Artwork

Sisällön tarjoaa Yoast and Yoast SEO. Yoast and Yoast SEO tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Player FM - Podcast-sovellus
Siirry offline-tilaan Player FM avulla!

Jes Scholz on SEO beyond Google Search

44:07
 
Jaa
 

Manage episode 285247338 series 2860562
Sisällön tarjoaa Yoast and Yoast SEO. Yoast and Yoast SEO tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

What if your target audience is located in a market that only knows the internet as Facebook or where Opera Mini is the main browser? Jes Scholz (International Digital Director at Ringier) will share her global experience and simultaneously make you aware of the small and much closer-to-home SEO tactics that will lead to owning a topic. Yes, a topic, not a keyphrase! That's one key takeaway from this episode for you already.

These are the topics that Jes and Joost talk about in this episode, with minutes indicating when that topic comes up in the recording:

  • 1:55 - What the online marketing looks like in markets without Google and Apple
  • 4:50 - How Jes sees and uses Google Discover for her clients
  • 9:10 - The perfect knowledge graph is the one that connects your brand's entities to topics that interest your audience
  • 16:40 - Influencing the knowledge graph (and the perks of being a publisher)
  • 19:30 - Is investing in Google Discover worth it?
  • 23:47 - How to deal with all different image sizes on platforms like Google Discover and social media?
  • 27:44 - What role does Google Lens play in the Google ecosystem?
  • 34:25 - The importance of Schema and API for news and e-commerce sites, but also sites in other industries in the future
  continue reading

23 jaksoa

Artwork
iconJaa
 
Manage episode 285247338 series 2860562
Sisällön tarjoaa Yoast and Yoast SEO. Yoast and Yoast SEO tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

What if your target audience is located in a market that only knows the internet as Facebook or where Opera Mini is the main browser? Jes Scholz (International Digital Director at Ringier) will share her global experience and simultaneously make you aware of the small and much closer-to-home SEO tactics that will lead to owning a topic. Yes, a topic, not a keyphrase! That's one key takeaway from this episode for you already.

These are the topics that Jes and Joost talk about in this episode, with minutes indicating when that topic comes up in the recording:

  • 1:55 - What the online marketing looks like in markets without Google and Apple
  • 4:50 - How Jes sees and uses Google Discover for her clients
  • 9:10 - The perfect knowledge graph is the one that connects your brand's entities to topics that interest your audience
  • 16:40 - Influencing the knowledge graph (and the perks of being a publisher)
  • 19:30 - Is investing in Google Discover worth it?
  • 23:47 - How to deal with all different image sizes on platforms like Google Discover and social media?
  • 27:44 - What role does Google Lens play in the Google ecosystem?
  • 34:25 - The importance of Schema and API for news and e-commerce sites, but also sites in other industries in the future
  continue reading

23 jaksoa

Kaikki jaksot

×
 
Loading …

Tervetuloa Player FM:n!

Player FM skannaa verkkoa löytääkseen korkealaatuisia podcasteja, joista voit nauttia juuri nyt. Se on paras podcast-sovellus ja toimii Androidilla, iPhonela, ja verkossa. Rekisteröidy sykronoidaksesi tilaukset laitteiden välillä.

 

Pikakäyttöopas