Parhaat Cassandra Duffill Marketing & Business Strategist Podcastit (2024)

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Taking A Break - New Content Coming Soon! 2:26

12d ago2:26

2:26

After an amazing first year of the podcast, I'm taking a short break while we record the next batch of content. While I'm on break you can come and connect with me in my Facebook Group . Or find me on socials under Cass Duffill Strategist. See you soon with a new batch of amazing episodes! Cass x Let's Chat - Send an instant message now Empowered M…

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#53: Magnetize Clients With Standout Marketing 10:47

2M ago10:47

10:47

In this episode, we discuss how to create standout marketing in a cluttered online space. She emphasizes the importance of understanding your ideal client and crafting a compelling value proposition. She also highlights the significance of using various marketing tactics, such as content marketing, social proof, and email marketing. Additionally, s…

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#52: Beyond Social Media: Why Your Posts Are Not Enough 13:12

2M ago13:12

13:12

In this episode, we discuss the limitations of relying solely on social media for marketing and offers alternative strategies to attract clients. We highlight the constantly changing algorithms and oversaturation of social media platforms as major challenges. We talk about how diversifying content and focusing on options other than social media is …

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#51: Consistency Killers & How To Combat Them 19:25

2M ago19:25

19:25

In this episode we discuss the importance of consistency in marketing and identifies common barriers that prevent entrepreneurs from being consistent. We emphasize that consistency is not just about frequency, but also about maintaining quality, alignment with brand values, and messaging. Consistency builds trust, strengthens brand identity, and im…

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#50: Sales-y Free Sales - Connect & Convert 13:50

2M ago13:50

13:50

In this episode, Cass Duffill discusses the importance of sales for business growth and shares strategies for making sales in an authentic and non-salesy way. She emphasizes the need to genuinely solve the problems of ideal clients and to approach sales from a transformational mindset. Cass also highlights the importance of connection, authentic co…

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#49: Easy Audience Growth Strategies 13:15

3M ago13:15

13:15

In this conversation, Cass Duffill discusses strategies to grow an audience online. She emphasizes the importance of having a varied strategy and being present on multiple platforms. Consistency and reliability in marketing efforts are key to achieving long-term results. Collaborating with others and diversifying content are effective ways to engag…

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#48: Keys to Client Retention 14:48

3M ago14:48

14:48

In this episode, Cass Duffill discusses the importance of client retention and provides 13 strategies to improve it. She emphasizes the need to attract the right clients, deliver what they paid for and exceed their expectations, and tailor solutions to their individual needs. Cass also highlights the significance of a quality onboarding process, ma…

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#47: Harmony Over Hustle - how to grow with ease 15:17

3M ago15:17

15:17

In this episode, Cass Duffill discusses the concept of harmony over hustle and how to grow a business with ease. She emphasizes the importance of taking action and aligning with the goals for your business. Cass debunks the myth that success is the result of nonstop hustling and provides tips for finding the easiest path to success. These tips incl…

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#46: The Sticky Bits Of Being In Business 26:13

3M ago26:13

26:13

In this episode of Empowered Marketing Unleashed, Cass Duffill discusses the 'sticky bits' of business, the challenges and obstacles that entrepreneurs face. She shares her personal experiences and insights on topics such as standing out as a personal brand, emotional resilience, copyright and plagiarism, navigating finances, diversifying revenue, …

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#45: 4 Ways to Create Online Revenue Streams 17:50

4M ago17:50

17:50

In this episode, Cass Duffill discusses four online revenue streams that can be used to increase sales and revenue in a business. The four revenue streams are high ticket offers, low ticket offers, memberships and subscriptions, and passive income. Cass provides insights and best practices for each revenue stream, emphasizing the importance of crea…

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#44: Success With Freebie Funnels 19:02

4M ago19:02

19:02

In this episode, Cass Duffill discusses the importance of freebie funnels in growing your email list and boosting your visibility. She explains that freebie funnels are lead magnets that attract and nurture leads, ultimately turning them into clients. Cass provides tips on creating effective freebie funnels, such as offering something of value, del…

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#43: Why You Need A Standout Framework 15:38

4M ago15:38

15:38

In this episode, Cass Duffill discusses the concept of a standout framework or a signature framework for online businesses. She explains that a signature framework is a repeatable and deliverable process that helps businesses get results for their clients. Cass emphasizes that a framework needs to have purpose and cannot be just a word or acronym t…

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#42: Your Knowledge Bubble 16:28

4M ago16:28

16:28

In this episode, Cass Duffill discusses the concept of the 'knowledge bubble' and the importance of stepping outside of it to supercharge the growth of your business. She explains that while our personal knowledge and expertise are valuable, they can become constraints and limit our ability to innovate and scale. Cass emphasizes the need to seek ex…

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#41:Empowering Your Business Through Personal Challenges 27:07

5M ago27:07

27:07

In this episode, Cass Duffill shares her personal journey of running a business while dealing with a chronic health issue. She emphasizes that personal challenges, such as managing a health condition, can actually become strengths in business. Cass provides tips on how to balance your business and health, including prioritizing self-care, creating …

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#40: 5 Things You Don’t Need To Be Successful 19:02

5M ago19:02

19:02

In this episode, Cass discusses five things that are not necessary for success in business. She debunks common misconceptions and provides advice on focusing on what really matters. We will cover the need to have a perfectly executed plan, why you must use toxic selling traits right now, how you need to be constantly present on social media and why…

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#39: Attracting Clients When You Hate Marketing 17:36

5M ago17:36

17:36

Hate marketing? You're not alone! Today we explore actionable strategies and insights on how to attract clients in a way that feels true to you, and ways to market your business that you might even enjoy! Takeaways Marketing activities that align with personal values and strengths to create an authentic and enjoyable marketing experience. Authentic…

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#38: Let’s Reimagine Email Marketing 20:32

5M ago20:32

20:32

In this episode, Cass Duffill discusses reimagining email marketing, emphasizing authenticity, integrity, and value-driven communication. She addresses common concerns, best practices, and strategies for creating engaging and non-pushy email marketing campaigns. Takeaways Email marketing can be done with integrity and authenticity, focusing on buil…

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#37: 7 Ways To Move Beyond Social Media For Marketing Impact 17:33

5M ago17:33

17:33

In this episode, Cass Duffill discusses seven ways to improve marketing for online businesses. She emphasizes the importance of understanding buyer behaviour and bridging the marketing gap. Consistency in content creation and a focus on driving traffic to websites are also key. Duffill advises entrepreneurs to have a visibility marketing strategy t…

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#36: Struggling For Clients? Try this... 24:38

6M ago24:38

24:38

In this episode, Cass Duffill discusses strategies for generating clients in a slow economy. She emphasizes the importance of aligning your offers with your core values and the needs of your ideal clients. She also highlights the power of storytelling in marketing and building genuine connections with your audience. Additionally, she suggests optim…

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35: Magic or Strategy.. or both?! 19:33

6M ago19:33

19:33

In this episode, Cass Duffill discusses her success strategy framework for growing a business. She emphasizes the importance of having a clear plan and strategy in place to achieve goals. She highlights six key steps to creating a successful business: goals and strategy, messaging and client clarity, audience building, offers, marketing, and lead g…

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34: Calls That Convert - The Art of Authentic Sales Calls 19:48

6M ago19:48

19:48

In this episode, Cass Duffill discusses how to have authentic discovery calls that convert in service-based businesses. She emphasizes the importance of being genuine, listening more than speaking, and putting the needs of potential clients first. Cass provides tips on creating a list of questions, offering ways to work with clients, and implementi…

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33: Success Is Not Luck 13:26

6M ago13:26

13:26

In this episode we talk about what actually creates success. Building a business around your passion and strengths can lead to more success. It's important to consider your ideal work week and balance, as well as diversifying your income streams for stability and growth. Creating a dream team and seeking guidance from a mentor can also contribute t…

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#32: Is Your Brand Stopping New Clients? 13:58

7M ago13:58

13:58

In this episode, Cass Duffill discusses the importance of building a personal brand in 2024. She provides three simple steps to start building a personal brand that stands out and attracts the right clients. Cass emphasizes the need for authenticity and personal connection in building a personal brand. Takeaways Building a personal brand is more im…

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#31: Aligned Clients On Repeat - 5 Simple Strategies 16:48

7M ago16:48

16:48

In this conversation, Cass Duffill shares five strategies to build a profitable business with the right clients. She emphasizes the importance of messaging, lead generation, SEO, content creation, and authentic sales. These strategies can help business owners overcome the feast and famine cycle and achieve consistent results. Cass also highlights t…

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#30: Unlocking $10K Months With 3 Game-Changing Strategies 16:53

7M ago16:53

16:53

In this episode, Cass Duffill shares three strategic moves that are generating 10K plus months for her clients. The first strategy is about having an optimized sales funnel, which involves capturing leads, warming them up, and building relationships. The second strategy is visibility marketing, which goes beyond social media and includes using mult…

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#29: Elevate Your Impact: The Empowered Marketing Way 21:24

7M ago21:24

21:24

Summary In this episode, Cassandra Duffill discusses the concept of empowered marketing and how it can revolutionize the way entrepreneurs market their businesses. She emphasizes the importance of respecting the audience, sharing authentic stories, and providing value-driven content. By adopting empowered marketing, entrepreneurs can build genuine …

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#28: How To Get Off The Feast & Famine Cycle - for good! 21:08

8M ago21:08

21:08

In this episode, Cass Duffill discusses the feast and famine cycle that many entrepreneurs face in their businesses. She explains that the cycle occurs due to a reliance on a single source of income and inconsistency with marketing efforts. To combat this cycle, she suggests two solutions: consistent marketing and diversifying income streams. Cass …

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#27: 4 Simple Steps To An Abundant Business 28:14

8M ago28:14

28:14

In this episode, Cass Duffill discusses her framework and the steps to building an abundant business. She emphasizes the importance of understanding your ideal client and their needs, mapping out your offers to serve them, creating an abundance plan to bridge the revenue gap, and developing an irresistible offer. She also invites listeners to join …

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#26: Why You Need Outsourcing to Grow Your Business 16:04

8M ago16:04

16:04

In this episode, Cass Duffill interviews Zoe Douthwaite from Clarity OBM Services about the benefits and process of outsourcing in business. Zoe shares her personal journey of starting her own virtual assistant business and transitioning into an online business manager. The conversation covers topics such as identifying tasks to outsource, determin…

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#25: How Pinterest Can Easily Grow Your Business 24:02

8M ago24:02

24:02

In this episode, Cass Duffill interviews Carolyn Campbell, a Pinterest strategist, about using Pinterest for business. Carolyn shares her journey of starting her own business and how she discovered the power of Pinterest. They discuss why Pinterest is the right option for entrepreneurs, emphasizing its time-saving benefits and long-lasting content.…

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#24: Smash Your SEO With These Simple Tips 24:00

8M ago24:00

24:00

In this conversation, Jules White, a web and SEO strategist, shares valuable insights on the importance of SEO for entrepreneurs in the health and wellness industry. She highlights the common mistakes entrepreneurs make in SEO and provides tips to improve Google rankings. Jules also discusses the process of setting up and optimizing a Google My Bus…

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#23: How to Create An Impactful Heart-Centred Brand 15:43

9M ago15:43

15:43

In this episode, Cass Duffill discusses the importance of creating a heart-centered brand for health and wellness businesses. She emphasizes the need for personal branding to showcase one's values and connect with ideal clients. Cass provides steps to create a heart-centered brand, including identifying passion and purpose, defining a point of diff…

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22: If You're Doing Any Of These You Could Be Hurting Your Business Growth 15:18

9M ago15:18

15:18

In this episode, Cass Duffill discusses the top 10 mistakes that may be hindering the growth of your business. These mistakes include not having a plan, focusing on small details, waiting for inspiration, holding onto unwanted offers, lack of impactful messaging, chasing the next million-dollar idea, lack of consistency, impatience, jumping between…

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21: Marketing You Must Do In 2024 22:12

9M ago22:12

22:12

In this episode, Cass Duffill discusses the challenges and trends of social media marketing in 2024. She emphasizes the unique position of heart-led, soulful entrepreneurs and the importance of marketing with authenticity and integrity. She highlights the shifting landscape of online marketing and the need for consistency and regularity in social m…

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#20: Top Ways to Diversify Your Income in 2024 19:51

9M ago19:51

19:51

In today's episode we discuss the importance of diversifying income for health and wellness & soulful entrepreneurs. I share my personal experience with burnout and the realization that a one-to-one business model was unsustainable. We explore various ways to diversify income with practical tips for overcoming tech challenges and pricing digital pr…

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#19: How to bring an extra $1000 into your business this week 12:43

10M ago12:43

12:43

In this episode we explore simple strategies to activate an extra thousand dollars in your business, that you can do this week! Cass shares five top strategies that she used successfully in her natural health practice, when the business needed a quick cash injection. We also highlight the huge potential of the health and wellness industry and encou…

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#18: Vision Board Your Way To Success In 2024 16:18

10M ago16:18

16:18

Summary In this episode, Cass Duffill interviews Julie Jones from Ocean Flow about the power of vision boarding. Julie explains how vision boarding can benefit entrepreneurs by helping them stay focused on their goals and dreams. She emphasizes the importance of creating a visual representation of one's goals and regularly connecting with the visio…

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#17: Simple mindset shifts you can make, to bring in abundance in 2024 16:41

10M ago16:41

16:41

In this episode, Cass discusses the top mindset shifts needed to create an abundant business as a practitioner, healer, or helper. She emphasizes the importance of understanding the energetic flow of money and being open to both its influx and outflow. Cassandra also highlights the significance of pricing services based on value rather than discoun…

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#16: Reflect & Review 2023 12:04

10M ago12:04

12:04

In this episode, titled 'Reflect and Review,' I share my annual process of reflecting on my business to make changes in the new year. You'll learn my simple tips to reflect and review your own business, celebrating achievements, identifying areas for improvement, and setting goals for the future. The episode concludes with a reminder to be honest a…

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#15: 10 Ways To Get New Leads Right Now 15:36

11M ago15:36

15:36

In this episode, Cassandra Duffill shares 10 ways to generate new leads for your business. She emphasizes the importance of lead generation for revenue growth and highlights the need for planning and strategy. The chapters cover various methods, including utilizing social media, guesting on podcasts and in groups, creating new lead magnets, leverag…

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#14: Why your marketing isn't working and how to fix it 27:18

11M ago27:18

27:18

In this episode, Cassandra Duffill discusses why marketing may not be working for natural health practitioners and provides solutions to fix it. The main themes covered include lack of clarity, content mistakes, selling solutions, the secret sauce, and consistency. We emphasise the importance of understanding your ideal client, their problem, and t…

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#13: Take a Break! Your Set & Forget Marketing Strategy 12:09

11M ago12:09

12:09

In this episode, Cass discusses how soulful entrepreneurs can create a set and forget strategy to take a break over the Christmas period. She emphasizes the importance of setting boundaries and taking breaks to prevent burnout. Cass provides actionable tips for implementing a set and forget marketing strategy, including automated email campaigns an…

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#12: Plan for your best year yet! 26:59

11M ago26:59

26:59

I want you to go into 2024 planning for your best year EVER in business! This episode will fuel your ambitions and dreams and dive deep into the essential elements of successful planning and how to effectively set yourself up for a transformative year ahead. This episode is more than your average goal-setting pep talk. You'll gain insights and acti…

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#11: Why Social Media Is Not A Marketing Strategy 15:40

12M ago15:40

15:40

In this insightful episode we challenge the common notion that social media is the main element of a business's marketing strategy. We discuss why treating social media as the sole marketing approach doesn't yield effective results, especially in a rapidly evolving digital landscape. This episode unveils the role of social media within the broader …

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#10: 3 Pillars of Business Success 17:58

12M ago17:58

17:58

Welcome to a transformative episode of Soulful Marketing Unleashed - "The Three Pillars of Business Success". Today I take you through the dynamic terrain of entrepreneurship and I share my three pillars that ensure lasting business success: Mindset, Monetisation, and Marketing. Delve deep into the power of a growth-oriented mindset as the bedrock …

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#9: Mindset Traps of Soulful Entrepreneurs 18:34

12M ago18:34

18:34

In today's power-packed episode we take a deep dive into entrepreneurial mindsets. Discover the mindset hurdles soulful entrepreneurs face, from the paralyzing fear of failure to the undermining power of Impostor Syndrome, and learn how to gracefully conquer them. Listen in for empowering insights and actionable strategies to help you overcome your…

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#8: Why Your Books Aren't Full & How To Fix It 16:12

1y ago16:12

16:12

In this powerful episode, we dive deep into the reasons you might not be achieving the traction you desire or filling up your bookings. Discover the importance of diversifying your marketing efforts beyond solely social media, the power of delivering what your audience needs to hear, the benefits of offering discovery calls, the necessity of an eas…

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#7: 5 Things To Do Today, To Start Getting Traction 18:23

1y ago18:23

18:23

Today latest episode uncovers five key steps to incorporate into your marketing so you can start getting results for your effort. It's not merely about adding tools to your marketing portfolio; it's about invigorating your approach with soulful authenticity. This podcast is the ideal companion for online entrepreneurs who aspire to build an authent…

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#6: Email Marketing - Slimey or Soulful? 30:00

1y ago30:00

30:00

Get ready to supercharge your email marketing with soulful strategy! In this episode of Soulful Marketing Unleashed, I'm revealing the secrets behind crafting soul-stirring emails resonate with your audience and actually get read, as well as the email sequences you need to grow you business, with tips on how to create them to be authentically you. …

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#5: Get Results With Soulful Strategy 17:23

1y ago17:23

17:23

Welcome to the latest episode of Soulful Marketing Unleashed! Are you a healer, helper, practitioner or coach, with a burning passion, looking create marketing that gets results? Then this episode is for you. Today we explore the transformative power of soulful marketing, a concept that transcends typical business strategies and places you, your pa…

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Cassandra Duffill Marketing & Business Strategist podcastit

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