Parhaat Church Brand Guide Podcastit (2024)

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110 New logo design for a church's rebrand to reach generation Z 9:24

8d ago9:24

9:24

We rebrand Grace Brethren Church of Norwalk into Hope City Church. The church had been declining for a couple of decades with no new families joining. A new pastor came in with a fresh vision to reach families with young children.

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BONUS: Church Logo Design Trends That Make You Stand Out 13:08

14d ago13:08

13:08

In this podcast, we explore the latest trends in modern church logo design that are shaping the visual identities of churches today. Discover how flat designs, bold fonts, and abstract symbolism are helping churches create simple yet powerful logos. Learn why vibrant colors, geometric shapes, and mobile-friendly designs are key to standing out in t…

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109 How to rebrand an older church with a fresh look 20:29

21d ago20:29

20:29

Join us as we discuss how Lester Bell took over the church from his father with a vision to reach a new generation and rebranded with the help of Church Brand Guide.

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BONUS: Why a modern church logo matters to grow your church 15:41

29d ago15:41

15:41

A church logo is more than just a pretty picture – it's the face of your church's brand and visual identity. In today's fast-paced world, a modern church logo can appeal to both your existing members and attract new visitors. Many churches are updating their look to stay relevant, and a fresh, contemporary logo is often the first step in this proce…

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108 The story behind the inspiring logo design for a church merger 14:00

1M ago14:00

14:00

Discover the incredible story behind United Church's beautiful new logo! In this episode, we delve into the journey of two congregations coming together to form a new church, United Church. Their mission? To welcome and embrace families with children under 18, creating a place to belong.

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107 Tips for writing a compelling pastor bio for the website 13:41

2M ago13:41

13:41

People who are checking out your church want to get to know you before their first visit. A good leader page provides them with the right information to help them decide to visit. Writing a pastor bio involves conveying essential information about the pastor’s background, qualifications, and personal attributes.…

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106 How to brand a church event with a website landing page to see more first-time visitors 17:55

2M ago17:55

17:55

Check out this case study of how we helped our clients, Pastor Paul and Bonnie, brand their community Christmas event to see more volunteers, get sponsors to pay for the event, and see an increase in first-time guests to the church after the event. Before Pastor Paul and Bonnie started working with us, the momentum of the River Lights of Wonder eve…

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105 Rebrand of a church that lost a legendary leader 12:47

3M ago12:47

12:47

Check out this case study of Pastor Benjamin Stephens, who came in as a young pastor taking over for a legendary leader who had just passed away. Church Brand Guide partnered with him to create a new brand to see the church grow from 220 in attendance on a weekend to well over 500 each weekend in about a year.…

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104 How we transformed this church's brochure website into a visitor magnet 15:25

3M ago15:25

15:25

Join us as we discuss how Vertical Church underwent a profound transformation as they collaborated with Church Brand Guide to evolve their static brochure website into a dynamic online ministry hub. See their new transformational website here.https://churchbrandguide.com/how-we-transformed-this-churchs-brochure-website-into-a-visitor-magnet/…

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103 2024 Church Growth Blueprint: how to brand your church's next steps so people take action 9:27

4M ago9:27

9:27

As we journey through the exciting path of church growth, our main marketing objective is to share how our church is a solution to a problem that people have. We've noticed that getting the word out about the fantastic benefits of our church is a bit like solving a puzzle, but we're up for the challenge!…

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102 Tip to grow your church in 2024: Create a marketing planner for the year 9:42

4M ago9:42

9:42

In this episode we discuss our tip to grow your church in 2024 by creating a marketing planner for the year. Ready to take your church to new heights this year? Join us in this insightful podcast as we unveil a game-changing tip to fuel your church's growth in 2024 – creating a strategic marketing planner for the entire year!…

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101 How to Market Your Church Event 15:15

4M ago15:15

15:15

In this episode, we take a look at the promotional package we put together for a men’s conference.

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100 Reaching millennials and Gen Z: Innovative church brand for a new generation 2:42

5M ago2:42

2:42

In this episode, we discuss Hope City Church which is near Los Angeles, California, and how they went through an innovative church rebrand to reach millennials and Gen Z. The church, known as Christ Brethren Church of Norwalk, has served the area since the 1970s but struggled to keep its doors open as attendance declined in the last decade.…

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099 AI and Church Marketing Part 2 17:51

5M ago17:51

17:51

When it comes to AI, How can we as a church be aware of what is going on and how can we start to utilize it in our churches? In this episode, we continue our discussion with Denis Estimon from church.com as we explore these questions and discuss some ideas that can help us to implement AI use in our churches.…

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098 AI and Church Marketing Part 1 13:46

5M ago13:46

13:46

What do church leaders need to know about AI and what's going on right now? In this podcast, we join with guest Denis Estimon from churchai.com to give an overview on this huge topic and introduce what's going on with AI in general, how it pertains to the church and touch on where's its heading.

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097 Captivating Gen Z: The ultimate church graphics bundle 10:33

5M ago10:33

10:33

Get all the designs you need to promote your church for the upcoming year and reach Gen Z. These designs are fresh and on-point, perfect for captivating young families. Access the design files in Canva and customize them to fit your needs. You can easily add your logo and service information using Canva's editing tools.…

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096 Church marketing plan using sermon series connect with your city 6:55

6M ago6:55

6:55

In this episode, we share our church marketing plan to connect with your city using sermon series. The Awe of God is a sermon series we promoted for Pastor Paul in the fall. The series led up to Christmas and focused on God being worthy of worship.

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095 14 tips to make your church website attract first time visitors 17:41

6M ago17:41

17:41

Ready to create an amazing church website that attracts new visitors? In this video, we share 14 tips for designing and optimizing your site. From crafting a compelling tagline to ensuring mobile-friendliness and social media integration, these tips will help you build a strong online presence for your church. Watch now and start reaching your comm…

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094 How to make service announcements great so people take their next step 44:39

2y ago44:39

44:39

In many churches, a lot is happening, but people don't know what those things are. An excellent opportunity to let people know what is happening at church is by making some announcements in the service. In this episode, we explore how to make service announcements well.

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093 How to get a logo that is perfect for your church 22:20

2y ago22:20

22:20

A logo is an icon that represents what your church stands for. It is the first thing people see of your brand, and it needs to be appropriately designed for them. The logo is a cornerstone of the church's brand, and you must invest in a great, sticky design to cut through the noise. In this episode, we unpack how your church can be sure it has the …

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092 How to design a website that works 24/7 to get new visitors on Sunday 19:33

2y ago19:33

19:33

A successful website is always working for your church to get new guests to come to a service. It's like an employee working 24/7 to get new guests, so it must be built as a tool to help people make their first visit. We like using Wordpress to build websites for churches with Divi Builder installed to make the site easy to design and update. This …

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091 Tips for leading church leadership in building a brand 21:02

2y ago21:02

21:02

As creatives, we are asked to be an expert in an area of communications, but it can be a struggle to get your ideas implemented. In this episode, we help creatives with tips so they can add value to the church in their area of expertise. Michael and Denis have years of church communications experience and share their best insights.…

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090 How to use branded emails to get people to take their next steps 18:00

2y ago18:00

18:00

Churches that understand how to properly use emails and text messages are the ones that see people join the church, join a group, and join a team. These tools are very effective in helping people take their next steps. The problem is most churches do this all wrong. This episode will guide you through producing emails and text messages that move pe…

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089 3 tips to create videos that develop brand champions 20:06

2y ago20:06

20:06

We will dive into tactics for creating videos that tell the stories of your church. Telling stories is the key to cultivating champions in the church, and one of the most powerful tools to do this is a video showing the impact God has through the church. A brand champion participates at a high level to volunteer, give, and invite others to the chur…

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088 Tips to create a church website that gets first-time guests 26:36

2+ y ago26:36

26:36

The website is the front door to your ministry, and you must have a clear strategy to see new guests to your weekend services. Listen to the podcast episode about building an attractive church website so you can easily apply the tips and see results. We share insights to help you adjust your current site or determine whether you need a new website.…

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087 How to use Instagram Reels to build your church's brand 22:28

2+ y ago22:28

22:28

Denis Estimon is our guest, and he shares the most effective tool your church can use right now to reach people: Instagram Reels. The effectiveness of social media is constantly changing, but you can get ahead of the game by listening to this episode. Churches are typically behind in using new tools for reaching an audience. Don't be like most chur…

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086 How to do digital outreach instead of marketing with Denis Estimon 20:32

2+ y ago20:32

20:32

While serving on a church staff in communications, Denis realized he could reach many people through "digital outreach." He was able to cut through the noise to grow the church. He saw how his marketing skills could share the church's ideas like wildfire. All he needed was to shift his mindset from marketing to outreach to be more authentic, result…

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085 Church logo resource that produces excellent brands, 3 categories of church logos, and design tips 9:43

2+ y ago9:43

9:43

A great church logo design will get you noticed. It relates to people in your community and creates a recognizable impression. As a communications director, you must invest in a well-designed logo, so your marketing is more effective. The logo is the tip of the iceberg when building a brand. It has to be right so you can put it on everything from s…

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084 Example of a church rebrand for a church rooted in a denomination 21:35

2+ y ago21:35

21:35

In this new podcast episode, you'll learn how I implemented a new brand for a church that has been around for decades in the Church of God in Christ denomination. Now they are growing in weekly attendance and church membership. Building a brand is a powerful tool a church can use to clearly and concisely communicate its benefits. Clarity is what cu…

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083 Church marketing system for promoting your events so you see new guests 21:38

2+ y ago21:38

21:38

You can leverage events to grow the church, just like we help Cornerstone Church do to see new families join the church every month. The key is to think about building your brand instead of just promoting an event. When you get this right, you'll have effective promotions to get new guests to come to the church. You will steward the church money we…

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082 Example of a logo design for a 6-decade old church that wants to reach young families today 21:07

2+ y ago21:07

21:07

In this new podcast episode, we look at eight tips for what makes a great church logo design, and you'll see the logo I created for Calvary Church, located in Pella, Iowa. What is your logo saying about you? People judge a book by its cover, and your logo is the most seen part of your brand. The problem may be that your logo communicates that you a…

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081 20 church defining questions that you need to clarify your brand 15:44

2+ y ago15:44

15:44

A great brand is built by asking great questions. I have a list of 20 questions that I ask my new clients to help me get up to speed with their current brand and the vision they have for the future. Once I have these answers, I can choose the right colors, fonts, and graphic treatments that represent the vision and then create a visual identity tha…

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080 Branding design example for Man Up Men's Conference 19:44

2+ y ago19:44

19:44

You will get tips for creating a sub-brand as I share the example of branding a men's conference. Tip: Create sub-brands only for significant events that reach many people. Otherwise, use the church's brand standards (colors, fonts, etc.) to create smaller event promotions. Tip: Have a target audience avatar for the event, so you choose your design…

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079 Example of a logo design for a growing Assemblies of God Church 29:15

2+ y ago29:15

29:15

Since rebranding, True Life Church is seeing a great deal of momentum moving them toward growth. See the story of the True Life Church rebrand from First Assembly of Clay County. More people are attending the church on a regular basis. Pastor Billy knows the difference knowing God has made in his life to transform him from an addict to a provider o…

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078 Ideas for branding from this church that grew by 130% in 2021 28:54

3y ago28:54

28:54

A fresh vision needed to be implemented at Legacy Church to take them from where they were to where they needed to be. Pastor John Dunn took over Legacy Church after the previous pastor built it 40 years. He changed the culture and has seen a growth of over 130% in attendance in 2021. Giving has increased by 300%, and this all happened during the p…

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077 - How a thriving church rebranded to reach the post-pandemic world with executive pastor Dain Jepson 26:27

3y ago26:27

26:27

Great brands reach people where they are and invite them in. Dain Jepson is the executive pastor of Montgomery Community Church, and he joins us to discuss how they are creating a brand to reach people as the dust settles on the pandemic. Dain gives insights on the branding process and how his team was able to come together to have meaningful discu…

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076 - How to innovate for ministry by using business tactics with Geno Guevara 27:21

3y ago27:21

27:21

We discuss using some business tactics to reach people for ministry with Geno Guevara. This episode will open your mind to new possibilities for what is available to you as a ministry. We often get stuck in our own world, but the most significant innovations come from ideas outside our circle. Geno owns a martial arts business where he uses softwar…

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075- How to develop culture of creativity and innovation with Nick Agimudie 32:13

3y ago32:13

32:13

In this episode of the Church Brand Guide Podcast, our guest, Nick Agimudie, discusses how you can develop a culture of creativity in your church to attract creative people and keep innovating within the church. Many churches struggle with creativity. There is a tension between being genuine and innovating within the church. The result is that chur…

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074- How to brand Christmas to get people to join your church 29:59

3y ago29:59

29:59

In this episode, we are talking about Christmas. How do we give people the Christmas experience to make them stay and become part of our church? SHOW NOTES Imagine Christmas as a tradition in your church, where people in your church and the community look forward to the Christmas season every year. Achieving this can happen with the mindset of a st…

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073 - Branding process for Christwalk Church 29:50

3+ y ago29:50

29:50

If you are thinking about rebranding your church, this will be the perfect place to learn about the branding process and the steps that will get you results to see more first-time guests. In this episode, we are unpacking the story behind the Christwalk Church rebrand. You'll learn how to create a brand rather than design a logo. I will also show y…

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072 What leading your church through a rebrand looks like with special guest Joshua Riggs 41:13

3+ y ago41:13

41:13

Clarity allows brands to thrive in our culture, and it's why I believe every church should build its brand. While we want to welcome everyone to church, good branding identifies who we are good at reaching and focuses on reaching out to that target audience. Branding is about knowing who you are as a church and positioning yourself to your target a…

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071 Branding tactics and inspiration from a 1000-member church in Detroit 38:55

3+ y ago38:55

38:55

Your church matters, but does your community feel like that it matters to them? When a church focuses on creating a brand, it relates to people, so they believe that it is relevant for their lives. In this podcast episode, Pastor Lucas Forsthoff of Cornerstone Church just outside of Detroit shares practical branding tactics they are using to see ne…

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070 How build your reputation through an event like Easter 25:25

4y ago25:25

25:25

Easter is coming sooner than you think. In this episode, I'll guide show you how to brand your Easter service to build your reputation, which causes people to come back. It starts by determining a value of your church that you want the Easter event to focus on. By choosing a value of your church as a theme, the Easter experience promotes the church…

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069 How to design a church website that serves as the digital front door of the church 28:20

4y ago28:20

28:20

Your church's website is where new guests come first to decide whether they will come on a weekend. The website needs to be designed like an employee with a specific job working 24/7 to get people to a worship service. In this episode, I want to give you a strategy to design a website that will answer the questions people have when they check out y…

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068 How I made design decisions using an audience to brand Legacy Church for 3 generations of people 30:06

4y ago30:06

30:06

Legacy Church had a fresh vision with a new pastor to reach all 3 generations of people in their city. They wanted grandparents to be able to come to church that is also appealing to their children and grandkids. We worked to design a brand strategy that resulted in the brand visuals for the logo, website, and facility signs. In this video, we disc…

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067 3 steps to rebrand your church and create momentum (part 3) 26:17

4y ago26:17

26:17

Good branding transforms a church from being the best-kept secret in town to becoming a pillar in the community. People will say, "we have been looking for you all our lives." Your church has a fantastic message that needs to be heard by the community. A well-designed brand allows the church to be perceived as relevant so people will be open to lis…

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066 3 steps to rebrand your church and build momentum (part 2) 22:30

4y ago22:30

22:30

Over the years, I have created a process that will allow your church to create a compelling brand in your city. A good starting point is a great logo and tagline. I have an agency that specialized in designing brands for churches. In the last video post I shared how GO Church experienced a 30% increase in attendance after rebranding, Vibrant Church…

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065 3 steps to rebrand your church and build momentum (part 1) 25:29

4y ago25:29

25:29

Branding is the perception people have of your church. It's what they say about you. The question is, are they saying the right thing about your church? In this episode, we will begin a series where we take a look at 3 steps to rebrand your church and creates momentum. As an agency owner, I build brands for churches. I am passionate about helping c…

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064 The branding process for a church plant in a rural blue-collared community 16:26

4+ y ago16:26

16:26

Waters Edge is a church plant that wants to get noticed the blue-collared community they serve. I created a brand around the vision of Pastor TJ and his team that would relate to the city. In this episode, you'll get inspired by the branding process and learn the tactics that result in an attractive design. The colors are in line with the local NFL…

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063 Do you feel like your church is the best-kept secret in town? 35:23

4+ y ago35:23

35:23

In this podcast episode, we take a deep dive into Pastor Kevin's church rebrand process who is part of the CBG Membership. He is working on building a culture that has the momentum to grow New Life Christian Center so they can reach more people. We discuss creating a new tagline that is more reflective of what benefits the church offers. I also pro…

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