It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Sisällön tarjoaa Breaking and Entering Media and Entering Media. Breaking and Entering Media and Entering Media tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Player FM - Podcast-sovellus
Siirry offline-tilaan Player FM avulla!
Siirry offline-tilaan Player FM avulla!
Brand-Side: Jeff Pillet-Shore, Marketing Director at Allagash Brewing Company
MP3•Jakson koti
Manage episode 401274935 series 3322458
Sisällön tarjoaa Breaking and Entering Media and Entering Media. Breaking and Entering Media and Entering Media tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Jeff Pillet-Shore is the Marketing Director at Allagash Brewing Company. Named in Ad Age's 2023 "Break Out Brand Leaders," Jeff's journey is a blend of innovation and adaptability. We discuss Allagash, starting as a local brewery in Portland, Maine, in 1995 and how they have grown, thanks to its inclusive approach and unique strategies in the craft beer industry. We discuss key moments like their strategic pivot during the pandemic and how launching 12-pack cans right before lockdowns served as especially beneficial. Jeff's story is a lesson in aligning personal passions with professional paths. Listen for lessons on navigating market changes, embracing your true calling, and how to break in and thrive in marketing. Links: https://www.linkedin.com/in/jeffpilletshore/ https://flowcv.me/geno-schellenberger
…
continue reading
304 jaksoa
MP3•Jakson koti
Manage episode 401274935 series 3322458
Sisällön tarjoaa Breaking and Entering Media and Entering Media. Breaking and Entering Media and Entering Media tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Jeff Pillet-Shore is the Marketing Director at Allagash Brewing Company. Named in Ad Age's 2023 "Break Out Brand Leaders," Jeff's journey is a blend of innovation and adaptability. We discuss Allagash, starting as a local brewery in Portland, Maine, in 1995 and how they have grown, thanks to its inclusive approach and unique strategies in the craft beer industry. We discuss key moments like their strategic pivot during the pandemic and how launching 12-pack cans right before lockdowns served as especially beneficial. Jeff's story is a lesson in aligning personal passions with professional paths. Listen for lessons on navigating market changes, embracing your true calling, and how to break in and thrive in marketing. Links: https://www.linkedin.com/in/jeffpilletshore/ https://flowcv.me/geno-schellenberger
…
continue reading
304 jaksoa
Όλα τα επεισόδια
×Tervetuloa Player FM:n!
Player FM skannaa verkkoa löytääkseen korkealaatuisia podcasteja, joista voit nauttia juuri nyt. Se on paras podcast-sovellus ja toimii Androidilla, iPhonela, ja verkossa. Rekisteröidy sykronoidaksesi tilaukset laitteiden välillä.