s biggest regret- not learning the insides of the business world from her father while he was still alive;
(05:39) Her passion for arts was inherited from her father- he wrote songs and screenplays and sold them to Warner Brothers;
(07:13) How Amanda became “the only profitable musician she knew”- learning the skill of keeping your audience entertained and later on transferring that skill into her business career;
(10:26) Stepping into her father's shoes- what determined Amanda to continue the legacy he created;
(14:46) Moving the company online- first few years of holding the reins and becoming the new face of the company;
(17:57) The “Dream 100” concept- taking her father’s strategies to the next level;
(22:11) A five-point checklist to determine the right clients for you;
(23:56) Time management and time blocking- five steps to increase your productivity by 500%;
(32:17) New business marketing trends organizations should focus on- ads, communities, organic social media and other untrackable marketing tools that bring value to your company and lead prospects to you;
(43:41) Back to basics- strengthen your company’s fundamentals by bringing teams together, organizing workshops and involving your employees in the problem-solving process.
Quotes
“I look back and think it would have meant so much to me to involve me in the world of business. My head of sales brings along his 14-year-old and his 11-year-old to a bunch of our trainings and I look at how they’re learning at such a young age and I think holy cow, we really need to do that. That's wonderful, to give them the knowledge or the business acumen at a young age.”
“My father lived and breathed this idea that whatever you want to be you can be. Just go and do it. All it takes is a little thing that we call “pigheaded discipline and determination”. My father invented that phrase.”
“One night I told the audience “If you can fill my tip jar I will walk across the stage on my hands.” And I’m telling you people from the audience grabbed my tip jar and ran around the room trying to get it to fill, and they did fill it, and then I walked across the stage on my hands which I thought was hilarious. Then I recreated it online on Periscope. I got 100,000 likes in like three weeks.”
“My father died at 55. He buried himself into an early grave with the amount of stress and pressure he put on himself (...) it’s as if I’m burying myself in an early grave right next to him, stepping into his business. That’s what was going through my head, and I thought no, I’m not stepping into this.”
“Every time you get distracted it takes an average of 23 minutes for your brain to get back to the place it was, in full focus (...) and we actually have a five-step process to increase your productivity by 500%.”
“90% of the people you are reaching out to don’t care about you and what you do. So, what we recommend is to lead with education that takes them from the “I’m not interested” or “I think I have an opinion about what you do” and educate them into the “buying now” category. (...) At least let’s make sure we follow a system for how to create content because 40% of content online actually hinders the sale.”
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Amanda’s social links:
Amanda’s music:
Reverb Nation | Spotify | Allmusic
Chet Holmes International- Social links and resources:
Chet’s book, revised edition-The Ultimate Sales Machine
The Ultimate Sales Machine- book resources
Chet Holmes International- free resources
The Elevated Dream 100 Bootcamp
Time Management Secrets of Billionaires
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Mentions:
Charlie Munger- an American billionaire investor, businessman, and former real estate attorney;
Charlie Munger’s main business:
Berkshire Hathaway (a diversified multinational holding company with full ownership of GEICO, Duracell, Fruit of the Loom, and significant holding in Coca-Cola, Bank of America, American Express and Apple)
Superhuman- productivity app offering the fastest email experience;
Website | Twitter | Dribble | Facebook
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Follow Jake:
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