How a Major Label Markets an Artist Without TikTok

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Our guest this week is Alex Ciccimarro, the Vice President of Marketing at RCA Records. In this episode, Ari and Alex dive deep into the digital marketing endeavors across Atlantic and RCA Records, why artists don’t need to be on all social media in order to be successful and how to embrace the future of music fans.


01:28 Alex’s creative journey

10:07 Working as Digital Marketing Director at Atlantic Records

12:33 Blog coverage: publicity vs. digital marketing

17:11 RCA Records and Joint Venture deals

26:11 Artists’ relationship with social media

50:31 Breaking down the marketing budget

53:44 Relationship between the artist team and the label

1:04:00 Final question


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Connect with Ari Herstand:


Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand


Connect with Alex Ciccimarro:


Instagram: https://www.instagram.com/thebaldgod

Twitter: https://twitter.com/thebaldgod


Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take



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