Health care and physician marketing looks a lot different today than it did in the past. Patients behave more like shoppers and look online for their healthcare needs. Bill Balderez is the founder of Fathom Healthcare, a digital marketing agency that works with more than 15 healthcare systems across the country. Learn with Bill as he hosts Healthcast. In each episode, he talks to people who are marketing the services of the healthcare industry.
…
continue reading
1
The Zika Virus: What You Should Know
21:09
21:09
Toista myöhemmin
Toista myöhemmin
Listat
Tykkää
Tykätty
21:09
Bill Balderez talks about the Zika virus with Dr. Joseph Gastaldo, from OhioHealth in Columbus, Ohio; Dr. Ford Vox, from Shepherd Center in Atlanta, Georgia; and Jane Sanders, from Shepherd Center in Atlanta, Georgia. Learn about the Zika virus, the connection with Guillain Barre Syndrome, the precautions you should take while traveling abroad, and…
…
continue reading
1
Patient Satisfaction: An Entirely New Approach to Improving Patient Experience
30:19
30:19
Toista myöhemmin
Toista myöhemmin
Listat
Tykkää
Tykätty
30:19
With patient satisfaction now a critical measure of healthcare effectiveness, old, staid, acronym-based models of training simply won’t cut it. Learn how Lori Turner of Beacon Health System built and implemented a patient satisfaction program that is having a great and positive impact.Kirjoittanut Fathom Healthcare
…
continue reading
1
Healthcast Episode 5: Take Down the Billboards and Stop Sports Marketing!
32:26
32:26
Toista myöhemmin
Toista myöhemmin
Listat
Tykkää
Tykätty
32:26
"Take down your billboard boards and stop sport marketing, let your competitors waste their money!" So says Paul Szablowski, Senior Vice Presiden of Communication and Image for Texas Health Resources. Learn why Paul feels there are better ways to reach patients.Kirjoittanut Fathom Healthcare
…
continue reading
1
Healthcast Episode 4: Facebook for Accountable Healthcare Marketing
43:36
43:36
Toista myöhemmin
Toista myöhemmin
Listat
Tykkää
Tykätty
43:36
Matt Gove, Chief Consumer Officer for Piedmont Healthcare in Atlanta, takes us on tour of Facebook advertising. Learn how using look alike audiences can help hospitals reach the right patients and drive revenue.Kirjoittanut Fathom Healthcare
…
continue reading
1
Healthcast Episode 3: Kathy Divis of Greystone.net says "Healthcare Marketers Need to Catch Up!"
24:34
24:34
Toista myöhemmin
Toista myöhemmin
Listat
Tykkää
Tykätty
24:34
In this episode Kathy Divis, President of Greystone.net discusses the digital strategies healthcare marketers are missing and offers tips on how we can all start catching up.Kirjoittanut Fathom Healthcare
…
continue reading
1
Healthcast - Episode 2: Fresh Ways Healthcare Marketers are Using Social Media
24:42
24:42
Toista myöhemmin
Toista myöhemmin
Listat
Tykkää
Tykätty
24:42
Emily Peters, healthcare author and consultant, explores some of the most innovative uses of social media in healthcare, including World Vasectomy Day, which featured live broadcast of 25 vasectomies.Kirjoittanut Fathom Healthcare
…
continue reading