Parhaat Audio Branding Podcastit (2024)

1
The Power of Healing Through Music: A Conversation with Jonathan Taylor - Part 2 24:01

5d ago24:01

24:01

“The piano is the same way. The piano has a hammer that goes like that on the string. The harpsichord has a pintrip that is plucked, all right? What do you do on the guitar? You actually pluck the string or hit it like a hammer in a way. So, in a certain way of thinking, the guitar is not the stringed instrument that everyone thinks it is. On the o…

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The Musical Journey of Guitarist Jonathan Taylor: A Conversation with Jonathan Taylor - Part 2 23:44

12d ago23:44

23:44

“And so the concert comes, and, about the ending piece of the concert. I didn’t know who I was. All that vanity and ego, ‘I’m a classical musician,’ all of that stuff, those labels go right out the window. And why is that? Because it’s down to survival time now.” -- Jonathan Taylor This episode’s guest is a California native who’s currently represe…

1
Insights for Succeeding in Today's Music Industry: A Conversation with Carl Bahner - Part 2 33:35

19d ago33:35

33:35

“The way to get your rates up is to make them realize that you’re like the supply, and demand works in your favor if the supply is one, right? If you’re the only person doing this thing, not the only person mixing, not the only person doing, I don’t know, a Scottish Gen Z accent, I don’t know what the equivalent would be. It’s not just the only per…

1
Turning Passion into Profit in the Music Industry: A Conversation with Carl Bahner - Part 1 34:50

26d ago34:50

34:50

“It was when I started figuring out, without knowing what it was called, because I also didn’t have any marketers in my life growing up. But when I was finding gigs for myself when I was the freelancer, mercenary, playing with a bunch of different people, I had to learn what these people are looking for. How do I figure out how to let them know tha…

1
The Sound Of Shopping: How Music Influences Our Spending Habits 6:42

1M ago6:42

6:42

When you think about shopping, what sound comes to mind? It might be the carts rolling up and down the aisles, or maybe the beeps of the scanners when you’re standing in the check-out line. Music might not be the first thing that crosses our minds, but it’s almost always in the background of our shopping trips, and it can have a surprising impact. …

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Collaboration, Technology & Music Production: A Conversation with Jeff Bohnhoff - Part 2 34:21

1M ago34:21

34:21

“If you take the, you know, Foley work and the soundtrack out of a movie and just show, you know, the film with just the dialogue, even a great movie, it just, it completely falls emotionally flat, right? It just it’s, you know, if George Lucas had not hired John Williams to do the score for Star Wars, it would probably be a little-remembered, B-gr…

1
La importancia de la experiencia sonora 14:45

1M ago14:45

14:45

Las mejores películas, comerciales, aplicaciones y momentos de la vida tienen algo en común: La experiencia sonora. Crear esta herramienta conscientemente trae enormes beneficios si uno sabe cómo hacerlo.Kirjoittanut Pablo Aguinaga

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Technology & the Evolution of Music: A Conversation with Jeff Bohnhoff - Part 1 34:35

2M ago34:35

34:35

“I know, like, Apple Music is offering that, so you don’t have to have anything but a pair of headphones in order to listen to most music. And it’s even possible on some computers. I know, like, Apple MacBook Pros, if you just play through the speakers in the computer, it’s astonishing. It gives it, it’s got DSP built in that, just, basically, it s…

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Building and Growing Your Podcast: A Conversation with Dave Jackson – Part 2 27:18

2M ago27:18

27:18

“I was, like, on tour, I spent twenty hours driving all over Ohio, talking to different places. And I work from home, so I don’t drive a ton. And now I was, and I was listening to all these podcasts, and I was amazed how many times I had to ride the volume knob because somebody would be talking, and then somebody would come in and they’re much, a m…

1
La Inteligencia Artificial y el Audio Branding 15:00

2M ago15:00

15:00

¿Qué tan cerca estamos de que la IA reemplace a los diferentes actores de la producción de creatividad y piezas para publicidad? En este episodio explico por qué considero que esto no va a pasar nunca.Kirjoittanut Pablo Aguinaga

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Innovar sobre tu competencia con Audio Branding 15:24

2M ago15:24

15:24

Innovar es tan riesgoso que pocos lo hacen; sin embargo, hay herramientas que muchas marcas tienen olvidadas en las que pueden innovar con riesgos menores y una capacidad de respuesta única.Kirjoittanut Pablo Aguinaga

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Podcasting Do’s & Don’ts: A Conversation with Dave Jackson - Part 1 32:46

2M ago32:46

32:46

“And I hit play on it, and I hear ‘Hello, Dave, this is Michael Van Lahr from Nuremberg, Germany.’ I’m in the basement of my brother’s house. This is where I started. And that, which goes back to, it doesn’t matter. Just, just start. And my brother goes ‘Did he say Nuremberg, Germany?’ And I go ‘Yeah.’ And we just sat there for the longest time, ju…

1
La voz de tu marca 11:06

2M ago11:06

11:06

La música tiene muchísimo que ver con la percepción de calidad y servicio que las personas esperan, y es vital darles la percepción correcta si queremos más resultados.Kirjoittanut Pablo Aguinaga

1
Creating a Connection with Sonic Branding: A Conversation with Valentin Fleur - Part 2 28:09

2M ago28:09

28:09

“I think sound has this ability. We talked about meaning, we talked about engagement, we talked about flexibility, versatility... but I feel like people are used to visual communication. They understand that there’s logo, animation and everything is like the sign, the bottom of the page, et cetera. I feel like you add this extra layer of surprise a…

1
La música y la percepción de calidad 11:14

2M ago11:14

11:14

La música tiene muchísimo que ver con la percepción de calidad y servicio que las personas esperan, y es vital darles la percepción correcta si queremos más resultados.Kirjoittanut Pablo Aguinaga

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The Psychology of Sound in Branding and Behavior: A Conversation with Valentin Fleur - Part 1 35:00

3M ago35:00

35:00

“I think, right now, I’ve noticed kind of two opposite trends. I don’t know if they’re opposite, but they’re very, very different. On one hand, I feel like my clients, my clients, they want to talk to their audiences for a longer period of time. They want to engage in a more conversational way. So, you know, they want to find the proper tone. We’re…

1
La memoria primitiva en la publicidad 11:19

3M ago11:19

11:19

Los seres humanos estamos cargados con recuerdos inconscientes de experiencias de vida o muerte. Saber esto y usarlo es una herramienta poderosa para comunicar.Kirjoittanut Pablo Aguinaga

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The Art of Audio Branding: A Conversation with Laurence Minsky - Part 2 32:48

3M ago32:48

32:48

“Why not brand the sound so people know that they’re with a certain bank? Why not make it a little bit more ‘here’s your money’, which is a little bit more successful sounding, versus ‘don’t forget your card,’ which could be a little bit more alarming sounding. But you don’t want a bank to sound like a perfect human being. You don’t want an ATM to …

1
Cómo pasar del estímulo directamente a la emoción 16:50

3M ago16:50

16:50

El proceso común para lograr una acción comienza con un estímulo que genera un pensamiento; éste genera una emoción, y la emoción lleva a una acción. Sin embargo, es posible acortar este proceso con Audio Branding y lograr acción más rápida.

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Let's Explore the Power of Sound: A Conversation with Laurence Minsky - Part 1 29:37

3M ago29:37

29:37

“I was just looking at a LinkedIn post. And they’re talking about branding and strategy, and everything in there was visual. There was nothing about sound, nothing about texture, nothing about taste. And it all goes together in the brand and brand perception. But sound is so strong compared to sight. It directs. It helps direct sight. It helps inte…

1
La tristeza vende también 14:03

3M ago14:03

14:03

No sólo la felicidad vende, y una marca que conoce realmente a su público sabe que hay otros recursos que estratégicamente utilizados, dan mucha más efectividad.Kirjoittanut Pablo Aguinaga

1
How to Amplify Your Brand's Impact: A Conversation with Josh Butt - Part 2 29:57

3M ago29:57

29:57

“Because it’s very difficult to be different and distinctive and you kind of need both of them in this modern advertising world because everything’s so fragmented. Um, people are not just sitting down at the TV at a certain time or listening to the radio together. You know, it’s a much more solo experience than it was when we were growing up. And I…

1
La teoría del equilibrio de sistemas y las ventas 17:20

3M ago17:20

17:20

¿Qué tienen que ver el equilibrio de sistemas y las ventas? Todo. Cuando se entiende este fundamento de la física y de la vida, se puede vender mucho más.Kirjoittanut Pablo Aguinaga

1
From Music to Marketing: A Conversation with Josh Butt - Part 1 30:10

3M ago30:10

30:10

“Usually the thing I love about sound is how it answers the question within a very short period of time. You don’t have to listen for very long, right? If you hear a message twice, you go, ‘Oh, that must be their message.’ Turned up in two ads, you know, like it becomes a current. I mean, to me, it’s obvious pretty quickly.” -- Josh Butt This episo…

1
Captar es fácil, ¿pero puedes mantener la atención? 12:05

4M ago12:05

12:05

En este episodio te hablo de la importancia de mantener la atención una vez que la obtienes en un mundo repleto de estímulos que distraen a tu público.Kirjoittanut Pablo Aguinaga

1
The Magic of Podcasting: A Conversation with Bruce Chamoff - Part 2 19:42

4M ago19:42

19:42

“I see in your videos and I hear your, a lot of your episodes and I could tell right away, Jodi, you do have fun. You laugh, you’re laughing right now, you’re smiling. I mean, you’re obviously having fun. And I obviously don’t want to be on a podcast with somebody that has a very straight face and has a monotone voice and is not laughing. I think i…

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Converting Passion into Profit: A Conversation with Bruce Chamoff - Part 1 25:21

4M ago25:21

25:21

“You wanna know the hobbies, they’re part of the psychographics. That’s the lifestyle. And I say this all the time: you’re not going to make any money if you’re a football podcast and you’re marketing yourself to baseball fans. And I say this. You’ve I got people coming to me saying, you know, ‘I have a sports podcast, but I’m not making any money.…

1
La repetición y la verdad 10:23

4M ago10:23

10:23

La repetición tiene algunas funciones importantísimas en el cerebro y el comportamiento humano; y usarlo como herramienta es vital para la publicidad.Kirjoittanut Pablo Aguinaga

1
Audio Design and Game Development: A Conversation with Chris Hegstrom - Part 2 33:34

4M ago33:34

33:34

“But you don’t know how that user is going to do it. Are they going to somersault through the entire level? Are they going to climb up a wall and jump down? And are they going to just sit in a corner for a while and then walk three steps and then sit in a corner for a while? You don’t know if somebody is going to, how somebody is going to play. And…

1
Ayuda a tu cliente a predecir el futuro 10:34

4M ago10:34

10:34

En este episodio te explico cómo el predecir el futuro es una capacidad que si le permites experimentar a tu cliente, tus ventas se elevan enormemente. El Audio Branding tiene la herramienta perfecta para esto.Kirjoittanut Pablo Aguinaga

1
From Cinema to Video Games: A Conversation with Chris Hegstrom - Part 1 40:04

4M ago40:04

40:04

“I didn’t realize it at the time, but that was my first introduction into user experience, right? Like a UX or user experience. It’s exactly that. It’s like I could put a microphone out in a storm and then all I get is like, you know, wind distortion and then the gain dipping every time there’s a thunderclap or something, you know, and it just soun…

1
La intención como herramienta del Marketing 12:50

5M ago12:50

12:50

En este episodio descubrirás cómo esta herramienta es una de las más importantes en el momento de crear piezas de comunicación funcionales; y cómo esto es percibido por las personas. ¿Es algo que la inteligencia artificial puede lograr?Kirjoittanut Pablo Aguinaga

1
Shaping the Future of Content Creation: A Conversation with Rob Puzzitiello - Part 2 20:51

5M ago20:51

20:51

“We had an up and coming musician here last week who, he’s being followed around by a Netflix documentary team, but, like, he knows that, like, every day he has to post something, you know, and he was talking about starting a podcast, because it’s another form of content. And I think it's just like one of the easier ways to, like, look into your da…

1
El oído y las ventas. 18:32

5M ago18:32

18:32

En este episodio te hablo sobre el oído: Un órgano que va más allá de simplemente interpretar el sonido.Kirjoittanut Pablo Aguinaga

1
Exploring the Mackie DLZ Creator: A Conversation with Rob Puzzitiello - Part 1 25:37

5M ago25:37

25:37

“What we did with this product was, we’re trying to give people the benefit of using a mixer without necessarily having to be like the audio professional who went to school. Like, I hear all the time, anytime I meet someone they’re like, ‘Oh, the first board I ever used was a Mackie,’ and, like, we all learned on it. I, you know, we have them in my…

1
Understanding Consumer Influence: Audio Branding for the Holidays – Part 2 31:52

5M ago31:52

31:52

“Yeah, there’s a real opportunity here. I mean there’s a trend here in the conversation that we talk about the nostalgia and these spots that keep coming back. There’s equity in that. There’s, I mean, the giant equity. Even in a seasonal piece of music. It really is the subjects that we talk about in for what it boils down to this consistency and p…

1
La herramienta más poderosa del Marketing y la Publicidad 12:42

5M ago12:42

12:42

En este episodio te entrego los datos esenciales que muestran por qué el sonido y la música, estratégicamente utilizados, son la herramienta más poderosa del Marketing y la Publicidad; y cómo no usarlos, es una gran pérdida de tiempo y dinero.Kirjoittanut Pablo Aguinaga

1
Unleashing the Power of Sound: Audio Branding for the Holidays - Part 1 33:45

5M ago33:45

33:45

“I was just thinking that humans generally like things that are new, but not that new, and you probably have the familiar tune. And then if you hear something clever, I think the biggest danger is cheesiness. But if you have something clever and, as Adam says, anchored in the brand, if it’s a tongue-in-cheek brand and it’s a tongue-in-cheek lyric, …

1
Mastering the Podcast Universe: A Conversation with Alex Sanfilippo - Part 2 32:43

6M ago32:43

32:43

“I do believe in independent voices getting heard and elevated throughout the world, and I don’t feel that there’s a lot of mediums anymore where we have that opportunity. But podcasting, to me, is the ultimate solution right now for getting a voice heard and elevated throughout the world, that it can really change somebody’s life. I’ve had stories…

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The Art and Science of Podcasting: A Conversation with Alex Sanfilippo - Part 1 32:16

6M ago32:16

32:16

“Usually my podcast, I’d say, I probably say eight months of the year, it has no advertisement at all. But that way, when I do place it in, it’s on every single episode, and it’s there just for a short time to really pique someone’s interest, cause they’re like ‘This is different. What is this?’" “Yeah, that’s a really good option. Yeah, I like the…

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Exploring the Unheard: A Conversation with Andrea Cera - Part 2 31:51

6M ago31:51

31:51

“Also, because nobody listened to these sounds, even the nurse that should be paying attention. They really, they got used to this kind of droning sensation." "You have to tune it out." "Yes, yes, and imagine the mental load to do that, to tune out these kinds of sounds, and, of course, imagine the poor people that are in the hospital as a patient …

1
Unveiling the Language of Sound: A Conversation with Andrea Cera - Part 1 32:17

6M ago32:17

32:17

“I don't know if in Canada or in the States the sounds are different, but here, Toyota, for instance, is very abstract, high-pitched, it's a bike or like 'peeeeee,' like this, for instance. The Renault is more reassuring, more warm, it's welcoming, it's a little bit more, you know, it's less cold than other sounds." "Sure, yeah. Well, I guess maybe…

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The New Era of Sonic Branding: A Conversation with Jack Bradley - Part 2 33:30

6M ago33:30

33:30

“My now retired business partner, who was the head composer for this company for years and years and years, he put that perfectly, and he said, I remember he talked to a young composer. He said, ‘Look, at the end of the day, it’s the difference between art and craft,’ said, ‘when you’re making your own music and you’re doing your own thing, it’s ar…

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The Evolution of Audio Branding: A Conversation with Jack Bradley - Part 1 35:40

7M ago35:40

35:40

“I would just play these crazy ‘80s drum beats and then I’d play on top of it and it was like the coolest thing ever. So it always became this really important thing to me too, and I couldn’t describe it in any way professionally at all. I mean, I was just a kid. But I was thinking about this like, I don’t know. I assumed some kids were, like, supe…

1
Unveiling the Future of Sonic Branding: A Conversation with John SanFilippo - Part 2 31:13

7M ago31:13

31:13

“But if it’s a narrator, which it is, like, 90% of the time, why would you need to know their gender as long as they’re getting the message across? You wouldn’t be wondering what color shirt they’re wearing, why do you need to know what gender they are? So I’m really pleased that the industry is heading in this direction, and I’m even more pleased …

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Exploring The Power of Sonic Branding: A Conversation with John Sanfilippo - Part 1 37:54

7M ago37:54

37:54

“Loyalist College, they have their own marketing people, they had just done a visual rebrand, so it was the perfect time for a sonic – not even a rebrand, they never had any kind of sonic strategy. So that was very exciting. And they had this new young marketing team too, and they were really receptive to new ideas, and they had this agency on boar…

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Celebrating Your True Self: Insights on Creativity and Value: A Conversation with Danielle Soccio - Part 2 23:50

7M ago23:50

23:50

“One of my clients said, you know, he literally stopped doing gigs for free or for a low pay because he was able to just stand in his body and realize that some part of his inner body was saying to him ‘you're worth more than this.’ And so he was able to hear that within himself, and it helped really shift that mindset, and so now, he said, ‘I'm do…

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Exploring Sound & Self: Musical Connections and Personal Growth: A Conversation with Danielle Soccio - Part 1 26:20

8M ago26:20

26:20

“It’s part of it, but the deeper part is truthful, authentic, safe, safe to express yourself, and I think that’s the biggest problem in this, you know, one of the biggest problems in the world. [It’s] that people don’t feel free to express themselves, to truly express who they are or what they want to say.” -- Danielle Soccio This episode’s guest i…

1
Leveraging Podcasts for Business Growth Strategies: A Conversation with Molly Ruland - Part 2 24:20

8M ago24:20

24:20

“I feel like people are just becoming more and more repelled by that and so I think the days of companies being more personal and accessible, and ‘I want to hear what you sound like, I want to know who you are before I sign a contract with you, before I do business with you,’ I don’t think it’s going anywhere. I think, if anything, it’s going to de…

1
Strategies for Effective Listening: A Conversation with Molly Ruland - Part 1 27:12

8M ago27:12

27:12

“It just feels better to listen to somebody who sounds good. It just does, you know? And there’s all kinds of articles you can read about the psychology: you sound smarter when you sound better, you sound more trustworthy when you sound better. So it’s not about manipulating people.” -- Molly Ruland My next guest is the CEO and founder of Heartcast…

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