Parhaat Dave Chesson Podcastit (2024)

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64: Book Launch to Consistent Sales Case Study 23:42

6y ago23:42

23:42

You’ve written your book and the hard work is done, right? Nope! As an author, you’re not just looking to write a book, but you’re hoping to sell that book, too. Our guest today talks about what she did for her launch and how it set her on the path to great book sales, as well as opportunities. Amy Lyle is an author, comedienne, actor and screenwri…

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63. Marketers & Coffee: Publishing Companies and Deals with Anna David 26:40

6y ago26:40

26:40

Back in Episode 61, we talked about what it’s like to work with publishers and the differences between legitimate, illegitimate, and vanity presses. But in today’s episode, we talk with an author who has gone the traditional publishing route and self-published. She has also set up her own publishing company. Anna David became well-known as a freela…

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62. Best Writing Tools for Authors 10:56

6y ago10:56

10:56

Book writing software. There are a lot of options. In today’s episode, we’ll talk about three of the most common ones: Microsoft Word, Google Docs, and Scrivener. Microsoft Word is familiar to many and may already be on your computer. Google Docs is free and cloud-based, meaning you can access it from anywhere. Scrivener has the most bells and whis…

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61. What Publishing Companies Are Really Like (Insider Story) 15:31

6y ago15:31

15:31

As an author and consultant who has worked with a number of book publishers, it’s important for us authors to understand how publishing companies work, what they look for in books, and what authors need to consider before signing anything. The biggest thing to consider is these companies are looking for books that will sell. There are four main thi…

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60. Marketers & Coffee: Facebook Pages for Authors 30:34

6y ago30:34

30:34

Facebook can seem like an intimidating place to put yourself out there as an author if you’re not used to it. You may wonder how to navigate between using it for personal reasons versus using it as a marketing arm of your books. But it can be a powerful tool and, used correctly, can help your readers connect with you more. Audrey Hughey helps her s…

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59. How to Get Paid Writing Other People’s Books 20:23

6y ago20:23

20:23

When you first start out as a writer, you may be looking to supplement your income. One great way of doing this is to become a ghostwriter. A ghostwriter is an author who is paid to write a book for someone else. It may not seem like it carries the same weight as authoring your own book and seeing your name on the cover, but there are a lot of reas…

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58. Reviving a Dead Book (Case Study #4) 33:59

6y ago33:59

33:59

Writing a book is hard. Sometimes when we find our books aren’t selling well, we may have to make the choice between reviving it or letting it go. In this Reviving a Dead Book case study, we look at an author who decided not to revive his first book, but instead tried reviving his second. Then, he was able to look at both to see the difference a re…

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57. How to Make a Children’s Book 27:56

6y ago27:56

27:56

Writing a children’s book is not something to go into lightly. Sure, it may sound like less work because they’re typically fewer words, but there are things to think about you may not be prepared for. But if you have ever thought about it, it’s a great market to get into. About 40 million children’s books are sold online every year. Eevi Jones has …

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56. Using AMS Ads to Increase Your Sales (CASE STUDY) 22:52

6y ago22:52

22:52

Michael Knight who went from doing OK with sales of his book to seeing some major changes after taking my free AMS course and using KDP Rocket. One of the things I talk about in the KDP Rocket course is that you may find keywords to use for your book you may not have immediately thought of before. Michael is still learning what keywords work best w…

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55. Book Price Hack that will Make You More Money 11:17

6y ago11:17

11:17

If you’re using CreateSpace to create and market your book, you won’t want to miss this ingenious way you can price your book higher, sell it for a lower price, and still get the royalties that come from the higher price. While you may not necessarily use this tactic, I do encourage authors to test different prices for their books anyway to see wha…

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54. Creatively Smart Ways to Come Up With Your Book Title 10:26

6y ago10:26

10:26

One of the most important things you’ll be tasked with as an author is to come up with a title for your book. Many authors think it’ll just come to them. However, after sitting in meetings with publishing companies, I know that doesn’t just happen. Publishers have a process because they know book titles can make all the difference in the sales of t…

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53. Marketers and Coffee: Book Cover Mastery with Derek Murphy 29:52

6y ago29:52

29:52

Derek Murphy continues our discussion on book cover design. We’ve both tried to make our book covers stand out, but many designers will tell you a cliche book cover may do really well because it’s what the audience wants Derek has spent plenty of time reviewing what kinds of covers work better to convey what the book is about. This translates into …

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52. Amazon Link Anatomy And Why We Need to Understand This 17:20

6y ago17:20

17:20

It’s important to understand which links Amazon prefers you use for your book and how trying to game the system with a different URL won’t work. Jesse Lakes, co-founder of Geniuslink, is today’s guest. His service helps authors create links for users to click, which then opens the Amazon store for their country. He talks about the URL Amazon prefer…

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51. The Cold Hard Truth About Book Marketing Services 16:12

6y ago16:12

16:12

For new authors without much of a following, the idea of a book marketing service may seem appealing, but you should be wary of them. I’ll be going over some of the things you should think about when it comes to book marketing services, as well as listing some red flags to be aware of if you do decide to use one. Not all book marketing services are…

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50. IngramSpark vs Lulu: What’s the best for Hardcover book creation 15:09

6y ago15:09

15:09

My response to a recent guest post on Kindlepreneur from John Pinedo about creating a hardcover version of your book and having it sold on Amazon. John used Lulu to create a hardcover version of his book and wrote about it in his guest post, but there are other options for doing this. There are two guests for this week’s episode, John and Eevi Jone…

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49. Using Fiverr for Book Covers - It’s Not What You Think! 10:33

6y ago10:33

10:33

Fiverr may not be the first place you think of when it comes to where to go to find someone to design a book cover for you, but if you’re on a limited budget it’s not a bad option to look at. For those who may not know, Fiverr is an online marketplace where people will post jobs they can do that cost as little as $5. There is also a lot listed that…

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48. Marketers & Coffee: Author Conferences 25:05

6y ago25:05

25:05

Author conferences might seem downright scary to those who have never been. But I can tell you from personal experience that the ones I’ve gone to have had a prolific change in not only the way I write, but also the way I work with others. In this session of Marketers & Coffee, I’m bringing on my friend Craig Martelle who runs the 20Booksto5k Faceb…

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47. Reviving a Dead Book Series (Case Study 3) 18:59

6+ y ago18:59

18:59

When Ethan Jones first published his book, he sold five copies the first month. As the years went on, he improved his marketing skills and improved as a writer. He decided after six years to do a complete rewrite, cutting almost 15,000 words, editing chapters, and added a better ending. He also added a cliffhanger so readers would want to move on t…

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46. Social Media for Authors: Big Mistakes Many Make 20:29

6+ y ago20:29

20:29

Social media seems like an obvious choice when it comes to marketing your book. Now, in this episode, we’re not talking about Facebook ads, but we’re talking more about using social media, specifically Facebook, as a way to connect with your readers and attract new readers. When Allison Garcia started marketing her book using Facebook, she set up a…

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45. Marketers & Coffee: Proofreading for Your Book 22:17

6+ y ago22:17

22:17

Even the most nit-picky of writers needs someone to look over their work from time to time. Having a proofreader means there is an extra set of eyes and, in many cases, a fresh set of eyes that might catch things that, as the writer, you might not. Caitlin Pyle is a proofreader for books and teaches others to become proofreaders. Not only has proof…

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44. Book Cover Font Secrets You Need to Know 22:16

6+ y ago22:16

22:16

The font you use on your book cover plays a big part in the success of your book and how well your cover resonates with your target market. One of the major elements to consider when designing your book cover is your font choice. It can be tempting to put a lot of emphasis on using a fancy font with lots of elements to make the title, subtitle and/…

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43. How to AB Test Your Book Title, Cover, and Description 20:29

6+ y ago20:29

20:29

When it comes to picking the right cover, title and description for your book, your opinion as the author may be biased because you already know exactly what your book is about and what’s inside. For those coming across your book for the first time, though, it’s important to take into consideration what they are attracted to. Finding this out requi…

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42. My Keywords Aren’t Working and How to Fix that! 17:01

6+ y ago17:01

17:01

We’re going to be diving deep and looking at why keywords might not be working for your book and how to fix it. We’ve covered a bit about keywords in the past and how important they are for authors. But what if our keywords aren’t working for us? In this solo episode, I talk about the reasons why your keywords might not be working, and ways you can…

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41. Marketers & Coffee: Audiobooks and Should Authors Sell Them? 30:09

6+ y ago30:09

30:09

Audible has made it easy for people to download and listen to audiobooks, especially because they can listen on the go. With Audible’s incentive of offering two free books when readers sign up, it’s also become increasingly popular. Having and audiobook version of your book can be a great way to gain more readers, as well as add a little bit more c…

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40. How Does Amazon Handle Reviews? 33:21

6+ y ago33:21

33:21

Once a month, I like to sit down with authors or someone who’s an authority on a certain subject and chat about their area of expertise in what we call Marketers & Coffee. On this episode, we talk about the Amazon review process. Now, as you’ve learned from previous episodes, you can’t pay for Amazon reviews, and we dive a little deeper into how we…

Kuuntelemisen arvoisia podcasteja

Dave Chesson podcastit

Kuuntelemisen arvoisia podcasteja

1
Book Marketing Show Podcast with Dave Chesson

Dave Chesson, Founder of Kindlepreneur and KDP Rocket

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64: Book Launch to Consistent Sales Case Study 23:42

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63. Marketers & Coffee: Publishing Companies and Deals with Anna David 26:40

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62. Best Writing Tools for Authors 10:56

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61. What Publishing Companies Are Really Like (Insider Story) 15:31

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60. Marketers & Coffee: Facebook Pages for Authors 30:34

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59. How to Get Paid Writing Other People’s Books 20:23

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58. Reviving a Dead Book (Case Study #4) 33:59

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57. How to Make a Children’s Book 27:56

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56. Using AMS Ads to Increase Your Sales (CASE STUDY) 22:52

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55. Book Price Hack that will Make You More Money 11:17

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54. Creatively Smart Ways to Come Up With Your Book Title 10:26

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53. Marketers and Coffee: Book Cover Mastery with Derek Murphy 29:52

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52. Amazon Link Anatomy And Why We Need to Understand This 17:20

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51. The Cold Hard Truth About Book Marketing Services 16:12

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50. IngramSpark vs Lulu: What’s the best for Hardcover book creation 15:09

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49. Using Fiverr for Book Covers - It’s Not What You Think! 10:33

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48. Marketers & Coffee: Author Conferences 25:05

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47. Reviving a Dead Book Series (Case Study 3) 18:59

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46. Social Media for Authors: Big Mistakes Many Make 20:29

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45. Marketers & Coffee: Proofreading for Your Book 22:17

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44. Book Cover Font Secrets You Need to Know 22:16

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43. How to AB Test Your Book Title, Cover, and Description 20:29

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42. My Keywords Aren’t Working and How to Fix that! 17:01

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41. Marketers & Coffee: Audiobooks and Should Authors Sell Them? 30:09

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40. How Does Amazon Handle Reviews? 33:21

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