Learn powerful and profitable high-ROI marketing tips from Tim Cameron-Kitchen, found of the relentlessly high-impact digital marketing agency, Exposure Ninja.
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1
How to Bridge the Gap Between Marketing and Sales
29:43
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29:43
It’s a tale as old as time… For thousands of years, marketing and sales have been arguing. And, even though I talk marketing on this channel, I’ve been on both sides of this coin. I know how much better the results are — and how much happier these teams are — when they get along. And I want the same for you. Sales and marketing think the other hate…
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1
Email Marketing Just Got a Whole Lot More Competitive
58:54
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58:54
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we talk about: Lessons from UK Election Digital Advertising Scot Rail & Swiftonomics Warnings from Apple's Developer Conference Timestamps 00:00 – Intro 00:49 – Story 1 – Lessons from UK Election Digital Advertising 15:12 – Story 2 – Scot Rail & Swiftonomi…
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1
What the Google Leak Means for SEO
26:05
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26:05
2500+ internal Google documents, giving some details about how search works were accidentally leaked online. This is the biggest Google leak I’ve ever seen. These documents give us marketers an incredible insight into Google’s ranking factors. Not only that but there’s evidence that Google has been lying to the SEO community for years. In today’s p…
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1
Google's AI Overviews Fiasco | ft. Joe Glendinning
53:58
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53:58
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Joe Glendinning from Renew and Sustain, and we talk about: Google Rolls Back AI Overviews klarna cuts marketing spend by 25% through the use of AI IKEA is hiring store staff…in Roblox Timestamps 02:30 – Story 1 – Google Rolls Back AI Overvi…
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1
How to Rank in Google’s AI Overviews
25:27
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25:27
The time has finally come. Google has released AI search to the public. They’re calling it AI Overviews. We've been waiting for this moment for a year — ever since Google started testing the Search Generative Experience (SGE) in Search Labs. We were the first agency to share how to rank in SGE publicly, and now we’re sharing how you can rank in Goo…
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1
HUGE Google Leak Confirms SEO Theories | ft. Lucy King
54:59
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54:59
In This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Lucy King, and we talk about: How a huge Google leak confirms some juicy SEO theories JoJo Siwa's "Bad Girl" rebrand Are Google’s AI Overviews spreading misinformation? Timestamps 02:21 – Story 1 – How a huge Google leak …
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1
How To Use Performance Max Like a NINJA
32:28
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32:28
Do your Google Ad campaigns leave you wanting more? Well, Google’s Performance Max ads may be for you. Google likes to tell people that Performance Max ads are just plug-and-play, but we know you can get more from them by using a clever strategy. In this video, we share some of the winning Performance Max strategies we use with clients so you can g…
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1
The Future of SEO Changed AGAIN | ft. Annabelle Baugh
1:05:36
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1:05:36
In This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Annabelle Baugh, and we talk about: Tim's AI Corner: Google launches SGE/AI Overviews. The Art and Science of Weather-Based Marketing Lessons from On The Beach's Sunny Circles Timestamps 02:58 – Story 1 – Tim's AI Corner:…
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1
How Google's AI Overviews Will Change SEO Forever
29:10
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29:10
Google just announced 4 new updates which are absolutely HUGE for search. Any business that is marketing using search or PPC (which should be all of you) needs to understand what these changes are about because they are going to have a serious impact. This is not a drill This is the change to Google that we have been talking about (and warning abou…
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1
What Went Wrong with Apple’s Controversial Ad? | Ft. Gustavo Uy
1:00:34
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In This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Gustavo Uy, and we talk about: Apple Apologises for Crush Advert The Ordinary Push Science in Ads Tim’s AI Corner: GPT-4o Timestamps 02:36 – Story 1 – Apple Apologises for Crush Advert 20:45 – Story 2 – The Ordinary Push …
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1
Marketing Lessons from Aldi's Brilliance | ft. Danielle McMullen
53:13
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53:13
In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Danielle McMullen, and we talk about: Marketing Lessons From Donald Duck's Birthday Aldi's Mammoth Social Media Presence Tim's AI Corner - Apple and AI Search Updates (SGE and Meta) Timestamps 02:38 – Story 1 – Marketing Le…
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1
The Reason Your PPC Isn't Working | ft. Rebecca Pilkington
52:48
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52:48
In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Rebecca Pilkington, and we talk about: Vegan Brand Makes an AI Email Error YouTube Trials Pause Ads AI Search Updates (SGE and Meta) Timestamps 02:57 – Story 1 – Vegan Brand Makes an AI Email Error 17:13 – Story 2 – YouTube…
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1
The Reality of AI-based Content
33:02
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33:02
Can generative AI tools like ChatGPT write marketing content as well as human writers? Of course, we're a bit biased towards the human writers, but we're also incredibly bullish about the potential of AI in the marketing space. We're obsessed with testing AI tools to see which is the best at different marketing tasks. Today’s video and podcast shar…
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1
All-in-One Guide to Content Marketing [REWIND]
21:18
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This episode is a re-upload of a classic, but still highly relevant, podcast episode about how content marketing works - and how you can use it to earn bankable. Enjoy! Watch the video instead: exposure.ninja/content-101-rewind Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/274/ You Ma…
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1
Tesla's PPC Marketing Mistakes I ft. Emma Davies and Ruta Sudmantaite
50:13
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50:13
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Emma Davies and Ruta Sudmantaite, and we talk about: Tesla Firing 40 PPC Marketers Heinz and Barbie Collab LinkedIn and the London Marathon Timestamps 04:24 – Story 1 – Tesla Fires 40 PPC Marketers 11:49 – Story 2 – Heinz and Barbie Collab …
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1
How Hubspot's Marketing Works [REWIND]
33:32
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33:32
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how Hubspot does extraordinary digital marketing - and how you can too. Enjoy! Watch the video instead: exposure.ninja/hubspot-rewind Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/278/ You May A…
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1
How to Accelerate Your Marketing Machine
30:53
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30:53
Are you giving people the ick? Well, not you personally, but your business. Are people getting the best first impression of your business, or are they deciding you're not for them before giving you a chance, based purely on your website? This happens to a huge number of businesses - B2B and B2C - but there are certain areas of your branding and pos…
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1
Why Your Landing Pages Don't Convert [REWIND]
45:26
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45:26
This episode is a re-upload of a classic, but still highly relevant, podcast episode about why your landing pages aren't converting (and how to fix it). Enjoy! Watch the video instead: exposure.ninja/pages-dont-convert Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/261/ You May Also En…
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1
How Formula One Teams Nail Event Marketing | The Dojo (Ep. 13)
1:02:19
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Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we talk about: GA4 dropping ‘conversions’ F1 team's event marketing Almost half of British consumers spend extra on high-quality products Timestamps 2:37 - Story 1 - GA4 drops ‘conversions’ 17:15 - Story 2 - F1 team's event marketing 41:35 - Story 3 - Almo…
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1
How to Do Local SEO for Multiple Locations
31:25
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31:25
For many businesses, ranking using local SEO can be an absolute game-changer. But, it can also be tricky. Especially if you’ve got lots of different locations, and you want to get each location visibility in search for its local area. Local SEO has its own rules, and you need to create a separate local SEO strategy for each location you want to tar…
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1
The Risks of Relying on AI Content I ft. Andy Tuxford
52:59
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52:59
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week Andy joins us for the podcast, where we talk about: Google's recent algorithm update Google testing SGE in the UK and considering charging for search Hubspot relaunches its CMs as the AI-filled Content Hub Timestamps 2:10 - Story 1 - Google's recent algori…
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1
2024's Best B2C Marketing Strategies [REWIND]
34:12
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34:12
This episode is a re-upload of a classic, but still highly relevant, podcast episode about the best B2C marketing strategies for 2024. Enjoy! Watch the video instead: exposure.ninja/b2c-2024 Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/294/ You May Also Enjoy… How To Triple Your Lead…
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1
2024's Best B2B Marketing Strategies [REWIND]
19:28
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19:28
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how Monday.com does digital marketing and how you can too. Enjoy! Watch the video instead: exposure.ninja/b2b-strategies-2024 Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/298 You May Also Enjoy…
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1
The Impact of AI on Customer Trust I ft. Daisy Burns O'Keefe
50:33
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50:33
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week Daisy joins us for the podcast, where we talk about: - OpenAI’s New Voice Cloning AI - The Smart (And Evil?) Mobile Game Conversion Funnel - Costa's Hot Milkshakes Timestamps 01:51 Story 1 - OpenAI’s New Voice Cloning AI 16:49 Story 2 - Costa's Hot Milksha…
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1
How to Get Qualified B2B Leads Using Content Marketing
28:17
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28:17
Let’s be honest. As a B2B marketer, lots of the cookie-cutter content marketing advice you find online is not going to be that helpful. Your audience is smart. If you’re just churning out generic rubbish, your audience will lose a bit of respect for you. And of course, for most B2B companies, the goal isn’t the quantity of leads, it's the quality o…
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1
How Monday.com's Marketing Works [REWIND]
59:46
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59:46
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how Monday.com does digital marketing and how you can too. Enjoy! Watch the video instead: exposure.ninja/monday-rewind Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/209 You May Also Enjoy… Mail…
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1
Is Google's Generative AI Search Rolling Out? I The Dojo (Ep. 10)
51:04
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51:04
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week, we've no Tim, but we still have several marketing stories, including: - Google Has Launched the Search Generative Experience (Kinda) - Branding Lessons from Impossible Foods Switch from Green to Red - Implications for Marketers after Reddit's IPO Timestam…
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1
How To Market to Multiple Buyer Personas
30:04
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30:04
If you’re a business that sells to different types of customers, marketing to these different buyer personas at the same time can feel like a challenge. With some careful thought and strategy, you can hit your buyer personas where they convert. Watch the video instead: https://www.youtube.com/watch?v=sbtMeMTcb2c Get a FREE review of your website ht…
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1
Copy This 615% Traffic Increase SEO Strategy [REWIND]
20:03
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20:03
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how you can copy this highly-successful SEO and content marketing strategy. Enjoy! Watch the video instead exposure.ninja/615-increase Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcas…
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1
“Be Cheekier with Your Marketing” I ft. Lauren Cressey
48:32
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48:32
In This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Lauren Cressey and our stories include: Google's Rumoured Deal to Add Gemini to Apple Devices The Growing Trend in "Cheeky" Brand Voices TikTok Gets Banned in the US (Maybe?) Timestamps 02:10 Story 1 - Google's Rumoured D…
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1
Create Content That Gets EXPLOSIVE Results [REWIND]
39:21
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39:21
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to create content that BANGS. Enjoy! Watch the video instead exposure.ninja/explosive-content Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/281/ Get a FREE copy of How To Get …
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1
Create Content That Serves Your Target Customers | Dale Davies (Exposure Ninja)
49:54
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49:54
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we'll hear three stories, including one from our special guests, pick the best one, and turn it into tasks you can do today. This week, we're joined by Exposure Ninja's Marketing Manager, Dale Davies. Timestamps 00:00 Welcome to the Dojo 01:19 Story 1 - Le…
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1
How To Get Qualified B2B Leads Using SEO
40:04
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40:04
It’s one thing to do B2B SEO and get leads. But getting qualified leads from your SEO is a ninja thing to do. Watch the video instead: https://www.youtube.com/watch?v=MfzsQvW7hjM Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/311/ Get a FREE copy of How To Get To The Top…
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1
How Google Ads Work in 2024 [REWIND]
15:25
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15:25
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how Google Ads works in 2024. Enjoy! Watch the video instead exposure.ninja/google-ads-2024 Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/295/ Get a FREE copy of How To Get To The…
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1
How Clear Brand Purpose Helps Your Marketing | Ali Newton & Karl Hughes (Exposure Ninja)
44:21
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44:21
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we'll hear three stories, including one from our special guests, pick the best one, and turn it into tasks you can do today. This week, we're joined by two Ninjas from Exposure Ninja: Commercial Director, Ali Newton and Senior Content Marketer Karl Hughes.…
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1
How to Optimise Each Page of Your Website
33:29
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33:29
In this podcast, I'll take you through how you can optimise your website to improve its ranking, but more importantly, its ability to convert visitors into leads. Watch the video instead: https://www.youtube.com/watch?v=MTJh89HujgY Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/…
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1
How Red Bull's Marketing Works [REWIND]
16:52
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16:52
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how Red Bull does marketing (and how you can too). Enjoy! Watch the video instead exposure.ninja/red-bull Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/240/ Get a FREE copy of How…
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1
How Authentic Personal Branding Fuels MEGA Growth | Charlie Marchant (CEO, Exposure Ninja)
51:27
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51:27
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we'll hear three stories, including one from our special guest, pick the best one, and turn it into tasks you can do today. This week, we're joined by Charlie Marchant, Exposure Ninja's CEO. Get a FREE review of your website https://exposureninja.com/rpod/…
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1
How To Scale Your Websites Revenue in 2024
27:26
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27:26
Scaling can significantly increase your website's revenue with only small increases to your cost. Sound too good to be true? It's achievable if you know how to do it well. Watch the video instead: https://www.youtube.com/watch?v=wsBLCOF7pvU Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposuren…
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1
The ONLY Digital Marketing Strategy You’ll Ever Need [REWIND]
24:07
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24:07
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to follow one of my favourite digital marketing strategies. Enjoy! Watch the video instead exposure.ninja/only-strategy Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/269/ Get …
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1
"Use Co-Branding To Increase Your Reach" | Gemma Keighery (Head of Account Management, Exposure Ninja)
54:06
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54:06
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we'll hear three stories, including one from our special guest, pick the best one, and turn it into tasks you can do today. This week, we're joined by Gemma Keighery, Head of Account Marketing at Exposure Ninja Get a FREE review of your website https://exp…
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1
Is Google KILLING OFF SGE?
17:55
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17:55
Watch the video instead https://www.youtube.com/watch?v=wYcdm9ralJk Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/308/ Get a FREE copy of How To Get To The Top of Google https://exposureninja.com/your-google-book/ You May Also Enjoy… How To Triple Your Leads in 2024 htt…
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1
How To Market a Service-based Business [REWIND]
26:39
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26:39
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how high-ROI service business marketing. Enjoy! Watch the video instead exposure.ninja/service-business Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/291/ Get a FREE copy of How T…
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1
"The DMA is Bigger Than GDPR" | Andy Tuxford (Head of SEO, Exposure Ninja)
46:29
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46:29
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we'll hear three stories, including one from our special guest, pick the best one, and turn it into tasks you can do today. This week, we're joined by Andy Tuxford, Head of SEO at Exposure Ninja Get a FREE review of your website https://exposureninja.com/r…
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1
How To Do Marketing like Huel [REWIND]
44:57
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44:57
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how Huel does great marketing - and how you can too. Enjoy! Watch the video instead exposure.ninja/huel Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/206/ Get a FREE copy of How T…
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1
How To Triple Your Leads in 2024
20:18
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20:18
Today, I explain exactly how to triple your leads, by changing three simple things. Watch the video instead https://www.youtube.com/watch?v=QCu2OSj3Kk8 Read the blog https://exposureninja.com/blog/how-to-triple-your-leads/ Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/3…
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1
How Positioning Can 10x Your Leads and Sales [REWIND]
40:20
40:20
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40:20
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to use brand positioning to 10x your leads. Enjoy! Watch the video instead exposure.ninja/brand-positioning Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/283/ Get a FREE copy …
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1
How To Triple Your Traffic in 2024
23:04
23:04
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23:04
Today, I explain exactly how to triple your traffic — through case studies of clients where we've done exactly that. Watch the video instead https://www.youtube.com/watch?v=7KsizHnzmv0 Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/306/ Get a FREE copy of How To Get To T…
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1
Beginner’s Guide to AI Marketing [REWIND]
27:04
27:04
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27:04
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to use AI in your digital marketing. Enjoy! Watch the video instead exposure.ninja/beginner-ai-marketing Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/272/ Get a FREE copy of …
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1
“Give Your Audience Stuff That’s Useful” | Andrea Iliffe
42:13
42:13
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42:13
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we'll hear three stories, including one from our special guest, pick the best one, and turn it into tasks you can do today. This week, we're joined by Andrea Iliffe, Exposure Ninja's Head of Sales. Get a FREE review of your website https://exposureninja.co…
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