With all the changes that artificial intelligence is bringing to the marketplace, it can feel awfully tough to keep up. As marketers and strategists, though, we need to look beyond just the latest headlines to see the deeper trends shaping our customers’ behaviors — and the responses to those trends from our competitors and from Big Tech. For insta…

If you’re like most people, you might think of anniversaries as a time for looking back. Not me. Usually, I prefer to look ahead. But, this year, I’m making an exception. Only, I’m not looking back to celebrate the thirteen years that Tim Peter & Associates has existed. Nope, I’m looking back… well, just a little bit further. 45 years, in fact. Why…

AI has the potential to make our teams faster and more effective. But will this power also make marketers dumber? Will it hurt their ability to learn and to grow? Turns out the answer depends entirely on how we use it. We learn by doing, by thinking, and, yes, by sometimes failing. Senior marketing leaders — and business professional of all kinds —…

AI might be entering the “trough of disillusionment,” but that doesn’t mean it’s dead. Far from it. In fact, an increasing number of customers are using AI every single day. And, yet, despite this increased use, savvy marketers aren’t spending their time thinking about the artificial intelligence; they’re thinking about their customers. That’s what…

I’m calling it: We’ve reached “peak AI.” There’s too much hype. With over $50B in venture capital investment in 2023 and literally thousands of “AI focused companies” in marketing technology alone, that’s a bubble that needs to let at least some air out and soon. And when that happens, we usually see a serious backlash. My advice to you if and when…

As noted in the past, with all the hype and hope attached to artificial intelligence, it’s worth asking, is it time for your marketing team — is it time for many of your teams — to use AI? The simple answer to the question is, “yes.” As it happens, the more complicated answer is yes, too. Why is it time for your team to use AI? Where are the areas …

The Information reports that Amazon and Google are quietly tamp ing down generative AI expectations, noting that it’s tough to make the case for AI benefits “because of the high cost of the software and the difficulty of measuring productivity gains.” That echoes the comments I’d made in this “Best of Thinks Out Loud” episode that “We’re past the p…

In our latest Thinks Out Loud interview, company founder and president Tim Peter sat down to talk with Howard Chang, CEO of The Turn Lab and CEO of Just Boardrooms. In this thoughtful and insightful discussion, Howard and Tim discussed: Artificial Intelligence and its effects on the future of work Remote work, loneliness, and the need for belonging…

You’ve probably heard about Google’s messy launch of its Gemini AI product. Commentators with political axes to grind across the spectrum have pounded the search giant for its mistakes, leading CEO Sundar Pichai to call the tool’s responses “completely unacceptable.” As entertaining as it might be for some folks, though, to watch Google get pummele…

I’ve been relatively bearish lately on Google’s articulated vision — or lack thereof — for artificial intelligence. I’ve been much more bullish about Microsoft and Amazon and OpenAI. But here’s the thing. We’re in the early days of generative AI in practice. Yes, it’s getting used every day. At the same time, I’d challenge most people to name 10 gr…

You’ve heard me say many times that “gatekeepers gonna gate.” That’s what they do. Woudln’t it be great if there was an easy, inexpensive way to bypass Big Tech’s gatekeepers?… The post Can Podcasting Help Your Business Bypass the Big Tech Gatekeepers? (Thinks Out Loud Episode 413) appeared first on Tim Peter & Associates.…

If we learned anything from Big Tech’s earnings this quarter, it’s that Microsoft, Meta, Amazon, and Apple have a clear vision for the future & and that Google doesn’t. Don’t… The post Google Lacks Vision: Big Tech Earnings and the State of Digital Q1 2024 (Thinks Out Loud Episode 412) appeared first on Tim Peter & Associates.…

Peter Drucker said it years ago: Your job is to create a customer. But creating a customer can be hard, especially as media and creators and influencers get bought out… The post Big Trends: Bundling, Unbundling, and Customer Acquisition (Thinks Out Loud Episode 411) appeared first on Tim Peter & Associates.…

Scott Cohen of InboxArmy knows email marketing inside and out. Scott started as a copywriter and focuses on driving revenues for his clients. In particular, he knows why email marketing… The post The Future of Email Marketing — Interview with Scott Cohen from InboxArmy (Thinks Out Loud Episode 410) appeared first on Tim Peter & Associates.…

Artificial intelligence is everywhere in marketing right now. But there’s a sharp breakdown between AI as a test or a pilot and AI that’s doing real work. We’re past the… The post 2024 Predictions: Putting AI in Marketing to Work (Thinks Out Loud Episode 409) appeared first on Tim Peter & Associates.…

Happy New Year, Big Thinkers! It’s time once again to look at the top digital trends that will shape the year ahead. And, two questions that we keep hearing about… The post Is Google Doomed? And Other Top Digital Trends for 2024 (Thinks Out Loud Episode 408) appeared first on Tim Peter & Associates.Kirjoittanut Tim Peter

Have you ever heard the quote that says, “A society grows great when old men plant trees in whose shade they shall never sit”? It’s a great way to think… The post Revisiting What Trees Will You Plant? (Thinks Out Loud) appeared first on Tim Peter & Associates.Kirjoittanut Tim Peter

As we wrap up 2023, it seems like a good idea to take a look back at everything that’s happened this year and express our appreciation for all the benefits… The post Revisiting Gratitude 2023 (Thinks Out Loud) appeared first on Tim Peter & Associates.Kirjoittanut Tim Peter

Hey, Big Thinkers. It’s time to close out 2023. But before we go, it’s worth taking a look back at what I’ve learned — or at least had reinforced for… The post Recapping 2023 Part 2 — Personal Lessons Learned (Thinks Out Loud Episode 407) appeared first on Tim Peter & Associates.Kirjoittanut Tim Peter

2023 has been an amazing year, filled with plenty of positives — as well as plenty of opportunities. So, what have we learned? What are the big lessons from 2023?… The post Recapping 2023 — Lessons Learned Professional and Podcast (Thinks Out Loud Episode 406) appeared first on Tim Peter & Associates.…

With all the hype and hope attached to artificial intelligence, it’s worth asking, is it time for your marketing team to use AI? And the simple answer is, “yes.” Actually,… The post Is It Time for Your Marketing Team to Use AI? (Thinks Out Loud Episode 405) appeared first on Tim Peter & Associates.Kirjoittanut Tim Peter

Your customers live their lives online. They carry the internet in their pockets. We see that in practice every year when Black Friday shopping data comes out. And, what did… The post What "It’s All E-commerce" Means in 2024 (Thinks Out Loud Episode 404) appeared first on Tim Peter & Associates.Kirjoittanut Tim Peter

Every year around Thanksgiving, I like to take a few minutes to remember how lucky I am. This year is no different. I’m incredibly fortunate. And, I’m incredibly grateful. Why… The post Gratitude 2023 (Thinks Out Loud Episode 403) appeared first on Tim Peter & Associates.Kirjoittanut Tim Peter

Artificial intelligence is already driving massive changes for Big Tech. It’s driving massive change for search engines and search marketing. It’s going to drive massive changes for your customers’ behaviors.… The post What AI Will Do to Content Marketing (Thinks Out Loud Episode 402) appeared first on Tim Peter & Associates.…

Big Tech relentlessly seeks to get between you and your customers. They spin the web… and we get caught in it. How can you build a brand that customers want… The post Revisiting How to Escape Big Tech’s Web (Thinks Out Loud) appeared first on Tim Peter & Associates.Kirjoittanut Tim Peter