Parhaat Digital Marketing Insights Podcastit (2024)

1
Bryan Gaynor - Experienced Digital & Growth Marketing Professional - Programmatic and Paid Expert 29:10

8M ago29:10

29:10

This episode features Bryan Gaynor. Bryan is an Experienced Digital & Growth Marketing Professional. Bryan starts by highlighting how he sees the digital landscape presently. To summarise he believes modern digital business requires multiple aspects of marketing for a lead or conversion. Bryan expands on how he uses tiered systems for budget manage…

1
Elisabetta Battistella - Industrial Innovation Management - Innovation Expert 24:55

9M ago24:55

24:55

This episode features Elisabetta Battistella. Elisabetta Battistella is an Industrial Innovation Manager. Elisabetta uses her vast experience to come into businesses and help drive them forward via innovation transformations and organisation structures. She gives a wonderful example of how she came into business as an interim manager and restructur…

1
Michele Mascolo - Founder of Impact 8 - Brand and Marketing Strategy Expert 19:48

9M ago19:48

19:48

This episode features Michele Mascolo. Michele founded Impact 8 and is currently the Marketing Manager at Deluxe. Michele runs through his unique experience in industrial marketing. He talks about creating a successful YouTube channel showcasing the manufacturing process and production tips for one client. We lead into discussing AI, ChatGPT and Mi…

1
Philip Bourke - Performance Marketing Manager - Email Marketing Expert 29:46

9M ago29:46

29:46

This episode features Philip Bourke. Philip Bourke is a Performance Marketing Manager at National Broadband Ireland. Philip from his vast experience in top businesses across Ireland runs through the blueprint for success in email marketing. Explaining success starts by understanding or creating defined goals. He explains email marketing is simply d…

1
Sharon Tighe - Director of Marketing - B2B Marketing Expert 31:56

10M ago31:56

31:56

This episode features Sharon Tighe. Sharon is a Director of Marketing at Maverick Communications International. Sharon runs through her experience, boasting companies like Hewlett Packard Enterprise and Zahra Media Group. She talks about some of her most successful campaigns and how niche targeting can have an adverse effect at a certain point. Sha…

1
Robert Knibbe - Freelance Digital Marketing Management - Content Creation Expert 28:02

10M ago28:02

28:02

This episode features the creative Robert Knibbe. Robert is a Freelance Digital Marketing Management and Content Creator. Robert talks mainly about working as the former head of digital content marketing for Red Bull and Team Brunel and how he led his creative team to some of the most notable viral content of the last decade. His personal favourite…

1
#280: 3 Things to Nail Down in your Marketing Strategy! 9:50

10M ago9:50

9:50

Looking to host your website? Try Dreamhost & get hosting offers starting from as low as $1.99 using this link! Looking to set up your Online store? Try Ecwid & get a free trial using this link ! Ecwid makes it easy to set up your online store in just a few steps! Get in touch: Hello@savadigital.io Agency: Sava Digital Subscribe to our Newsletter &…

1
Gavin Callaghan - Director at Analytic Partners - Data Driven Marketing 28:37

12M ago28:37

28:37

This episode features the wonderful Gavin Callaghan. Gavin is a Director at Analytic Partners. Gavin talks about working with some of the largest companies in the world. Making informed data lead decisions to help enable their partnering businesses. He talks about consistently adding value by thinking outside the box using their data. The example h…

1
#279: Why Advertising isn't working for your Business 6:45

12M ago6:45

6:45

Looking to host your website? Try Dreamhost & get hosting offers starting from as low as $1.99 using this link! Looking to set up your Online store? Try Ecwid & get a free trial using this link ! Ecwid makes it easy to set up your online store in just a few steps! Get in touch: Hello@savadigital.io Agency: Sava Digital Subscribe to our Newsletter &…

1
James Connor - Marketing Manager - B2B Marketing Expert 36:17

1y ago36:17

36:17

This episode features the analytical James Connor. James is the Marketing Manager at Openmind Networks. James jumps right in by talking B2B marketing his specialised area and provides insight into the different strategies used by himself over the years for lead generation. He gives an example of campaign work using high quality content and the best…

1
#278: How to make Facebook Ads work for your Business 8:49

1y ago8:49

8:49

Looking to host your website? Try Dreamhost & get hosting offers starting from as low as $1.99 using this link! Looking to set up your Online store? Try Ecwid & get a free trial using this link ! Ecwid makes it easy to set up your online store in just a few steps! Get in touch: Hello@savadigital.io Agency: Sava Digital Subscribe to our Newsletter &…

1
#277: Improve Your Black Friday Sales with these 5 tips 8:57

1y ago8:57

8:57

In this episode, we're diving deep into the world of Black Friday sales and equipping you with the ultimate toolkit to skyrocket your revenue. Get ready to supercharge your strategy as we unveil "Improve Your Black Friday Sales with these 5 Tips. Looking to host your website? Try Dreamhost & get hosting offers starting from as low as $1.99 using th…

1
Guido Rossetti - Growth Marketing Director - Digital Marketing Expert 22:19

1y ago22:19

22:19

This episode features the experienced Guido Rossetti. Guido is the Growth Marketing Director at PSh. Guido begins talking about how he develops the plan for new clients. He gives an example of campaign work he did for Switch a payments app and how they executed the "Let's Switch" campaign for them. The second was his work for an e-commerce site for…

1
#276: Cracking the Code: Building a Winning Google Ads Campaign 8:35

1y ago8:35

8:35

In this episode, we delve deep into the world of Google Ads and unveil the secrets to crafting a highly effective, winning campaign. Join us as we explore the essential steps, strategies, and best practices to ensure your ads get noticed and convert like never before. Whether you're new to Google Ads or a seasoned pro, this episode is packed with v…

1
Ruan McGloughlin - Partner at jump! - Brand Strategy Expert 27:50

1y ago27:50

27:50

This episode features the insightful Ruan McGloughlin. Ruan is one of the partners at jump! Ruan begins talking about his thoughts on building in-depth market-researched brand strategies. This led to some of his recent work for Heineken in particular Heineken 0 products and how they find the right target audience and the process in doing so. Throug…

1
Tom Winter - Founder at SEOwind - SEO Expert 31:23

1y ago31:23

31:23

This episode features the entrepreneurial Tom Winter. Tom is the Founder of SEOwind. Tom starts by talking about his experience in SEO and quickly goes into the different aspects of SEO and what he believes is happening in SERPs at the moment. He talks about the impact AI is having in the industry and how his software is utilising AI in organic sea…

1
Veronica Zanchi - Senior Digital Activation Manager - Digital & Content Strategy, and Digital Brand Marketing Expert 21:22

1y ago21:22

21:22

This episode features the talented Veronica Zanchi. Veronica is a Senior Digital Activation Manager who specialises in Digital & Content Strategy, and Digital Brand Marketing all within the Entertainment & Sport Industry. She speaks about some of her campaign work at Juventus Football Club collaborating with Barbie and going through her wonderful c…

1
Ken Fitzpatrick - CEO at Digital Marketing Institute - Building Management Expert 19:41

1y ago19:41

19:41

This episode features the successful Ken Fitzpatrick. Ken is the CEO of Digital Marketing Institute and run through the various roles he's had along the way. He speaks about the principles of brand building and using data to drive the business forward. His work now is mainly building teams and runs through his philosophy for building strong teams. …

1
EP 275 : How to Set Winning Facebook and Google Ads Budgets 12:55

1y ago12:55

12:55

Email: augustine@savadigital.io Whatsapp: +254717143683 Welcome back to The Marketing Podcast, where we empower you with actionable insights to master the world of digital marketing! In this episode, we're taking a deep dive into the essential skills of setting effective budgets for your Facebook and Google Ads campaigns. If you're eager to learn t…

1
Lloyd Cooke - Managing Director at Taksu Digital - SEO Expert 38:07

1y ago38:07

38:07

This episode features the interesting Lloyd Cooke. Lloyd is the Managing Director at Taksu Digital. He talks about getting into SEO almost two decades ago and making the move to the Asian market starting in Hong Kong and now based in Bali. When talking about SEO for his clients, he talks about the importance of seeing where the business's current S…

1
Marie Ryan - Freelance Marketing Consultant - Strategy Expert 20:57

1y ago20:57

20:57

This episode features the wonderful Marie Ryan. Marie is a Freelance Marketing Consultant for businesses across Ireland. She talks about identifying low-hanging fruit or opportunities when entering businesses. Marie highlights talking to the sales or customer service teams in particular who have usually the best insights into the opportunities the …

1
Fintan Finnan - Founder of Simzolearn - Google Ads Expert 32:08

1y ago32:08

32:08

This episode features the entrepreneurial Fintan Finnan. Fintan is the Founder of Simzolearn. He speaks about his time in companies like the Digital Marketing Institute before creating his own business Simzolearn. He looks into the advancement of Google Ads over the years. Discussing auction insights and how it's so important to interpret the data …

1
Michael Browne - Freelance Strategy Director - Brand Strategy Expert 24:57

1y ago24:57

24:57

This episode features the excellent Michael Browne. Michael is a Freelance Strategy Director. He speaks about his time in agencies in New York, London and more recently Dublin learning his trade. This leads to his recent Newtalk rebrand and Aer Rianta International Duty-Free work. He talks about how he delivered a "joy on your way" project. He talk…

1
Patrick Brett - Digital & Data Analytics Engineer - Data Expert 24:51

1y ago24:51

24:51

This episode features the brilliant Patrick Brett. Patrick is a Digital & Data Analytics Engineer at Cognizant. With an engineering background, Patrick reveals how he started to branch into coding and data. He recommends how a business can focus on its data. How to store and display big data using cloud services as a starting point. He talks about …

1
Ben Mulligan - Head of Digital & New Revenue Development - Digital Transformation Expert 34:18

1y ago34:18

34:18

This episode features the lovely Ben Mulligan. Ben is the Head of Digital & New Revenue Development at Virgin Media Television. Ben talks about his work in digital focusing on his current role, being future-focused developing the Virgin Media player and new revenue opportunities. He uses his background to research to make informed decisions and spe…

1
Laoise Sheehan - Owner of Perception Social Media - Social Media Expert 18:56

1y ago18:56

18:56

This episode features the excellent Laoise Sheehan. Laoise is a Social Media Expert running her own business at Perception Social Media. Laoise has found her niche in festivals and events on social media. Her day-to-day work is usually around the difficult task of selling out events. She gives an overview of her process in growing an account from 0…

1
Dominic Emanuel Amariei - Ecommerce and Digital Marketing Manager - Ecommerce Expert 26:19

1+ y ago26:19

26:19

This episode features the lovely Dominic Emanuel Amariei. Dominic is a Digital Marketing Manager at CRH. Dominic starts by giving a detailed breakdown of digital marketing and ecommerce. He speaks about some of his campaign work improving a business by 700% with Amazon, and understanding website journeys giving the example of enabling multiple paym…

1
Harry Maharaj - Director at Kilkenny Architectural Salvage & Antiques - Ecommerce and Social Media Expert 26:07

1+ y ago26:07

26:07

This episode features the ambitious Harry Maharaj. Harry is a Director at Kilkenny Architectural Salvage & Antiques. Harry talks about working in a successful family business running large parts of the website and social media campaigns. He speaks about his search and salvage content and how their work has driven the business socials to 40k on Inst…

1
Ellen Conway - Communications Manager - Strategy Expert 16:55

1+ y ago16:55

16:55

This episode features the great Ellen Conway. Ellen is the Communications Manager at The Shona Project. Ellen speaks about her work for a non-profit organisation. She mainly focuses on strategy for both social media platforms and other digital platforms. She talks about creating a 10 million reach campaign, winning the Innovation for Change award a…

1
Letitia Fealy - Founder of Lotus Optimisation - SEO and Email Marketing Specialist 18:34

1+ y ago18:34

18:34

This episode features the brilliant Letitia Fealy. Letitia is the Founder of Lotus Optimisation and focuses on SEO and Email Marketing. Letitia speaks about her work in SEO. She mainly focuses on Onpage however really stresses the importance of technical in particular. Letitia talks about increasing a business's search by over 900% and revenue incr…

1
Austine Esezobor - SEO Consultant - SEO Expert 24:08

1+ y ago24:08

24:08

This episode features the interesting Austine Esezobor. Austine is an SEO Consultant who specialises in Brand SERP optimization. He's also the Founder and Host of the Democratizing SEO Podcast. Austine starts by talking about the three pillars of SEO, on-page/off-page and technical. He believes SEO depends on the stage at which the company is but h…

1
Kim Dotado-Kornachuk - Director of Digital Marketing - B2B and Strategy Expert 16:25

1+ y ago16:25

16:25

This episode features the excellent Kim Dotado-Kornachuk. Kim is the Director of Digital Marketing at Spark Public Relations. Kim talks about her decade in digital marketing mainly in the SaaS B2B space. She talks about using AI in her work to really help marketing objectives. She first highlights Midjourney for assets creation in particular she fi…

1
Basel Noubani - Growth Marketer - Freelance Growth Expert 27:37

1+ y ago27:37

27:37

This episode features the insightful Basel Noubani. Basel is a Freelance Growth Marketer. Basel talks about the marketing landscape in 2023. He talks about the importance of creating marketing with analytics at its core. He talks about scaling your businesses at pace only investing in software when you are at certain revenue stages. He also highlig…

1
Christopher Kearns - Social Media Manager - Social Media Expert 25:22

1+ y ago25:22

25:22

This episode features the ambitious Christopher Kearns. Christopher is the Social Media Manager at Ryans Pharmacy. Christopher speaks about his work currently for Ryans Pharmacy which is still in it's early stages. He leads into one of his projects in rebranding a business during his previous role at Social Media Elite. He talks about editing for T…

1
Katka Kovacova - Digital Marketing Specialist - Social Paid Ads Expert 17:37

1+ y ago17:37

17:37

This episode features the lovely Katka Kovacova. Katka starts by discussing her roles in Digital Marketing with her current role as an Account Manager at Dyer Digital. Katka talks about creating successful UGC content for her paid ad accounts with a real focus on reels at the moment. She talks about how they receive UGC content (getting their clien…

1
Eamonn Curley - Content Strategy & Writer - Content Expert 18:57

1+ y ago18:57

18:57

This episode features the lovely Eamonn Curley. Eamonn is a Freelance Content Marketing Consultant and has worked at Glofox. Eamonn briefly runs through his career and suggests how short-form video is the game at the moment. This nicely leads onto his own work in copywriting and how he transformed the Glofox blog into a high-traffic website. He rec…

1
Kate Proykova - Digital Marketing Strategist and Implementor - Digital Expert 22:20

1+ y ago22:20

22:20

This episode features the wonderful Kate Proykova. Kate is a Digital Marketing Strategist and Implementor, her real skill is identifying differentiators for business. Kate talks about her unique approach usually with start-up tech companies. She focuses on solely the marketing side of things identifying the best awareness and conversion opportuniti…

1
Stefan McLaughlin - Social Media Specialist - Social Expert 27:25

1+ y ago27:25

27:25

This episode features the brilliant Stefan McLaughlin. Stefan is a Social Media Specialist at Pulseway. Stefan jumps right in and runs through his background in digital. He talks about his content creation for platforms like TikTok and Instagram. However the interesting area he focuses most of his time on is reddit. Stefan highlights how the space …

1
Maria Hogan - Professional Podcast Monitor and Producer - Podcasting Expert 21:55

1+ y ago21:55

21:55

This episode features the talented Maria Hogan. Maria is a Freelance Professional Podcast Monitor and Producer. Coming from a radio and media background Maria uses her skills and ecommerce expereince to really help her clients get the best out of their show. She'll also provide coaching something which gives her clients a cost effective option if n…

1
Vanessa McIntyre - Senior Data Visualisation Consultant - Data Expert 20:06

1+ y ago20:06

20:06

This episode features the wonderful Vanessa McIntyre. Vanessa is a Senior Data Visualisation Consultant. Vanessa starts off the show by discussing her ten-year-long career in data visualisation across various mediums, and how she came about to winning Tech Women 100 in 2021. She speaks about her passion for women in tech, referring to her advocacy …

1
Pam Ryan - Freelance Copywriter and Content Creator - Content Expert 31:22

1+ y ago31:22

31:22

This episode features the ingenious Pam Ryan. Pam is a Freelance Copywriter and Content Creator for her company called Inklusive. Pam begins the show by reflecting on her initial intern work at the Irish Examiner. Moving on to the No.1 Media Group, WeddingDates and now a freelance copywriting and content creator at Inklusive. We talk about how she …

1
Aline Melleiro Rheinboldt - B2B Marketing Specialist - B2B Marketing Expert 28:20

1+ y ago28:20

28:20

This episode features the lovely Aline Melleiro Rheinboldt. Aline is a B2B Marketing Specialist and content creator at Vericode. Aline runs through her roles and focuses on her current experiences in B2B marketing. She talks about using Hubspot in particular the email marketing section. Using the tracking and workflows to keep up user activity on t…

1
Cameron Mason - Social Media Manager - Social Expert 21:56

1+ y ago21:56

21:56

This episode features the creative Cameron Mason. Cameron is a Social Media Manager and content creator at Four Loko. Cameron jumps right in and talks about his content creation on TikTok and Instagram. He talks about keeping his Instagram professional and slick whereas his TikTok is more for experimental work. He talks about his web series in Dubl…

1
Fernando Pascual - Human Centered Designer & Innovator - Design Expert 17:40

1+ y ago17:40

17:40

This episode features the interesting Fernando Pascual. Fernando is a Human Centered Designer & Innovator at the Bank of Ireland. Fernando starts by wonderfully breaking down the key processes of design and taking both a micro and macro approach to the project. This includes simplification and making the process lean. He talks about his strength in…

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