Parhaat Digital Mindset Podcastit (2024)

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E355: Making the Web Inclusive: Accessibility and Compliance with Bet Hannon 35:46

2d ago35:46

35:46

Bet Hannon is the CEO of Accessicart, an agency dedicated to helping e-commerce and high-traffic websites ensure they are accessible to users with disabilities and meet compliance with standards like the ADA and the European Accessibility Act. Accessicart specializes in testing, consulting, and reporting alongside existing website teams to level up…

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E354: From Competitors to Partners with Ronik Patel and Manish Dudharejia 48:10

5d ago48:10

48:10

Manish Dudharejia is the wizard behind E2M. With over 15 years of experience in the digital agency space, he has worked closely with experts in technology, entrepreneurship, and digital marketing. E2M helps digital agencies solve bandwidth problems through strategic white-label services.Ronik Patel built the web agency JD Softtech in both Boston an…

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E353: Beyond Lead Magnets: High-Value Strategies with Skip Wilson 28:31

18d ago28:31

28:31

Skip Wilson began his career as a copywriter at 16 and has since become a pioneer in digital media. From shaping CNN’s special projects to leading iHeartMedia’s digital expansion, Skip has spent decades driving innovation in advertising. He is the founder of Draft Media Partners, where he champions innovation in advertising technology. His work has…

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E352: Building Trust & Credibility in Agency Sales with Tom Martin 28:10

1M ago28:10

28:10

Tom is a no-nonsense, straight-talking veteran of the sales and marketing industry with 30 years of experience. He’s the author of The Invisible Sale and is known for his love of stiff drinks, good debates, and his dedication to helping agencies grow strategically by turning conversations into customers.…

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E351: Optimizing Agency Growth with AI and Value-based Pricing with Richard Jaggs 28:18

1M ago28:18

28:18

Richard Jaggs is the founder and managing director of Resolution Design, a creative marketing agency based in the southwest of England. Established in 2007, Resolution Design has grown to specialize in helping small and medium-sized businesses transform their marketing efforts. Richard is also the founder of subzapp, a web-based product designed to…

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E350: AI in SEO: Quality vs. Quantity with Andy Crestodina 30:17

2M ago30:17

30:17

Andy Crestodina is the Co-founder and CMO of Orbit Media, an award-winning digital agency based in Chicago. With 24 years of experience, Andy has guided over 1,000 businesses. He’s authored "Content Chemistry: The Illustrated Handbook for Content Marketing" and has written hundreds of articles on content strategy, SEO, GA for AI, and visitor psycho…

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E349: Creating Scalable Systems in Your Agency with Juliana Marulanda 29:51

2M ago29:51

29:51

Juliana Marulanda has 19 years of experience across Wall Street, the nonprofit sector, technology startups, and family-owned businesses. She has served over 700 digital agencies with her business, ScaleTime, helping them create scalable systems. She has been featured in Forbes and Entrepreneur. She helps up-level businesses into lean, mean, profita…

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E348: Decoding PPC in the Age of AI with Zaid Ammari 24:44

2M ago24:44

24:44

Zaid Ammari is a leading expert on data-driven digital marketing focusing on analytics and actionable insights from data. He is the founder of PPC Masterminds and helps businesses build and run profitable data-driven digital campaigns.Kirjoittanut UGURUS Hosted by Brent Weaver

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E347: From Clicks to Customers: The CRO Journey with Jon MacDonald 30:09

3M ago30:09

30:09

Jon MacDonald is the founder of The Good, a digital experience optimization firm that has achieved results for some of the largest online brands including Adobe, Nike, Xerox, The Economist, and much more. He's the author of three books on digital journey optimization and a frequent keynote speaker. He has been invited to share his expertise on impo…

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E346: Bringing in a second-in-command with Cameron Herold 28:19

4M ago28:19

28:19

Cameron Herold is the mastermind behind the exponential growth of hundreds of companies. He has been an entrepreneur since his teens, with 14 employees by the time he was 21. By age 35, he had helped build two $100M+ businesses. By 42, he had grown 1-800-GOT-JUNK from $2 million to $106 million in just six years. He has authored four acclaimed book…

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E345: Brand, Content, and Chill vs. Hustle time with Rand Fishkin 42:36

4M ago42:36

42:36

Rand is the co-founder and CEO of the audience research software startup Spark Toro, He has dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book Lost and Founder.Kirjoittanut UGURUS Hosted by Brent Weaver

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E344: Overcoming Operational Challenges in Digital Agencies with Alane Boyd 28:57

4M ago28:57

28:57

She is the co-founder of Workday Ninja, an operations and growth strategy expert specializing in AI and automation to enhance client efficiency. Her entrepreneurial success includes scaling her first business, a hybrid agency and software company, to eight figures and successfully selling it in 2018. She has been featured in Entrepreneur, HuffPost,…

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E343: Disruption, Leadership, and how to let go and delegate with Charlene Li 42:49

5M ago42:49

42:49

For the past two decades, she has been helping people see the future. She's an expert on digital transformation, leadership, customer experience, and the future of work. She is the author of six books, including The New York Times best seller, opened leadership and co-author of the critically acclaimed book, groundswell her latest book is The Best …

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Social Media Fears: Your guide to understanding, addressing and overcoming your fears on social media 25:05

6M ago25:05

25:05

In this episode of the show, we take a deep dive on the most common fears people have on social media. We have an introduction to those fears and how to spot them. We finish the show with some practical tips you can use today to become more confident and overcome those fears on social media. In this episode we provide an introduction to Imposter Sy…

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E342: How to get targeted, long-term clients – with Tim Butler 28:46

7M ago28:46

28:46

Tim Butler is a seasoned marketing professional with more than two decades of experience in sales, marketing, and consulting. He is the founder and CEO of Innovation Visual, a well-regarded marketing consultancy that has assisted clients across various sectors including manufacturing, technology, healthcare, consumer products, finance, and professi…

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E341: Your plan for getting on podcasts successfully – with Christina Lenkowski 24:06

7M ago24:06

24:06

Christina Lenkowski is a forward-thinking podcast publicist and educator for entrepreneurs, speakers and authors looking to expand their credibility and go from “best-kept secret” to “go-to expert” in their industries through being a guest on other people’s podcasts.In 2019, after 13 years working in the PR realm, Christina discovered what being a …

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Social Media Strategy Tips For 2024 26:12

8M ago26:12

26:12

In this episode we provide 4 specific strategies that you can use in 2024 to connect on a deeper level with the audience. We discuss some ways of getting around the algorithm to ensure that your audience sees your content. If you have a questions for us on anything digital marketing related you can send it to us at: dmm@poggionegroup.com. You can f…

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How To Use AI In 2024 To Build Your Audience & Brand 15:45

8M ago15:45

15:45

In this episode of the show we uncover some of the truths about AI - Artificial Intelligence - such as ChatGPT which is wildly popular. We uncover the truths behind audience engagement with AI, their views towards it, and how you can use in your work in digital marketing and content creation. We also cover some things you will want to avoid when us…

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E340: Getting through early agency years and on to mastering sales – with Jonathan Hinshaw 34:34

8M ago34:34

34:34

Jonathan Hinshaw is an integral part of the UGURUS business. He’s mentored over 500 members, he owned a 7-figure agency called EBWAY, he’s produced courses with us, and has also had a very successful sales career outside the agency space, selling over $750 million in products in the car and motorsports space. We’re now happy to have him as part of …

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Social Media Statistics To Build Your 2024 Strategy Campaigns 34:19

8M ago34:19

34:19

Looking for some help in designing your social media strategy for 2024? We take a look back over the past 5 years to identify which channels are growing and we dive deeper to see which channels are growing for business use. We provide some advice for your social media content and strategy designs and provide some references and shoutouts to keep yo…

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Digital Marketing Mindset Trailer 4:00

8M ago4:00

4:00

Welcome to the Digital Marketing Mindset a podcast that is built for those that are in business: founders, owners, executives, entrepreneurs, or side hustlers. As business owners ourselves we identify with the challenges you face. One of those challenges is finding the time in your overflowing schedule to stay on top of your digital marketing needs…

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E339: How to find best-fit clients and the right niche – with Corey Quinn 31:14

8M ago31:14

31:14

Corey Quinn is the former CMO of Scorpion and now a dedicated agency coach. Corey specializes in guiding agency founders to scale with vertical market specialization. At Scorpion, he played a pivotal role in growing the agency’s revenue 8x in 5 years to a remarkable $150M. Corey is also the author of Anyone, Not Everyone, a comprehensive guide for …

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E338: From selling an agency to starting an M&A firm – with David Rodnitzky 32:22

9M ago32:22

32:22

David Rodnitzky is the founder of Agentic Shift, a consulting firm that helps marketing agency founders through the mergers and acquisitions process.Prior to Agentic Shift, David founded 3Q Digital. He grew 3Q from one person in a coffee shop to more than 325 people in 11 offices, managing more than $2 billion of online media spend.…

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E337: The evolution from freelancer to a major success story – with Nate Freedman 36:50

9M ago36:50

36:50

Nate Freedman is the CEO of Tech Pro Marketing, a leading marketing agency in the IT services space. He is also the co-founder of Creative IT Agency, the ONLY IT support and cybersecurity company specifically dedicated to helping digital agencies with their IT problems.He is also a UGURUS mentor and longtime member.…

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E336: Protect yourself and your customers with smart legal policies – with Hans Skillrud 24:49

9M ago24:49

24:49

Hans Skillrud is the co-founder and VP of Termageddon, an auto-updating website policies solution created for agency owners and their clients. Termageddon has generated over 50,000 website policies for its customers, and their agency partner program has helped agencies around the world make more than $1,000,000 in combined annual recurring.…

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E335: Positioning your agency for exit – with David C Baker 46:04

9M ago46:04

46:04

David C. Baker is an author, speaker, and advisor to entrepreneurial creatives worldwide. He has written five books, including his latest book titled, The Business of Expertise.Baker has advised over 900 firms, was the keynote speaker at conferences in 30 countries, and his work has been discussed in dozens of international publications.The New Yor…

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E334: How to build your agency culture so you can travel the world – with Marama Carmichael 45:15

10M ago45:15

45:15

Marama owns Oracle Tree, a digital agency in Australia. She has decades of business experience and has spent extensive time mentoring, including for UGURUS. Her recent best-selling book, Fixing Frankenstein, is available now.In this episode, we discuss how she’s built a successful agency that fits HER lifestyle.…

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E333: From a massive revenue hit to successfully embracing A.I. – with Aaron Wrixon 32:32

10M ago32:32

32:32

Aaron Wrixon has been shaping words into strategic narratives since the late 90s—and has been paid for writing well over 8 million words. That's the equivalent of more than 13 copies of War and Peace.He runs WRIXON, a copy, content, and digital marketing agency that has helped agencies and their clients grow in more than 120 industries throughout t…

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