#57 - Unlocking E-Commerce Success with Neha: Mastering Automated Amazon Advertising, Advanced PPC Management, and Future Trends in Data-Driven Marketing Strategies

Velocity Sellers Podcast

What if you could transform your approach to Amazon advertising by harnessing the power of automation? Meet Neha, the innovative co-founder of Atom11, a pioneering PPC firm focused on Amazon advertising. Neha takes us through her fascinating journey from her early career at Amazon to the birth of Atom11. She shares how her profound understanding of Amazon ads led to the creation of a software designed to address market gaps, particularly in integrating retail signals with advertising strategies. This episode is not just about advertising; it's about a visionary approach to leveraging data and technology for better business outcomes.
Experience the future of PPC management with Atom11's advanced, rule-based automation software that empowers sellers and agencies to take control of their advertising strategies like never before. Imagine tailoring automation rules to fit different product portfolios within the same account, optimizing campaigns with surgical precision. Neha walks us through the exciting features of Atom11, including inventory management and smart bid adjustments based on best seller rank changes. She explains how this technology caters to seasoned users by offering a level of granular control that streamlines decision-making and maximizes profitability.
As we gaze into the crystal ball of 2025, discover the emerging trends in PPC advertising, driven by Amazon's evolving features and strategies. From the impact of dayparting on campaign performance to the integration of Amazon's Marketing Cloud capabilities, the future promises a revolution in how data informs advertising. Atom11 is at the forefront, transforming raw data into actionable insights and intuitive recommendations, empowering sellers and agencies to make informed strategic choices. Neha provides a glimpse into Atom11's ambitious plans to reshape the Amazon advertising landscape, focusing on delivering meaningful insights and enhancing the user experience.

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1. #57 - Unlocking E-Commerce Success with Neha: Mastering Automated Amazon Advertising, Advanced PPC Management, and Future Trends in Data-Driven Marketing Strategies (00:00:00)

2. Amazon Advertising & Atom11 Collaboration (00:00:10)

3. Advanced Control Options for PPC (00:14:26)

4. Optimizing Amazon Ad Performance Through Dayparting (00:25:44)

5. PPC Trends & Strategies for 2025 (00:34:03)