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Focused on helping Ecommerce brands optimize their traffic and website for high performance. Whether you're launching a startup or scaling an established brand, this is your go-to resource for actionable advice on optimizing your Ecommerce brand to the next level.
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Get access to the world's best brains when it comes to building momentum online for established consumer brands. Join our hosts and their expert guests for conversations about ecommerce strategies, trends, and innovations. Access our brain trust and boost your brand's ecommerce potential. Ecommerce Braintrust
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The Ecomcrew Ecommerce Podcast

Mike Jackness and Dave Bryant | eCommerce, Shopify, and Amazon FBA Experts

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An eCommerce podcast for store owners, hosted by 7-figure store owners Mike Jackness and Dave Bryant. We cover everything in eCommerce from Shopify, to Amazon FBA. From email marketing, to Facebook Ads. Never before has there been a podcast with store owners who are so candid. Subscribe to the Ecomcrew podcast today!
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Manufacturing eCommerce Success

Curt Anderson and Damon Pistulka

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Manufacturing eCommerce Success with hosts Curt Anderson and Damon Pistulka dives into interviews with industry leaders and professionals that provide insights into various aspects of Manufacturing eCommerce and inspiring entrepreneurial stories.
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An eCommerce podcast for store owners, hosted by 7-figure store owners Mike Jackness and Dave Bryant. We cover everything in eCommerce from Shopify, to Amazon FBA. From email marketing, to Facebook Ads. Never before has there been a podcast with store owners who are so candid. Subscribe to the EcomCrew podcast today!
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eCommerce Podcast

Matt Edmundson

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If you’re looking for great tips and insights into how to run your online store, look no further than the Ecommerce Podcast: a show dedicated to helping you deliver eCommerce WOW. New episodes are released every Thursday, and each episode features interviews with some of the biggest names in the eCommerce world. Whether you’re just starting out in eCommerce or you’re a seasoned veteran, you’re sure to learn something new from each episode. So what are you waiting for? Subscribe to the Ecomme ...
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The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing -- from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
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eCommerce Evolution

Brett Curry

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eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.
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The #1 Ecommerce Podcast for Traffic and Conversion Strategies. The Ecommerce Traffic & Conversion Podcast is specifically for ecommerce CEO's, Executives, Managers, and Marketers who are passionate about improving their SEO, CRO, Reputation, and more. Hosted by Scott Brandley and DJ Sprague, CEO and CMO of Shopper Approved, and co-authors of the book Reputation King.
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The Ecommerce Roadmap

Susan Bradley: E-commerce Expert

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Join Susan Bradley on The Ecommerce Roadmap. Each week, we'll take you behind the scenes of real stores where you’re going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business.
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Ecommerce On Tap

Nathan Resnick and Aaron Alpeter

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Ecommerce on Tap is a world where Supply Chain meets storytelling. Join Nathan Resnick and Aaron Alpeter each week as they offer insights into the backend of successful businesses. Brought to you by Sourcify and Izba Consulting!
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This podcast is all about B2B eCommerce. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty-gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce! This podcast is hosted by Isaiah Bollinger and Timothy Peterson of https://trellis.co who can help you with all things B2B eCommerce.
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Trevor Ginn from Vendlab.com interviews interesting people about their eCommerce journey. We discuss everything required to start and run an online business, including marketing, logistics, product sourcing and marketplaces. Many of the topics discussed are covered in his book, How to Grow Your eCommerce Business: https://vendlab.com/buy-our-how-to-grow-your-ecommerce-business-book/ www.Vendlab.com is an eCommerce marketing agency specialising in online marketplaces and eCommerce platforms.
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The eCommerce Money Map Podcast

Salim Omar, Shawheen Amirkhizi

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The eCommerce Money Map Podcast is a podcast for eCommerce business owners. Join Salim Omar, CPA and Shawheen Amirkhizi as they talk to experts in the eCommerce market, providing the audience with the tools to make their eCommerce business a success.
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Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test. Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experie ...
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Mastering E-commerce Marketing podcast covers the latest trends in eCommerce marketing, social commerce, and video commerce. We explore strategies for boosting online sales, creating engaging content, and using social networks like TikTok effectively. Each episode highlights how leading e-commerce brands stay ahead with insights into influencer marketing, differentiation strategies, UGC, earned & owned media, and new technologies.
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Hear how founders launched and grew their eCommerce brands, plus get tips from the expert agencies and strategists who support them. Every two weeks, Jessie Healy, Founder and CEO of Webtopia, sits down with some of the biggest movers and shakers in the world of sustainable eCommerce. About your host - Jessie Healy is the former head of Performance Marketing for Etsy, and 4 years ago founded Webtopia - a growth agency for mission-driven eComm brands. See more on www.ecommerceimpactpodcast.com
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Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface). - THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology. - With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
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When you are deep in the day to day hustle & grind of running your online store it’s hard to know where you should focus your efforts to grow your business. That’s where the Scale My Ecommerce Store podcast comes in. Cath Langman shares her decades of experience creating and scaling profitable eCommerce businesses, faster and with less overwhelm. From sales automation to nailing your new product launch, irresistible Facebook advertising to creating a slick website that converts. Each week Ca ...
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Trying to scale your ecommerce business is tough. Not only that, but staying profitable in the process is even tougher. Hosted by Josh Coffy every Monday, The Ecommerce Alley podcast provides strategic insights on how to grow your people, profits, and impact. From marketing to leadership & operations, you’ll get inspiration and insights that can’t be found anywhere else – but in The Alley.
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Ecommerce Conversations

Practical Ecommerce

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Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz. •• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more. •• New episodes ...
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2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio ...
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eCommerce Allstars

Branden Moskwa

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You're a DTC brand owner who wants to make an impact, do what you love, and be able to step away from your business knowing that it's running like a well-oiled machine. Enter the eCommerce Allstars podcast, your trusty sidekick in the wild world of eCommerce. Hosted by Branden Moskwa, focused on empowering DTC brands who want to positively impact the world, to do exactly that. This podcast serves up actionable bite-sized nuggets of wisdom in the form of 3-minute segments - because time-strap ...
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The Ecommerce Revolution Podcast

The Ecommerce Revolution

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Welcome to The Ecommerce Revolution Podcast, part of the community with the same name, where emerging ecommerce entrepreneurs come to learn, grow, and thrive! Hosted by Ramin Ramhormozi, a seasoned expert with over 25 years of experience, this podcast delivers actionable insights and inspiring conversations with industry leaders. We cover the strategies, tools, and trends that will help you build, launch, and scale your online business. Whether you're just starting out or looking to take you ...
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Weekly ecommerce strategy, CX & technology podcast hosted by two experienced digital consultants, James Gurd and Paul Rogers. Featuring interviews with industry thought leaders and practical advice on improving end-to-end customer experience and understanding how to make better technology decisions. Sponsored by Centra & Grebban. Previously know as Re:platform. We provide the answers to help you get the most from your ecommerce strategy and tech stack. Our episodes will help you understand t ...
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I'm Steve Hutt, the host of eCommerce Fastlane – your go-to podcast for proven strategies and actionable insights to accelerate your Shopify store's growth. As a seasoned ecommerce entrepreneur, I'm passionate about empowering online retailers to boost traffic, conversions, and lifetime customer value. One reviewer described the show as having an "impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds o ...
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Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of th ...
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Ever wish you had a technical business mentor with over two decades of experience breaking down the tech into understandable pieces to help your eCommerce business thrive? That's what you will get when you tune into our eCommerce Made Easy podcast with your host Carrie Saunders. Her specialty? Breaking down the tech and overwhelm of running an eCommerce business into actionable step-by-step processes and ideas designed to get you results with a whole lot less stress. Tune in, learn, get insp ...
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Step into the fast-paced world of online business with 'The Checkout Point,' a dynamic, 20-minute podcast that wraps up the week's must-know eCommerce news, trends, and strategies. Powered by the visionary team at blikket.co and narrated by the AI-driven voice of Max, this podcast is your shortcut to staying ahead and informed in the digital marketplace. Perfect for entrepreneurs, digital marketers, and eCommerce enthusiasts keen on making smart, data-driven decisions. Subscribe to 'The Chec ...
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Today’s Ecommerce marketing landscape looks very different than it did in 2021. Customer behaviors and preferences have changed dramatically, buyer journeys are longer and far more complex, and ad/customer acquisition costs are on the rise. Every week, CEOs, CMOs, marketing directors, etc. share their wisdom and insight of what it really takes to scale a brand. Each episode is designed to help you think differently, think bigger, and take massive action toward your goals.
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Join Rick Watson, 20+ year eCommerce veteran and CEO & Founder of RMW Commerce, to hear all the latest in the world of eCommerce — from established players like Amazon and Shopify to the new startups, fresh off their latest round of funding. From Marketplaces to Direct-to-Consumer to Supply Chain to Payments, it’s all here. New episodes every Monday, just in time for your morning commute! Find more great content from Rick on LinkedIn: https://www.linkedin.com/in/ecommercestrategyconsulting/
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Posiadasz lub prowadzisz sklep internetowy? Dołącz do Rozmów na Zapleczu - podcastu, w którym szczerze wymieniamy się doświadczeniami z e-commerce z właścicielami i managerami e-sklepów o prowadzeniu biznesu. Bez ściemy i po ludzku. Bo to ludzie sprzedają, ludzie kupują i ludzie pracują, żeby to wszystko sprawnie działało. Jeśli szukasz konkretów i autentycznych case’ów z branży e-commerce - jesteś w dobrym miejscu. A gospodarzem jestem ja - Grzegorz Frątczak - właściciel firmy Convertis, za ...
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My name is Austin Brawner, and my purpose is to help eCommerce entrepreneurs build wealth and live more fulfilled lives. You can expect weekly interviews with world-class eCommerce operators, deep dives into what's working right now, and a refreshing break from the "crush-it culture" plaguing our industry. This podcast will change your perspective on building a business, and, hopefully, change your life.
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Amazon Private Label and eCommerce Interviews with Experts in Amazon product chooosing, Amazon listings, sourcing private label products, importing from China, and Amazon product listings. We serve new Amazon sellers and 7-figure Amazon sellers with specialist content.
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In each episode, we order a product from the same brand, meticulously analyzing both the front and back end of placing an order. We then reverse engineer the storage, logistics, and packaging details to evaluate every step of its journey right to our doorsteps. And if we return a package, we'll dive into that process as well. Welcome to Unboxing Ecommerce, the brainchild of two longtime friends and entrepreneurs, James Marks and Jennifer Yates. We met over 20 years ago while running our own ...
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Is AppLovin the ecommerce advertising breakthrough we’ve all been waiting for? With claims that it’s almost as good as Facebook Ads—if not better—this mobile in game ad platform has quickly become the talk of the industry. But is it worth your time, energy, and budget? In this episode of the Ecommerce Playbook Podcast, Richard and Taylor pull back …
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Join host Matt Edmundson on the Ecommerce Podcast as he delves into the world of SEO with Josh Piepmeier, founder of Meriwether. Discover insights on optimising your ecommerce strategy, the role of AI in content creation, and the importance of brand voice in SEO. Don't miss this engaging discussion on enhancing your online presence and driving reve…
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When the pandemic left Garrett Goslin without his sommelier job, he turned his passion for pickleball into an innovative paddle company. Alongside childhood friend Kyle Goguen, CRBN Pickleball has emerged as a leading premium brand in one of America's fastest-growing sports. Their journey offers valuable lessons for any brand looking to build authe…
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This week we are diving into a cool new tool that allows you to finally get those elusive social followers to take action, join your email or SMS list and start buying from you - all with automated DMs that are totally free of friction (and admin). Jesse is the New York based co-founder of HiTide, the social SMS & Email list growth platform for Sho…
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📦In our first ever B2B Master Series on THE ECOMMERCE EDGE, we feature two amazing guests: Khalid khan (https://www.linkedin.com/in/khalid-khan2), Regional Director at Arsenalia Group - https://www.arsenalia.group and Vikram Saxena (https://www.linkedin.com/in/vikramsaxena), CEO of Better Commerce - https://www.bettercommerce.io 📦 Arsenalia Group i…
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Are you looking to revolutionize your company's internal communications? Join us for the MFG eCommerce Success show as we delve into "The Future of Employee Communications" with industry expert Bobby Angilella. Bobby will share insights on leveraging advanced messaging platforms to enhance employee engagement and streamline internal processes. As a…
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I’m sure we’ve all done it: ordered a meal deal at a fast food restaurant because it was just simpler to order, or better value. We've put more items in our shopping cart than we really needed because there was a “buy two, get one free” promotion, or because there was a free gift with purchase if you spend over a certain amount… Using upsells and p…
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Pinterest is an underutilized yet powerful platform for D2C brands, offering unique opportunities to drive meaningful traffic and revenue. Unlike Instagram or TikTok, Pinterest operates as a visual search engine where users seek inspiration and actionable ideas. In this podcast episode, Greg Shuey interviews Natasha Chilcott, Director of Marketing …
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Welcome to eCommerce Fastlane. Today, my guest is Gary Garofalo, the CEO & Founder of LoudCrowd. In this episode, Gary shares his innovative approach to creator commerce and how brands can leverage personalized storefronts to drive revenue through authentic influencer partnerships. We explore the three key challenges that brands face with tradition…
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There's a feeling in the industry that some AI tools are solutions looking for a problem. In this podcast, we explore an AI solution that has a clear ecommerce use case and is focused on improving customer experience. James Gurd speaks to Klevu co-founders Nilay and Niraj about their new product, Asklo, which integrates AI chatbots into ecommerce p…
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Truth is, most agencies don’t care at the level you do. Sure, they care about ROAS, but often only to make their numbers look good. 📊 If you want real accountability, consider: 1️⃣ Hiring specific freelancers - they’re owners, so your success = their success. 💼 2️⃣ If you must use an agency, work directly with top leadership. They understand the st…
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Welcome back to another episode of Mastering E-commerce Marketing with your host, Eitan Koter. Today, Eitan sits down with Brandon Leibowitz, the owner of SEO Optimizers, a digital marketing company he’s been running since 2007. Brandon has been helping small and medium-sized businesses grow their online presence, boosting their traffic, and conver…
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Meeting Jason Nyhus from Shopware In this episode of eCommerce Masters, host Ethan Giffin welcomes Jason Nyhus, GM of Shopware North America, for an engaging conversation about the eCommerce landscape. Jason shares his 25-year journey in the industry, highlighting the lessons he’s learned and the unique value Shopware brings to merchants. Learn abo…
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Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear and Director of Retail Operations, Jordan Ripley. Today we’re joined by Geoffrey Beliard, Senior Director of Product Solutions at Pacvue. Geoffrey has spent decades leading data and analytics teams both on the brand sid…
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Adam Ortman, President of Kinetic319, shares with hosts Scott Brandley and DJ Sprague how AI-enhanced social commerce can revolutionize your eCommerce in a practical and impactful way. The strategies he shares can drive sustainable revenue growth and help businesses stay ahead of their competition. How to leverage AI-enhanced social commerce to max…
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Welcome to another exciting episode of "Ecommerce On Tap," the podcast where we dive deep into the world of D2C brands and supply chain innovations. I'm your host Nathan Resnick, joined by my co-host Aaron Alpeter. Today, we're exploring the incredible journey of Aether Diamonds—a company transforming the diamond industry with pioneering technology…
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On this episode of Unboxing Ecommerce, James and Jennifer order from Tracksmith with special guest, Blair Beckwith. Blair has been working in the commerce enablement space for more than a decade. He got his start building the Shopify App Store. Today, he leads growth at Mantle, a company that powers back office and growth tooling for commerce enabl…
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Elektronická fakturácia na Slovensku odhalila priepasť medzi snahou štátu o kontrolu a potrebou podnikateľov po jednoduchších riešeniach. Napriek neefektívnym štátnym pokusom dokázal súkromný sektor spojiť sily a vytvoriť vlastný funkčný štandard, ktorý šetrí čas a znižuje administratívu. Tým ukázal, že inovácie môžu vznikať aj tam, kde štát zlyháv…
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I’m a big fan of email marketing. It is the most effective way to grow your sales. It’s not expensive, and people who go to your website directly from an email are up to 7 times more likely to make a purchase than cold traffic that comes to your website from Social Media. But here’s the thing: If your emails are hitting the spam folder, you’re not …
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This episode of the 2X eCommerce Podcast, hosted by Kunle Campbell, features PR expert Gloria Chou discussing her CPR pitching method, a framework designed to help indie brands and founders gain media exposure without hefty agency fees. Gloria emphasizes the importance of credibility, point of view, and relevance in pitches, and provides practical …
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Send Carrie a Text Message! Could a simple tweak on your website be the key to unlocking higher conversions? Join me as we uncover the often overlooked power of a clear call to action (CTA). With over two decades of expertise in e-commerce and web development, I've seen firsthand how a compelling CTA can serve as a guidepost for your visitors, stee…
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Mike is joined by Bill D'Alessandro in today's episode where they reflect on their decade-long journey in e-commerce, discussing where ecommerce was, where the industry currently is, and the scary direction that it's moving forward on. They also talk about the big picture, and how to succeed in the next decade if you're choosing to stay in the indu…
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In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Doug Howarth, founder of Hypernomics Incorporated. They discuss the concept of hypernomics, which involves analyzing market behavior across multiple dimensions to improve e-commerce strategies. Doug shares insights on pricing strategies, the importance of understandi…
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Send us a text In this exhilarating episode of The Checkout Point, hosted by the insightful Max and powered by Blikket.co, we offer you a 20-minute odyssey through the cutting-edge transformations shaping the eCommerce landscape. Uncover the secrets behind planet-spanning platforms and their new initiatives, from Etsy's artisanal holiday strategies…
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When social media became popular, Krystal Hughes began sharing her DIY rhinestone projects on Instagram, and that’s when things really started to take off. Her audience was curious about the rhinestones she was using, so after some research, she became a rhinestone supplier. A few years later, people started asking what glue Krystal used for her pr…
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Feeling like your ads aren’t hitting like they used to? You might be focusing on the wrong type of creative. In this episode, Josh breaks down the #1 ad type that’s crushing it right now—what we call the “Ad-y Ad.” He’ll show you exactly what it looks like, why it works, and how you can use it to boost your results. Plus, he’ll dive into the differ…
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Today on our show: Shopify reported Q3 2024 earnings Klaviyo reports even better Q3 earnings New RMW Commerce event being held in January BigCommerce trying to escape the Alabama mud like My Cousin Vinny And finally, The Investor Minute, which contains 5 items this week from the world of venture capital, acquisitions, and IPOs. https://www.rmwcomme…
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Malina Zarb is the Marketing and eCommerce Director at Zone3, the world’s highest rated triathlon brand. Founded in 2006, Zone3 now sell via their Shopify store and wholesale channels, in total doing £9million a year about 45% of which is DTC. Hit PLAY to hear: What Zone3 is all about How to balance niche markets The importance of community in buil…
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How to Grow Your eCommerce Business is sponsored by the multi-channel eCommerce Business Vendlab (⁠⁠⁠www.vendlab.com⁠⁠⁠). Contact us if you want to discuss growing your eCommerce business. In this podcast, we discuss why we think that Shopify is the best eCommerce platform for most sellers. This is because it offers an intuitive, user-friendly inte…
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Dean Brennan says a diet of beer, pizza, and fast food led to his ulcerative colitis. His doctors diagnosed it years ago in his twenties and told him he'd need medications for life. But Brennan decided otherwise. "I didn't want to take lifelong medication," he states. "It sparked my passion for health and led me to want to help others." Fast forwar…
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Ever wondered how entrepreneurs manage to blend successful businesses with a rich family life full of adventures? In this episode, I’m thrilled to be joined by Antje Pepper, co-founder of KeepGoingFirstAid.com. Antje shares her incredible journey of traveling the world for 19 months with her family while managing and growing their business. Discove…
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This week, Mark and Ian talk through some of the most amazing 'Oh my God' split testing results we have seen. Use these results to maximize your own ecommerce site's success. Enjoy. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating …
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Cześć! W dzisiejszym odcinku porozmawiamy o tym, jak wykorzystać PrestaShop jako platformę B2B. Chociaż PrestaShop jest najczęściej kojarzona z rynkiem B2C, coraz więcej firm odkrywa jej potencjał w modelu biznesowym B2B. Eksperci dzielą się swoimi doświadczeniami i wiedzą, by pomóc właścicielom ecommerce lepiej zrozumieć, jakie możliwości daje Pre…
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Evan Klein, CEO of Zaelab, joins us to discuss best-in-class Commerce and what the future holds in B2B eCommerce. Zaelab & Trellis merged on November 1st To build a best-in-class digital consultancy for manufacturers and distributors. Zaelab + Trellis are pushing the limits on what a top B2B eCommerce experience should be as the space is still not …
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Summary In this episode of the Ecommerce Revolution Podcast, we explore the dynamic world of ecommerce marketplaces with expert Cherie Edilson. From her journey of launching a local online marketplace to the broader implications of ecommerce strategies, we discuss the importance of consumer convenience, the rise of niche marketplaces, and the essen…
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**Opening Segment** - Introduction by Salim Omar and welcoming guest Parag Mamnani - Parag's background and his dedication to e-commerce solutions for small businesses **Webgility's Founding Journey** - Parag reflects on the early days of e-commerce and Amazon's influence - Discussion about the inception of Webgility to fill the market gap for data…
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Should entrepreneurs always "Follow the numbers"? Should you be led by the numbers in your business buying and selling decisions? Let's deal with that today.Having previously bought various properties, I'm now considering selling one A selling or buying decision around any asset, including property, or a business is a lot of the same sort of thing.…
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In this episode of the Ecommerce Optimizers podcast, Scott Reid speaks with Nikki Lindgren, the founder and CEO of Pennock, a performance marketing agency specializing in customer acquisition for lifestyle and beauty brands. Nikki delves into how machine learning-powered ad strategies, like Meta's Advantage+ Shopping and Google Performance Max, hav…
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Hello, my friends and long-time listeners. I have a new podcast. It’s called The Adventure Capitalist. If you liked Ecommerce Influence, you’re going to love my new show. Every Thursday, my co-host Cody Shirk and I, cover the latest stories in business, investing, and geopolitics that slide under the radar. Our goal is to tell stories that inspire …
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