Parhaat Brand1 Podcastit (2024)

1
Transforming B2B Services into Scalable Products with Eisha Armstrong, Executive Chairman & Co-Founder, Vecteris 22:14

7d ago22:14

22:14

In this episode of B2B Brand180, Linda interviews Eisha Armstrong, Executive Chairman & Co-Founder, Vecteris. Linda and Eisha discuss strategies for productizing B2B services, including the benefits of creating recurring revenue through more standardized, scalable offerings. Eisha shares examples, practical steps, and common pitfalls to avoid in th…

1
Transformative B2B Referral Strategies, with Andrew Brown of Bridgemaker Referral Programs 23:33

22d ago23:33

23:33

In this episode of B2B Brand180, Linda interviews Andrew Brown from Bridgemaker Referrals. Linda and Andrew discuss transformative strategies and innovative approaches in B2B branding, focusing on the power of referral sources. Andrew debunks common myths about B2B referrals and emphasizes the importance of selecting the right referral sources and …

1
Building a Winning B2B E-Commerce Playbook, with Jason Greenwood, Founder of Greenwood Consulting 22:31

3M ago22:31

22:31

In this episode of B2B Brand180, Linda interviews Jason Greenwood of Greenwood Consulting. Jason shares his expertise in helping B2B brands and startups leverage digital and omni-commerce opportunities. He discusses his unique 'Fit for Commerce' framework, which focuses on people, process, tech, and data, and explains how it significantly reduces t…

1
Essential Strategies for B2B Marketing Leaders in a Recession, with Drew Neisser, CEO at CMO Huddles 21:15

3M ago21:15

21:15

In this episode of B2B Brand180, Linda interviews Drew Neisser, CEO at CMO Huddles, podcast host, business coach and author. They discuss the challenges CMOs face in a recession including budget cuts, the importance of brand reputation, and the role of AI. Drew shares insights from his extensive career and explores current industry trends, providin…

1
Jumpstart Your B2B SEO: Expert Insights from Senthilkumar Subramanian 18:13

3M ago18:13

18:13

In this episode of B2B Brand180, Linda interviews Senthilkumar Subramanian to discuss his five-step Jumpstart SEO System. Senthil shares his success stories of ranking over a hundred keywords on Google and generating over a million dollars in revenue for his previous businesses. They delve into the importance of SEO, the common mistakes businesses …

1
Leveraging AI to Create On-Strategy B2B Content with Chuck Aikens, Founder of Tymoo 20:13

4M ago20:13

20:13

In this episode of the B2B Brand180 podcast, Linda interviews Chuck Aikens, Founder of Tymoo and content marketing expert, to discuss effective use of AI in B2B content strategies. Chuck shares insights on the essential foundational work required before leveraging AI, including understanding target audiences and answering critical strategic questio…

1
Optimizing B2B Email Messaging to Drive Growth with Naomi Soman, Storylogick Consulting 20:20

4M ago20:20

20:20

In this episode of the B2B Brand180 podcast, Linda speaks with Naomi Soman from Storylogick Consulting about enhancing email marketing strategies to drive growth. Naomi, who has a wealth of experience in hyper-growth startups, shares insights on dispelling email marketing myths, personalizing emails for different stages of the funnel, and accuratel…

1
Implementing a Repurpose First B2B Video Production Strategy, with Dane Frederiksen, Founder of Digital Accomplice 20:16

5M ago20:16

20:16

In this episode of B2B Brand180, Linda interviews Dane Frederiksen, Founder of Digital Accomplice, to discuss how to implement a repurpose-first video production strategy, which he calls the "Video Octopus" method. Dane highlights: -The shift from text-based marketing to remote video. -The ease of creating valuable video content using AI tools and …

1
Mastering Media Interviews and Public Speaking to Amplify Your B2B Brand with Mark Albert, CEO of Media Advisory Experts 28:51

5M ago28:51

28:51

In this episode of the B2B Brand180 podcast, Linda interviews Mark Albert, CEO of Media Advisory Experts. Mark shares his extensive experience in broadcast journalism and offers valuable insights into B2B media training, storytelling, and overcoming stage fright. He discusses strategies for earning media placements, the importance of building thoug…

1
Driving Brand Growth through Influencer Marketing, with Alessandro Bogliari, Founder & CEO of The Influencer Marketing Factory 25:05

6M ago25:05

25:05

In this episode of the B2B Brand180 podcast, Linda interviews Alessandro Bogliari, Co-Founder and CEO of The Influencer Marketing Factory. Alessandro discusses the value of influencer marketing. Alessandro also addresses common misconceptions of influencer marketing, the significance of a data-driven approach, and the benefits of long-term partners…

1
Maximizing Traditional Sales Strategies for B2B Growth with Neil Rogers, Marketing Professional, Speaker & Author 20:34

7M ago20:34

20:34

In this episode of B2B Brand180, Linda interviews Neil Rogers, a sales and marketing professional and owner of Rogers Marketing. Neil shares his journey from working behind a bar to authoring the book 'Bar Tips', emphasizing the value of learning about people, organization, and sales in a non-traditional setting. Neil introduces the concept of 'pos…

1
Crafting a B2B Brand that Resonates, with Mark Dingman, Creative Director Millennium Agency 21:19

7M ago21:19

21:19

In this episode of the B2B Brand180 podcast, Linda interviews Mark Dingman, Creative Director at Millennium Agency. They discuss the common misconception that a brand is just a logo, highlighting the importance of a deeper discovery process to understand a company's identity, personality, and target market. Mark emphasizes the pivotal role of marke…

1
Branding Through Community Engagement, with Hannah Moore from Ascendco Health 17:18

8M ago17:18

17:18

In this episode of the B2B Brand180 podcast, Linda interviews Hannah Moore from Ascendco Health about enhancing brand presence through community engagement and storytelling. Hannah offers insights into the rebranding process and the strategic importance of community-focused positioning. She discusses the necessity of being people-oriented, beyond m…

1
Elevating Your B2B Brand Using Authority Marketing, with Frank Husmann, CEO and Founder of Maxiality 33:49

8M ago33:49

33:49

In this episode of B2B Brand180, Linda interviews Frank Husmann, CEO and Founder of Maxiality. They discuss effective branding and growth strategies in B2B, focusing on authority marketing. Frank shares his experiences as a SaaS founder and B2B tech advisor, highlighting the importance of showcasing expertise to establish industry authority. They t…

1
Cultivating B2B Sales through Authentic Connections and Storytelling, with Armando Leduc, Leduc Entertainment 34:29

8M ago34:29

34:29

In this B2B Brand180 podcast episode hosted by Linda Fanaras, Armando Leduc shares insights on the intersection of storytelling and business growth. Armando discusses his transition from the film industry to founding Leduc Entertainment, emphasizing the power of authentic storytelling in business communication. He offers practical advice on overcom…

1
Developing Impactful B2B Video Content with Robert Weiss, President Sales & Marketing, MultiVision Digital 22:24

8M ago22:24

22:24

In this episode of B2B Brand180, Linda interviews Robert Weiss, President Sales & Marketing, MultiVision Digital, on the critical role of video in B2B branding and growth strategies. This episode covers strategies for beginning with video marketing, maximizing production value on a limited budget, and highlights video's increasing importance in dig…

1
Maximizing B2B Sales with Doug Brown, CEO Sales Strategies 29:31

9M ago29:31

29:31

In this episode of B2B Brand180, Linda interviews Doug Brown, CEO of CEO Sales Strategies, discussing topics ranging from the importance of follow-up in sales, to aligning sales and marketing strategies, to understanding buyer psychology. Doug shares valuable insights from his extensive B2B experience, emphasizing the significance of personalized c…

1
Driving B2B Brand Growth through Sustainability with Joelly Goodson, Branding Expert and Podcaster 26:19

10M ago26:19

26:19

In this episode of B2B Brand180, Linda is joined by Joelly Goodson, a branding expert and podcaster. They explore the critical role of sustainability in driving B2B brand growth, offering practical strategies for integrating eco-conscious practices into branding and marketing efforts. Joelly shares her journey and experiences, highlighting how bran…

1
The Power of Emotion in B2B Marketing with Ian Baer, Founder of Sooth 28:20

10M ago28:20

28:20

In this episode of B2B Brand180, Linda welcomes Ian Baer, founder of Sooth, to explore the impact of emotional engagement in B2B marketing. Ian brings a wealth of experience from his leadership roles across various major brands and discusses how tapping into emotional drivers can significantly enhance brand strategies. The discussion also explores …

1
How to Use Storytelling to Create Impactful B2B Brand Messaging with Jarie Bolander 22:23

10M ago22:23

22:23

In this episode of B2B Brand180, Linda interviews Jarie Bolander, an expert in B2B storytelling. Jarie offers insights and strategies for transforming B2B brands with compelling storytelling. He explores the power of emotional appeal, logical progression, and credibility in persuasive storytelling, as well as the significance of aligning narratives…

1
The Power of Personal Branding and Value-Based Leadership, with Ben Reinberg, CEO of Alliance Consolidated Group of Companies 32:43

11M ago32:43

32:43

In this episode of B2B Brand180, Linda Fanaras interviews Ben Reinberg, CEO of Alliance Consolidated Group of Companies. They explore the impact of personal branding in the B2B space and how it aligns with value-based leadership. Ben shares his journey as a serial entrepreneur and commercial real estate investor offering practical insights on build…

1
AI Powered B2B Marketing with Cody Schneider, Co-founder of Swell AI 25:40

11M ago25:40

25:40

In this episode of B2B Brand180, Linda interviews Cody Schneider, Co-founder of Swell AI. Cody discusses the transformative power of AI in B2B marketing, focusing on its impact on marketing efficiency, customer engagement, and scaling businesses. Tune in for practical tips and insights for marketers and entrepreneurs looking to leverage AI for thei…

1
Unpacking B2B Leadership: Building Healthy Teams and Mindful Strategies with Zach Montroy, CEO of The Intention Collective 22:26

11M ago22:26

22:26

In this episode of B2B Brand180, Linda interviews Zach Montroy from Intention Collective. Zach discusses strategic planning, execution for business growth, and the essentials of healthy leadership. Gain insights on aligning company vision with team efforts and the role of emotional intelligence in effective leadership. Zach also outlines his approa…

1
Bridging Technology and Empathy with Paul Pritchard, CEO of Overdose Digital 20:12

12M ago20:12

20:12

In this episode of B2B Brand180, Linda interviews Paul Pritchard, CEO of Overdose Digital. They discuss the company's growth, digital transformation, AI's role in e-commerce, and innovation strategies. Paul provides forward-thinking ideas and insights for businesses navigating the rapidly evolving B2B marketing landscape. Follow Paul at LinkedIn ht…

1
B2B and B2C Applications of AI Chatbots, with Dan Melnick, CEO and Co-Founder of Southlake Consulting 16:29

1y ago16:29

16:29

In this episode of the B2B Brand180 Podcast, Linda interviews Dan Melnick of Southlake Consulting. Dan introduces his company's new AI chatbot product tailored for e-commerce and they discuss the broader landscape of AI technologies. From real-time customer interactions to integrated social media features, join in to learn about the future of AI in…

1
Future Proofing B2B: Technology and Marketing Strategies with Jared Reimer, CTO & Founder of Cascadeo 23:44

1y ago23:44

23:44

In the latest episode of B2B Brand180, Linda Fanaras talks to Jared Reimer, CTO & Founder of Cascadeo. Reimer offers practical insights on how businesses can stay ahead, adapt, and thrive amidst rapid technological shifts. Linda and Jared also explore the influence of artificial intelligence on B2B Marketing. And, get a peek into Reimer's unique ex…

1
B2B Marketing Innovation with Kevin Lee, Advisor, Investor, Author & Strategist 26:00

1y ago26:00

26:00

In this episode of B2B Brand180, Linda Fanaras interviews Kevin Lee, a seasoned advisor, investor, author, "multipreneur," and strategist. They discuss the evolving landscape of branding and marketing, sharing insightful strategies that can propel a B2B brand forward in today's competitive market. Kevin also opens up about his entrepreneurial journ…

1
Beyond Logos and Ads: Exploring Upstream Marketing with Tim Koelzer, Author and Managing Partner of EquiBrand Consulting 28:44

1y ago28:44

28:44

In this episode of B2B Brand 180, Linda Fanaras interviews Tim Koelzer, the Managing Partner of Equibrand Consulting and author of 'Upstream Marketing'. Dive into the intricacies of upstream marketing and uncover how it helps drive conventional marketing tactics. Discover how a strategic upstream approach can fundamentally bolster your brand's pres…

1
Boosting B2B Sales Performance with Harry Spaight, Speaker, Coach, and Author 32:28

1+ y ago32:28

32:28

In this episode of B2B Brand180, Linda Fanaras, CEO of Millennium Agency, interviews Harry Spaight, sales consultant and author of "Selling with Dignity." Drawing from his mission background and competitive sales experience, Harry provides invaluable strategies to enhance sales performance and drive revenue growth. Join us to discover how selling c…

1
Unlocking B2B Growth: Senior Leadership Strategies For Success With Ryan Kauth, Business Coach and Fractional Executive 27:59

1+ y ago27:59

27:59

In this episode of B2B Brand180, Linda interviews Ryan Kauth, business coach, fractional executive and founder of the Fractional Executive Podcast. They discuss the challenges faced by established founders and family business owners who are navigating the often turbulent waters of business growth. Ryan shares his experiences as a business coach and…

1
Preparing B2B Marketers for the AI-Driven Future of SEO and Content Marketing: Insights from AI Innovator, CTO & SEO Expert Alexander De Ridder 34:55

1+ y ago34:55

34:55

In this episode of B2B Brand180, Linda interviews Alexander De Ridder, a renowned AI innovator, CTO, SEO expert, and the co-founder of Ink. As a pioneer in Natural Language Optimization models and the creator of a patented AI method that demystifies Google's content preferences, Alexander offers a wealth of knowledge. The conversation dives into th…

1
Marketing and HR Collaboration for B2B Brand Success with Jillian Derby of AIM HR Solutions 18:42

1+ y ago18:42

18:42

In this episode, Linda Fanaras speaks with Jillian Derby, Senior Marketing Director at AIM HR Solutions, to discuss the often-overlooked synergy between HR and marketing departments in the B2B space. They explore how a unified approach can lead to better employee engagement, improved brand messaging and, ultimately, increased sales. Thanks for list…

1
Creating a Remarkable B2B Brand: Insights from Strategy Consultant and Sticky Branding Founder Jeremy Miller 25:29

1+ y ago25:29

25:29

In this episode of the B2B Brand180 podcast, host Linda Fanaras is joined by Jeremy Miller, founder of Sticky Branding and a leading strategy consultant. Together, they dive into the world of branding and discuss what it takes to create a truly remarkable brand in today's competitive market. Miller shares his insights into how businesses can differ…

1
From Idea to Premium Brand: Expert Strategies for CPG Entrepreneurs with Dr. James Richardson 13:47

1+ y ago13:47

13:47

In this episode of the B2B Brand180 Podcast, Linda Fanaras speaks with Dr. James Richardson, a seasoned entrepreneur and founder of Premium Growth Solutions, about expert strategies for CPG entrepreneurs looking to transform their ideas into premium brands. With a focus on the consumer packaged goods industry, Dr. Richardson shares valuable insight…

1
Establishing a Successful Biotech Brand That Engages 7:32

2y ago7:32

7:32

In this special edition of B2B Brand180, Linda Fanaras, CEO of Millennium Agency, discusses how to establish a successful biotech brand that engages. Linda starts by emphasizing the importance of connecting with your audience and understanding their needs, which can be achieved through market research and data analysis. She then highlights the impo…

1
5 Tips for a Successful Pharma Brand Strategy 13:43

2y ago13:43

13:43

This special edition episode of B2B Brand180 provides five essential tips to create a successful pharmaceutical brand strategy. Linda Fanaras, CEO of Millennium Agency, discusses how to identify your niche audience, build a brand and messaging architecture, use content marketing to boost awareness, execute a push pull marketing strategy, and optimi…

1
Strong Website Design Elements for Your Biotech Brand 6:37

2y ago6:37

6:37

This special edition of the B2B Brand180 podcast is a must-listen for biotech and pharmaceutical companies looking to stand out from the competition. Linda dives into the power of web design and how to use personalized photography, vibrant visuals, and creative design elements to capture your audience's attention. She also highlights the importance…

1
Building a B2B Content Marketing Strategy on a Budget, with Sarah Noel Block, CEO of Tiny Marketing 16:06

2y ago16:06

16:06

In this episode of The B2B BRAND180 podcast, Sarah Noel Block, CEO of Tiny Marketing, shares key tips to guide SaaS companies on their content marketing journey. Sarah focuses on organic marketing and believes that all marketing is content marketing. She provides actionable tips on how to create a content marketing strategy when time and budget are…

1
Building Your Leadership Brand with Mike Thorne, Author and Growth Mentor 20:40

2y ago20:40

20:40

In this episode of the B2B Brand180 podcast, Linda speaks with Mike Thorne, Author and Growth Mentor who specializes in transformational leadership. They discuss the impact of trusted communities and cultures of inclusion, how to connect a personal mission to an organizational mission, the importance of developing trust and the value of asking for …

1
Finding Authenticity and the "White Space" with Linda Fanaras, Austin Peterson and Gary Braun 51:31

2y ago51:31

51:31

Linda Fanaras joined Tycoons, Austin Peterson and Gary Braun, to give insight into the world of branding and marketing. She talked about the importance of authenticity, don’t force something that doesn’t fit. She touched on professionalism and making sure you don’t cut corners on what’s important. Tune in to hear them share about finding the “white…

1
Real World Implementation of Customer Experience in B2B With Riccardo Porta, Global Director of Customer Experience at Dow and Jim Tincher, Customer Experience Expert and Best-Selling Author 23:56

2y ago23:56

23:56

Linda speaks with Riccardo Porta, Global Director of Customer Experience at Dow, and Jim Tincher, Customer Experience Expert and best-selling author, about the real-world implementation of customer experience at Dow to create more profitable outcomes. During the episode, Riccardo, Jim and Linda explore how Dow applies customer experience (CX) princ…

1
How to Effectively Communicate Organizational Decisions, Strategies and Results, With Davina Stanley 23:29

2y ago23:29

23:29

Linda speaks with Davina Stanley, author and consultant, on how to effectively communicate organizational decisions, strategies and results. Davina draws on more than 25 years’ experience helping leaders and teams to clarify their thinking so they can communicate complex ideas. Thanks for listening to the B2B BRAND180 Strategy podcast with Linda Fa…

1
How to Create an Exceptional B2B Customer Experience With Jim Tincher, Author of Do B2B Better 28:58

2y ago28:58

28:58

How do B2B organizations create exceptional customer experiences? Linda speaks with Jim Tincher, author of Do B2B Better, about best practices in B2B customer experience design. Thanks for listening to the B2B BRAND180 Strategy podcast with Linda Fanaras, CEO/Strategist at Millennium Agency. Linda's LinkedIn: https://www.linkedin.com/in/lindafanara…

1
What B2B Marketing Strategies Are Effective Today? A Conversation with Robb Atkinson Director of Marketing/Public Relations at Memic 21:13

2y ago21:13

21:13

Linda interviews Robb Atkinson, Director of Marketing/Public Relations at Memic about the latest best practices in B2B marketing strategy. Tune in to discover high value B2B marketing ideas that can help accelerate your own organization's growth. Thanks for listening to the B2B BRAND180 Strategy podcast with Linda Fanaras, CEO/Strategist at Millenn…

1
Does Your Brand Pass The Tinder Test? 15:13

2y ago15:13

15:13

In this episode, we talk about how your first impression is one of the most important factors to your brand thriving in today's digital world. Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency YouTube Channel: https://www.youtube.com/@mill.agency/ Linda's Book…

1
Marketing Minefields: The Perils of Political Positions 29:42

2y ago29:42

29:42

In this episode, we talk about the effects of political positions on brand identity. Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency YouTube Channel: https://www.youtube.com/@mill.agency/ Linda's Books: Claim Your White Space https://www.amazon.com/CLAIM-YOU…

1
Planter's: Did Baby Nut Kill The Brand? 15:13

2y ago15:13

15:13

Did they cashew off guard? Are you shellshocked over the new Planter’s mascot? We’ll give you our honey roasted take on this year’s lightly salted commercial, there has been a party mix of opinions! Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency YouTube Cha…

1
Was Killing Mr. Peanut Branding Suicide? 24:35

2y ago24:35

24:35

In this episode, we dive into the decision behind killing off Mr. Peanut. Is it an attempt to refresh the brand, or is it branding murder/suicide? Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency YouTube Channel: https://www.youtube.com/@mill.agency/ Linda's …

1
Corona Beer, Isis Chocolate, & Ayds Candy 14:18

2y ago14:18

14:18

What do you do when world events suddenly affect your brand & business? In this episode, we discuss Isis Chocolates, AYDS Candy and Corona Beer. Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency YouTube Channel: https://www.youtube.com/@mill.agency/ Linda's Bo…

1
Can A Virus Infect Your Brand? 12:17

2y ago12:17

12:17

In this episode, we discuss the marketing measures you can take to make sure that your business is safe from a viral outbreak. Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency YouTube Channel: https://www.youtube.com/@mill.agency/ Linda's Books: Claim Your Wh…

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