Questa è la prima di cinque puntate speciali dedicate all'innovazione, grazie ad una iniziativa speciale in collaborazione con il giornale. Per aprire questa serie del giovedì, ospiti Alessandro Sallusti direttore de il giornale, a cui chiediamo perché il quotidiano si occupa di innovazione in questo modo, mentre Lorenzo Pireddu, Country manager di…

Me la portata di questa settimana affrontiamo ancora una volta il tema della casa intelligente, con le soluzioni che sono state pensate per facilitare e migliorare la nostra vita. Parliamo con Piergiorgio buon figlioli, che è responsabile del marketing IoT di Haier Europe. Ma non solo, perché questa settimana c'è spazio anche per un ampio dibattito…

Cosa succede quando strategia, innovazione e sostenibilità si incontrano? Lo scopriamo in “The Digital Club powered by Haier”, in cui i 4 autori e conduttori Marco Pietro Lombardo, Mark Perna, Massimo Morandi e Luca Viscardi incontrano Oscar di Montigny. Chief Innovation, Sustainability & Value Strategy Officer Banca Mediolanum, Autore e divulgator…

The Digital Club 7 si occupa di sicurezza digitale, un modo vasto e ricco di mille sfumature, per riuscire ad affrontarne alcune abbiamo chiesto aiuto a Gastone Nencini, country manager di Trend Micro Italia, uno dei massimi esperti in materia. Insieme a Luca Viscardi, Marco Lombardo, Mark Perna e Massimo Morandi cerchiamo di scoprire quali sono le…

La sesta puntata di the digital Club porta con sé le novità presentate al keynote di Apple la sera prima. Sono davvero così importanti e rilevanti? Quali delle nuove funzioni dei sistemi operativi di Apple è davvero significativa? In più, il cinema: Antonio Gerardi, attore, ci racconta la sua esperienza dalla pellicola al digitale. Marco Lombardo, …

Nella quinta puntata di The Digital Club i 4 moschettieri digitali si occupano di Smart Home, ma non solo. Whatsapp in Brasile lancia i pagamenti sulla piattaforma di messaggistica, anche in occidente ci sarà un fenomeno come WeChat in Cina? Con Gianpiero Morbello, Brand and IOT Director di Haier Europe entriamo nel mondo dei dispositivi connessi e…

Nella quarta puntata di The Digital Club, i 4 assi schierati pescano il jolly. Sulla forza del jolly non ci sono dubbi, perché Enrico Pappolla è uno dei più profondi conoscitori del mercato, è sugli assi che abbiamo qualche dubbio. Nel corso della puntata vi racconteremo di quali prospettive presenta il mercato della tecnologia per il 2020. Ma svel…

Nella terza puntata di Mister Gadget, scopriamo le qualità e i vantaggi della rete internet distribuita attraverso le onde radio, il Fixed Wireless Access, che ha portato Eolo nell'80% delle cosiddette aree bianche, quelle che sono in zona in cui la connessione via cavo è ancora debole. Ne parliamo con Luca Spada, fondatore e amministratore di Eolo…

Nel podcast di questa settimana vi riproponiamo l'incontro con Davide Lunardelli, Marketing Manager di Xiaomi, che ieri ha presentato proposte molto interessanti durante Xiaomi Live Show, l'evento creato per celebrare i primi due anni di Xiaomi in Italia. Con Luca Viscardi, Mark Perna, Marco Lombardo e Massimo Morandi, Davide ci racconta alcuni ret…

The Digital Club è anche un podcast, oltre che una trasmissione video settimanale. Conducono Luca Viscardi, Marco Lombardo, Mark Perna e Massimo Morandi, giornalisti del segmento tech e specializzati nel tema dell'innovazione. Questa settimana ospiti Carlo Barlocco, Executive Director di Motorola Europe e Carolina Milanesi, analista di mercato di C…

This is the last chapter of volume one of the Digital Marketing Superhero’s Club Podcast. It will return later in 2019 with volume 2. I love influencer marketing. There you go, I’ve said it. I know it’s an unpopular opinion. I know you could bury me in examples of bad influencers, but when it’s done […] The post How To Build Community Through Influ…

Is it OK? That’s the question that Channel 4’s topical comedy show The Last Leg asks it’s viewers each week… Actually no it’s not, not quite. They ask #IsItOK and hundreds respond. It keeps us watching the live show during broadcast and Twitter in the breaks. So what can a business learn about hashtags and […] The post Is It OK? What Can Satirical …

Banks and banking are boring right? No matter how many trendy branches with coffee and couches they open up it’s hard to kick the image. But Monzo have. Sarah Clay tells us about the social media campaigns that make them stand out and scare the boredom away. Join the club Be sure to subscribe to The […] The post How Monzo Is Making Banking Fun – Th…

I don’t know what emails to send to my subscribers. I think the fear of building a list starts with that statement. You worry that you’ll build a list and then commit the deadly sin of never emailing them. Today we will look at some emails you could and should send to your subscribers. There’s […] The post Hellmann’s, Food Waste & Purpose Led Marke…

Does creating video for your Facebook page really make a difference to your business? Or is it just a waste of time? This week’s Superhero, Kyra Fingleton from Glamping Under The Stars tells her story and tells us what she got from creating 30 days of video. Join the club Be sure to subscribe to The […] The post The Results Are In: How Did Glamping…

I remember the first conference I went to after Twitter had become popular that didn’t have a hashtag. Back then I was an obsessive tweeter. I just didn’t know how to connect my joy with the others in the room and amplify it beyond without a tag. It seemed such a missed opportunity. Conferences and […] The post How FOMO Helped Boost Atomicon’s Succ…

This post includes affiliate links. That means if you buy after clicking them I get a cut of the profits. I only subscribe to affiliates when I have tried and love a product. The links are clearly marked in this post. What do you expect to get out of a social media competition? Will you […] The post How Pet Sitters Ireland Won Press Coverage With A…

Are you neglecting face to face marketing? I know I have. I’ve often thought I wouldn’t be in business if it hadn’t been for the internet. As someone who is naturally shy, yeah I know… I am though, the internet and social networks has given me a way to meet people and communicate in a […] The post How HBO’s Westworld Won SXSW As Told By Mark Schaef…

Are lead magnets are a thing of the past? I know it’s harder to get people to part with their email addresses and agree to get info from you since GDPR was implemented. But no, this week’s Superhero shows us they aren’t. What I love about the lead magnet BizPaul created is that it was […] The post How To Sell Tickets To Your Event With A Value Pack…

How can you create ads for your business that capture your audience at each stage of the customer journey? Are you pushing ads to an interest-based audience and forgetting about what happens next? Are you losing the people who engage with your Facebook ads before they buy? Today’s expert interview with Tony Christensen shows you […] The post How To…

People are allergic to the word ‘Influencer’. Mutter it online and you’re bound to get a bunch of people telling you how much they hate the term. But Influencers don’t have to be Kim Kardashian wannabes. Micro-Influencers are members of your communities who, if you get them enthused, will help you spread your message far […] The post How Voice Irel…

30-day video challenges are all the rage but are they worth the effort? 2 weeks into my challenge I decided it was time to evaluate. What are the benefits and what are the downsides of posting a video a day to my Facebook page? Our talented guest this week is Dr. Ai Addyson-Zhangtalks from Classrooms […] The post How LinkedIn Is Changing Perception…

What if you have a massive project targeting groups of local people across America but only a small budget to reach them? This week’s guest Meg Brunson took an interesting approach to that problem which resulted in a massive growth in newsletter subscribers and website traffic. How did she do it? By split testing and […] The post Split Testing Your…

You’re on a tight budget, most small business owners are, but you need to get the word out about your business, your product, a campaign you are running. How can you get this done without mortgaging your house? This week’s superhero Jill Holtz from MyKidsTime tells us about a campaign they run to promote potatoes. […] The post How MyKidsTime Drove …

Facebook gets a bad wrap. It’s understandable, reach tumbles, ad costs rise. Is it still a place that we should try and market our business? But Facebook also gives us tools. We have live streaming, we have chatbots and we have ads. Bring them together as Mary Kathryn describes in our superhero interview and you […] The post Can A ChatBot Be Conver…

I looked through my Twitter feed and all I saw were links and RT’s. The magic of Twitter, the conversation seemed to be slipping away. That was last year, things have changed. Social media is a massive part of our digital marketing strategies so why do so many people increasingly use it as a place […] The post Can T-Shirts & Facebook Premier Wow Yo…

Are chatbots a smart new way to talk to your customers or are they just an annoyance? This week we chat to Kelly Noble Mirabella about a chatbot with personality. We discuss engagement rate and we have a botty superpower. Join the club Be sure to subscribe to The Digital Marketing Superhero Club by email to get […] The post Kelly’s Favourite Bot: H…

Arbab Usmani , Co-Founder and CEO of UppSkill, gives super crisp information about Storytelling Following are a series of question I asked him During recording the Podcast What is storytelling? What is science behind storytelling? How storytelling affects the brain? Difference between content writing and storytelling? Principles of storytelling? Ho…

The Digital Marketing Superhero’s Club welcomes Azriel Ratz from Ratz Pack Media. Azriel is a Facebook ads genius, but you know what, when you talk to him what he says makes so much sense it seems simple. He shares the story of how he manages to get up to a 2,500% return on investment for […] The post How To Get A 2,500% ROI On Facebook Ads With Az…

The Digital Marketing Superhero’s Club welcomes Jessika Phillips from Now Marketing Group. ‘Relationship Marketing’ may sound like a buzz word but when you master it like this week’s guest you can take the most unusual customer and build a campaign that gets phenomenal reach and sales. Listen below to find out how Jessika Phillips and […] The post …

Blogcentric is coming of age. After over 3 years it’s evolving and becoming the Digital Marketing Superhero’s Podcast. Instead of my usual ramblings and tips it will become a magazine show including: My usual digital marketing and blogging tips A weekly Superpower. A tool or hack that will make life easier, quicker or more powerful. […] The post Wa…

Sometimes working for yourself is a battle of the minds. There’s the mind that knows you have to get stuff done to make money. And then there’s the mind that wants to procrastinate or sit on the couch and surf the internet. How can the efficient mind win? Have you ever met one of those […] The post How To Wrangle Your Time Management And Save Hours…

Pay close attention as you listen to this... Let 2019 not be another year that just passes by! 20 - 30 is the Golden Period Learn Experiment Travel Love Work ...build your Tomorrow - You'll get enough Time to Party and Rewatch or Binge watch TV Series - You'll get enough Time to play another Pokemon Go or PubG - What you won't get back is the Lost …

Can a questions and answers site get people to visit your blog? I‘d heard rumours that Quora was a site that could drive a lot of website traffic so I thought I’d experiment. This is part 3 in our series on using unusual networks to drive traffic to your blog: In part 1 we experimented with […] The post Can Question And Answer Site Quora Attract Vi…

Can a tool designed for online curation drive traffic to your blog? Apparently so, I’ve heard accounts from many bloggers that Flipboard can drive a tonne of traffic. Can we replicate that success? Time to find out What the flip is Flipboard? Flipboard is an online curation tool, you find cool stuff on the web […] The post Are You Up For A Flippin …

This post includes affiliate links. That means if you buy after clicking them I get a cut of the profits. I only subscribe to affiliates when I have tried and love a product. The links are clearly marked in this post. Is it worth using networks like Pinterest? Quora? Medium to get more people to […] The post The Blogcentric ‘Get Readers’ Challenge:…

I used to make the mistake of rushing promotion of my blog posts. It’s silly, I spend a lot of time creating them you’d think I’d spend as much time as possible ensuring people read them. But there you are, I’d throw out a few quick lines on Twitter, Facebook and LinkedIn and move on […] The post How My Blog Promotion Schedule Eliminates the Franke…

Do you ever feel you are falling behind marketing trends? Should you worry about optimising your site for voice search? Wait, what? What even is voice search? What else should worry you about? It all moves so fast Keeping up with digital marketing trends is overwhelming. My solution is to attend the Learn Inbound conference […] The post Don’t Panic…

Facebook is greedy, it wants all the people for itself, forever. It doesn’t want them to leave their site and go to yours. As bloggers and as businesses that’s definitely not what we want. We want people to read our blog and buy our stuff. The question is, is it possible to use Facebook Live […] The post How To Use Facebook Live To Drive Traffic To…

When you are a new business, it’s easy to dive into client work as it comes but as your business grows, you need to put processes in place so you can streamline your client relationships and ensure you are delivering the best service every time. Having a good process in place reduces your stress and […] The post How Loren Bartley Created A Facebook…

This post includes affiliate links. That means if you buy after clicking them I get a cut of the profits. I only subscribe to affiliates when I have tried and love a product. The links are clearly marked in this post. The life of a social media manager is fun and it’s tough. It’s hard enough […] The post The Social Media Managers Toolkit: How To St…

This post includes affiliate links. That means if you buy after clicking them I get a cut of the profits. I only subscribe to affiliates when I have tried and love a product. The links are clearly marked in this post. It’s not just me is it? It’s getting harder to attract people to your […] The post The Best Graphic Design Tools For Business Blogge…

It was November 2017, and I was about to launch my first solo digital product. This is the story of that process. How do you launch and market a digital product from your website? I can’t promise to have all the answers but I will share the story of how I launched my first solo […] The post The Story Of Creating And Marketing A Successful Digital P…

I’d been using YouTube for a while when I took a closer look at my stats. I’d been getting great viewer numbers. Now it was time to find out who those viewers were. I was hoping to find that the people watching were my ideal customer. People running small businesses in Ireland. What I found was […] The post Selling To Your Off Topic Blog Visitors W…

Did I ever tell you about the time I made €3.88 from my website? My first blog was hosted on Blogger. When I signed up, it asked me if I wanted to run ads on the site and I thought, sure, why not? Back then AdSense, ads created by Google placed on my site, were […] The post Should You? Would You? Use An Advertising Network On Your Site? – The Blog …

I just looked at my bank account and there was an unexpected payment of €60. And that is why I love affiliate marketing. It’s a nice bit of extra income that I get from doing very little. When you start a business blog, you do it with your business goals in mind. You want to […] The post Cha-ching! How To Monetise Your Blog With Affiliate Marketing…

How many people in the world blog about what you blog about? How niche is your niche? In the age of content shock, how can you create something that gets noticed and read? AgoraPulse took a punt last year and tried something new. They added a new blog (and podcast) to their site with the […] The post Meet The Scientist Behind The AgoraPulse Social …

This post includes an affiliate link. That means if you buy after clicking it I get a cut of the profits. I only subscribe to affiliates when I have tried and love a product. The link is clearly marked in this post. What would you do if Facebook shut down tomorrow? Do you have a […] The post What Would You Do If Facebook Shut Down Tomorrow? Blogcen…

What would you do if millions of people suddenly visited your blog? That’s something live streaming expert Ian Anderson Gray had to face when one of his posts went viral. This week I talked to Ian about his blog and got his inside tips on creating Facebook live broadcasts. Listen to the interview below I’ve […] The post What Would You Do If Million…

Facebook is a strong channel for promoting our blog posts but if we want to get real results, if we want to drive people to click our links we need to build an engaged audience. Facebook moves fast, they are always adding new features. If you blink you may miss them. Here are just a […] The post The 6 Facebook Features You Probably Missed That Will…