Parhaat Siegel Gale Podcastit (2024)

1
Unlocking Brand: Naming in Technology in 2024 54:52

7M ago54:52

54:52

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. Which naming trends are impacting the technology sector most? Listen as our Group Director, Naming, Aaron Hall and General Manager, West Coast, Katie …

1
Unlocking Brand: Exelon 38:43

7M ago38:43

38:43

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Jessica Balfour, Vice President, Corporate Communications & Marketing, Exelon, the nation's largest utility company, joins our Group …

1
Rishi Dhir: How CMOs can simplify their brand's experience 11:12

9M ago11:12

11:12

In this episode, our Head of Strategy, EMEA, Rishi Dhir, reads: "How CMOs can simplify their brand's experience." Rishi provides practical guidance for Chief Marketing Officers (CMOs) seeking to harness the potential of brand experience, shedding light on its transformative power and offering insights into successful brands that have embraced simpl…

1
Jared Taylor: 5 ways to simplify your employee experience 8:50

10M ago8:50

8:50

In this episode, our Associate Director, Brand-led Change, Jared Taylor reads: "5 ways to simplify your employee experience." Only 1 out of 4 employees find their workplace to be truly simple. But it doesn't have to be this way. From identifying your brand purpose to engaging your brand champions, Jared shares five foundational actions to simplify …

1
Unlocking Brand: World's Simplest Brands Tenth Edition 55:42

12M ago55:42

55:42

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, we explore and reveal the findings from the tenth edition of our World’s Simplest Brands study. Our Global Director, Business Analyti…

1
Unlocking Brand: SADA 54:51

12M ago54:51

54:51

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Narine Galstian, CMO, SADA, joins Matthias Mencke, Group Creative Director, Jenna Isken, Group Director, Experience and Jason Cieslak…

1
Unlocking Brand: AerCap 51:56

12M ago51:56

51:56

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Gillian Culhane, Vice President of Corporate Communications, AerCap, joins our President, EMEA, Philip Davies, Senior Strategy Direct…

1
Unlocking Brand: Simplicity at work 54:59

1y ago54:59

54:59

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. Only 1 out of 4 employees find their workplace truly simple. So, what does this mean for brands? In this episode, we explore the findings from our Sim…

1
Clinton Clarke: Bring the bold, banish the bland  6:11

1y ago6:11

6:11

In this episode, our Digital Creative Director, Clinton Clarke reads: "Bring the bold, banish the bland." Started in 2018, the era of "blanding" led to a wide array of direct-to-consumer brands with similar minimalist aesthetics. But how can you ensure your brand banishes the stale blanding trend and joins the ever-growing wave of those breathing f…

1
Unlocking Brand: QuidelOrtho 55:35

1+ y ago55:35

55:35

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Jeannine Mason, Senior Director, Corporate Marketing and Brand, QuidelOrtho, joins our Global CMO, Margaret Molloy, Strategy Director…

1
Unlocking Brand: Omnicom Health Group 59:42

1+ y ago59:42

59:42

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Matt McNally, CEO and Joseph Bailey, EVP, Head of Marketing & Partnerships, Omnicom Health Group (OHG), join our President of the Pac…

1
Unlocking Brand: BorgWarner 57:23

1+ y ago57:23

57:23

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Michelle Collins, Global Director, Marketing and Public Relations, BorgWarner, joins our Managing Director, Strategy, Matt Egan; Crea…

1
Unlocking Brand: Tirlán 54:33

1+ y ago54:33

54:33

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Nicola O’Connell, Head of Consumer Development for Tirlán, joins our EMEA President, Philip Davies; Senior Strategy Director, Patrick…

1
Unlocking Brand: Glanbia 50:19

1+ y ago50:19

50:19

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Martha Kavanagh, Director of Corporate Affairs, Glanbia, a better nutrition company headquartered in Ireland with 6,000+ employees gl…

1
Unlocking Brand: Nielsen 59:29

1+ y ago59:29

59:29

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Jamie Moldafsky, Chief Marketing & Comms. Officer, Nielsen, a global leader in audience measurement, data and analytics, shaping the …

1
Gretchen Huestis: Times May Be Changing, But the Promises You Make to Employees Never Should 8:36

1+ y ago8:36

8:36

In this episode, our Group Director of Brand-led Change, Gretchen Huestis reads: "Times May Be Changing, But the Promises You Make to Employees Never Should." Gretchen looks at why turbulent times are the right time to revisit your brand purpose and its associated values--and how to bring them forward into a very tangible employee experience.…

1
Scott Wolman: Customer First, Customer Hard: Lessons for Brand Storytelling from Cobra Kai 7:30

1+ y ago7:30

7:30

In this episode, our Associate Director, Naming, Scott Wolman reads "Customer First, Customer Hard: Lessons for Brand Storytelling from Cobra Kai", which originally appeared in Little Black Book. Inspired by the Netflix series and sequel to the original The Karate Kid films, Cobra Kai, Scott enters the dojo of Sensei Lawrence for three tips to help…

1
Unlocking Brand: HPE 59:14

1+ y ago59:14

59:14

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Jennifer Temple, EVP, Chief Communications Officer and Rachel Fairley, Global VP, Brand Marketing & Experience, Hewlett Packard Enter…

1
Unlocking Brand: The intersection of ESG and brand building 58:49

2y ago58:49

58:49

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, our Executive Director of Strategy and Head of ESG Advisory, Wendy Gerber and Global CMO, Margaret Molloy, lead an in-depth conversat…

1
Unlocking Brand: Surescripts 56:33

2y ago56:33

56:33

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Melanie Marcus, CMO, Surescripts, the nation’s leading health information network, joins our colleagues Brian Rafferty, Global Head o…

1
Unlocking Brand: KPMG 56:15

2y ago56:15

56:15

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Sam Burns, Global CMO, and Lauren Boyman, US CMO, KPMG, one of the world’s leading professional services firms, join our colleagues, …

1
Unlocking Brand: Building a brand fit for the future 57:45

2+ y ago57:45

57:45

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, our West Coast General Manager, Katie Conway, Group Director of Experience, Jared Fink, and Group Director of Brand-led Chance, Gretc…

1
Patrick Kampff: What makes for strong brands during times of crisis? 7:07

2+ y ago7:07

7:07

In this episode, our Strategy Director, Patrick Kampff reads "what makes for strong brands during times of crisis?" Originally published in The Drum, Patrick examines how brands can prepare and suggests some effective practices to weather tough times ahead as inflation continues to rise worldwide.Kirjoittanut Siegel+Gale

1
Unlocking Brand: GlobalFoundries 55:59

2+ y ago55:59

55:59

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Michelle Leyden Li, CMO of GlobalFoundries joins our President of the Pacific Rim Jason Cieslak and General Manager, Katie Conway to …

1
Wendy Gerber: Driving sustainable business growth for brands 10:29

2+ y ago10:29

10:29

In this episode, our Executive Director of Strategy and Head of ESG Advisory, Wendy Gerber, reads, “Driving Sustainable business growth for brands.” Originally published in Branders Magazine, Wendy discusses the importance of ESG integration in a company’s DNA and how it can lead to growth, innovation and create a positive impact.…

1
Margaret Molloy: Why B2B branding is more important than ever 11:38

2+ y ago11:38

11:38

In this episode, our Global CMO, Margaret Molloy reads "Why B2B branding is more important than ever." Margaret discusses why a strong brand is vital for success in B2B.Kirjoittanut Siegel+Gale

1
Unlocking Brand: Measurement over Management 48:36

2+ y ago48:36

48:36

Welcome to Unlocking Brand, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, our President for EMEA, Philip Davies, and Director of Insights for EMEA, Ben Osborne discuss the importance of fact-based branding and how rese…

1
Aaron Hall: By playing a long game, the Commanders scored big with their rebrand 5:56

3y ago5:56

5:56

In this episode, our Group Director of Naming Aaron Hall reads, “By playing a long game, the Commanders scored big with their rebrand.” Aaron explores the Washington Football Team’s new name, and how the move represents not only a step in the right direction when it comes to social good but also an astute branding decision.…

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Emma Lewis: Utilizing brand to drive an authentic response to climate change in the energy industry 7:33

3y ago7:33

7:33

In this episode, our Strategist Emma Lewis reads, “Utilizing brand to drive an authentic response to climate change in the energy industry.” Originally published in The Drum, Emma takes a closer look at the role global brands play in the fight against climate change, the parallels between the Covid-19 pandemic and the climate crisis, and how to lev…

1
Liz Olsen: Are you ready for Generation Z? 7:15

3y ago7:15

7:15

In this episode, our Head of Strategy for EMEA, Liz Olsen, reads, “Are you ready for Generation Z?” Today’s brands are likely to be held to even higher standards in the future. With Gen Z --people born from 1995 to 2010--now moving into the workforce and starting to earn a level of disposable income, its constituents will undoubtedly be the target …

1
Brian Rafferty: From premium products to premium experiences, consumers want radical simplicity 7:19

3y ago7:19

7:19

In this episode, our Global Director of Business Analytics & Insights Brian Rafferty reads, “From premium products to premium experiences, consumers want radical simplicity.” Originally published in The Drum, Brian examines the findings of our latest World's Simplest Brands study. He explores why the last two years have made simplicity the baseline…

1
Unlocking Brand: OneTen 45:08

3+ y ago45:08

45:08

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, our President for the Pacific Rim, Jason Cieslak, and our Group Director of Naming, Aaron Hall are joined by Maurice Jones, CEO of On…

1
Unlocking Brand: Tabreed 57:10

3+ y ago57:10

57:10

Welcome to our new series, Unlocking Brand, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, our Creative Director, Dalia Fawaz, and Managing Director, Zouheir Zoueihed, are joined by Souad AlSerkal, Vice President of Str…

1
Unlocking Brand: GE 49:18

3+ y ago49:18

49:18

Welcome to our new series, Unlocking Brand, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, our Global Chief Marketing Officer, Margaret Molloy, and former Senior Director of Strategy, Britt Bulla are joined by Zara Mirz…

1
Unlocking Brand: Jacobs 51:11

3+ y ago51:11

51:11

Welcome to our new series, Unlocking Brand, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, our President for the Pacific Rim, Jason Cieslak and Group Director of Brand Communication, Gina Kim are joined by Marietta Hann…

1
Gabriele Zamora: Why metaphors make powerful brand names 7:58

3+ y ago7:58

7:58

In this episode, our Associate Director, Naming, Gabriele Zamora, reads, “Why Metaphors Make Powerful Brand Names.” We utilize metaphors—the figure of speech that compares two things—to add texture to our writing and daily conversations. But they can also create a sense of intimacy and heighten our understanding of others’ emotions. Originally publ…

1
Sarah Grieb: How to communicate with compassion when all we have is words 7:52

3+ y ago7:52

7:52

In this episode, our Associate Director of Brand Communication, Sarah Grieb, reads, “How to communicate with compassion when all we have is words.” During times of crisis, our natural inclination is to reach out, quite literally. But in our current age of remote work and social distancing, how can we connect when all that’s left is our voice? Origi…

1
Unlocking Brand: Bristol Myers Squibb 52:14

3+ y ago52:14

52:14

Welcome to our new series, Unlocking Brand, where our global brand experts host live case studies, deliver actionable insights and answer key questions on the topics that matter to brand marketers today. In this episode, Lori Kaplan, Executive Director, Corporate Brand, Bristol Myers Squibb joins our Co-CEO + Chief Creative Officer Howard Belk + ou…

1
Casey Seijas: A new human normal 5:16

3+ y ago5:16

5:16

In this episode, our Director of Brand Communication, Casey Seijas reads, “A new human normal.” Brands today have the chance to peel off the many layers of overwrought—and over-thought—messaging and identity and hone in on what makes them part of the global community. Originally published in Branders Magazine, Casey explores this very unique junctu…

1
Nijel Taylor: Three qualities of a memorable logo 7:13

3+ y ago7:13

7:13

In this episode, our Design Director Nijel Taylor reads, "Three qualities of a memorable logo." No matter the reason for your brand-building exercise, your logo is likely to command a significant share of the conversation. And while designing a new brand identity requires a certain amount of creative kismet, there are key principles one must observ…

1
Katie Conway: Launching a brand without shaking hands 7:02

3+ y ago7:02

7:02

In this episode, our Senior Strategy Director, Katie Conway, reads, "Launching a brand without shaking hands.” Whether your rebrand indicates the next step in your company’s evolution or a renewed emphasis on your purpose, one thing is for sure—when announcing a brand change, the focus should be on your people. Originally published in Branders Maga…

1
James Withey: Brand Architecture--Five tips for rationalizing your portfolio in 2021 5:16

3+ y ago5:16

5:16

In this episode, our Executive Director, EMEA James Withey reads, "Brand Architecture: Five tips for rationalizing your portfolio in 2021." Originally published on SiegelGale.com, James shares five ways to help ensure that an exercise in brand rationalization drives the desired efficiencies, while allowing you to continue strengthening those brands…

1
Margaret Molloy: Six reasons to rebrand 8:16

3+ y ago8:16

8:16

In this episode, our Global CMO Margaret Molloy reads "Six reasons to rebrand." There are countless reasons for embarking on a rebrand--from launching a new product to overcoming a tarnished reputation to keeping up with evolving customer needs. Originally published in Branders Magazine, Margaret outlines six scenarios when a company might want to …

1
David Srere: What makes branding different? 7:19

3+ y ago7:19

7:19

In this episode, our Co-CEO and Chief Strategy Officer David Srere reads, “What makes branding different?" Most people don't have a clear point of view on the topic of branding. Often times, it’s included under one umbrella, along with advertising, public relations and crisis communications. But branding is not like the rest. Originally published o…

1
Victoria Kurzweg: The sound of simplicity 13:31

4y ago13:31

13:31

In this episode, our Associate Strategist Victoria Kurzweg reads, “The sound of simplicity.” In a world facing disruption on multiple fronts, auditory elements offer marketers the versatility to sync with rapidly changing preferences and environments. Originally published on WARC, Victoria explores why sonic branding is vital for a connected experi…

1
Derrick Mead: Brand voice and crisis 7:20

4y ago7:20

7:20

In this episode, our Director of Brand Communication, Derrick Mead, reads “Brand voice and crisis.” Originally published on siegelgale.com, Derrick explores why brand voice is so crucial now more than ever.Kirjoittanut Siegel+Gale

1
Ben Osborne: Leveraging brand to bridge the adoption gap 12:44

4y ago12:44

12:44

In this episode, our Head of Insights for EMEA, Ben Osborne, reads “Leveraging brand to bridge the adoption gap.” Every consumer is on their own journey. When it comes to electric vehicles, the pace of that journey to adoption varies based on their readiness for broader lifestyle change. Originally published on siegelgale.com and co-authored with S…

1
Melanie McShane: The real value of brand purpose emerges 10:17

4y ago10:17

10:17

In this episode, our Senior Director of Strategy, Melanie McShane, reads “The real value of brand purpose emerges.” Originally published on siegelgale.com, and co-authored with co-CEO and Chief Strategy Officer David Srere, this article explores how brand leaders are viewing purpose as a call to do more with less; as a tool to pivot quickly and ble…

1
Aaron Hall: Renaming Climate Change—Can a new name finally make us take action? 8:20

4y ago8:20

8:20

In this episode, our Group Director of Naming, Aaron Hall, reads “Renaming Climate Change: Can a new name finally make us take action?” Originally published in AdAge, Aaron explores how naming can be used to rebrand climate change and inspire people to take notice—and more importantly, action.Kirjoittanut Siegel+Gale

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Billy Kingsland: Simple communications are crucial now—and always 6:59

4y ago6:59

6:59

In this episode, our Group Director of Brand Communication, Billy Kingsland, reads, “Simple communications are crucial now—and always.” Originally published on Ragan.com, Billy explains why communicators must prioritize clarity, honesty and meaningful content in order to succeed.Kirjoittanut Siegel+Gale

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