Parhaat Bank Marketing Podcastit (2024)

1
Ep 73 - The Great Brand Refresh Tale of A Community Bank with Dave Peters and Marty Heger 1:01:51

3d ago1:01:51

1:01:51

It’s time to rebrand your community bank. Where do you start? Rebranding a community bank involves a simple four-step process: identifying the problem, taking time to plan, checking your resources, and then acting on your plan. First, it’s about recognizing that something isn’t working. Many banks face issues like dropping deposits and having a sma…

1
Ep 72 - The Latest Essentials In Bank Marketing Compliance with Memrie Fortenberry 35:32

17d ago35:32

35:32

Finding the right balance between marketing and compliance is essential for community banks. The first step is ensuring that marketers and compliance officers build a trusting relationship. Compliance should always be involved in marketing decisions to prevent any issues. Community banks need to make sure their marketing messages are clear and easy…

1
Ep 71 - Essential Social Media Compliance Guidelines with Jill Williams 49:04

1M ago49:04

49:04

Social media is a key tool for community banks to connect with their local communities and grow their brand, but it’s important to follow the rules and regulations to get it right. Community banks need to be creative in what they post, but they also need to ensure they stay within the social media guidelines to protect both the bank and their custo…

1
Fulton Bank’s Avi Patel: Leveraging AI and Machine Learning to Augment Bank Marketing 19:35

1M ago19:35

19:35

Avi Patel, Chief Data Scientist and CMO at Fulton Bank, discusses his journey from coding to marketing analytics, emphasizing the integration of data science and marketing. He highlights the evolving role of AI and machine learning in enhancing customer experiences and predictive marketing and the need to become a full-stack marketer. Thanks for li…

1
Ep 70 - Three Key Leadership Facets That We Don't See Enough Of 37:37

1M ago37:37

37:37

Chris and Dan discuss the importance of leadership in banking, especially focusing on transparency, adaptability, and vision implementation. They dive into how leadership styles impact a bank's marketing strategies, and the necessity for modern leadership that embraces technology and diversity. Key points include the significance of transparency to…

1
Ep 69 - 5 Most Common Community Bank Goals 37:22

2M ago37:22

37:22

It’s strategic planning season – time to start figuring out what your bank should do next year, and get your budget in order. In our work with banks and credit unions across the country, we’ve noticed some themes emerge in the form of common marketing goals. In this episode, Chris and Dan break down the five most common goals they hear – and give a…

1
Ep 68 - Working Smarter with the Resources You Have 26:45

2M ago26:45

26:45

Most bank marketing teams are cash-, personnel-, and time-strapped. In this episode, we break down ways to get more from what you already have – through strategic partnerships, networking, outsourcing, and tech. In this episode: - Why spending more money does not equate to better marketing - The power of partnerships for social media growth and eng…

1
Ep 67 - 5 Things You Should Be Doing With Email 44:16

3M ago44:16

44:16

Even though email has been around for decades, surprisingly, many banks are not utilizing the channel optimally (or at all!). In this episode, Chris and Dan dive deep into email marketing for banks – everything from the mundane birthday email to data-driven onboarding and cross-selling campaigns. If you're a bank marketer or a professional in the f…

1
Ep 66 - How Targeted Marketing Gives You ROI [Replay Of Ep 26] 50:36

3M ago50:36

50:36

It's a Bank Marketing Show Best-Ever Summer Replay! This week, we replay one of our most downloaded episodes ever - 'How Targeted Marketing Gives You ROI'. Listen in on why targeted marketing matters and gives you returns, and what you should do about it in your bank. Stop thinking about selling your product. Start thinking about how it benefits yo…

1
Ep 65 - The Importance of Brand Voice [Replay of Ep 39] 38:25

4M ago38:25

38:25

It's a Bank Marketing Show Best-Ever Summer Replay! This week, we replay one of our most downloaded episodes ever - The Importance of Brand Voice. Listen in on why brand voice matters and what you should do about it in your bank. A great brand voice has the same effect as a finely-tuned orchestra playing an unforgettable melody. For your bank, this…

1
Ep 64 - Supercharging Financial Marketing Content with ChatGPT with Ben Udell 1:05:10

4M ago1:05:10

1:05:10

Generative AI, like ChatGPT, can be a helpful tool alongside what you already use at your community bank. But many banks don’t know where to start, or are worried about compliance issues from using it. Banks need to think about how they talk to AI, the rules that guide its use, and what role it plays in their teams. In this episode, Chris and Dan i…

1
Ep 63 - 5 Key Strategies for Competitive Advantage 41:49

5M ago41:49

41:49

Chris and Dan dive deep into the world of bank marketing to uncover the secrets of gaining a competitive edge. They share practical insights and actionable steps for banks to effectively leverage their competitive advantage, ultimately leading to greater differentiation and success in the market. There's an emphasis on the importance of understandi…

1
Ep 62 - Banking Association Perspectives with Chris Moya, CEO of ICBA-NM 37:03

5M ago37:03

37:03

Even with the rapidly shifting financial landscape, community banks remain a pillar of the local economy. Up until recently, interest rates remained largely unchanged and favorable for business owners and buyers. But over the last 18 months, a shift has taken place that is showing us a new reality. In this episode, Chris interviews Chris Moya, CEO …

1
Ep 61 - 2024 Mid-Year Trends (Hint: AI) 35:52

6M ago35:52

35:52

Chris and Dan dive into the ever-evolving landscape of AI in banking. Drawing from their experiences, they shed light on the prevalent use of AI and its transformative impact on marketing strategies within the banking sector. They emphasize the importance of staying ahead of the curve by embracing AI and adapting it into the culture of financial in…

1
Ep 60 - How Effective Systems Improve Your Results 28:08

6M ago28:08

28:08

Chris and Dan dive into the impact of a bank's team structure on its marketing operations. No matter the size of your bank or credit union, there are a few key things to keep in mind when structuring the marketing team. In this episode, Chris and Dan emphasize the importance of first aligning marketing activities with the bank’s strategic plan. Onc…

1
Ep 59 - Using Video to Grow Brand Engagement 33:40

7M ago33:40

33:40

In this episode, we dive into the importance of incorporating video into bank marketing strategies. We highlight the power of storytelling through video content and how it can create a more engaging experience for your audience. We stress the significance of differentiating from competitors and embracing the evolving trends of video content on soci…

1
Ep 58 - Producing Content that Actually Engages with Hollie Brown 40:00

7M ago40:00

40:00

Content marketing is an oft-misunderstood thing – most banks just produce blog posts about financial topics, and sometimes collect them into a periodic newsletter. But are you really adding value to your customers with a blog post on “the difference between fixed and ARM mortgages”, when there are literally hundreds of similar blogs already online?…

1
Ep 57 - Simple SEO You Can Do Today with Ben Walsh 1:01:28

8M ago1:01:28

1:01:28

SEO is a powerful but often misunderstood tool to improve your bank’s rankings on search engines – which translates directly into being found, especially among younger, digital-first generations. In fact, search rankings are one place that it’s often possible for small local institutions to outrank their larger, national competition...if you know t…

1
Ep 56 - The Key Digital Ad Pillars of 2024 with Matthew Wade 41:11

8M ago41:11

41:11

Digital advertising has never been more important for community banks – it’s one of the easiest ways to make your brand more visible to younger customers, who spend the most time online. For many banks, digital ads have become a first conversation of sorts, encouraging prospective customers to research the bank more as they make their decisions. In…

1
Ep 55 - How Bank Five Nine used heritage to rebrand for the future with Jeff McCarthy 46:27

8M ago46:27

46:27

Community banks, it’s time to stand out from the crowd. Rebrands are no small feat – and to make them successful, lots of parts need to align in order to develop something that no other bank can replicate. In this episode, we interview Jeff McCarthy, SVP and Marketing Director of Bank Five Nine in Oconomowoc, Wisconsin. Jeff led the bank through a …

1
Ep 54 - MAJOR MARKETING CHALLENGE SERIES #4 - The Alignment of Effort And Value 28:26

9M ago28:26

28:26

We’re returning with the fourth episode of the Major Marketing Challenge Series – where we discuss the biggest problems facing bank marketing teams. In our work with banks, we find that many teams end up spending time on tasks that don’t add to the bottom line – like the right shade of orange for your logo. And those same teams breeze through the s…

1
Ep 53 - MAJOR MARKETING CHALLENGE SERIES #3 - Avoid Scattered Marketing 26:02

9M ago26:02

26:02

We’re returning with the third episode of the Major Marketing Challenge Series – covering the risks of scattered marking tactics. In this episode, we discuss the common struggle of scattered marketing in the banking industry. We emphasize the importance of having a strategic marketing plan to avoid wasted resources and ineffective tactics, and shar…

1
Ep 52 - MAJOR MARKETING CHALLENGE SERIES #2 - Avoid Reactive Marketing 36:11

10M ago36:11

36:11

We’re kicking off the second episode of the Major Marketing Challenge Series – covering the unexpected power of proactive marketing in banking. In this episode, we dive into the challenges of proactive versus reactive marketing in the banking industry. We emphasize the importance of aligning marketing efforts with the strategic goals of the bank to…

1
M&T Bank's Francesco Lagutaine: Why the Role of the Marketer is that of the Customer Expert 28:50

10M ago28:50

28:50

Francesco Lagutaine, Chief Marketing and Communications Officer, M&T Bank shares the importance of active listening and why bank marketer's need a seat at the executive table to represent the voice of the customer. Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/Kirjoittanut Vya

1
Ep 51 - MAJOR MARKETING CHALLENGE SERIES - #1 - Modernizing Your Bank 41:51

10M ago41:51

41:51

We’re kicking off a new set of episodes called the Major Marketing Challenge Series – covering solutions to the big picture challenges that we see most commonly in our work with community banks and credit unions across the country. In this episode, we tackle Modernization: why it’s important, the challenges banks face in pursuing it, and practical …

1
Ep 50 - Connecting with Millennials and Gen Z with Dr. Brett Andrews 50:23

11M ago50:23

50:23

Almost all community banks today struggle with attracting younger people to replace deposits that leave due to an aging customer base. Countless articles, keynote speeches, and podcasts have been devoted to learning how to connect with Millennials and Gen Z. In this episode, we interview Dr. Brett Andrews, Dean of the Business School at Belhaven Un…

1
Ep 49 - Highlights & Takeaways from 2023 31:16

11M ago31:16

31:16

As we wrap up 2023, we reflect on some of the highlights and takeaways we had on the show this year, and pull out a few gold nuggets for you to take into 2024. We're truly thankful for all you listeners and viewers for tuning into the Bank Marketing Show and we're excited to bring you a wide range of new guests and material for the coming year! In …

1
Ep 48 - The Power of Data-Driven Marketing with Dvir Ginzburg and Ilan Flax 45:13

12M ago45:13

45:13

Data-driven marketing doesn’t need to be difficult. Community Banks of any size can use data-driven techniques to better understand their customers and predict their needs. In this episode, Dan and Chris chat with Dvir Ginsburg and Ilan Flax of Insait, a data platform that’s helping community bank marketing and analytics teams achieve higher conver…

1
Ep 47 - Burnout to Success - Designs for Personal and Work Life 41:05

1y ago41:05

41:05

We’re taking a little step back from bank marketing in this episode to talk about a topic that can make us all more successful, professionally and personally: self-care. Chris and Dan get personal and share their own burnout stories, and how those experiences made them realize the importance of “putting your own oxygen mask on first”. We then discu…

1
Ep 46 - The Neuroscience of Messaging with Grant Gooding 51:49

1y ago51:49

51:49

Defaulting to “Trusted, Local” or “100+ Years in Business” in your bank’s messaging? Many banks think because it’s tried and true, or it’s meaningful to them, that it will also resonate with their customers and prospects. But you could actually be hindering your marketing efforts by sticking with generic messages like this. This week, Chris and Dan…

1
Ep 45 - Drill Into Your Marketing Plan - Goals, Audience, Message 30:54

1y ago30:54

30:54

You’re already making a strategic plan (hopefully!) – but you can make it work harder and better with more specificity. In this episode, we discuss the need for specificity when setting goals, defining a target audience, and developing a message that speaks to that audience. We also stress the importance of adaptability in strategic planning, as ma…

1
Ep 44 - Differentiating Your Bank Through Team & Mission with Heidi Miget 43:42

1y ago43:42

43:42

Chris and Dan chat with Heidi Miget, SVP of Marketing for Midwest BankCentre, a nearly $2.7B community bank with 17 branches and 1 loan production office in the St. Louis region. We talk through how her bank has differentiated itself with a laser focus on community and her hybrid (in-house + contractors + agencies) approach to building a marketing …

1
Ep 43 - Google Ads Done Wrong 50:46

1y ago50:46

50:46

In this episode, we dive into the importance of strategy in Google Ads and digital advertising for community banks. With our expertise and experience working with bank clients, we shares valuable insights on how to make digital advertising campaigns more effective and improve customer engagement. We recall a time when we realized that simply throwi…

1
Ep 42 - What You Need to Know Today About Generative AI 39:48

1y ago39:48

39:48

In this episode we dive into the buzz surrounding artificial intelligence (AI) – and specifically, Generative AI tools like ChatGPT, in the banking industry. AI is here to stay and will be utterly transformative to the financial services industry. It's crucial for financial institutions to understand the use cases and limitations, and how to incorp…

1
Ep 41 - Creating Stickier Customers 34:26

1y ago34:26

34:26

Marketing plays a vital role in attracting new customers, but equally important is the need to focus on retaining existing customers – after all, it’s cheaper and often easier! In this episode, Chris and Dan dive deep into the importance of customer retention and increasing customer stickiness. We discuss stickiness factors and new ways to think ab…

1
Ep 40 - What is Work-Life Integration? 27:28

1+ y ago27:28

27:28

The concept of “work-life balance” has been around for years – but we think it’s time to reframe it and recognize that work and life are not separate, not something to keep in balance. Rather, the focus should be on integrating the two so you – and your team – can find greater fulfillment in both. In this episode, Chris and Dan explore work-life in…

1
Ep 39 - The Importance of Brand Voice 35:09

1+ y ago35:09

35:09

A great brand voice has the same effect as a finely-tuned orchestra playing an unforgettable melody. For your bank, this means memorable differentiation from your competitors. Developing your brand voice involves determining the right tone, communication style, and emotions that echo the bank's mission. It’s not just the realm of marketing. Like cr…

1
Ep 38 - The Power of Connection with Neil Stevens 46:19

1+ y ago46:19

46:19

Connection – with your team, your bank, your customers, and your own self - is the key to great leadership and to creating a truly engaged team. It starts at the top. Your bank’s leadership needs to feel confident in and connected with the values, vision, and mission of your institution. When this happens, and you hire people whose personal visions…

1
Ep 37 - The Secret Sauce of Recruitment with Allison McCutcheon Barcz 44:16

1+ y ago44:16

44:16

Ep 37 - The Secret Sauce of Recruitment Job seekers’ attitudes have shifted dramatically over the last few years – forcing changes to the hiring process. Applicants today have a different view of what they will and won’t accept in the workforce and have an increasing need for purpose in their work. For banks, it’s imperative to stand out to attract…

1
Ep 36 - Avoiding Quick-Win Marketing 31:13

1+ y ago31:13

31:13

Ep 36 - Avoiding Quick-Win Marketing To differentiate your community bank from competitors, it's important to identify your "special sauce" or unique strength that attracts your target audience. By concentrating on a couple of key areas and excelling in them, your customers will be happier and more likely to recommend your services to others. In th…

1
Ep 35 - Finding Digital Ad performance and ROI with Alana Levine - CRO, Fintel Connect 47:04

1+ y ago47:04

47:04

Do you have clearly defined goals for your bank marketing efforts? The only way you can determine if your marketing is performing – and adding bottom line to your bank – is if you are tracking your progress against goals. Digital ads won’t work if you just throw money at them. In this episode, Dan Novalis, Chris Bates, and Alana Levine, CRO of Fint…

1
Ep 34 - Networking: The Power of Community for Your Career and Bank 29:59

1+ y ago29:59

29:59

Ep 34 – Networking: The Power of Community for Your Career and Bank It’s a thing that some people live for, and others shy away from. But the benefits of networking – for introverts and extroverts alike! - go beyond getting your bank noticed or advancing in your career. We all know it, but fostering genuine relationships leads to increased knowledg…

1
Ep 33 - Competing on Customer Experience with Joann Marsili 46:01

1+ y ago46:01

46:01

Ep 33 – Competing on Customer Experience with Joann Marsili Community banks must focus on what they do best: connecting with customers and building their brand. It’s easy to look around the corner and see what everyone else, especially megabanks, is doing, but resist the urge. Focus on what your customers need instead. In this episode, Chris and Da…

1
Ep 32 - How Banks and Small Businesses Connect Better with Derik Sutton 44:02

1+ y ago44:02

44:02

Ep 32 - How Banks And Small Businesses Can Connect Better with Derik Sutton - Chief Marketing Officer at Autobooks Marketing to small businesses comes down to relationships, proximity, and trust. Derik Sutton, Chief Marketing Officer for Autobooks, is a small business and bank marketing expert. Dan and Chris chat with him about the best ways banks …

1
Ep 31 - The Role of Marketing in Crisis Communications 31:22

1+ y ago31:22

31:22

Ep 31 - The Role of Marketing in Crisis Communications As a cornerstone of the community, banks play an important role in times of crisis. In the wake of the March 2023 bank failures, community banks must build confidence in their strength, and marketing is the key. In this episode, Dan Novalis and Chris Bates discuss the role of marketing in crisi…

1
Ep 30 - Think Like a Brand, Not a Bank 56:20

1+ y ago56:20

56:20

Ep 30 - Think Like a Brand, Not a Bank In this episode, Chris Bates and Dan Novalis interview Allison Netzer and Liz High, authors of the book “Think Like a Brand, Not a Bank” – a must read for any banker. Your bank’s brand belongs to everyone in the bank, from teller to CEO. Banks and companies that focus on their brand almost always outperform in…

1
Ep 29 - The Value of Strategy 19:48

1+ y ago19:48

19:48

Ep 29 - The Value of Strategy To meet your goals, you must pause to plan. Marketing cannot be viewed as a side project but as an integral part of your strategy. Do you know what your customer journey looks like? What are the steps that lead from brand awareness to researching a solution to actually opening an account? Considering these factors will…

1
Ep 28 - Finding The Right Partnerships and Using Your Superpower 49:38

1+ y ago49:38

49:38

Choosing the right digital marketing agency for your bank can be a make or break decision – but can also be one of the best decisions you make. It’s tough for many banks to decide to bring in an external vendor, but often vendors bring expertise and perspective that don’t exist within the bank (and are very hard to hire for!). But, to do it right, …

1
Ep 27 - Finding Success In Today’s Digital Advertising 42:43

2y ago42:43

42:43

There’s a lot of talk about an upcoming recession and how it will affect spending habits. It’s essential that financial institutions keep up their digital marketing to ensure brand awareness. In fact, a recent study showed that Americans are collectively sitting on $1.7 trillion in excess savings, which is giving many people a bit of a cushion. The…

1
Ep 26 - How Targeted Marketing Gives You ROI 47:57

2y ago47:57

47:57

Stop thinking about selling your product. Start thinking about how it benefits your customer. Data-driven campaigns are the future of marketing. By gathering data on your existing customers, large and small banks can use this information to create better-targeted advertising campaigns. In this episode, Dan Novalis, Chris Bates, and Ria Iyengar disc…

Kuuntelemisen arvoisia podcasteja

Bank Marketing podcastit

Kuuntelemisen arvoisia podcasteja

Pikakäyttöopas