Parhaat Employee Advocacy Podcastit (2025)

1
How Storyblok Fuels 1M+ Monthly Impressions with Employees 31:49

10d ago31:49

31:49

Unlock the secrets of Storyblok's top-ranked employee advocacy program with Alexandra Asanova. In this episode, Alexandra, Senior Social Media Specialist at Storyblok, shares how her company achieved remarkable success in employee posting on LinkedIn. She dives into how Storyblok cultivates a strong, supportive company culture that naturally encour…

1
AstraZeneca's Secret to Employee Advocacy & Influence with Agata Qanadilo 35:46

22d ago35:46

35:46

Learn how AstraZeneca builds powerful employee advocacy, even in highly regulated pharma. Agata Qanadilo shares her playbook. Agata Qanadilo, Employer Brand and Recruitment Marketing Manager at AstraZeneca, is a true pioneer. She built AstraZeneca Poland's employer branding function and employee advocacy program from the ground up, navigating stric…

1
3Shape's Secrets for Encouraging Employee-Generated Content with Erik Frølund 34:55

29d ago34:55

34:55

Erik Frølund, Employer Brand Lead at 3Shape, reveals how to build powerful grassroots employee advocacy from scratch, balancing authenticity and leadership buy-in. Erik shares his unique 5-year journey developing a successful employee advocacy program initially without any dedicated tools. In this episode, Erik dives into 3Shape's strategic shift i…

1
How to Source and Scale Employee-Generated Content with Xandrina Allday 35:28

1M ago35:28

35:28

Unlock successful employee advocacy with Xandrina Allday. Learn how to tailor strategies, build trust, and empower employee social sharing. This week, join Lewis Gray and Elliot Elsley as they welcome Xandrina Allday, a leading social media consultant and founder of Allday Marketing. With a decade of experience, Xandrina has helped countless organi…

1
3 Personal Branding Tips from Signify's Stefanie Del Moral 30:49

1M ago30:49

30:49

Signify's Stefanie Del Moral reveals how she built a powerful personal brand on LinkedIn by participating in employee advocacy programs. In this episode, Lewis Gray and Elliot Elsley speak with special guest Stefanie Del Moral, Global Digital Marketing Manager at Signify. Stefanie shares her unique perspective as an end-user and thriving employee a…

1
3 Reasons Employees Don't Post on LinkedIn & How to Fix It 17:03

2M ago17:03

17:03

Lewis Gray uncovers why employees don't post on LinkedIn and shares expert strategies to empower your team for powerful social media impact. Join Lewis as he tackles one of the most persistent challenges when managing employee advocacy initiatives: getting employees to post on LinkedIn consistently. In this episode, Lewis dives deep into the psycho…

1
How to Build Trust With Authentic B2B Content w/ Benjamin Gredeson 33:36

2M ago33:36

33:36

Kirjoittanut DSMN8 - The Employee Advocacy Platform

1
Proven Tactics to Earn Executive Buy-In for Employee Advocacy with Lyuba Meystelplatz (IDeaS Revenue Solutions) 35:57

2M ago35:57

35:57

Discover how Lyuba Meystelplatz built and scaled employee advocacy from scratch. This episode with Lyuba, Senior Social Media Strategy Manager at IDeaS Revenue Solutions, is a must-listen for anyone seeking to establish a thriving employee advocacy program. Lyuba shares her journey from pioneering manual programs with spreadsheets in 2012 to leadin…

1
Social Media Influence vs. Amplification with AlixPartners' Barney O'Kelly 41:58

3M ago41:58

41:58

Discover how to build real B2B influence on LinkedIn, moving beyond mere amplification. Join Lewis Gray and Elliot Elsley as they chat with AlixPartners Head of Solutions & Product Marketing, Barney O'Kelly. Barney brings a refreshingly honest perspective on social strategy in professional services, cutting through the noise to discuss what truly d…

1
Adrienne Konecsnik: How to Prove Employee Advocacy Impact 39:56

3M ago39:56

39:56

Boost your B2B social media strategy by building confident employee advocates and proving real value! Join Lewis Gray and Elliot Elsley as they talk to Adrienne Konecsnik about her expert approach to global employee advocacy. Adrienne reveals how her team empowers employees to become influential brand advocates. This episode is packed with practica…

1
Getting Executives Active on LinkedIn 11:31

3M ago11:31

11:31

Should your executives really be posting on LinkedIn? The short answer: yes, and in this episode, you’ll find out why. In this episode of The Employee Advocacy & Influence Podcast, Lewis Gray dives into the often-overlooked role of executives on LinkedIn and how their visibility directly shapes trust, culture, and growth. Executives who are active …

1
Law Meets LinkedIn: Stephens Scown’s Sam Moles on Employee Advocacy 41:07

3M ago41:07

41:07

How does a traditional law firm become a global leader in employee advocacy? Sam Moles from Stephens Scown reveals all. In this episode, hosts Lewis Gray and Elliot Elsley welcome Sam Moles, Digital & Personal Brand Specialist and Employee Ownership Advisor at Stephens Scown, one of the UK’s leading law firms and consistently ranked among the world…

1
The World’s Biggest Employee Advocacy Study: Key Findings 12:31

4M ago12:31

12:31

What do 500,000+ LinkedIn posts reveal about the future of employee advocacy? In this special solo episode, DSMN8’s Lewis Gray unveils the findings from the World’s Biggest Employee Advocacy Study, the most comprehensive look yet at how employees build influence on LinkedIn. Outdated data has long held back the employee advocacy conversation. The W…

1
Alex Her: AI, Culture & The ROI of Employee Advocacy 38:11

4M ago38:11

38:11

How do you take a struggling employee advocacy program with no budget, no tool, and little buy-in and turn it into huge ROI? Alex Her joins Lewis Gray and Emma Powney to share the full journey. Alex reveals the grassroots tactics that got people on board, from starting with a simple Slack channel to gamifying participation and celebrating wins comp…

1
How to Run an RFP for Employee Advocacy Software 8:29

4M ago8:29

8:29

Choosing an employee advocacy platform? Don't get lost in the buzzwords. In this episode, Lewis Gray (Senior Marketing Manager at DSMN8) takes the mic solo to guide you through the entire RFP process for employee advocacy software. Whether you're launching a new program or replacing an outdated tool, this practical breakdown will help you avoid mis…

1
Sarah Clay: Building LinkedIn Confidence 37:14

4M ago37:14

37:14

What if your most reluctant employees could become LinkedIn advocates, without ever writing a post? In this episode of The Employee Advocacy & Influence Podcast, Sarah Clay, CEO of Sarah Clay Social, shares her practical strategies for getting employees, from introverts to executives, comfortable and confident on LinkedIn. Sarah has helped countles…

1
Heather Wiita: How Salesloft 10X’d Reach with Employee Advocacy 38:56

5M ago38:56

38:56

What happens when your advocacy program secures C-suite buy-in, launches team by team, and leads with value? You 10X your brand reach in a year. In this episode, Lewis Gray and Elliot Elsley speak with Heather Wiita, Senior Brand and Social Media Manager at Salesloft, about how their employee advocacy program evolved from a pilot to a powerhouse. H…

1
Celonis' Chris Sheen: How Employee Advocacy Outperforms Brand Channels 41:54

5M ago41:54

41:54

What happens when your employee advocates reach more people than your company's LinkedIn page? In this episode, Chris Sheen, Director of Social at Celonis, shares how they've scaled employee advocacy into a core pillar of their social strategy. With over 1,000 employees signed up, Celonis' program now delivers more reach and, in many cases, more re…

1
Tom Boston: Why Salespeople Need a Personal Brand in 2025 37:44

5M ago37:44

37:44

You’ve seen him in your LinkedIn feed, now hear how he got there. In this episode, we sit down with Tom Boston, Brand Growth Manager at MySalesCoach, to explore how one sales rep became one of the most recognizable faces in B2B sales. Tom shares his journey from cold calling to content creation, explaining how humor and relatability helped him conn…

1
How Capgemini Built Influence on a Global Scale With Joe Morris 41:47

6M ago41:47

41:47

How do you evolve employee advocacy from content sharing into something that drives real business value? In this episode, Joe Morris, former Head of Social Media and Employee Advocacy at Capgemini, shares how he helped transform and scale one of the world's largest employee advocacy programs, supporting over 340,000 employees across global markets.…

1
Adobe’s Andy Lambert: The Death of Broadcast Social & The Rise of Social 3.0 35:23

6M ago35:23

35:23

Broadcast social is broken, and Andy Lambert is here to tell us why. In this powerful episode, Andy Lambert (Product Manager at Adobe and Author of SOCIAL 3.0) joins Lewis and Elliot to explore how B2B brands must rethink their entire approach to social media. From the fall of corporate content calendars to the rise of employee-driven influence, An…

1
Inside Barclays' Viral Creator Club With Catherine McFarlane 42:17

7M ago42:17

42:17

In this episode, Catherine McFarlane from Barclays reveals how their Creator Club is helping to redefine their employer brand and supporting early-career employees in becoming confident, authentic content creators. She discusses how they have built a scalable approach to creative training, the power of unlocking storytelling skills in emerging tale…

1
Procore’s Melissa Heidmiller: Getting Internal Buy-In for Advocacy 34:41

8M ago34:41

34:41

In this episode, Melissa Heidmiller from Procore discusses the evolution of their employee advocacy program. From switching advocacy tools to starting onboarding again, she outlines the strategies that have led to measurable results. Learn how Procore utilized its new employee advocacy platform and how it's connected advocacy to personal and profes…

1
From Pilot to Powerhouse: How Nissan's Brad Nevin Scaled Employee Advocacy 36:07

9M ago36:07

36:07

Lewis and Elliot welcome Brad Nevin, the driving force behind Nissan’s global employee advocacy program, to discuss how he built and scaled an advocacy initiative with real impact. Brad shares how Nissan went from a pilot to a full-scale global strategy. He dives into the biggest challenges, how different markets operate worldwide, and the key tact…

1
Awin's Sarah Ruzgar O'Connell: The New Era of Employee Advocacy 33:41

10M ago33:41

33:41

Lewis and Elliot welcome Sarah Ruzgar O'Connell, Global Head of Communications at Awin, to discuss the evolution of employee advocacy and how brands can keep their advocacy programs relevant and on top of industry trends. Sarah shares Awin's approach to integrating advocacy into company culture, the role of leadership in driving adoption, and how t…

1
Demandbase’s Vahbiz Cooper: Driving User Adoption & Employee Engagement 32:04

10M ago32:04

32:04

Lewis and Elliot invite special guest Vahbiz Cooper, Digital Marketing Manager at Demandbase, to talk about the key tactics behind successful employee advocacy programs. Vahbiz shares how Demandbase adopted an advocacy program, the best ways to keep employees engaged long-term, and the role of leadership in driving adoption. She also discusses crea…

1
Danfoss’s Eva Baluchova: Empowering Employees to Share Their Stories 37:45

11M ago37:45

37:45

This episode features Lewis and Elliot in conversation with Eva Baluchova, Global Employer Branding Lead at Danfoss, as she delves into the challenges of building an employee advocacy program without an employee advocacy tool in a global organization. Eva shares how she implemented hands-on training to scale the program across regions, encouraged h…

1
Clark Hill Law’s Roy Sexton: Scaling Employee Advocacy in Law Firms 1:07:50

11M ago1:07:50

1:07:50

This episode features Lewis and Elliot in conversation with Roy Sexton, Director of Marketing at Clark Hill Law. They discuss how the firm launched, scaled, and now manages an employee advocacy program in a regulated industry. Roy shares his expertise in overcoming legal pushback, training employees, and building internal excitement for the program…

1
Talkdesk's Jordan Tenenbaum: Maximizing LinkedIn Engagement with Employee Advocacy 52:45

12M ago52:45

52:45

Join Lewis Gray and Elliot Elsley as they chat with Jordan Tenenbaum, Head of Social Media at Talkdesk. In this episode, Jordan reveals the secrets behind Talkdesk's highly successful employee advocacy program and corporate social media strategy. Key Topics Discussed: Why LinkedIn is the go-to platform for employee advocacy and how you can elevate …

1
NielsenIQ's Anna Bertoldini: How to Boost Your Personal and Company Brand 56:33

1y ago56:33

56:33

Lewis Gray and Elliot Elsley chat with Anna Bertoldini, Senior Social Media Brand Manager at NielsenIQ, to uncover strategies for launching and measuring the impact of employee advocacy. Anna brings her brand-building expertise and shares practical steps to start a program that aligns with your business goals. Key Topics Discussed : Understanding R…

1
How to measure the impact of your teams on LinkedIn and beyond | Employee Advocacy 101 Ep. 10 10:45

1y ago10:45

10:45

How do you prove that your employee advocacy program is actually working? In this podcast episode, we talk about how to measure the real impact of your teams as advocates for your brand on LinkedIn and beyond, what metrics are important to track progress and performance, LinkedIn KPIs, and their insights. If you want to deep dive into LinkedIn KPIs…

1
The Employee Advocacy Benchmark Report 35:37

1y ago35:37

35:37

Key takeaways from the Employee Advocacy Benchmark Report. Join us in our latest episode to explore eye-opening insights from our Employee Advocacy Benchmark Report. Lewis and Elliot highlight standout points from the report and discuss the role employee advocacy can in boosting brand visibility and engagement. Key Topics Discussed: Employees havin…

1
How to Build Thought Leadership Among Your Employees | Employee Advocacy 101 Ep. 9 10:48

1y ago10:48

10:48

Thought leadership means that you, as an individual, are seen as the knowledge leader in your field. If you're looking for a way to support your employee ambassadors' efforts to become thought leaders and reap its benefits, then employee advocacy solutions like Ambassify should be on your radar. In this podcast episode, we talk about how they can p…

1
How Dentsu Benelux Manages Brand Safety & Security with Employee Advocacy | w/Maike Jansen 44:21

1y ago44:21

44:21

In this episode, Lewis Gray and Elliot Elsley are joined by Dentsu Benelux employee advocacy lead Maike Jansen. Together, they dive into the importance employee advocacy plays in maintaining brand consistency, safety, and suitability on social media. Maike shares real-world examples and proven strategies for managing employee-generated content, nav…

1
Why is Employer Branding Important? | Employee Advocacy 101 Ep. 8 3:02

1y ago3:02

3:02

Employer branding is becoming an all-important currency for businesses worldwide as they fight tooth and nail to add the best and brightest employees to their ranks. Your employer brand is the crucial key to showing yourself as an attractive, top-of-mind employer and attracting, hiring, and retaining the best talent available. In this podcast episo…

1
What Are the Benefits of Employee Advocacy? | Employee Advocacy 101 Ep. 7 5:14

1y ago5:14

5:14

Forward-thinking companies are making the switch to employee advocacy every day. It turns out that advocacy is becoming more and more popular, and it will help you tackle two of your biggest business problems: next-level growth and employer branding. Today's podcast is all about employee advocacy benefits, namely, all the ways advocacy can make a d…

1
5 Ways to Keep Employees Engaged 41:48

1y ago41:48

41:48

The Employee Advocacy & Influence Podcast is back with a special guest! In this episode, discover the top 5 ways to boost employee engagement when running an employee advocacy program. Elliot shares valuable insights from his experience as the Director of Customer Success at DSMN8. He reveals how employee advocacy program managers can nurture their…

1
The Relationship between Employee Advocacy and Employee Engagement | Employee Advocacy 101 Ep. 6 6:14

1+ y ago6:14

6:14

According to Harvard Business Review, companies with a bad employer reputation pay, on average, 10% more in salaries for key employees. And they also have a 43% higher cost per hire. Employee advocacy and engagement go hand in hand: they stem from the same place and will support each other within your company. Find out how employee advocacy can, wi…

1
The Importance of Employee Advocacy with Privacy on the Rise | Employee Advocacy 101 Ep. 5 7:08

1+ y ago7:08

7:08

With privacy on the rise, targeting individuals on social media and through paid ads is becoming harder and harder for marketeers. Employee advocacy goes hand in hand with privacy regulations and is an effective way to work with and around — rather than against — them. Discover how advocacy allows you to reach the right people organically and authe…

1
How to Make Your Employee Advocacy Program a Success | Employee Advocacy 101 Ep. 4 5:26

1+ y ago5:26

5:26

The keyword here is 'employees'. Their buy-in, support, engagement, and motivation are crucial to the success of your program. They are the key players. Learn from experts in the field to make your employee advocacy program a success: check out our complete guide to employee advocacy. 👋 Follow us on social: LinkedIn https://www.linkedin.com/company…

1
How to Ace the Onboarding of an Employee Advocacy Platform | Employee Advocacy 101 Ep. 3 5:28

1+ y ago5:28

5:28

Introducing a new piece of technology and a new business strategy aren't easy endeavors. The best approach is to define gradual and planned steps to give everyone in the company the chance to catch up and get accustomed to the new strategy. That's right, today's podcast is all about finding your way through the onboarding on an employee advocacy pl…

1
Essential KPIs to Measure the Success of Your Employee Advocacy Program | Employee Advocacy 101 Ep. 2 5:55

1+ y ago5:55

5:55

This week's podcast is all about measuring results. Let's talk about KPIs and how to measure the success of your employee advocacy program based on the goals you set for your business. Is your employee advocacy program getting you closer to your business goals? That's the number one question you should ask yourself if you're looking to find out whe…

1
Boost Your Employer Branding with Employee Engagement and Advocacy | Employee Advocacy 101 Ep. 1 4:20

1+ y ago4:20

4:20

What is your company doing to promote its unique identity as an employer? The way your company is perceived on the outside depends on a lot of things — company culture, working conditions and environment, engagement, etc. — and there are a lot of benefits to having strong and positive employer branding. Let's find out how employee engagement and em…

1
How to build a social media posting habit | w/April Jones 18:53

1+ y ago18:53

18:53

In this episode, Lewis brings in another special guest: April Jones, Account Executive at DSMN8. April specializes in helping companies launch and streamline their advocacy programs, so we couldn’t think of a better place to garner some fresh insights. April picks Lewis's brain for his best practices on maximizing employee participation in advocacy…

1
“Does Employee Advocacy Look Like Spam Posting?” | w/Emily Paige Jones - Director of Customer Success 13:48

1+ y ago13:48

13:48

In this special episode of our podcast, Lewis welcomes Emily Paige Jones, Director of Customer Success at DSMN8, as his special guest. Emily, being DSMN8's latest recruit, brings forth an important question about a misconception that she's eager to debunk - “Does employee advocacy look like spam posting?” Lewis navigates through the question, unrav…

1
Debunked: Does Internal Engagement Inflate Performance Numbers? | DSMN8 21:37

1+ y ago21:37

21:37

In this exclusive episode, Bradley and Lewis explore an important question raised by a member of The Employee Advocacy Certification’s Alumni Network. Together, they navigate through the question and debunk the idea that employee advocacy programs inadvertently inflate performance numbers through internal engagement. Enroll for the free course: htt…

1
Huge News! The Employee Advocacy Certification Launch | DSMN8 37:52

1+ y ago37:52

37:52

We’re back! Bradley and Lewis are back with a bang to officially announce the launch of The Employee Advocacy Certification. In this exclusive episode, Lewis delivers insights and gives you a sneak peek into the course's offerings. Meanwhile, Brad delves into a module that explores measuring and defining success from an employee advocacy program. E…

1
5 Essentials for Employee Advocacy Success | w/Elliot Elsley - Director of Customer Success | DSMN8 37:19

2y ago37:19

37:19

In this special episode of our podcast, join Lewis Gray, Senior Marketing Manager at DSMN8, as he speaks with Elliot Elsley, Director of Customer Success at DSMN8. Get ready to unlock the secrets to a thriving employee advocacy program as Elliot spills the beans on FIVE game-changing tips. Discover why these tips are your golden ticket to success a…

1
3 Quick Wins for Employee Advocacy | DSMN8 28:14

2y ago28:14

28:14

In this episode, Bradley and Lewis highlight quick wins that can help elevate your employee advocacy platform. They highlight the wins that may seem obvious, but that a lot of program leaders overlook. They discuss how to implement these wins and the immediate difference it will make to your employee advocacy program. Find out how you can create yo…

1
The Best Content Strategy for Employee Advocacy Success | DSMN8 26:30

2+ y ago26:30

26:30

In this episode, Bradley and Lewis discuss the two most common objectives of employee advocacy and the content strategies you’ll want to deploy to achieve them. Plus, Lewis explains the “Holy Trinity” of content types you’ll need to include to generate the best results from your employee advocacy program. Special offer for listeners! Grab a free co…

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