Built Environment julkinen
[search 0]
Lisää
Download the App!
show episodes
 
The Built Environment Marketing Show is designed to share inspirational built-environment business leaders talking about all things marketing. Each episode is about sharing useful hints and tips from a built environment marketing context. The show provides interviews and solo thoughts on different approaches that could be applied to your engineering or architectural business, now. Hosted by award-winning marketing consultant Ayo Abbas from Abbas Marketing.
  continue reading
 
Artwork

1
Adapt: Climate Change and the Built Environment

Monika Serrano; Jessica Mederson

Unsubscribe
Unsubscribe
Kuukausittain
 
Hosts Monika Serrano and Jessica Mederson interview people across the private and public sectors to discuss adapting the built environment to a changing climate. While sustainability/mitigation still receive the lion's share of the attention, ensuring that we are adapting to more extreme weather events and changing weather patterns requires us to reexamine what it takes to make our buildings, infrastructure, and communities resilient, so that people, buildings, and businesses can continue to ...
  continue reading
 
Artwork

1
the Built Environment

the Built Environment

Unsubscribe
Unsubscribe
Kuukausittain
 
A podcast exploring intersections of systemic violence towards people & land on Turtle Island (Canada). Highlighting community resistance. Produced and hosted by @brennaowen & @marshamcleod_to
  continue reading
 
Loading …
show series
 
Mónika and Jessica interview Professor Michael Gerrard, founder and director of the Sabin Center for Climate Change Law at Columbia Law School. We discuss issues such as building codes and FEMA flood maps, government regulations that could be used to improve resiliency in the built environment but only if communities use the latest versions of thes…
  continue reading
 
This year I've been working with small businesses and solo founders and the discussions centre on overcoming a particular challenge or problem. I'm a firm believer that most marketing challenges can be solved by looking at your messaging, targeting and positioning. So this short solo episode is dedicated to that. Feel free to email ayo@abbasmarketi…
  continue reading
 
Jessica and Monika speak with Dr. Cassandra Smith and David Keller, from the Bureau of Overseas Buildings Operations, US Department of State. Their Climate Security and Resilience program works to understand and generate awareness of outposts' vulnerability to natural hazards and to enhance their resilience in preparation for potential natural haza…
  continue reading
 
Hello and welcome to this special episode of The Built Environment Marketing Show. My guest today is Professor Sadie Morgan OBE, co-founder from dRMM among many other things. March is shaping up as a month that shines a spotlight on women so it seems apt that the theme for this interview is finding your voice. In this episode Sadie shares: - How sh…
  continue reading
 
Mónika and Jessica discuss living in New Orleans with Ashley Robinson, a construction lawyer with a civil engineering degree who lives and works in New Orleans. We discuss living in New Orleans post Katrina – from work being done to prepare for future hurricanes to the multiple rounds of litigation after a major disaster. Ashley addresses the probl…
  continue reading
 
Mónika and Jessica interview Jason Glaser, CEO of La Isla network, an occupational health research organization and consultancy dedicated to protecting workers in a warming world. La Isla Network studies the effects of heat on workers and advices organizations on how to adapt to extreme heat while protecting workers health and staying productive. W…
  continue reading
 
Is your built environment firm making the most out of LinkedIn? It's the social platform for business and has so many hidden features that you may not know exist. The latest episode of The Built Environment Marketing show hosted by me Ayo Abbas is taken from a LinkedIn Live event that I did last week with property writer Stacey Meadwell. LinkedIn h…
  continue reading
 
Mónika and Jessica interview Susanne DesRoches, Vice President, Clean and Resilient Buildings, at New York State Energy Research and Development Authority (NYSERDA), about how New York is modernizing its building stock to be both sustainable and resilient in the face of climate change. This work involves not just new builds, but also updating exist…
  continue reading
 
2023 was the year where AI dominated the news with the introduction of ChatGPT from OpenAI and also became mainstream a tad overwhelming. So for the first 2024 season episode of The Built Environment Marketing Show, I'm joined by Amy Walters and Jessica Barrett to give built environment firms a quick intro to AI so you can get on and get started. I…
  continue reading
 
Mónika and Jessica talk to Dr. Klaus Jacob, geophysicist and Emeritus Research Professor at Columbia University’s Lamont-Doherty Earth Observatory. Dr. Jacob takes us back to basics, defining climate mitigation and adaptation, discussing synergies between sustainability and resilience (renewable energy!) and some of the challenges of adapting to cl…
  continue reading
 
Mónika and Jessica talk to Shalini Vajjhala, the Executive Director of Pre Collective and a nationally recognized infrastructure and climate resilience expert with more than 15 years of experience designing, funding, and financing community-centered resilient infrastructure solutions. Shalini discusses the questions she likes to ask every client at…
  continue reading
 
This trailer sets the stage for the first season of Adapt: Climate Change and the Built Environment, a podcast devoted to discussing the importance of, challenges of, and issues to address in incorporating resiliency into the built environment in the face of climate change. Hosted by Monika Serrano, a construction resilience manager, and Jessica Me…
  continue reading
 
Hello and welcome to the last The Built Environment Marketing Show of the year. The show is hosted by me, Ayo Abbas and I run my own built environment marketing consultancy, Abbas Marketing. Today is my special end of year episode so you'll get: My podcast stats in numbers A whistle-stop tour of the key themes and discussions from my episodes this …
  continue reading
 
Welcome to the final interview episode of '23 of the Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. Today’s episode features Ellie Sharpe, the Marketing and Business Development Director at Perkins+Will. Ellie had an interesting start in architecture marketing as her previous career was as a professional ballerina. I…
  continue reading
 
Welcome to the latest epsiode of the Built Environment Marketing show hosted by me Ayo Abbas, Marketing Consultant, Content Creator, Speaker and Trainer. This episode is from a recent live that I did with Stacey Meadwell talking about how marketers can get the most out of LinkedIn. We share tons of practical tips so make sure you have a pen and pap…
  continue reading
 
Welcome to the new season of The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. In this episode, I interview Chris Simmons, an architect, illustrator and educator who has grown a large Instagram following. Chris is an associate director at architecture practice Squire and Partners, mentors young architects through hi…
  continue reading
 
Welcome to The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. This episode was recorded as a LinkedIn Live that I did with Stephen Drew from the Architecture Social. I’ve seen a lot as a marketer, so I was pretty chuffed to talk through the Top 5 mistakes that I see firms make when marketing. Our chat has now been tu…
  continue reading
 
Welcome to The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. This episode is part II of my conversation with Rachel Davies from Hoare Lea. If you've not checked out part I, I'd advise you to before listening to this one. In this episode, we cover: • How we can gain more credibility as marketers • The importance of i…
  continue reading
 
Welcome to the new season of The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. I’ve been a fan for a long-time of Hoare Lea's marketing so it has been really lovely to connect with Rachel Davies via LinkedIn and now on this podcast to find out more about how they do it. It was such an interesting honest conversation…
  continue reading
 
Articles, blogs, videos, podcasts, carousels, panels…the B2B content options are many and varied, as are the platforms and outlets on which to publish. Time is always short, and overwhelm is understandable. So: How do you decide what type of content to create? Is it OK to stick to one type of content? Which content channels should you use, and how …
  continue reading
 
Welcome to the Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. Today’s episode is with Andy Matthews who is a co-founder of an architectural practice called Roach Matthews. I first met Andy a few years back when his practice was starting out and he was a panelist on one of our Build Up networking events on new practic…
  continue reading
 
Are you tired of seeing tons of boring marketing in the built environment? Well, you're in luck with this week's episode. It is a short solo episode where I talk about the plethora of boring marketing and how more marketers should be taking a stand to stop it. Resources and links Find out about Abbas Marketing here Check out Rob Mayhew View Hobbycr…
  continue reading
 
How do you make the most out of events and conferences as part of your marketing? As I was heading to UKREiiF last month I interviewed Andrew Foord, Head of UK Marketing at JLL before and after the show. I wanted to see how they approached a major conference where they took a large contingent of staff, hosted their own pavilion and ran a raft of ne…
  continue reading
 
On the back of attending UKREiiF and other events happening in the current events season, this episode is all about making the best of great content through repurposing so that you get more out of your content. This episode is an example of repurposing in itself, as it's a podcast version of our "It's A B2B Comms Thing' LinkedIn live series from 20…
  continue reading
 
Events and conferences are a big investment from both a financial and time perspective but also are a huge opportunity. Today’s episode is jam-packed with hints, tips and practical ideas about how you can make the most out of events so you harness them to get the most value. As I’m off to UKREIIF in a few weeks, I’m speaking to Nathan Spencer, Dire…
  continue reading
 
Today's episode is a solo one where I'm sharing my thoughts on the changing social media landscape - what's hot and what's not. It's adapted from a talk that I did as part of CommsFest last month, an event for housing associations' comms people. The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do…
  continue reading
 
Today’s interview is a special one. It’s with Tristram Carfrae who is a Deputy Co-Chair of Arup. Arup is a global sustainable development consultancy, delivering work focused on producing safe, inclusive and resilient communities, infrastructure and cities. Arup is a firm I know well as I have had two stints working there one when I was full-time t…
  continue reading
 
Today’s show is a bit of a collab with BuildUp – a built environment marketing community network. This episode is about personal brand and is taken from a fireside chat online session that I participated in earlier this week. The interviewer is Dom Staindl and the other speaker is Chris Moore from Price and Myers. In this episode you’ll hear about:…
  continue reading
 
Today’s interview is where we go stateside as I interview Andrew Athias, who is the Digital Director for Silvi Materials in Philadelphia. Silvi Materials is a great example of a traditional construction firm trying something different, TikTok, to market itself and it paying off. This interview was recorded the morning after Philadelphia’s loss in t…
  continue reading
 
Welcome back to the new season of The Built Environment Marketing Show. And to mix things up this year I'll be doing a mix of solo episodes and interviews and still publishing once a month. Today's episode is hosted by me Ayo Abbas and sees me gettng to grips with my view on ChatGPT and AI technology. I look into it from a built environment, a mark…
  continue reading
 
Hello and welcome to The Built Environment Marketing Show roundup hosted by marketing consultant Ayo Abbas from Abbas Marketing. In this episode, I share: the marketing trends I think we should be paying attention to in '23 share some of the best clips and advice from my interviews in 2022 talk about what's next for this show in 23. the funniest bl…
  continue reading
 
Today's show is a cracker and takes a slightly different angle as we delve more into the world of business-to-consumer (B2C) marketing and talk about the private residential sector. My two amazing guests are Sarah Canning and Deenie Lee, co/founders of the marketing agency The Property Marketing Strategists. In this episode, we talk about: Why data…
  continue reading
 
Welcome to my first proper solo episode of The Built Environment Marketing Show. A show hosted by me Ayo Abbas, from Abbas Marketing. As it's the last day of COP27 it seems apt to release an episode about why I think all marketing communications need to upskill when it comes to sustainability-related communications. Anyway, do take a listen to this…
  continue reading
 
Today’s special interview is a deep dive into ‘Securing PR without projects.’ My guest was creative PR expert Hannah Cox MCIPR. We covered everything from the difference between press and PR, what journalists really want, wider PR/Comms opportunities worth exploring, how to follow up with a journalist without pestering them, messaging and much more…
  continue reading
 
The growth in podcast listening in the UK is due to grow to 28 million listeners by 2026. If you fancy getting a piece of the podcasting pie for your business do check out my podcast interview with Comms Consultant Emma Drake where we talk about podcasting for growth. We cover a lot of ground including: What to think about when picking a topic and …
  continue reading
 
LinkedIn is the social platform for business and in this episode which is my 3rd recording over on LinkedIn we took a deep dive into ‘How to get your LinkedIn activity firing on all cylinders with my guest property writer Stacey Meadwell. We covered a lot of ground including: what to post what makes a good post what types of posts to do and how oft…
  continue reading
 
Work-winning and networking are fundamental parts of staying in business, so it was a joy to talk to Leonie Thomas from Red Jasper Consulting on these two very important things. We delved into: The difference between responding vs reacting when it comes to bidding The importance of having the right mindset as a bidder and how it can positively tran…
  continue reading
 
Conversions, behavioural analytics, SEO, backlinks, cyber security, the importance of having a good content strategy and how to avoid rage clicks are just some of the topics covered in this highly action packed episode of The Built Environment Marketing Show. My guest is Tom Garfield from Tom Garfield Marketing and we take a deep dive into ‘How to …
  continue reading
 
Hello and welcome to The Built Environment Marketing Show and I’m still your host Ayo Abbas from Abbas Marketing. This special episode is to let you know about our new podcast name and that we'll start our new season of episodes on here from Friday October 07. And the biggest news is that we're going live every day this week. W/c October 3 where I'…
  continue reading
 
Thanks so much for being a regular listener of Marketing In Times of Recovery hosted by me, Ayo Abbas, a built environment marketing consultant. To celebrate hitting a milestone of 6000 downloads I wanted to share a bit more about how the podcast came about with you. The show will be on a break until September so do use the summer to relax and catc…
  continue reading
 
Anyone who knows me, knows that I do love engineers and engineering in general, way more than I love architecture truth be none. So, today’s interview is a bit of an engineering marketing fest with Chris Moore who leads the communications team at engineering firm Price and Myers and he is also on the BuildUp! Built environment networking group comm…
  continue reading
 
If you’re looking to hire an interim or trying to change your marketing strategy to a new focus, this is the episode for you. It features Caroline Copland who is an interim marketing director talking about her latest role at Rider Levett Bucknall. In this talk we look at: Moving from a regional led to sector led strategy How listening holds the key…
  continue reading
 
I’m finalising my next podcast interview, so time for another throwback this week, my interview with Pascale Scheurer from July 2020. As it’s Digital Construction Week, this conversation feels even more pertinent covering ‘Strategy, technology & digital’. Pascale has had a varied career from working in tech to architecture and has amazing insights …
  continue reading
 
Have you figured out the tone of voice for your business and what matters to you and most importantly clients? Does your communication style really embody who you are? My guests are writer Juliette Mitchell from Architypal and Darren Leach and Simon Drayson from architectural practice George and James. In this episode, we look at how Simon and Darr…
  continue reading
 
Today I'm replaying my most downloaded episode with one of my most fascinating conversations with Rick Robinson who leads the global smart places team at Jacobs. This was recorded during lockdown one in August 2020 so it's interesting to look back on what was going on then and how much is still very much relevant today. Rick aka The Urban Technolog…
  continue reading
 
Collaboration is a hot topic across the built environment as people realise that we can do so much more together so today’s episode delves into collectives and how they can help to supercharge your marketing. My guests are Tanisha Raffiuddin from the LDN Collective and Luke Neve from Comms Crits who talk about their work as comms specialists who wo…
  continue reading
 
Have you considered hiring a consultant or freelancer to get your built environment marketing done? Then this is the episode for you. My guests are Julia Nicholls and Dominque Staindl who talk about their work as communications consultants. We look at: · how the consultant/freelancer model works · how to find the right consultant for you · how to c…
  continue reading
 
Hello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And I’m your host Ayo Abbas, founder and director of Abbas Marketing. Welcome to the first of my very special three-part series that will look at Marketing Models: Different Ways To Get Your Marketing Done. In this first episode we take a look at…
  continue reading
 
Hello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And I’m your host Ayo Abbas, founder and director of Abbas Marketing. We are back after an extended end-of-year break. This episode is the trailer for a special mini-series I'm running over the next three weeks which will look at Marketing Models…
  continue reading
 
Welcome to a very special episode of Marketing In Times of Recovery. I'm your festive host, Ayo Abbas, Founder and built environment marketing consultant at Abbas Marketing. My podcast during 2021 has had many many inspirational guests so this special episode is a zippy round-up of some of their best truthbombs and marketing advice that I hope will…
  continue reading
 
Loading …

Pikakäyttöopas