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The Fitness Marketing Agency Podcast

Fitness Marketing Agency Limited

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The Fitness Marketing Agency podcast is here to show, Gym Owners, Studio Owners, Group Training Providers and Coaches the best way to market, operate and grow their fitness businesses. We pull back the curtain and show you real-time strategies and insights into what’s working right now within the Fitness Industry. If you’re looking for growth in your fitness business, you’ve come to the right place.
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Personal Trainer Podcast | Online Trainers Podcast | Fitness Marketing & Business Talk

Online Personal Training | Fitness Professional | FitPro | Online Coach

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Welcome to the FitPro Masterclass Podcast! Discover our latest content to get proven, practical strategies and advice for planning, building and growing a successful online fitness business. Get value-packed weekly podcast episodes with advice and tips for fitness pros, and regular interviews with trainers that have been through the same struggles as you. Get your free Online Trainers Success Toolkit over at https://exceedmasterclass.com
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Group fitness classes are where an instructors creativity and passion meet to create a transformative experience for everyone involved. The Group Fitness Experience is here to explore what goes into this from workout design to finding clients and from building a community to your online presence. I hope you'll join me on this journey and along the way create something truly amazing for your clients too.
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Inbound Fit is a Hubspot partner, inbound marketing and creative agency based out of Bend, OR. Our focus is to help fitness center's around the nation increase their bottom line by attracting new online visitors, converting more online leads, closing more members, and delighting current members so that they become promotors. The Inbound Fit podcast is designed to help fitness club managers and owners gain a deeper understanding of the inbound marketing methodology and how it can provide a be ...
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All About Beachbody Coaching | Team Beachbody | Network Marketing | MLM | Health | Fitness

Keith Callahan helps you decide if becoming a Beachbody Coach is right for

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This series is for anyone considering becoming a Beachbody Coach to learn all about the Opportunity. If you have a passion for Beachbody including: Autumn Calabrese, Darin Olien, Tony Horton, Shaun T, Sagi, Chalene Johnson, Joel Freeman and their programs - Hammer and Chisel, P90X, Insanity, T25, 21 Day Fix, Piyo, Chalene Extreme, Max 30, Shakeology, Performance line, Turbo Fire and Body Beast this is a great resource to decide if coaching is for you.
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In this episode, we’re joined by Dutch FMA client Roy Pennings, owner of Zone 5 gym based in Kaatsheuvel and Vught, The Netherlands. Roy and Ben discuss the gaps between the UK and Dutch markets and how Dutch gym owners can get ahead of competitors in the fitness industry. We delve into how Roy changed his business model and elevated his fitness bu…
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In this episode, we're joined by FMA clients Ross Thompson and Sarah Thompson, owners of RT Fitness. As multisite gym owners, they have had great success within their fitness business due to their marketing, service, social media content and coaching standards. We delve into how they run their fitness business looking at their business model, coach…
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In this episode, we’re joined by Wes Santos owner of Instate Fitness. Wes has two gyms in Cobham and Wandsworth/Clapham area, specialising in SGPT. Wes and Ben discuss the ups and downs involved in creating, maintaining, and upscaling a gym and service alongside its coaches and clients. We discuss rebranding as a business owner, securing new locati…
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In today's episode, we’re joined by Matt Murphy co-owner of Accelerate Website Agency. Matt explains the importance of setting up a website for your fitness business and how it can be a great tool for gaining new members and growing your fitness business. We discuss SEO, design, Google ads and conversions. He details how to structure your website a…
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In this episode, we’re broadcasting our live panel from our talk at Perform X 2024. During this talk, Ben (Founder of FMA) and Charlie (Head of Growth at FMA) were joined by FMA clients Fionn MacCullagh of Tailormade Fitness, Connor Chatfield of Potential Personal Training and Dan Moore of DM Elite, who are all successful gym owners making great st…
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In this episode, we are back for part 2 with Nicky Sehgal of FBDA. We are also joined by FBDA and FMA client Craig Simpson, owner of Simply Fit. Nicky and Craig talk all things mentorship and profitability within your fitness business. We reflect on Craig's journey to grow his fitness business, including where it is today and the mistakes and adjus…
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As fitness trainers we all want to help others while also feeling emotionally and financially supported. But, going by recent emails you’ve sent me, that’s a bit of a struggle right now. In this episode I share some of my own experiences, recent and in the past, where I didn’t feel financially or emotionally supported in my fitness career. And then…
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On today’s podcast, we're joined by Jenz Robinson of Gym Owner Network, PFCA and Head of Marchon Gyms. During this episode, we delve into the key mistakes that Jenz sees gym owners and fitness business owners make including sales, marketing, operations and coaching standards. Jenz and Charlie discuss some case studies of clients who have switched u…
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In today’s episode, we’re back for part 2 with Dan Aguilera from Fitness Business Profits (FBP). We delve into a conversation all about business mindset and self-development. Dan explains how gym owners should be managing their finances and the mental impact generating revenue will have on themselves and their clients. What you should be investing,…
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In today’s episode, we’re joined by Jerome Bolze, owner of Madisons and Mincka. As an owner of two businesses, Jerome has been able to build a foundation and create a community for his members. We delve into many aspects of owning a gym that may be overlooked by other gym owners, such as communication during sessions, the presentation of a gym and …
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Here's how to be an influencer in your community without being an 'influencer'. In today's episode I've brought back one of the most popular episodes from the Dale & Kyle Show where we break down the difference between a following, an audience and a community. We share why you need to know the difference and how you can serve all 3 to help you grow…
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Today I'm reading from one of my articles a story about one of my early - dreadful - attempts to sign up a new PT client. You'll want to listen in just for the cringe factor (I'm sure you'll be able to relate). I also cover: How to become more confident in your skills What got me through my early days as a trainer What part of my body gets really s…
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In this episode, we’re joined by Mark and Ray Ginley, owners of Tribe in Belfast, Ireland and FMA clients since 2022. We learn how they entered the fitness industry and their history as boxers and what led to them building their own boxing gym. Mark and Ray explain the set-up of their gym, their brand's mission statement and the atmosphere they wan…
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In this episode, we’re joined by Stephen Kinsella, owner of Functional Strength Movement (FSM) in Bray, Ireland. Stephen has been in business for over 10 years and delves into how he runs his gym and the training that he offers. We discuss why Stephen decided to no longer be a CrossFit affiliate and the controversial training programs he’s implemen…
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If you are feeling like you need some inspiration for growing the size of your bootcamp and group fitness classes, then you will love today’s episode. It’s natural in a fitness business to go through periods where you have lots of new people coming in and periods where you just have a few new faces appearing at your classes. What’s most important t…
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In this episode, we are bringing you a recording of Charlie (Head of Growth at FMA) and Luke (Sales Coach, FMA +SCA) giving a sales masterclass at PerformX 2024. Find out how to conduct your sales process to maximise your sales, overcome objections and dig deeper with pain and pleasure points. Learn the most efficient way to sell using The One Call…
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Welcome (back) to The Group Fitness Experience! In this episode I share what motivated me to restart the podcast, some insights on creating a transformative experience and chat about some upcoming challenges for readers and listeners. I also dig up and read out our Manifesto to set the tone for what’s to come. --- Would you like a handful of new cl…
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This week we were joined by Dan Poulter, owner of Fitness Business Coaching. Dan started in the fitness industry as a PT in 2008 and went fully online in 2018. We learn how Dan set up his mentorship programme to help other coaches and PTs become online coaches, and reflect on the online coaching space and the impact of online coaching since 2020 in…
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In today's episode, we’re joined by Tom Martin, co-owner of BYS CrossFit. We learn about Tom’s journey entering the fitness industry and how his business became a CrossFit Affiliate. Tom talks about the importance of community within his fitness business and how community is formed through CrossFit. We delve into Tom’s sales process and how he mana…
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In today's episode, we’re joined by Phil Learney, founder of Advanced Coaching Academy and co-founder of HMN24, a supplement range to optimise sleep-wake cycles. Phil discusses his experiences with caffeine and other stimulants and what inspired him to find a solution to better his health and wellness. We delve into the science behind sleep-wake cy…
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In today's episode, we are joined by Trent Smith. Trent owns TSC Centre based in Worcester and is a client of FMA and a HYROX affiliate. In this episode, we learn about Trent’s past within the fitness industry and how growing up in boxing shaped him to become disciplined and dedicated in his career as an entrepreneur. Trent delves into the ins and …
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In this episode, we’re joined by coach, author and international keynote speaker, Paul Mort. Paul shares his challenges surrounding mental health and explains his mindset in dealing with his anxiety and bipolar diagnosis. He reflects on his growth, and the changes he has made to his lifestyle to get to where he is today. He also shares how he creat…
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In this episode, we’re joined by Fionn MacCullagh and Gavin Butler, co-owners of Tailormade Fitness and FMA clients since 2022. Since opening their first facility in 2018, they have greatly scaled their fitness business, now having 5 successful gyms across Ireland doing SGPT. We delve into the ins and outs of operations within their fitness busines…
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In this episode, we’re joined once again by Dan Moore, owner of DM Elite and FMA client of 4 years. Dan has come back on the podcast to reveal how he has successfully expanded his fitness business and opened a second gym location. We delve into the challenges and lessons he has experienced that comes with expanding a fitness business as well as ada…
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In this episode, we’re joined by Jean-Claude Vacassin, who has been a pioneer within the fitness industry for over a decade. JC succeeded in bringing small group personal training into mainstream training within gym models, is the managing director of The Foundry, and founded his gym brand W10. He also founded the IFBA, a coaching community to help…
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Join us and FMA clients Tom and Sam Jarrett, brothers with unique backgrounds that blend military precision and professional sportsmanship into the fitness industry. In this episode, they reveal the blueprint for their thriving business Brigade Fitness, spanning two locations and boasting a growing community of 400 + members. Tom and Sam share thei…
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Join us and Charlotte Price, the founder of Hunt Fitness, where we discuss the journey and growth of her business and the mindset Charlotte’s adopted to allow her to succeed as a gym owner. As a natural leader, Charlotte shares where her drive and passion for leadership comes from and how she works to empower her team. Charlotte discussed the best …
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Meet Kirk Miller, founder of Built To Last (BTL) a premium service that is designed for entrepreneurs and business owners to transform their health and fitness through education and lifestyle management. Join us as we delve into how Kirk found his niche within the fitness industry utilising his mindset on health and wellness. Kirk talks about the i…
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From £300 In The Bank To Owning A Hugely Successful Martial Arts AcademyJoin us and Piotr and Karolina Fajecki, founders of Krav Maga Academy, where we take a look into the inspirational journey of turning a hobby into a successful business. Peter and Karolina came to the UK in 2004 with £300 and didn’t speak any English. Now they have built a huge…
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Meet James Bramwell, FMA client since 2021 and a North London gym owner. Join us and James as we discuss the journey of growing a fitness business and the challenges that come with building it from scratch. James has 13 years of experience within the fitness industry specialising in small-group personal training and excels as a performance coach fo…
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Join us and Ben Coomber where we dive deep into the world of fitness entrepreneurship. Ben is a No.1 bestselling author, public speaker, and founder of Awesome Supplements and the BTN Academy. With a remarkable background that includes having a number-one-rated podcast of his own with twenty million downloads, Ben shares a transformative journey fu…
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In this episode, we dive into the strategies and insights vital for scaling your fitness business in today's evolving landscape. Ollie is an industry expert who's navigated various facets of the fitness world, from military training to personal coaching, facility owner, online coach and now empowering fitness professionals to excel in the online sp…
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Meet Nicky Sehgal, owner of Fitness Business Development Academy. Find out how Nicky built and sold his own fitness business and how he now uses his 23 years of experience to help other fitness entrepreneurs succeed. Not enough fitness businesses show profit and Nicky is on a mission to help improve that. He starts by figuring out your goals and pu…
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Meet motivational speaker Pete Cohen. In this episode we dive into the profound concept of growth and transformation for gym owners. The central idea revolves around acknowledging that the person you aspire to become already exists within you. But here's the thing: are you really paying attention to that person? We chat about why it's super importa…
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Meet Giles Denning, Head of Marketing at PerformX Live, a platform that facilitates learning from the best in the business. Explore a comprehensive blueprint tailored for gym owners, guiding them through sales, marketing, finance, systems, mindset, and work-life balance. Learn how industry growth is fostered through platforms facilitating learning …
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In a world where every client counts, Sean McKirdy, the owner of Elevate98, shares invaluable insights into building a successful fitness business. With over 180 recurring monthly clients, Sean unveils exactly how he got there and what he is doing now to take it to the next level. Dive into the nuances of owning a small group training facility that…
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Meet Dan Moore, a former pro-footballer turned gym owner and FMA client of over 3 years. From selling his car to fund his PT certification to mobile PT sessions to now opening his second facility, Dan shares his journey and invaluable lessons for fitness business owners. Discover Dan's secrets to success: the underrated power of email marketing, th…
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Meet Gareth Allen owner of Studio Twenty3 and FMA client of nearly 4 years. With a team of four full-time and two part-time employees, Studio Twenty3 is close to 150 members, all within Gareth's own commercial property - a smart move that speaks to the security and potential for future growth. Gareth’s ultimate goal - have time and money, not often…
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Gavin Denning, owner of GWD Performance and FMA client since 2018 shares a wealth of knowledge on the critical elements of building a successful fitness business. Covering everything from making swift decisions to overcoming the fear of debt, he dives into the psychology behind consumer decision-making and business growth. His take on reframing deb…
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In this podcast, Miky and Marco, owners of MZ9 Fitness and FMA clients since 2021 delve into the intricacies of a fruitful business partnership and the keys to running it successfully. In this episode, we explore the essential dynamics that underpin a thriving and profitable business alliance. Miky and Marco share their journey and shed light on th…
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Meet Ronan Mahon, owner of District One and a Fitness Marketing Agency client for several years. Ronan dives deep into the fundamental principle that underscores any thriving fitness business: if you can't sell, you can't succeed. He shares invaluable insights on cultivating a mindset that views business as a game you never want to lose at, offerin…
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Meet FMA client Karen Rogers, owner of Fit For Life Mums & Dads. In this podcast, we dive into essential topics like overcoming eating disorders, busting nutrition myths, and embracing outdoor training for a flexible lifestyle and work-life balance. Learn impactful sales strategies, leveraging personalised testimonials, and master Facebook marketin…
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Meet Daniel Mee, owner of MEE-FIT and FMA client of over 3 years. In this episode, dive into the mind of this successful fitness entrepreneur as he explores the pivotal moments that transformed his business. Discover the crucial steps he wishes he'd taken from the start, like tracking KPIs and mastering strategic marketing, lessons that led to mass…
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Meet Phil Graham, a trailblazer in the world of online coaching and founder of Fitness Entrepreneur and Authority Network, the world’s leading business Mastermind for Fitness Professionals. Phil's story is one of resilience and reinvention, triggered by his diagnosis of type 1 diabetes at the age of 16. This pivotal moment led him into the realms o…
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Meet Jak Woolley, FMA client since 2019 and owner of JW Personal Training, a small group training model that transformed from training clients in local parks and homes to a home garage to owning a fully-fledged gym facility. Join us as we uncover the key highlights of this incredible story and the valuable lessons learned along the way. In this epi…
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In this episode, we have the privilege of speaking with Baz Moffat, a renowned women's health and fitness coach and the co-founder of The Well HQ. She sheds light on the pressing issues faced by women today and how the fitness industry can play a pivotal role in transforming women's health. In essence, Baz Moffat's message is clear: the fitness ind…
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In this episode, we sit down with Chris Grieveson, FMA client of 1 year and the owner of Primal Fitness in Newcastle who overcame numerous challenges with his landlord to build his successful group training facility. Chris shares his journey from being made redundant during the 2009 credit crunch, transitioning from finance to becoming a personal t…
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Welcome back to part two of our inspiring journey with Maxine, where we delve even deeper into her remarkable transformation from personal struggles to becoming a successful fitness business owner. In this episode, Maxine takes us on a tour of her two gym locations, revealing how she treats them as one unified business entity, strategically increas…
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In this episode, we delve into the inspiring journey of Maxine, owner of Potential Personal Training who not only transformed her personal struggles with mental health and addiction but also turned them into a blueprint for success in the fitness business. Maxine's entry into the fitness industry was motivated by her desire for a supportive communi…
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Join us in this episode as we dive deep into the world of fitness finance with Duncan Lloyd, a Profit First Accountant from Cloud Accountant. If you've ever found financial terms confusing or are struggling to grasp the financial aspects of your gym or personal training business, this episode is tailored just for you. Duncan shares his expertise, b…
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