Growing a dance studio is hard. You've got a dozen spinning plates, zero time, and what's working in marketing is constantly changing. Join Dance Motion Marketing founders Bryce and Kristian as they share expert insights, actionable strategies, and game-changing techniques for maximizing student enrollment and Dance Studio growth. If you're ready to level up your dance studio, have more students than ever before, and bank record profits then subscribe and keep listening. Here we grow.
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The Transform My Dance Studio Podcast features inspiring sessions with business and dance gurus from all over the globe who reveal their greatest tips, methods and strategies to help you become the ‘go-to’ studio you have always dreamed of. You will be educated, motivated and challenged to think differently about the way you run your studio. Join our expert hosts weekly as they extract the golden takeaways from great business minds in an entertaining and inspiring minefield of information.
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shubham chaudhari
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Every week on the Assemblé Dance Studio Coaching Podcast, Claire O’Shea explores & discusses the vision and practical steps to help you grow your dance studio simply & successfully. With practical tips, tricks and strategies Claire discusses what you need to know to grow your business so you can reach more students & become the go to dance studio in your area. Whether sharing her own experience or interviewing fellow experts in the Dance industry, Claire brings to light topics of interest fo ...
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This podcast is about dancing at Studio X. I will be talking about practice, competition, and my team. I also will be interviewing my coach Josh and two of my teammates Ana and Bailey.
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"I'm posting every day.... but where are the students?!?" - Reality Check for Dance Studios Doing Social Media
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26:27You’re posting every day, but where are the new students? The harsh reality: Facebook and Instagram don’t work like they used to. Relying solely on organic social media is a fast track to frustration and stagnation. In this episode, Bryce and Kristian expose the hidden pitfalls of organic posting, why your best content is getting buried, and how da…
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Mastering Recital Planning: 5-Star Recitals
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18:21Your yearly recital is more than a performance—it’s your #1 marketing tool. In this episode, Sharon Uyar, CEO of Fusion Dance Center and Inner Circle Mentor, dives into how prioritizing convenience and creating a high-quality recital experience can generate 5-star reviews and referrals from your dance families. Learn how to turn your recital into a…
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Dance Studio Marketing Secrets: Why Your Website Is Costing You Students
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42:20Your dance studio's website might be your biggest asset—or your greatest liability. In this game-changing episode, Bryce and Kristian sit down with Stephen Reinstein from Market Muscles to tackle the hard truth: most dance studio websites fail to convert visitors into paying students. Stephen shares actionable strategies to fix common website pitfa…
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Mastering Recital Planning: Recital 101
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17:33In this episode of Mastering Recital Planning, IC Mentor Sharon Uyar is breaking down Recital 101 and how to schedule for success. Learn how to create a detailed planning timeline and streamline your workflows with tools that will help you deliver your most organized and seamless recital yet.Kirjoittanut Transform My Dance Studio
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BONUS: Marketing Mastery in Minutes
1:42:54
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1:42:54Enjoy Marketing Mastery in Minutes, a free training from DSOA CEO Olivia Mode-Cater, now available exclusively on our podcast! This no-replay session is packed with quick, actionable marketing tips to help your studio grow.Kirjoittanut Transform My Dance Studio
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The Cost of Avoiding Change: $50,000 in Dance Studio Debt and the Path to Freedom
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50:40In this powerful episode, Bryce Conlan and Kristian Altuve sit down with Monet Landis, owner of ZD Dance Academy, who shares her remarkable journey of paying off over $50,000 in studio debt post-COVID. Mone't unveils how she transitioned her struggling studio into a thriving business by embracing transformative marketing strategies, relentless foll…
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Workflow & Systems for Streamlined Operations: Effortless Inventory Management
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25:03In the final episode of Start the Year Smarter: Workflows & Systems for Streamlined Operations, Annie Leese Thistle, Inner Circle Growth Coach and CEO of Performing Arts Academy of Marin, tackles "Effortless Inventory Management." Discover Annie’s expert tips for organizing costumes, props, and equipment to keep your studio running smoothly and str…
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Stop Wasting Money on Ads: Dance Studio Marketing Tips That Work
18:32
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18:32In this episode, Bryce and Kristian uncover the costly mistakes dance studio owners make when trying to attract new students. From relying solely on word-of-mouth (a surefire way to stall growth) to setting up ineffective Facebook ad campaigns, they address why your current marketing might not be working. They share practical strategies for targeti…
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Workflow & Systems for Streamlined Operations: One-Click Feedback Loops
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15:09Annie Leese Thistle, studio owner and Inner Circle Growth Coach, shares her expertise on creating smarter workflows for your studio. In this episode, "One-Click Feedback Loops," Annie breaks down how to design quick, effective surveys to gather valuable insights from students and parents in just minutes. Tune in for actionable tips to elevate your …
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The Summer Marketing Mistakes Killing Your Dance Studio Growth
21:36
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21:36Summer can make or break your dance studio's success, yet many owners miss the mark. In this episode, Bryce Conlan and Kristian dive into the dangers of neglecting early summer marketing and offer actionable strategies to secure your best summer ever. Discover why starting in January is critical, how to avoid being stuck with “leftover” clients, an…
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Workflow & Systems for Streamlined Operations: Master Your Metrics
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18:05In this episode, Annie Leese Thistle, Inner Circle Growth Coach and CEO of Performing Arts Academy of Marin, dives into the essentials of mastering your metrics. Learn which numbers matter most and how to review them quickly each week to make smarter, more informed decisions for your studio. It’s all about working smarter, not harder!…
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The Domino Effect of a Weak Summer Program on Your Dance Studio’s Success
10:14
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10:14In this bonus episode, Bryce delivers a game-changing revelation: the strength of your summer program determines the long-term success of your dance studio. Ignoring this could lead to declining enrollment, shrinking revenue, and losing ground to competitors. Bryce dives into the common pitfalls studios face during the summer slump and provides act…
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Why Your Studio Is Stuck – The 8 Must-Read Books You’re Missing
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22:47In this solo episode, Bryce Conlan shares eight must-read books that have transformed his business and personal life. These include Boundaries, Atomic Habits, and Profit First, among others. Each book offers actionable insights on leadership, organization, customer retention, and financial health, tailored for dance studio owners. Discover how thes…
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Workflow & Systems for Streamlined Operations: Automate to Liberate
25:55
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25:55In this episode, IC Growth Coach Annie Leese Thistle shares her expertise on how to "Automate to Liberate" with smart tools for scheduling, invoicing, and email marketing. Tune in to discover practical strategies to streamline your operations and take your studio to the next level!Kirjoittanut Transform My Dance Studio
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BONUS EPISODE: Top Studio Owner Trends for 2025
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36:22In this bonus episode, DSOA CEO Olivia Mode-Cater is joined by powerhouse CEO Paige Sayegh and Inner Circle Growth Coach Annie Leese for an exclusive look into the top trends for dance studio owners in 2025. Happy New Year!Kirjoittanut Transform My Dance Studio
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The Show Must Go On…Or Maybe Not?
27:09
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27:09Join us for a special recap episode as we revisit some of the biggest highlights, insights, and inspiring moments from this year. We'll reflect on key takeaways, listener favorites, and valuable lessons learned from our amazing guests. Whether you're catching up or diving in for the first time, this episode is packed with memorable moments that mad…
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Dance Studio Dance Studio Marketing Mistakes That Cost You Students—and How to Fix Them
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25:27Discover the hidden pitfalls of neglecting proper dance studio marketing in this episode of Dance Studio Advertising. Kristian and Bryce uncover the most common mistakes that leave studios struggling for enrollment, including ineffective advertising, outdated promotional tactics, and missing the mark on digital strategies. They share actionable ins…
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The 5-Step Process That Will Increase Enrollments Drastically In Your Studio
30:41
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30:41Join us for a special recap episode as we revisit some of the biggest highlights, insights, and inspiring moments from this year. We'll reflect on key takeaways, listener favorites, and valuable lessons learned from our amazing guests. Whether you're catching up or diving in for the first time, this episode is packed with memorable moments that mad…
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Dance Studio Survival: Lessons from the Brink of Failure
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38:37What does it take to grow a thriving dance studio in today’s competitive market? In this episode, we’re joined by Carissa Monroe, owner of Dream Believe Achieve Dance, who shares her incredible journey from starting her studio to recovering from pandemic challenges and building a thriving business with over 400 students. Discover how Carissa overca…
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Mistakes To Avoid When Building Your Studio Dream Team!
31:26
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31:26Join us for a special recap episode as we revisit some of the biggest highlights, insights, and inspiring moments from this year. We'll reflect on key takeaways, listener favorites, and valuable lessons learned from our amazing guests. Whether you're catching up or diving in for the first time, this episode is packed with memorable moments that mad…
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What's Killing Your Dance Studio Ads...
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16:57In this episode, we explore the psychology that makes dance studio ads truly resonate with parents—especially moms of young children. Drawing from over a million dollars in managed ad campaigns, we share key insights on why targeting parents of beginners, particularly preschool and early elementary-aged kids, is crucial for sustainable growth. We d…
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3 Ways To Enhance Studio Communication Through Connection
25:11
25:11
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25:11Join us for a special recap episode as we revisit some of the biggest highlights, insights, and inspiring moments from this year. We'll reflect on key takeaways, listener favorites, and valuable lessons learned from our amazing guests. Whether you're catching up or diving in for the first time, this episode is packed with memorable moments that mad…
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Why Your Dance Studio Will Never Thrive in This Overcrowded Industry
25:08
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25:08This podcast episode delves into the challenges of navigating crowded markets, particularly in the dance studio industry. Today the Boys discuss the surge in advertising activity, the proliferation of service providers, and the evolving expectations of studio owners. They emphasize strategies for standing out, such as crafting unique offers, priori…
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Master the Summer Hustle
19:34
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19:34Let's talk SUMMER CAMPS! We’re going to learn about the top Summer Camp trends for 2025 from our Inner Circle Growth Captains Angella Manella-Hoffman and Heather Jackson!Kirjoittanut Transform My Dance Studio
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5 Costly Mistakes Dance Studios Make with Facebook Ads (And How to Fix Them)
29:48
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29:48In this episode, we dive into the five most common mistakes dance studios make with their Facebook ads and how you can avoid them to boost enrollment and maximize ROI. From monitoring your ad performance to crafting irresistible offers, we share actionable strategies that will help you attract more students and keep your studio thriving. Plus, hear…
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Future-Proof Your Studio
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31:12Today’s episode is a special one! We welcome back Jodi Shilling along with DSOA Inner Circle Captain Patti Johnston for an in-depth conversation on the future of dance. Together, they’ll explore the key areas the industry should focus on and the top priorities for studio owners to remain competitive. From new innovations to cultural shifts, this is…
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The BIG Mistake We Made with FREE Trials... and How You Can Avoid It
21:20
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21:20In this episode, The BIG Mistake We Made with a FREE Trial... and How You Can Avoid It, we’re sharing the real story behind a free trial offer that didn’t go as planned and the valuable lessons learned from it. Dance studio owners often think free trials are the perfect way to attract new students, but there are pitfalls to consider. We’ll dive int…
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Power Programs for 2025: Your Blueprint for Success
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33:36We have a special treat for you in today’s episode! Host Jodi Shilling welcomes Loren Specht, one of DSOA’s talented Inner Circle members, to share her top strategies for setting a dance studio up for success in 2025. Whether you’re seeking fresh ideas or actionable tips, this conversation is packed with inspiration to help you tackle the year ahea…
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The REAL Limits of Brick-and-Mortar Dance Studio Advertising
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24:38In this episode, The Real Limits of Brick-and-Mortar Dance Studio Advertising, we dig into the unique challenges that dance studio owners face when marketing within a local area. With targeting being critical, we’ll discuss how to identify the right radius for your ads to avoid wasted budget on audiences too far away to engage. You’ll also learn wh…
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Thriving In 2025: What Should You be Doing NOW to Prepare for the Future?
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20:00Welcome back! In today’s episode, we’re looking forward to 2025 with Inner Circle Growth Coach Jodi Shilling. Jodi shares the trends that studio owners should watch closely, along with practical strategies to keep your studio ahead of the curve. Get ready to set your studio up for success in the coming year!…
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The Brutal Truth About Why the Right Parents Ignore Your Dance Studio Ads
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21:37In this episode, Dance Studio Ads That Attract the Right Parent, we explore the key elements that make advertising campaigns effective for dance studio owners. To draw in the parents who align with your studio’s values and programs, the right creative is essential. We’ll discuss how to craft visuals and messages that resonate, making your ads both …
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Reflecting on 2024: What Did We Learn?
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16:09In today’s episode, Inner Circle Growth Coach Jodi Shilling joins us to share her personal journey through 2024. Together, we’ll explore the dance industry's shifts, trends, and the transformative moments she's experienced in her own studio. Jodi opens up about the year’s pivotal challenges, impactful lessons, and the growth they’ve inspired.…
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Why Most Dance Studios Waste Their Ad Budget—and How to Avoid It
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21:24In this episode, How to Maximize Your Advertising Budget Without Wasting Money, we dive into essential strategies for dance studio owners looking to make every advertising dollar count. With ad costs on the rise, many studios struggle to stretch their budgets while getting the results they need. We’ll cover why advertising costs are increasing and …
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Out-Of-The-Box Recital Revenue Ideas
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32:16Today is another special day on our podcast as we welcome back Shannon along with one of the DSOA’s Inner Circle Captains, Heather Buelow, for an incredible conversation about out-of-the-box ideas that will take your recitals to the next levelKirjoittanut Transform My Dance Studio
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The Mistake That’s Sabotaging Your January Success Right Now
19:08
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19:08Finishing the Year STRONG... and How to Have a Spectacular January Bump," we explore strategies for maximizing the final months of the year and setting your studio up for success in the new year. Learn how to leverage holiday promotions, retention tactics, and early planning to end the year on a high note and create momentum for a strong January en…
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Mastering Recital Profit
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21:25We have a special episode in store for you today. Our host for this series, Shannon, has brought on one of the DSOA’s incredible Inner Circle members, Kelly Parks, for a special episode on how this studio owner has mastered recital profit!Kirjoittanut Transform My Dance Studio
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BONUS: Leadership Liberation Pt. 2
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17:58Welcome back to part 2 of this special bonus episode, Leadership Liberation, where the DSOA shows studio owners how to TRANSFORM YOUR DANCE STUDIO INTO A SERIOUS BUSINESS...FOR GOOD!Kirjoittanut Transform My Dance Studio
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BONUS: Leadership Liberation Pt. 1
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14:53This special bonus episode is Part 1 of our Leadership Liberation training where the DSOA shows studio owners how to TRANSFORM YOUR DANCE STUDIO INTO A SERIOUS BUSINESS...FOR GOOD!Kirjoittanut Transform My Dance Studio
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You’ll Never Succeed in Your Dance Studio Without Knowing These 6 Numbers
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20:49In this episode titled "Dance Studio Advertising - 6 Numbers You MUST Know in Your Dance Studio," we dive into the essential metrics that dance studio owners need to track to drive growth and profitability. From lead generation to student retention, understanding these six key numbers will help owners make smarter marketing decisions, optimize thei…
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Recital Must-DOs and Must-DON'Ts
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22:43Last week, IC Growth Coach & podcast host, Shannon Westveer, told you about her story with her first recitals. Now, in this episode, she is going to give you actionable steps on improving your recitals so that you can actually make a profit!Kirjoittanut Transform My Dance Studio
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First Recital Glows, Grows, and Everything In Between
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20:00In this episode, Inner Circle Growth Coach Shannon Westveer is going to share a personal story about her very first recital...she’ll share what went well, what didn’t go so well, and how she learned along the way!Kirjoittanut Transform My Dance Studio
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Why Turning Off the Funnel Could Kill Your Dance Studio’s Momentum
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20:50In this episode, the discussion centers around how dance studio owners sometimes unintentionally cut off their own revenue growth when making key business decisions. While these choices often seem logical, they can actually hinder progress. The episode explores why these counterproductive decisions happen and offers insights into how studios can av…
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10 Minute Marketing Tips with Olivia: Delegate So You Can Elevate
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20:06In this special episode, the DSOA's Executive Director Olivia Mode-Cater is going to walk you through ways to master delegation so you can put more focus on your marketing efforts, specifically!Kirjoittanut Transform My Dance Studio
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You’ll Keep Struggling to Fill Classes Until You Embrace Segmentation
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22:11In this podcast episode, the focus is on segmentation for dance studios and how leveraging organized, segmented email lists can dramatically accelerate growth. The episode breaks down strategies for identifying and categorizing key audience segments, such as parents, students, or leads, and highlights the importance of personalizing communication t…
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Lead and Let Go: Delegation Discoveries and Challenges
23:16
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23:16Today is another special day on our podcast as we welcome two of the DSOA’s Inner Circle Captains, Meghan Retseck and Kim Field, for an incredible conversation about delegation discoveries and challenges!Kirjoittanut Transform My Dance Studio
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You’ll Never Build a Thriving Dance Studio Without an Enrollment Engine
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32:30In this episode Bryce and Kristian pull back the curtain on the critical systems you need to build your very own Dancer Enrollment Engine.Kirjoittanut Bryce Conlan & Kristian Altuve
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Lead and Let Go: How 1 Studio Owner Runs 2 STUDIOS!
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36:33Our host for this series, Mary, has brought on one of the DSOA’s incredible Inner Circle members, Hannah Taylor, for a special episode on how this seasoned studio owner has mastered delegation while running TWO STUDIOS!Kirjoittanut Transform My Dance Studio
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Why Most Dance Studios Lose Leads—and How You’re Making the Same Mistake
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25:36Bryce and Kristian discuss the significance of lead follow-up for dance studios. They provide tips and strategies on how to effectively follow up with potential clients to maximize conversion rates and grow the studio's clientele.Kirjoittanut Bryce Conlan & Kristian Altuve
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Lead and Let Go: Mastering Delegation
25:27
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25:27Today's episode is all about giving you actionable steps on how you can start delegating – what you should focus on, what you should let go of, and how do you trust your employees to do the job you hired them to do?!Kirjoittanut Transform My Dance Studio
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Why Changing These Core Things Could Destroy Your Dance Studio
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23:02In this episode of "Dance Studio Advertising | The Podcast," Bryce and Kristian highlight the essential elements of a dance studio that should remain constant despite changes and trends. They discuss core values, key practices, and foundational aspects that contribute to the long-term stability and success of a dance studio.…
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