Parhaat Course Creation Podcastit (2025)

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Still Platform Shopping? Let’s Dive Into the Teaching-First Options (Part 2) - 17 25:15

4d ago25:15

25:15

Ready to find a course platform that truly puts learning first? In Part 2 of her course platform comparison series, Cassandra shifts the spotlight to teaching-first platforms that prioritize student experience and support real transformation. From Thinkific to Mighty Networks, she walks you through four top contenders designed for creators who care…

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#39 Sales Strategies for Your Online Course That Actually Feel Good with Justine Beauregard 46:40

14d ago46:40

46:40

When you think of sales, do you immediately feel a twinge of discomfort? You’re not alone. So many brilliant course creators and online entrepreneurs find themselves stuck at the sales stage—not because they don’t believe in what they’re offering, but because the traditional methods of selling feel pushy, fake, or completely out of alignment. Today…

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No Clue Where to Host Your Course? Start Here (Part 1) - 16 24:46

18d ago24:46

24:46

Feeling overwhelmed by course platforms? You’re not alone. In Part 1 of this two-part series, Cassandra dives into the world of all-in-one platforms and creator-friendly tools to help you figure out where to host your online course. From sleek, premium platforms like Kajabi to social-savvy tools like Stan Store, this episode breaks down who each pl…

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#38 How to Use AI Without Losing Your Voice: A Human-Centered Approach to Course Creation 21:47

28d ago21:47

21:47

Join me in The Build Lab and get access to my new custom GPTs! AI is everywhere. And in the online course space, it’s tempting to think it might be the shortcut we’ve all been waiting for. But what if relying on AI too soon—or too much—actually waters down the very thing that makes your course special? In this episode, Shannon Boyer shares her unex…

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Choosing the Right Online Course Platform: What to Know Before You Commit - 15 32:52

1M ago32:52

32:52

Is choosing a course platform giving you analysis paralysis? In this episode of Unlock Course Creation, Cassandra helps you cut through the noise and strategically think about online course platforms without regret, stress, or duct tape. From tech comfort levels to student experience and scaling potential, she breaks down the five key categories to…

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162 | Big Announcements: Why “Write Copy that Connects” Is Pressing Pause. But Still Here to Serve You! 11:00

1M ago11:00

11:00

Curious about what’s happening with the Write Copy that Connects podcast? In this episode, I’m getting real with you about some big changes in my business—yep, I’m pressing pause on the podcast (for now!) as I dive into working with teams and helping them level up their communication and collaboration. But don’t stress, all 160+ past episodes are s…

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#37 Side Hustle or Second Act? How to Know If Online Courses Are Your Next Career Move With Shannon Russell 33:28

1M ago33:28

33:28

She was standing on a subway platform in New York City—pregnant, exhausted, and questioning everything. That moment marked the beginning of Shannon Russell’s second act. After 16 years as a successful TV producer, Shannon didn’t leave her career because she hated it—she left because her life changed. Now she’s an author, career transition coach, co…

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Group Program vs. Online Course: What’s the Difference and Which Is Right for You? - 14 40:30

2M ago40:30

40:30

Is your course idea better suited for a group program or an evergreen online course? In this episode of Unlock Course Creation, Cassandra breaks down the real differences between these two popular formats—from pricing and scalability to time investment and student experience. Using relatable metaphors (Target runs and dinner parties, anyone?), she …

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161 | Getting Out of Your Head to Clarify Your Business Message & Attract the Right Audience 12:24

2M ago12:24

12:24

Ever wonder if the message you’re putting out there actually lines up with what you intend to say? Or maybe you’re struggling to make sure your tone, words, and body language all match up with your true purpose? In this episode of Write Copy that Connects, I’m sharing the aha moments I had after speaking with a local nonprofit—and how even I came t…

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#36 What Makes a High-Quality Online Course? It's Not What You Think! 23:07

2M ago23:07

23:07

"You can’t just hit “record” on a Zoom webinar, slap a price tag on it, and call it a course. That’s not teaching—that’s repackaging." It’s time we rethink what makes an online course “high quality.” In this episode, Shannon Boyer challenges the common misconceptions about course quality—and reveals what actually drives student success. Spoiler ale…

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Do I Need Slides? Choosing the Right Format for Your Course Content - 13 34:01

2M ago34:01

34:01

Do you really need slides to make your online course work—or can you just rock a messy bun and teach from your heart? In this episode of Unlock Course Creation, Cassandra breaks down five of the most common course content formats: video, audio, live sessions, workbooks, and slides. She shares the pros, cons, and best-use scenarios for each so you c…

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#35 Why Imposter Syndrome Isn't The Real Problem - with Leadership Coach, Lindsay White 38:17

2M ago38:17

38:17

In this transformative episode of The ART of Online Course Creation, Shannon sits down with bold leadership coach and people strategy expert Lindsay White to dismantle one of the most overused phrases in the entrepreneurial world: imposter syndrome. They unpack why the term doesn't tell the full story—and what’s really going on inside our heads whe…

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Myth-Busting for New Course Creators: You’ve Got What It Takes - 12 27:38

2M ago27:38

27:38

In this confidence-boosting solo episode of Unlock Course Creation, Cassandra is tackling two of the most common myths that hold aspiring course creators back. If you’ve ever thought, “I’m not expert enough,” or “Why would someone pay for something they can find for free online?”—this one’s for you. Cassandra breaks down exactly why you don’t need …

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160 | Permission to Pivot: Embrace Change in Your Course Platform & Business Strategy 12:57

3M ago12:57

12:57

Feeling stuck with your platform decisions? Unsure if you're really allowed to change your course pricing or platform? In this episode of Write Copy That Connects, I dive into the freedom that you have the permission to pivot, my friend! I share insights from a conversation with my students about the freedom to switch platforms and make changes in …

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#34 How to Choose a Profitable Course Topic For YOU 16:20

3M ago16:20

16:20

You’ve got a list of course ideas longer than your arm—but which one should you actually choose? Which one will sell? And more importantly, which one will make you feel excited to show up, teach, and talk about it for the long haul? In this episode of The Art of Online Course Creation, Shannon walks you through the two most important steps you need…

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Avoid the Guesswork: How a Beta Launch Validates Your Course - 11 24:55

3M ago24:55

24:55

Ever tried assembling IKEA furniture without instructions? That’s what launching a course without testing feels like! In this episode, we dive into beta launching—your secret weapon for course validation. A beta launch isn’t about perfection; it’s about testing, learning, and refining before scaling your course. You’ll walk away with a clear strate…

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159 | Build Your Email List with these Simple Strategies! [Exclusive Group Training] 27:04

3M ago27:04

27:04

Are you struggling to build an email list or unsure about what lead magnet to choose? Ever wondered how well you really know your ideal client and what they need? In this episode, I break down the essentials of creating a powerful lead magnet tailored to your audience. From understanding who you're serving to the importance of aligning your lead ma…

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158 | Master Your Brand Voice: 3 Key Elements for Engaging Copy (& Messaging) Everywhere 14:28

3M ago14:28

14:28

Are you wondering how to make your website copy feel like an in-person chat at your favorite coffee shop? Or how to make sure your brand personality shines through every word? In this episode, I dive into the art of writing copy that truly reflects who you are! I'll explore three key components of your brand voice: tone, language, and personality. …

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#33 The Secret to Nurture Content That Builds Relationships (Without the Trends and Tactics) with Lindsay Smith 44:40

3M ago44:40

44:40

If you’ve ever struggled with keeping up with content between launches—or if you’ve felt like your nurture content is just another to-do list item that keeps getting pushed down the priority list—today’s episode is for you. In this conversation, I’m joined by Lindsay Smith, a content strategist with a superpower for helping business owners create s…

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From Pura Vida to Profitable Courses: 5 Mistakes to Skip - 10 29:02

3M ago29:02

29:02

Fresh off a two-week adventure in Central America, Cassandra Meszaros is back with valuable insights—not just from the trip, but from the world of course creation! 🌎 In this episode of Unlock Course Creation, she shares the five biggest mistakes new course creators make and how to avoid them. From trying to teach everything to waiting for perfectio…

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157 | LIVE COACHING: How to Use AI to Write Authentic Copy & Sales Page Copy Strategies 36:10

3M ago36:10

36:10

Are you struggling to find your unique voice in your copywriting? Curious about how AI can lend a hand without replacing your authentic self? In this episode, I sit down with Pat, an author and workshop creator, who is navigating the process of aligning her message with her passion for helping women reimagine retirement. Pat shares her journey of u…

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156 | 4 Ways to Win Your Audience Over with Powerful Copywriting Techniques 13:08

4M ago13:08

13:08

Do you get stuck or uninspired of what to write about to promote your business? In this episode, I'm diving deep into 4 powerful ways to connect with your audience through copy. Whether you're crafting an email, a social media post, or a sales page, understanding how to engage both the head and heart of your audience can make your words truly reson…

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#32 The Myth That Almost Stopped Me From Launching My First Course - And What I Learned 22:56

4M ago22:56

22:56

I almost didn’t launch my first course. I was convinced I wasn’t “ready.” My audience was too small, my email list wasn’t big enough, and all the experts said I needed more people before I could expect to make sales. But here’s what actually happened—and why I was completely wrong. If you’ve ever put off launching your course because you felt like …

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Building Community for Your Course: Do You Really Need One? - 9 29:47

4M ago29:47

29:47

Building an online course without a community is like hosting a dinner party, inviting all your friends, and then never introducing them to each other! In this episode of Unlock Course Creation, Cassandra Meszaros breaks down the role of community in online courses—whether it’s essential, when it makes sense, and how to build a thriving group witho…

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155 | Avoid these 5 Copy & Messaging Mistakes That Could Be Costing You Sales 15:46

4M ago15:46

15:46

Are your sales not meeting your expectations? Does it feel like your audience just isn't engaging with you? You're not alone, sweet friend! In this episode, I'm tackling 5 common messaging mistakes that could be costing you sales. Grab a pen and paper and take a listen so you can check your own messaging after you take a listen! 📌Are you ready to m…

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#31 How to Write Copy That Converts - Expert Tips with Conversion Copywriter Gina Whitehouse 30:53

4M ago30:53

30:53

You’ve put in the work—your online course is packed with value, you know it can transform lives, and you’re ready to sell. But if your sales page isn’t converting, all that effort could go to waste. In this episode of The ART of Online Course Creation, I sit down with expert conversion copywriter Gina Whitehouse to talk about the power of persuasiv…

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154 | LIVE COACHING: Website Copy Optimization to Build Your Know, Like, & Trust with Your Audience 39:41

4M ago39:41

39:41

In today's fast-paced digital world, crafting compelling web copy and layout is key to capture your audience's attention. You get a bird's eye view of a coaching session with my client, Michele, in taking a look at her home page from top to bottom. Are you interested in getting my eyes and ears on your copy? You can start with a 20 minute Messaging…

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#30 How Mindy Young Built a Multiple Six-Figure Course from Her Passion - And How You Can Too! 56:32

4M ago56:32

56:32

Ever wondered if your creative skills could translate into a profitable online course? In this episode, I’m joined by Mindy Young, a surface pattern designer and founder of Indy Bloom Design, who turned her artistic passion into a multiple six-figure course business. Mindy shares: ✅ The moment she realized her expertise was in demand—and how she tu…

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Is Your Online Course Relationship Ready? 5 Key Questions to Find Out - 8 26:33

4M ago26:33

26:33

Happy Valentine’s Day! 💕 In this special episode of Unlock Course Creation, Cassandra Meszaros is putting your course through a relationship test. Just like a great partnership, a successful online course needs trust, commitment, and a strong foundation. But is your course truly “relationship-ready”? Cassandra breaks it all down with five key quest…

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153 | Struggling with Storytelling? My 4 Step E.P.I.C. Framework to Write Authentic Stories that Connect and Convert with Your Audience 18:13

4M ago18:13

18:13

Are you struggling to weave storytelling into your copy? Do you want your stories to truly connect with your audience? In this episode of Write Copy that Connects, I'm sharing my E.P.I.C framework for powerful storytelling. We'll go through each part of the framework: Engage, Personalization, Imagine, and Connect. If you need additional support wit…

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#29 Sell Your Course on Autopilot: How Caitlin Bacher Built an 8-Figure Business Without Live Launches 50:18

4M ago50:18

50:18

Are you tired of the endless cycle of live launching and the stress that comes with it? What if you could generate consistent, scalable revenue from your online course—without the burnout? In this episode of The Art of Online Course Creation, I sit down with Caitlin Batcher, creator of The Scale Method, to uncover how she transformed her online cou…

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#28 Should You Create an Online Course? The Surprising Benefits for Creators of Transformative Courses (and how to create them) 22:17

5M ago22:17

22:17

💡 A great course doesn’t just teach—it transforms. But what does it actually take to design a course that delivers real, lasting results? In this special bonus episode of The Art of Online Course Creation, we’re diving deep into the transformation factor—the difference between courses that simply share information and those that change lives. If yo…

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152 | Ready to Build Trust Fast? 5 Steps to Writing a Brand Story that Connects with Your Target Audience 14:58

5M ago14:58

14:58

Are you wondering why writing a brand story is crucial and how exactly to get started on creating one? In this episode of Write Copy that Connects, I dive into the art of crafting a strong brand story that not only connects with your audience but also builds that know, like, and trust factor to grow your personal brand. We'll explore the 5 key part…

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#27 Should You Create an Online Course? Here's What You Need to Know First 16:52

5M ago16:52

16:52

💡 You’ve heard the pitch: “Create an online course and earn passive income while you sleep!” But is it really that simple? And more importantly—should you create one? In this episode of The Art of Online Course Creation, we’re diving deep into the realities of creating an online course. It’s not the effortless cash machine some people promise, but …

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Your Lesson Isn’t Over Until They Take Action! 12 Ideas to Make It Happen - 7 23:38

5M ago23:38

23:38

Want your learners to feel accomplished, engaged, and actually apply what you've taught them? Then this episode is for you! In this solo episode of Unlock Course Creation, Cassandra Meszaros is switching things up with a rapid-fire breakdown of 12 ways to ensure your learners take action at the end of your lessons. Using a fun Hot Wheels-inspired a…

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151 | 8 Phrases to Elevate Your Copywriting Strategy & Capture Your Audience's Attention in 6 Seconds! 16:46

5M ago16:46

16:46

Have you ever wondered how to instantly grab your audience's attention? Or felt like you're the only one struggling with writing compelling copy? In this episode of "Write Copy That Connects," I share 8 killer phrases you can use in your social media, emails, sales pages, and website copy to make sure your message hits home and catches those precio…

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#26 How to Create Effective Workbooks and Engaging Workshops - Coaching with Elaine Dickens, Registered Psychotherapist 31:01

5M ago31:01

31:01

In this week’s episode of The Art of Online Course Creation, we dive into an insightful coaching session with Elaine Dickens, a registered psychotherapist and founder of Live Inspired Wellness. Elaine brings thoughtful questions to the table about transitioning her expertise into a purposeful educational offering, creating impactful workbooks, and …

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150 | Struggling with Engagement? 4 Simple Copywriting Hacks to Nail Your Copy & Increase Your Conversions 14:51

5M ago14:51

14:51

Ever find yourself struggling to grab your audience's attention or unsure how to connecting with your audience in your copy? In this episode of Write Copy That Connects, I share 4 simple copywriting hacks that will boost your engagement across emails, social media posts, and sales pages! I also throw in some bonus tips on optimizing your content vi…

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#25 Who's Helping You Create Your Online Course? Understanding the Three Types of Support Available 21:52

5M ago21:52

21:52

Creating an online course is an exciting journey—but it can be overwhelming when you're not sure where to turn for help. In this episode of The Art of Online Course Creation, Shannon Boyer dives into the three key players who can support you in bringing your course to life. You’ll learn about the important roles of marketers, tech and design specia…

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From Idea to Script: Building Lessons That Flow and Engage - 6 35:47

5M ago35:47

35:47

In this episode of Unlock Course Creation, Cassandra Meszaros takes you through the next critical step in your course creation journey—turning your brainstormed ideas into engaging, bite-sized lesson scripts. With her signature millennial mom humor, Cassandra shares actionable strategies to ensure your lessons are clear, focused, and impactful. Fro…

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149 | Let’s Talk Copy: 5 Strategies for Writing Powerful Engaging Copy for Course Creators 20:50

5M ago20:50

20:50

Struggling with capturing your audience attention in just 6 seconds? Yep! That's about all the time you have before someone bounces away. In today’s episode, I dive into common connection challenges and reveal why I've rebranded from "Online Courses Made Easy" to "Write Copy That Connects." I share my journey from being intimidated by writing copy …

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#24 Mastering AI for Online Course Creation: Expert Insights with Emily Baillie 32:51

5M ago32:51

32:51

Are you curious about how artificial intelligence (AI) can elevate your course creation and marketing strategies? In this insightful episode of The Art of Online Course Creation, Shannon Boyer sits down with Emily Baillie—digital marketing expert, AI trainer, and professor at McMaster University—to explore the transformative role of AI in business …

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148 | What's Coming in 2025? Learn How to Market Your Course Even Better. Create Deeper Connections that Convert! 16:15

6M ago16:15

16:15

Wanna thrive in 2025? Curious about how to create a deeper connection with your audience? In this episode, I’m sharing the exciting changes coming up on the podcast starting next week. My word for 2025 is "thrive," and we’re focusing on improving the quality of our courses, email lists, and overall engagement. After months of market research and di…

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#23 The Art of Branding: Trademarking Tips For Protecting Your Course Brand with Andrei Mincov 50:50

6M ago50:50

50:50

Do you know the difference between trademarks, copyrights, and patents—and how they apply to your online course? Whether you’re a new or seasoned course creator, protecting your intellectual property is essential to building a lasting and recognizable brand. In this episode of The Art of Online Course Creation, I’m joined by Andrei Mincov, founder …

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Essential or Extras? Brainstorming Ideas into Actionable Content - 5 36:24

6M ago36:24

36:24

In this episode of Unlock Course Creation, host Cassandra Meszaros kicks off 2025 with a deep dive into the creative and strategic process of brainstorming content for your online course. This solo episode explores how to sift through ideas, refine them, and align your content with course objectives and promises to create a seamless learning experi…

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147 | Digging Deeper in 2025. Grab Your Homework Assignment to Get Ready to Dig In with Me! 5:22

6M ago5:22

5:22

Are you ready to create an online course that truly sells? Do you want to start 2025 with a solid plan for your customer journey? In this super quick episode, I share my excitement for the new year and challenge you to take the next step with me. Make sure to catch Episode 131, where we dive deep into understanding the customer journey. Trust me, h…

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#22 Reflect, Recharge, and Strategically Plan Your Best Year Yet! 14:42

6M ago14:42

14:42

How often do you stop and really look back at the past year? Not just to replay the highlights or cringe at the challenges, but to really reflect—on the wins, the lessons, and the growth you didn’t even realize was happening. In this episode of The Art of Online Course Creation, we’re hitting pause on the hustle to do just that. Shannon walks you t…

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#21 Defining Success For Yourself: Align Your Online Course Business With Your Values and Priorities 12:13

6M ago12:13

12:13

What does success really mean to you? Is it about hitting six-figure launches, or is it something more personal—like picking your kids up from school every day, staying healthy, or building a legacy? In this episode, Shannon takes you on a reflective journey to explore how success isn’t just about the numbers. Through personal stories and fresh ins…

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Crafting Your Course Roadmap: The Power of Objectives - 4 38:56

6M ago38:56

38:56

In this solo episode of Unlock Course Creation: A Millennial Mom's Approach to Impactful Online Courses, Cassandra Meszaros unpacks the essential role of course objectives in building impactful online courses. Objectives serve as guideposts that keep your course aligned, organized, and effective—not only for your clients but also for you as the cou…

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146 | 4 Key Ways to Boost Engagement and Connection with Your Audience as a Course Creator 13:52

6M ago13:52

13:52

Ever wondered how to truly make your audience feel like they are your top priority? Or how to ensure your content resonates with those you aim to serve? In this episode, I share the heart of making your audience feel valued and understood. Here are 4 practical strategies to help you connect more effectively with your audience. Let's Go & Grow, My F…

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