Parhaat Business Advisory Podcastit (2024)

1
‘Why Everyone Is Booking Color Analysis' with The Style Core's Carla & Erin Mathis 44:05

6d ago44:05

44:05

The demand for Color Analysis is finally on the rise! Find out how AICI Image Master Carla Mathis and Styling Course Queen Erin Mathis are capitalising on this trend of clients wanting color analysis to serve people all over the world.Key Topics:✔️The color systems; which ones work and which ones don't!✔️The skills you need for a successful color a…

1
Inside Plus-Size Styling & Shopping Destination, Lukbook, with Katrina Van De Ven 38:03

11M ago38:03

38:03

Lukbook is a BRAND NEW online shopping and styling destination for the 66% of Australian women who wear a Size 14+ and it’s bringing all the VOGUE, high end designer feels…Katrina Van De Ven, Lukbook Co-Founder & CEO is re-imagining the plus-size retail space, having built a stunning, aspirational destination for stylists to use with their clients.…

1
Disrupting The Curvy Rental Space with Kylie Wall 24:28

1y ago24:28

24:28

Ahead Of Your Curves is a disrupter in the Australian rental fashion space making it easier for personal stylists to source outfits for their mid-plus size clients, as traditional retailers fail to provide high end, beautiful collections that fit the average woman.Today we're joined by AOYC Founder Kylie Wall, who started the company after years of…

1
A Brand Presence Masterclass with TEDx with Friska Wirya 23:44

1y ago23:44

23:44

We're going to chat about how Friska Wirya went from entrepreneurial newbie with $0 in the bank to international keynote speaker, fuelled by a trial and error approach to her marketing mixed with a highly intentional brand.Friska and I first met at a Mys Tyler x Mirvac collaboration last year for their Spring Fashion Campaign, where stylists and My…

1
How Do I Calculate Variable Costs? 12:55

1y ago12:55

12:55

- Objective today: - Unit economics - like individual Lego building blocks that make up the overall profitability picture - Revenue per unit - Any cost during making and selling - Connected to gross margin. - - Every % is a penny of each $ available to cover overhead - Concept: - What makes it improve? - Increase price - Decrease variable expense -…

1
How Do I Predict Revenue? 11:15

1y ago11:15

11:15

Objective today: Predict the revenue - Narrow the region of darkness instead of crossing fingers hoping to repeat Concept: what are the building blocks behind we make money? Number of Units x Revenue per Unit How many will I sell? What is the right price? Common mechanisms Product Service Subscription How does it change over time? Seasonality Q4 fo…

1
How Do I Build A Growth Plan? 13:45

1+ y ago13:45

13:45

How did the business start? What problem is it solving in the world? What are the current key decisions being considered? Who are the decision makers? How have revenue and expenses changed year over year? What kind of seasonality does your business experience? What are your current pricing methods and gross margins? What are your current total fixe…

1
How Do I Track My Progress? 12:31

1+ y ago12:31

12:31

So how will we actually reach the results we want? Now it’s time to connect the dots between where we are today and where we want the business to go. When we extrapolate historical financial patterns into the future, we are able to develop an initial baseline forecast that paints a picture of our current trajectory. This initial picture can be tail…

1
How Do I Define My Purpose? 10:11

1+ y ago10:11

10:11

There are a handful of ways you can think about defining success: What is your "flag in the distance" toward which everything should align? What is the “why” or purpose behind what you do and care about? When you get to the end of your life and look back, what do you hope to see? (Company) will (goal) by (date), which will allow me to (result). Thi…

1
How Do I Forecast On Purpose? 12:41

1+ y ago12:41

12:41

We will get into the specifics in more detail in future episodes, but the goal of today is to set the stage for what makes a great forecast and focus on the primary parts. Objective today: inspire imagination about what’s possible and give permission to define purpose. Three P’s (see visual) Purpose The “Why” Custom definition of success What will …

1
Forecast On Purpose - Trailer 0:59

1+ y ago0:59

0:59

If you’re an entrepreneur with questions about the future like: How do I grow my business in a way I’ll be proud of? What will my cash position be 6 months from now if I hire this new person or expand my production? Which specific actions can I take to increase profitability and accelerate results? Get some clarity, confidence and peace of mind by …

1
Facebook Groups Seem Complicated, Can I Be Bothered Running One? 19:35

1+ y ago19:35

19:35

In this new format, I'll be answering some of the most common audience questions (because they've been piling up for a while now and I love striking off an action on my to-do list!)These answers are formed from my experiences and observations working with stylists at various stages of business, including those just beginning their styling journey t…

1
Plus-Size Fashion, Styling & The Media with Natalie Wakeling 45:32

1+ y ago45:32

45:32

Natalie Wakeling is Australia’s first plus-size editorial model, turned size inclusive fashion designer and she’s got a bone to pick with the fashion industry.Natalie has been part of a pioneering movement to redefine the fashion and retail industry into a more size inclusive, body positive space not only for customers and models but also plus size…

1
Boosting Body Confidence with Mys Tyler App Founder & CEO, Sarah Neill 39:39

1+ y ago39:39

39:39

My guest today is Sarah Neill, CEO and the founder of Mys Tyler, an app where customers can find ‘like bodied’ fashion creators and personal stylists to help them feel more confident in what they’re buying. And in a retail first, the Mirvac portfolio of shopping centres in Australia is partnering with the Mys Tyler app and The Embrace Hub bringing …

1
Testing TikTok Strategies with MidLife Image Expert, Cecilia Stoeckicht. 17:19

1+ y ago17:19

17:19

This is a follow up episode from "How To Use Tik Tok For Stylists Over 40" and I'm SUPER EXCITED to share it with you.My guest is Cecilia Stoeckicht, a bilingual, Midlife Image Coach who decided to test out the strategies shared by digital marketing and TikTok specialist, Candice DeVille, Co-Founder of Co-Pilot Crew, because she wasn't seeing much …

1
PR Tips For Personal Stylists, with Australian Fashion Pioneer, Rebecca Lau Marsh 30:42

1+ y ago30:42

30:42

Rebecca Lau Marsh is a stylist and fashion entrepreneur with an incredible ability to generate her own PR coverage. Why does this matter? Because if you’re starting out without an existing personal styling client base, you’re going to need an audience. And I’m guessing you don’t have buckets of cash lying around for ad campaigns, right? So PR can b…

1
How To Use TikTok For Stylists (When You're 40+) 50:37

2y ago50:37

50:37

In this month’s free marketing training session, we had Candice DeVille, CoFounder of digital marketing agency Co-Pilot Crew onboard to help us understand how to use Tik Tok for stylists to grow their business. Candice and the CoPilot team typically work with mid to large size businesses and substantial advertising budgets, so the insights provided…

1
Inside a Multi-National Personal Styling Team, with Stylist Chelsea Brice 23:07

2y ago23:07

23:07

Today I’m talking about the social media content tricks personal stylist Chelsea Brice has implemented to become an award winning stylist with an international business, booked out services and a team of stylists working for her across various states in Australia and New Zealand. Chelsea has managed to scale her business to become a booked-out styl…

1
Networking Events, Facebook Groups & Getting Visible with Stylist Janine Coney 40:13

2y ago40:13

40:13

How did personal stylist Janine Coney build her Instagram audience to over 11,000 followers?What grass -roots, 'old school' marketing activity works better for Janine than any other?And what's the most popular styling services her UK clients are booking in now?Find out the unique marketing mix that works for Janine in today's episode.As always, you…

1
Creativity-Based Marketing with International Stylist, Coco-Louise 37:27

2y ago37:27

37:27

In today’s podcast episode, International Stylist and Bespoke Shopper Coco-Louise explains why she values creativity-based marketing over complicated strategies to attract clients.Coco-Louise helps her ‘guests’ (styling clients) embrace their most true self. And she’s decided to follow suit with the way she approaches digital content creation, choo…

1
From Styling Princesses To Personal Clients, With UK Celebrity Stylist Ozuola Martins 40:06

2y ago40:06

40:06

Ozuola Martins is a celebrity, editorial and red carpet stylist now pivoting into the world of personal styling.The challenge for many celebrity stylists looking to build up their personal clientbase is the need to move away from the reliance on word-of-mouth and referrals towards a more strategic marketing plan that attracts the right personal sty…

1
How To Get Your Personal Styling Audience Connecting With You Online (Masterclass) 56:40

2y ago56:40

56:40

Welcome to another 'TEA & CHATS - STYLING BUSINESS MASTERCLASS!' This time, we were joined by Clinical Psychologist Talya Rabinowitz and C-Suite Brand Transformation Specialist, Dara Donnelly, along with image experts from around the world to uncover this pressing issue.... ⭐How In The Name Of Zeus Can We Get People Actually Connecting With Our Pos…

1
The Ethical Stylist Who Won A United Nations Award, With Melbourne's Donna Cameron. 32:47

2+ y ago32:47

32:47

What does 'ethical image consulting' look like, and how do stylists support this global shift in consumer interest? The term 'sustainability' is thrown around ALOT in the styling world - so I wanted to ask the OG of ethical stylists, Colour Expert, Melbourne Image Expert, former President of the Melbourne Chapter of the AICI and author, Donna Camer…

1
INSYZE - The New Platform For Plus-Size Styling Clients (And how stylists can use it) 27:03

2+ y ago27:03

27:03

Are you a personal stylist struggling to find amazing brands for your plus-size clients? Or are you a stylist specialising in curvy, full figured or tall styling, looking to find new clients? In this week’s episode of The Styling Advisory Podcast, I got to chat with Sylvie Wilson, Co-Founder of INSYZE, a personalised shopping and community platform…

1
What's New With Shopshare (Styling Tech Update, With Emma Inteman) 31:45

2+ y ago31:45

31:45

This week we catch up with Emma Inteman, founder of the ultimate video tool SHOPSHARE, to find out what new features they’ve introduced to help personal stylists build incredible, global styling businesses. With their exclusive tech, SHOPSHARE is the only platform offering a human touch to online shopping via video integration. The ideal virtual st…

1
The Power Of Listening To Clients, with AICI CIM and author, Carla Mathis 37:40

2+ y ago37:40

37:40

SIGN UP TO OUR STYLING ADVISORY COMMITTEE AND RECEIVE:✔Invitations to our monthly, LIVE business and marketing webinars✔Plus 50% OFF Virtual Styling Tool 'Shopshare'CLICK HERE: https://app.monstercampaigns.com/c/e7ba4edj8yzbicralr2w******In my latest podcast, I get to deep dive into the heart of styling with AICI Certified Image Master and author o…

1
How To Build Connections With Your Audience Using Your Heart 57:16

2+ y ago57:16

57:16

I wanted to share a recording of our monthly, free industry catch-up called 'Tea & Chats' Styling Business Masterclasses.Any and all stylists, image experts and aspiring stylists are invited, just sign up to our Facebook community @StylingAdvisoryCommittee via our website.This month we spoke with clinical psychologist Talya Rabinovitz about how we …

1
Using Your Gut To Build A Styling Business, with Lauren Messiah 46:26

2+ y ago46:26

46:26

Hi everyone! I was so excited to reconnect with personal stylist and entrepreneur, Lauren Messiah!Lauren is an amazing example of someone who makes decisions based on gut feel, and right now, her gut is telling her there is power in slowing down, talking from the heart and connecting with people who totally get her.Over 12 years she has thrown hers…

1
"The 3x Secrets To My Styling Business Success" with International Personal Stylist, Traci Jeske" 30:00

3y ago30:00

30:00

Traci Jeske is the director of En Vogue Stylist, and an internationally certified personal stylist based in Italy. "Blending Italian la dolce vita with her flair for fashion and style Traci takes her personal life experiences, living in Australia, working in Dubai, London and abroad, overcoming an eating disorder and her experience of over 30 years…

1
Marketing Your Styling Membership with Personal Stylist, Caitlin Marwaha. 30:33

3y ago30:33

30:33

This episode is sponsored by our new offering, The Ultimate Stylist Marketing Funnel; a prioritized planning and implementation program to help you create the most effective marketing content every month for your business. This is the perfect solution for stylists struggling to reach their ideal client online, or convert that audience, subscriber b…

1
‘The Rise of The Capsule Collection’ with Personal Stylist Jessica Ryan 25:57

3y ago25:57

25:57

JOIN OTHER STYLISTS FOR TEA & CHATS EVERY MONTH! ☕ Head to https://www.facebook.com/groups/stylingadvisorycommittee and join us for discussions on the styling industry and business challenges. @StylingAdvisoryCommittee Hi everyone! I’m your host, Sarah Cohen, Stylist Marketing Specialist and founder of the Styling Advisory, and in this podcast I as…

1
Using IGTV Videos To Convert Styling Clients with Raquel Macias 37:07

3y ago37:07

37:07

JOIN OUR FB GROUP FOR TEA & CHATS WITH STYLISTS ☕😉 https://www.facebook.com/groups/stylingadvisorycommittee 🎬 Personal Stylist Raquel Macias - Podcast Interview Show Notes 🎬 Today I'm talking to personal stylist Raquel Macias about her marketing approach, which focusses predominantly on creating video content on IGTV to convert clients. Raquel spen…

1
Success Secrets for Virtual Styling Services with Celebrity & Personal Stylist, Bridget Bell 28:53

3+ y ago28:53

28:53

How do you find enough clients that you'll be booked out months in advance? Celebrity stylist turned personal stylist (and a client ofmine) Bridget Bell of Style Ambition(http://www.bridgetbell.com.au/personal-styling) shares her experiences, insightsand strategies with me in this episode of The Styling Advisory Podcast.As an industry expert who ha…

1
‘Stylist Partnership Channels & Style Boxes' with Garmentier Founder, Lisa Bubes 33:52

3+ y ago33:52

33:52

Garmentier was founded in 2018 by professional stylist and retail veteran Lisa Bubes, who recognized the potential for personal shoppers to change the retail world through an entirely new direct sales model. The Garmentier digital platform revolutionizes the relationship between retailers, brands and stylists and removes the barriers that have prev…

1
'Understanding the Styling Client Journey' with My Virtual Stylist Founder, Rosie McKay 38:43

3+ y ago38:43

38:43

Rosie McKay is a stylist with over 15 years experience in editorial and commercial work, most notably styling for WHO and OK magazine in Australia.Rosie launched her personal styling business in 2017 and has since built a virtual styling platform ‘My Virtual Stylist’, offering clients ‘style subscriptions’ delivered quarterly.In today’s episode, we…

1
‘Shoppable Style Boards' with Goodpix Founder, MaryLiz Lehman. 39:12

3+ y ago39:12

39:12

In today’s episode, Goodpix Founder MaryLiz Lehman shares her journey towards digitising the stylist/client experience and how stylists today are offering virtual styling services to broaden their earning potential. MaryLiz is a firm believer in the power of the stylist to change the retail landscape, AND in the power of the ‘relationship -based en…

1
'Customised Shoppable Styling Videos' with ShopShareTV Founder, Emma Inteman 29:35

3+ y ago29:35

29:35

Today's chat with ShopShare TV Founder Emma Inteman is a fabulous opportunity to understand the possibilities of the new tech tools from the mouths of the creators themselves! ShopShare.tv is here to change the impersonal online shopping experience for customers, by enabling stylists and personal shoppers to bring online stores and shopping experie…

1
Brand development when you’re a personal stylist AND..... 20:35

3+ y ago20:35

20:35

Today I’m talking with Danique Martin about her business; Fashion and Finance. Danique is a stylist but she’s also spent the last 5 years building her own insurance business, and she came to me wanting to create an overarching brand and business model that would allow her to continue to do both. This episode is particularly relevant for those of yo…

1
How to run a Personal Styling Subscription Service with 'Style Squad's' Anika Walker. 43:35

4y ago43:35

43:35

Anika Walker is an Australian personal stylist who has re-imagined the way she engages with women, regardless of age, size & budget, by launching a monthly subscription service called 'Style Squad. Style Squad subscribers receive an email that contains two educational videos each month, including one using innovative shoppable video platform ShopSh…

1
‘Television Network Styling’ with Channel TEN’s Amanda Jessup. 31:43

4y ago31:43

31:43

Amanda Jessup is Channel 10’s Head of Network Styling, a role that sees her managing the creative direction for fashion, hair and makeup across every one of the network’s productions. She is also responsible for creating the national style guide in line with the network’s individual production branding requirementsAmanda has worked across films, te…

1
‘How The Pandemic Affected The Styling Industry' with Virtual Style Coach Erin Mathis 31:27

4y ago31:27

31:27

The pandemic has hit personal styling businesses hard, and I wanted to understand exactly what the commercial impact was, and how some styling industry leaders were not only surviving but thriving right now despite it. In Episode #10, I sat down with Erin Mathis, Co-Founder of The Style Core, and Director of @yourmilliondollarlook TedX Speaker and …

1
‘Editorial Styling & How To Start Pulling Stock’ with Sydney Style Director Carol Sae-Yang 44:53

4y ago44:53

44:53

Carol Sae-Yang is one of the most sought-after stylists in the industry, with a career spanning editorial, personal styling, celebrity/media styling, fashion direction and most recently Sydney’s QVB Style Director. Carol has been freelance styling beauty, fashion and lifestyle shoots for some of Australia’s most respected titles including Sydney Mo…

1
‘How To Work With Retailers’, with Westfield Sydney Personal Stylist Adriana Fernandez. 25:24

4y ago25:24

25:24

Today I’m talking with Westfield Sydney’s Head Stylist, Adriana Fernandez to find out how she works with brands in centres to deliver the best possible shopping experience for her styling clients.Many shopping centres like Westfield will offer personal styling sessions to customers, either paid or as part of a complimentary service. The centre take…

1
Virtual Styling Masterclass with GlamHive CEO Stephanie Sprangers 38:23

4y ago38:23

38:23

In today’s episode, I talk with Stephanie Sprangers, CEO of Glamhive, the leading virtual styling marketplace connecting stylists with personal styling clients from around the world.Steph is a true champion of the styling community. Like me, she believes wholeheartedly in the value stylists bring to all clients, and the opportunities the styling in…

1
‘How To Nail Your Visual Brand Presence’ with Stylist Beth Jones of B.Jones Style 28:46

4y ago28:46

28:46

LA-based stylist/creative director, Beth Jones, has one of the most distinctive and recognisable visual brand identities in the market.Today, Sarah talks to Beth about the importance of a brand identity, how it helps clients and audiences connect with you and how to create one for your styling business.From photographic styles to posing ideas, her …

1
How To Increase Your Styling Prices with Sydney Stylist Gessica Marmotta 22:32

4y ago22:32

22:32

Sydney stylist Gessica Marmotta shares with us her approach to pricing personal styling services, and how she went from ‘hobby pricing’ to charging $3000 AUD for styling appointments. · How do you gain the confidence to charge more?·How do you know what to base your rates on?· How should you approach this rate change with new clients? Here are the …

1
How To Build Your Styling Business Brand with Dubai’s Kelly Lundberg. 30:19

4y ago30:19

30:19

Royal Stylist, Author & Award-Winning Entrepreneur, Kelly Lundberg explains the importance of building a credible brand for styling business success. Kelly has most recently sold her Dubai-based styling business, Style Me Divine, to focus on her online styling programs, brand partnerships (Chanel and Louis Vitton to name a few) and speaking engagem…

1
How To Be a Fashion Editor - Advertorial Styling with Emma Read 31:39

4y ago31:39

31:39

Former fashion and market editor and freelance stylist Emma Read takes us behind the styling scenes at Russh, ELLE, Cosmo and Grazia for a look into the role of advertorial styling. Emma also shares her forecast for styling opportunities in the digital era, as well as her recommendations for career growth.…

1
How To Build A Personal Styling Empire with Hollywood’s Lauren Messiah 27:18

4+ y ago27:18

27:18

LA based personal stylist, Lauren Messiah, is one of the most successful personal stylists in the world. She shares a few tactics with us that you can adopt to grow your own styling empire... like how she got 5000 women into her free mini program and then converted them into paying clients.....You’re welcome.…

1
Converting Styling Clients Over Coffee 12:23

4+ y ago12:23

12:23

This week we chat to Melbourne Stylist Shareena Winter about how she started her personal styling career, her approach to converting leads into clients and the exciting potential for stylists specialising in curvy silhouettes! We nail Shareena’s unique X-Factor and her niche audience too. A warm, beautiful soul I loved chatting with.…

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