🚖The early days of ride-sharing apps, with Daniel Riaz 🤳

The Mobile User Acquisition Show

In today’s episode, Shamanth is in conversation with Dan Riaz, who witnessed the rise of the ride-sharing industry. Dan talks about various strategies that the team at Lyft implemented to scale the app from 4 to 24 cities, and beyond. Today’s episode features some wild stories and important lessons from the early days of a now ubiquitous industry - and we’re excited to bring this to you today.

Check out the episode here:
KEY HIGHLIGHTS:
💼 Dan’s role at Zynga

✨ Joining Lyft when it was a 50-person team

🧗🏽‍♂️ Prioritizing the experience at Lyft in the midst of uncertainties

🏋🏽‍♀️ Finding the balance between drivers and riders

☄️ When Lyft decided to go bigger and expand

🏙 The prep involved in launching in 24 cities in one day

🚦 How was the response from the regulatory bodies?

🔖Challenges the team faced when entering a new city

⚖️ Managing the data across cities with different demand rates

🚕 Joining 500 Startups and working with GrabTaxi

👞Working for what was wanted and not what was needed, at GrabTaxi

🏳️How the ride-sharing industry differs in the US & Asia

🚲 Dan’s experience at Lime bikes
Note:
Mobile Growth Lab
We wrapped up the Mobile Growth Lab where over 60 marketers, executives, product managers, and developers signed up to break the shackles of ATT's performance and measurement losses. You can get access to the recorded versions of these sessions through our self-serve plan.

Check it out here: https://mobilegrowthlab.com/

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