The Built Environment Marketing Show is designed to share inspirational built-environment business leaders talking about all things marketing. Each episode is about sharing useful hints and tips from a built environment marketing context. The show provides interviews and solo thoughts on different approaches that could be applied to your engineering or architectural business, now. Hosted by award-winning marketing consultant Ayo Abbas from Abbas Marketing.
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A podcast exploring intersections of systemic violence towards people & land on Turtle Island (Canada). Highlighting community resistance. Produced and hosted by @brennaowen & @marshamcleod_to
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The NABE is a show about architecture, urban planning and transportation. thenabe@protonmail.com
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Welcome to Built Environment Matters. A monthly podcast brought to you by Bryden Wood, an international company of technologists, designers, architects, engineers and analysts working for a better built environment. Bryden Wood believe in design to value to cut carbon, drive efficiency, save time, make beautiful places and build a better future.
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Hosts Monika Serrano and Jessica Mederson interview people across the private and public sectors to discuss adapting the built environment to a changing climate. While sustainability/mitigation still receive the lion's share of the attention, ensuring that we are adapting to more extreme weather events and changing weather patterns requires us to reexamine what it takes to make our buildings, infrastructure, and communities resilient, so that people, buildings, and businesses can continue to ...
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Aspire is the show about travel and the history of building and design. It is about the built and imagined environments.
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According to research recently from Edison Research, more UK adults than ever are actually listening to podcasts, and audiences are getting younger, and way more diverse. So there's an opportunity. Plus, according to RAJAH's Midas survey 21% of the UK population tune into podcasts in an average week and listen to around seven hours of podcasts each…
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According to Hubspot in 2023 - The return on investment (ROI) for email marketing stands at an impressive $36 for every $1 spent, so many businesses are leaving money on the table. This episode of 'Practical Snacks' looks at email marketing that you can easily set up and start using email and/or newsletters for your business marketing. Practical Sn…
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Google rankings are a great way to drive traffic to your website 24/7. By focusing on Search Engine Optimisation (SEO), you can improve your overall rankings on Google. This episode of practical snacks looks at the SEO basics that you can easily implement in order to put your website content in a stronger position to rank. Practical Snacks is a spe…
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How to optimise your website home page [Practical Snacks mini-series]
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First impressions count. Being able to grab the attention of your website visitors as soon as they land on your home page is important if you want to get the most of your digital and online marketing. This episode of practical snacks gives you small tweaks that you can make now to make sure your website home page captures the attention of visitors …
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Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. The mini-series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen so you don’t miss out. And do share with others who you think wil…
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Finding the right marketing approach as a small architecture practice, Jon Clayton
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Today’s special episode is part I of a podcast crossover episode. So, I’m interviewing Jon Clayton, who hosts the Architecture Business Club podcast. And then he interviewed me for Part II of the crossover over on his podcast that you can listen to here In Jon’s interview for part 1 he talked about: The evolution of digital marketing and how he’s a…
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Ep 70: What one marketing tip would you give to a practice starting out today? - 4th birthday special
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Today's episode is a celebration of The Built Environment Marketing Show's 4th birthday this week. This episode is one where I've invited people to answer the question: "What one tip would you give to a practice starting out today?". And you'll hear responses across three main themes. Thanks so much to those who took part. Julia Nicholls Rob Fiehn …
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EP 69: Event business development and networking tips with Karen Willey
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This episode is an interview from last year with Karen Willey from Always Thinking about BD and networking at events. As it's UKREiiF next week this is a timely one for us all to brush up our skills before the property world descends on Leeds. Enjoy. About the show The Built Environment Marketing Show is hosted by marketing consultant and content c…
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EP 68: Are you ready to make it happen? A marketing mastermind but not as you know it....
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This episode is specifically for UK based small practices, consultants and sole founders, so if you're a regular listener and that doesn't sound like you, feel free to skip it. The Built Environment Marketing Show is hosted by marketing consultant Ayo Abbas from Abbas Marketing. This episode is taken from a live launch last week that I did with Nik…
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How to make sure you get the most value out of industry events?
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There are so many construction industry shows coming up in the next few months, so if you're wondering how you can turn your event attendance into a networking and opportunities juggernaut, then you're in luck. This episode shares how to maximise your return before, during and after events. About the show The Built Environment Marketing Show is hos…
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Resilience Pays: Insurance Companies Fund Climate-Resilient Buildings Research
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Jessica Mederson and Monika Serrano close the first season speaking with Dr. Anne Cope, Chief Engineer at IBHS, the Insurance Institute for Business & Home Safety, a nonprofit supported by property insurers, reinsurers, and affiliated companies. Anne leads the engineering team, researching the performance of homes and businesses in hurricanes, wild…
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Getting prepared for UKREiiF 2024 with Dean McCauley-Bove and Nathan Spencer
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This episode of The Built Environment Marketing Show isn't hosted by Ayo Abbas. It is a recent interview by Dean McCauley-Bove for Build-Up, a networking community for built environment marcomms pros. It's an interview with Nathan Spencer, Director, UKREiiF talking about how to make the most of the show taking place in Leeds from 21 - 24 May 2024. …
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The Legal Landscape of Climate Adaptation
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Mónika and Jessica interview Professor Michael Gerrard, founder and director of the Sabin Center for Climate Change Law at Columbia Law School. We discuss issues such as building codes and FEMA flood maps, government regulations that could be used to improve resiliency in the built environment but only if communities use the latest versions of thes…
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This year I've been working with small businesses and solo founders and the discussions centre on overcoming a particular challenge or problem. I'm a firm believer that most marketing challenges can be solved by looking at your messaging, targeting and positioning. So this short solo episode is dedicated to that. Feel free to email ayo@abbasmarketi…
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Keeping US diplomats safe abroad
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Jessica and Monika speak with Dr. Cassandra Smith and David Keller, from the Bureau of Overseas Buildings Operations, US Department of State. Their Climate Security and Resilience program works to understand and generate awareness of outposts' vulnerability to natural hazards and to enhance their resilience in preparation for potential natural haza…
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Finding your voice to spark change with Professor Sadie Morgan
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Hello and welcome to this special episode of The Built Environment Marketing Show. My guest today is Professor Sadie Morgan OBE, co-founder from dRMM among many other things. March is shaping up as a month that shines a spotlight on women so it seems apt that the theme for this interview is finding your voice. In this episode Sadie shares: - How sh…
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New Orleans and Resilience Realities
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Mónika and Jessica discuss living in New Orleans with Ashley Robinson, a construction lawyer with a civil engineering degree who lives and works in New Orleans. We discuss living in New Orleans post Katrina – from work being done to prepare for future hurricanes to the multiple rounds of litigation after a major disaster. Ashley addresses the probl…
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Heat Hazards in Construction: Building a Healthier Future
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Mónika and Jessica interview Jason Glaser, CEO of La Isla network, an occupational health research organization and consultancy dedicated to protecting workers in a warming world. La Isla Network studies the effects of heat on workers and advices organizations on how to adapt to extreme heat while protecting workers health and staying productive. W…
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The hidden features of LinkedIn: How to power-up your content’s impact with Stacey Meadwell and Ayo Abbas
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Is your built environment firm making the most out of LinkedIn? It's the social platform for business and has so many hidden features that you may not know exist. The latest episode of The Built Environment Marketing show hosted by me Ayo Abbas is taken from a LinkedIn Live event that I did last week with property writer Stacey Meadwell. LinkedIn h…
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In Short: Revolutionising Small Molecule API Manufacturing: Embracing Miniaturisation and Automation
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In this enlightening episode, Adrian La Porta, Technical Director at Bryden Wood, dives deep into the evolving landscape of pharmaceutical manufacturing, focusing on the critical role of Small Molecule Active Pharmaceutical Ingredients (APIs) in modern medicine. As the backbone of the world's most essential medications, the development and producti…
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New York State's Climate-Responsive Built Environment Initiatives
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Mónika and Jessica interview Susanne DesRoches, Vice President, Clean and Resilient Buildings, at New York State Energy Research and Development Authority (NYSERDA), about how New York is modernizing its building stock to be both sustainable and resilient in the face of climate change. This work involves not just new builds, but also updating exist…
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Introducing AI: get smarter with your built environment marketing
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2023 was the year where AI dominated the news with the introduction of ChatGPT from OpenAI and also became mainstream a tad overwhelming. So for the first 2024 season episode of The Built Environment Marketing Show, I'm joined by Amy Walters and Jessica Barrett to give built environment firms a quick intro to AI so you can get on and get started. I…
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Adapting Buildings to Climate Change 101
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Mónika and Jessica talk to Dr. Klaus Jacob, geophysicist and Emeritus Research Professor at Columbia University’s Lamont-Doherty Earth Observatory. Dr. Jacob takes us back to basics, defining climate mitigation and adaptation, discussing synergies between sustainability and resilience (renewable energy!) and some of the challenges of adapting to cl…
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Community Resilience, Money, and Infrastructure
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Mónika and Jessica talk to Shalini Vajjhala, the Executive Director of Pre Collective and a nationally recognized infrastructure and climate resilience expert with more than 15 years of experience designing, funding, and financing community-centered resilient infrastructure solutions. Shalini discusses the questions she likes to ask every client at…
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Exploring Lean Construction and the Future of Building Design with Iris Tommelein
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In this enlightening episode of the Built Environment Matters podcast, host Jaimie Johnston MBE engages with Iris Tommelein, a distinguished Professor of Engineering and Project Management at UC Berkeley. Iris, renowned for her contributions to lean construction and as a founder of the Lean Construction Institute, delves into her journey from civil…
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This trailer sets the stage for the first season of Adapt: Climate Change and the Built Environment, a podcast devoted to discussing the importance of, challenges of, and issues to address in incorporating resiliency into the built environment in the face of climate change. Hosted by Monika Serrano, a construction resilience manager, and Jessica Me…
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EP 61: End of year round-up
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Hello and welcome to the last The Built Environment Marketing Show of the year. The show is hosted by me, Ayo Abbas and I run my own built environment marketing consultancy, Abbas Marketing. Today is my special end of year episode so you'll get: My podcast stats in numbers A whistle-stop tour of the key themes and discussions from my episodes this …
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Platform II Explored: Revolutionising Construction with Head of Global Systems, Jaimie Johnston MBE
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Welcome to another episode of Bryden Wood's 'Built Environment Matters' podcast, where we delve into the transformative world of Platform II. In this episode, Jaimie Johnston MBE explores how Platform II is setting new benchmarks in the construction industry. Discover the innovative strategies behind the design and implementation of The Forge, the …
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Ep 60: From ballerina to architecture marketing with Ellie Sharpe
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Welcome to the final interview episode of '23 of the Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. Today’s episode features Ellie Sharpe, the Marketing and Business Development Director at Perkins+Will. Ellie had an interesting start in architecture marketing as her previous career was as a professional ballerina. I…
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Ep 59: How to master LinkedIn as marketers
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Welcome to the latest epsiode of the Built Environment Marketing show hosted by me Ayo Abbas, Marketing Consultant, Content Creator, Speaker and Trainer. This episode is from a recent live that I did with Stacey Meadwell talking about how marketers can get the most out of LinkedIn. We share tons of practical tips so make sure you have a pen and pap…
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EP 58 - Growing and marketing your profile online with Chris Simmons
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Welcome to the new season of The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. In this episode, I interview Chris Simmons, an architect, illustrator and educator who has grown a large Instagram following. Chris is an associate director at architecture practice Squire and Partners, mentors young architects through hi…
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Ep 57: Top five marketing mistakes firms make, Ayo Abbas and Stephen Drew
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Welcome to The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. This episode was recorded as a LinkedIn Live that I did with Stephen Drew from the Architecture Social. I’ve seen a lot as a marketer, so I was pretty chuffed to talk through the Top 5 mistakes that I see firms make when marketing. Our chat has now been tu…
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Ep 56: Demonstrating the value of marketing with Rachel Davies, Hoare Lea, part II
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Welcome to The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. This episode is part II of my conversation with Rachel Davies from Hoare Lea. If you've not checked out part I, I'd advise you to before listening to this one. In this episode, we cover: • How we can gain more credibility as marketers • The importance of i…
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Ep 55: Content, Climate and Thought leadership with Rachel Davies, Hoare Lea
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Welcome to the new season of The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. I’ve been a fan for a long-time of Hoare Lea's marketing so it has been really lovely to connect with Rachel Davies via LinkedIn and now on this podcast to find out more about how they do it. It was such an interesting honest conversation…
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Ep 54: B2B Content creation: Avoiding overwhelm and getting strategic
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Articles, blogs, videos, podcasts, carousels, panels…the B2B content options are many and varied, as are the platforms and outlets on which to publish. Time is always short, and overwhelm is understandable. So: How do you decide what type of content to create? Is it OK to stick to one type of content? Which content channels should you use, and how …
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Ep 53: Growing an architectural firm with Andy Matthews, Roach Matthews
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Welcome to the Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. Today’s episode is with Andy Matthews who is a co-founder of an architectural practice called Roach Matthews. I first met Andy a few years back when his practice was starting out and he was a panelist on one of our Build Up networking events on new practic…
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Are you tired of seeing tons of boring marketing in the built environment? Well, you're in luck with this week's episode. It is a short solo episode where I talk about the plethora of boring marketing and how more marketers should be taking a stand to stop it. Resources and links Find out about Abbas Marketing here Check out Rob Mayhew View Hobbycr…
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EP 51:Property, pavilions and partnerships with Andrew Foord, JLL
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How do you make the most out of events and conferences as part of your marketing? As I was heading to UKREiiF last month I interviewed Andrew Foord, Head of UK Marketing at JLL before and after the show. I wanted to see how they approached a major conference where they took a large contingent of staff, hosted their own pavilion and ran a raft of ne…
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Ep 50: Repurposing and making the most of content with Stacey Meadwell, Susie Lober and Ayo Abbas
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On the back of attending UKREiiF and other events happening in the current events season, this episode is all about making the best of great content through repurposing so that you get more out of your content. This episode is an example of repurposing in itself, as it's a podcast version of our "It's A B2B Comms Thing' LinkedIn live series from 20…
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Ep: 49 Getting the most out of events with Nathan Spencer, Karen Willey and Ayo Abbas
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Events and conferences are a big investment from both a financial and time perspective but also are a huge opportunity. Today’s episode is jam-packed with hints, tips and practical ideas about how you can make the most out of events so you harness them to get the most value. As I’m off to UKREIIF in a few weeks, I’m speaking to Nathan Spencer, Dire…
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Ep 48: The changing social media landscape with Ayo Abbas
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Today's episode is a solo one where I'm sharing my thoughts on the changing social media landscape - what's hot and what's not. It's adapted from a talk that I did as part of CommsFest last month, an event for housing associations' comms people. The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do…
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In this special 'In Short' edition of Built Environment Matters, Head of Global Systems, Jaimie Johnston MBE gives us a sub-ten-minute lowdown on the benefits of 'Reference Design.' By creating a centralised and highly optimised core design, we are able to streamline the process of designing and building structures for our clients. Through thoughtf…
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Ep 47: Marketing to help make the world a better place, with Tristram Carfrae, Arup
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Today’s interview is a special one. It’s with Tristram Carfrae who is a Deputy Co-Chair of Arup. Arup is a global sustainable development consultancy, delivering work focused on producing safe, inclusive and resilient communities, infrastructure and cities. Arup is a firm I know well as I have had two stints working there one when I was full-time t…
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Ep 46 - Brand It's Personal, Dominique Staindl, Christopher Moore & Ayo Abbas
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Today’s show is a bit of a collab with BuildUp – a built environment marketing community network. This episode is about personal brand and is taken from a fireside chat online session that I participated in earlier this week. The interviewer is Dom Staindl and the other speaker is Chris Moore from Price and Myers. In this episode you’ll hear about:…
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Ep 45: A concrete approach to TikTok with Andrew Athias
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Today’s interview is where we go stateside as I interview Andrew Athias, who is the Digital Director for Silvi Materials in Philadelphia. Silvi Materials is a great example of a traditional construction firm trying something different, TikTok, to market itself and it paying off. This interview was recorded the morning after Philadelphia’s loss in t…
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Advancing Prefab with Amy Marks, Queen of Prefab and VP of Enterprise Transformation Practice at Autodesk
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Amy Marks joins Jaimie Johnston MBE to talk about Advancing Prefab, which is taking place in Phoenix from 14th-17th March. Now in its seventh year, it's fast becoming the world's biggest conference on industrialized construction. Listen in to learn more about why everyone in this space, particularly architects and designers, should attend. To learn…
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Ep 44: ChatGPT and AI: A big opportunity?
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Welcome back to the new season of The Built Environment Marketing Show. And to mix things up this year I'll be doing a mix of solo episodes and interviews and still publishing once a month. Today's episode is hosted by me Ayo Abbas and sees me gettng to grips with my view on ChatGPT and AI technology. I look into it from a built environment, a mark…
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Defining customer value to drive innovation in design and construction with Will Lichtig, Chief of Staff at The Boldt Company
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Will Lichtig, Chief of Staff at The Boldt Company joins Technical Director Adrian La Porta on this episode of the Built Environment Matters podcast. We learn how Will's twenty-five years of experience as a construction lawyer allowed him to see the failings of the design and construction industry firsthand. Will now uses this knowledge to reshape t…
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Ep 43: End of the year marketing roundup and look to '23
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Hello and welcome to The Built Environment Marketing Show roundup hosted by marketing consultant Ayo Abbas from Abbas Marketing. In this episode, I share: the marketing trends I think we should be paying attention to in '23 share some of the best clips and advice from my interviews in 2022 talk about what's next for this show in 23. the funniest bl…
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Ep 42: Research, resi and Gen Z with Sarah Canning and Deenie Lee
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Today's show is a cracker and takes a slightly different angle as we delve more into the world of business-to-consumer (B2C) marketing and talk about the private residential sector. My two amazing guests are Sarah Canning and Deenie Lee, co/founders of the marketing agency The Property Marketing Strategists. In this episode, we talk about: Why data…
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