Parhaat Business Research Podcastit (2024)

1
From the Classroom: Lessons in Failure, Strategy and the Power of Connection 13:01

6d ago13:01

13:01

Behind every lesson lies a journey of discovery. In this special episode of If/Then, we step into the classrooms of Stanford Graduate School of Business to uncover the human stories driving extraordinary insights. Christian Wheeler, professor of marketing at Stanford GSB, challenges our fear of failure, reframing it as the sharp edge where growth t…

1
The Power of Public Opinion Data with Darrell Bricker of Ipsos 15:40

14d ago15:40

15:40

On this episode, host Sima Vasa speaks with Darrell Bricker, Chief Executive Officer, Public Affairs at Ipsos. They discuss the evolving landscape of public opinion research, the role of emotional connection in politics, and the shifting global demographics shaping our future. Key Takeaways: (02:30) Mentorship and opportunity shape a meaningful car…

1
Pfeffer on Power: “Acting With Power and Using Your Influence with Deborah Gruenfeld” 30:04

27d ago30:04

30:04

As leaders rise and hierarchies shift, Stanford GSB organizational behavior professor Deborah Gruenfeld, guest in season one of If/Then, reminds us that power is not just about authority—it’s about presence. In this special feed drop from Pfeffer on Power, Gruenfeld, author of Acting With Power, revisits topics featured in her If/Then episode, expl…

1
Lessons From 10 Years of Innovation with Michael Winnick of dscout 26:38

1M ago26:38

26:38

On this episode, host Sima Vasa welcomes Michael Winnick, Founder and CEO of dscout. They discuss his journey in the worlds of product, design and technology. Michael shares insights on how patience and persistence shaped his entrepreneurial journey and how dscout helps companies conduct innovative, real-time research. Key Takeaways: (02:45) Michae…

1
The Science Behind Our Everyday Decisions with Think Fast, Talk Smart 13:51

1M ago13:51

13:51

In this episode of If/Then, we're diving into insights from three GSB experts featured on Think Fast, Talk Smart. Join us as professor of organizational behavior Michele Gelfand explains her "tight and loose" cultural framework, revealing how societal structures impact everything from crime rates to creativity. We also hear from marketing professor…

1
The Role of Emotion in Marketing with Matt Celuszak of Element Human 35:03

2M ago35:03

35:03

On this episode, host Sima Vasa talks to Matt Celuszak, Co-Founder and CEO of Element Human, about the intersection of AI and human behavior. Together they explore how data can drive better brand engagement. Matt shares his insights on understanding human emotions and reactions, focusing on attention data and using behavioral understanding to creat…

1
How AI-Driven Misinformation Could Undermine Democracy 16:25

2M ago16:25

16:25

Artificial intelligence could fundamentally transform democracy for better or worse. In this bonus episode of If/Then: Business, Leadership, Society, Professor Andrew B. Hall of Stanford Graduate School of Business explores AI's potential to disrupt our electoral system. With the 2024 presidential election approaching, Hall warns that AI-generated …

1
Creating Impactful Narratives From Data with Tim Hoskins and Brett Townsend of Quester 15:10

2M ago15:10

15:10

On this episode, host Sima Vasa talks to Tim Hoskins, President of Quester, and Brett Townsend, Senior Vice President of Strategy at Quester, about the future of insights and how to drive meaningful change in the industry. Brett and Tim share revelations from their book, “Insights on the Brink,” and discuss how empathy, emotion and storytelling pla…

1
The Future of Everything: “Kuang Xu: How to Make (and Keep) Genetic Data Private” 28:21

2M ago28:21

28:21

One underappreciated fact about the explosion in genetic databases, like consumer sites that provide information about ancestry and health, is that they unlock valuable insights not only into an individual’s past and future, but also for that individual’s entire family. This raises serious concerns about privacy for people who have never submitted …

1
How SAP’s Data-Driven Approach Fuels Customer Experience Innovation with Kai Stübane 20:15

3M ago20:15

20:15

On this episode, host Sima Vasa talks to Kai Stübane, Solution Chief Revenue Officer for SAP CX for Middle and Eastern Europe, about the evolving role of customer experience (CX) in driving business success. Key Takeaways: (00:06) Kai’s journey from PwC to SAP. (01:21) CX covers all customer touchpoints. (03:33) SAP uses data to improve CX. (05:48)…

1
Why I Research: Findings Fueled by the Head and the Heart 9:22

3M ago9:22

9:22

This special episode of If/Then: Business, Leadership, Society explores the personal stories behind Stanford GSB faculty's groundbreaking research. Discover how individual experiences shape scholarly inquiry. Baba Shiv, professor of marketing, examines decision-making and the brain's liking and wanting systems. His self-proclaimed "irrational" natu…

1
Scaling Digital Qual with Eugene Murphy of Indeemo 28:34

3M ago28:34

28:34

On this episode, host Sima Vasa talks to Eugene Murphy, Founder and CEO of Indeemo, who shares insights on how Indeemo is revolutionizing digital ethnography and qualitative research through innovative video solutions. Key Takeaways: (00:06) Eugene’s journey from engineering to founding Indeemo. (02:03) Creating a seamless user experience for all a…

1
Strategic Leadership in Action with Vittorio Raimondi of Foresight Strategy 11:25

4M ago11:25

11:25

On this episode, host Sima Vasa talks with Vittorio Raimondi, CEO and Founder/Managing Partner of Foresight Strategy, about the intricacies of leadership, data analytics and the power of creativity and curiosity in driving business success. Key Takeaways: (04:30) Using system dynamics to effectively model complex business environments. (06:45) Mapp…

1
Leading in Turbulent Times: How to Develop a Risk-Tolerant Mindset 30:30

4M ago30:30

30:30

Behavioral economist and Professor of Marketing Baba Shiv works with entrepreneurs on how to build a risk-tolerant mindset. A mindset, Shiv believes, that is crucial in times of crisis. While we take a break and prepare for season two of If/Then, we're sharing an episode of Grit & Growth, a podcast from our partners at Stanford Seed. Here, Baba exp…

1
Embracing Digital Transformation with Priscilla McKinney of Little Bird Marketing 24:07

4M ago24:07

24:07

On this episode, host Sima Vasa is joined by Priscilla McKinney, CEO and Founder of Little Bird Marketing, to discuss the evolving landscape of market research, the importance of digital transformation and the value of strong client relationships. Key Takeaways: (03:10) Pivoting to new verticals drives success. (03:28) Deepening relationships with …

1
All Else Equal: “Disentangling Causation and Correlation” with Guido Imbens 29:02

4M ago29:02

29:02

It can be tempting to think one thing causes another because they happen in succession, but there’s a lot to unwrap in the idea of causality. This week, If/Then is featuring an episode from the podcast All Else Equal: Making Better Decisions. Listen as hosts and finance professors Jonathan Berk and Jules van Binsbergen explain the difference betwee…

1
The Future of Data Analytics and Fraud Detection with Andrew Moffatt of Qrious Insight 20:04

4M ago20:04

20:04

On this episode, host Sima Vasa welcomes Andrew Moffatt, CEO and Co-Founder of Qrious Insight, to explore the evolution of data analytics, the impact of AI and the future of market research. Andrew discusses how the integration of behavioral data with advanced analytics is transforming the way businesses understand and engage with their audiences. …

1
If/Then: Why Research Matters 16:51

5M ago16:51

16:51

To wrap up the first season of If/Then: Business, Leadership, Society, we invited Senior Associate Dean Jesper B. Sørensen into the studio to talk about the importance of research at Stanford Graduate School of Business. He shares insights on what motivates faculty to study what they do and how it impacts practitioners across industries. “One of th…

1
Leveraging Data for Competitive Advantage in Advertising with Comscore’s Steve Bagdasarian 21:26

5M ago21:26

21:26

On this episode, host Sima Vasa talks to Steve Bagdasarian, Chief Commercial Officer of Comscore, Inc., to explore the evolution of ad measurement and the convergence of traditional and digital media. Key Takeaways: (02:00) Measurement data offers competitive advantages. (02:05) Media strategy is now driven by actionable data. (04:00) The importanc…

1
Stay Tuned for If/Then's Summer Series 0:30

5M ago0:30

0:30

While our team starts working on our second season, we'll still be sharing insights, bonus content, behind-the-scenes audio, and "class takeaways" from Stanford Graduate School of Business faculty throughout the summer. Stay Tuned! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell…

1
Who Wants to Run? Incentivizing Better Participation in Politics, with Andrew B. Hall 29:37

6M ago29:37

29:37

Getting to elect our leaders is certainly a privilege. Yet, even in a representative democracy, the choice that citizens have is often only as good as the candidates they have to choose from. That’s why Professor Andrew B. Hall, The Davies Family Professor of Political Economy, wonders: How do we get society’s best and brightest to participate in p…

1
Invisible Matchmakers: How Algorithms Pair People with Opportunities, with Daniela Saban 23:32

6M ago23:32

23:32

If we want to get fair outcomes, then we need to build fairness into algorithms. Whether you’re looking for a job, a house, or a romantic partner, there’s an app for that. But as people increasingly turn to digital platforms in search of opportunity, Daniela Saban says it’s time we took a critical look at the role of algorithms, the invisible match…

1
Revolutionizing Market Research Using Creativity and Human-Centric Insights with Holland Martini of GOODQUES

6M ago

—

On this episode, host Sima Vasa welcomes Holland Martini, Chief Insights Officer of GOODQUES, who shares her journey and insights on revolutionizing market research through creativity and human-centric methods.Key Takeaways:(00:00) Holland emphasizes the importance of being comfortable with discomfort. (03:31) The role of data at GOODQUES is not ju…

1
Money Talks: Understanding the Language of Business, with Ed deHaan 26:43

7M ago26:43

26:43

Unless you’re a CPA or own a large business, it might be hard to see the relevance of accounting. While it’s true that the average person doesn’t necessarily need to be able to read a corporate balance sheet, Professor Ed deHaan says a deeper understanding of accounting — a greater fluency in the “language of business” — can help everyone get a gri…

1
Leading New Frontiers in Consumer Behavior and Data Science with Alex Hunt of Behaviorally 22:18

7M ago22:18

22:18

On this episode, host Sima Vasa talks to Alex Hunt, CEO of Behaviorally, about the transformative role of technology in the market research industry and how Behaviorally leverages AI and digital tools to innovate data insights.Key Takeaways:(00:54) Technology’s inevitable impact on industries.(03:16) Alex’s shift to pioneering behavioral sciences.(…

1
Leading With Values: When Good Intentions Aren’t Enough, with Ken Shotts 23:31

7M ago23:31

23:31

If we create good institutions, then we can live up to our good intentions. Knowing and articulating our values is essential. But when the metaphorical Siren’s song fills the air, is knowing our values enough to ensure that we live by them? According to Ken Shotts, a professor of political economy at Stanford Graduate School of Business, having sta…

1
Oh, the Humanity! Relating to Robots May Change Us. But How? With Szu-chi Huang 28:50

8M ago28:50

28:50

Whether or not robots can feel is a question that, at least for now, might be better left to the philosophers. But what’s becoming increasingly clear, says Associate Professor Szu-chi Huang, is that robots do have the capacity to make us feel. In this episode of If/Then: Business, Leadership, Society, Huang delves into the effect that robots can ha…

1
Unlocking the Secrets of Customer Satisfaction at the Point of Purchase 20:37

8M ago20:37

20:37

On this episode, host Sima Vasa talks with Georgina Nelson, CEO and Founder of TruRating. They delve into the transformative role of consumer feedback in retail and how Georgina’s varied career path contributed to her innovative approach to business.Key Takeaways:(01:39) Georgina’s journey from psychology to law.(03:00) Reliable consumer data is vi…

1
Cashless: Is Digital Currency the Future of Finance? With Darrell Duffie 19:07

8M ago19:07

19:07

Digital currency — whether privately-developed or government-issued — seems like an inevitability to Stanford Graduate School of Business finance professor Darrell Duffie. “Virtually all countries are exploring a central bank digital currency for potential use,” he says. An expert on banking, financial market infrastructure, and fintech payments, D…

1
Behind the Success of Field Agent with Co-Founder Rick West 38:43

8M ago38:43

38:43

On this episode, host Sima Vasa welcomes Rick West, Co-Founder and CEO of Field Agent. They delve into Rick’s journey from a significant tenure at Procter & Gamble to establishing Field Agent, a company at the forefront of retail and consumer data innovation. The discussion uncovers how Rick’s strategic use of corporate severance as seed money laid…

1
Is Money Really the Best Measure of Value? With Mohammad Akbarpour 25:00

9M ago25:00

25:00

A dollar is a dollar, right? While most conventional economic theories view money as an objective store of value, Mohammad Akbarpour says this misses a subtle but important fact: different people value money differently. Many economists assume that the price someone is willing to pay for a good or service is equivalent to the utility they get from …

1
Leading Through Innovation and Insight with Chris Havemann of RealityMine 28:15

9M ago28:15

28:15

On this episode, host Sima Vasa sits down with Chris Havemann, CEO of RealityMine, to explore the evolution of data collection and its impact on market research. Chris shares experiences gained from his journey in the insights industry, highlighting the shift from survey data to behavioral data collection.Key Takeaways:(01:18) The beginnings of Chr…

1
More than a Feeling: The Power of Emotional Decision-Making, with Baba Shiv 24:05

9M ago24:05

24:05

If we want to make better decisions, then we need to think more like an artist. Rationality is often seen as the gold standard when it comes to making decisions, but Professor Baba Shiv prompts us to consider: “Is a good decision based on reason? Or is it based on emotion?” Shiv is the Sanwa Bank, Limited, Professor of Marketing at Stanford Graduat…

1
Restech with Patrick Comer and Sima Vasa 22:40

9M ago22:40

22:40

On this episode of Data Gurus, Sima Vasa and Patrick Comer, Co-Founders of restecher, delve into the intricacies of the Restech industry. They discuss how it’s reshaping market research, integrating new technologies and influencing business strategies. Their conversation highlights the impact of the Restech landscape on traditional research methods…

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